Welcome's XLS to Help Italy's Leading Consumer Credit Organization Secure its Merchant-Based Customer Acquisition Model

2007-04-20 08:59 764

AIX-EN-PROVENCE, France, April 20 /Xinhua-PRNewswire/ -- Findomestic, the leading Italian consumer credit provider, has chosen Welcome's XLS payment software to provide merchants with the ability to create more added value on their co-branded credit cards.

The XLS technology has been designed to equip merchants with innovative marketing solutions, so helping them to gain a stronger hold on their market.

Findomestic is a non-bank consumer finance specialist which relies on a commercial agreement with major Italian retailers to deploy their co-branded merchants' cards. Welcome's XLS payment software allows merchants to differentiate and customize their credit cards and encourages them to distribute these cards instead of competitors'.

"XLS is a promotional tool that enables us to adopt "three-part marketing", said Andrea Mincolelli, Marketing Director of Findomestic. "This means innovative and high perceived value rewards for cardholders, a differentiated financial package for the distributing merchants and a competitive advantage for Findomestic."

"As a non-bank consumer finance specialist, Findomestic has extensive expertise in merchant network management. By using XLS, it can be assured of success in deploying its cards," said Philippe Bontemps, Regional EMEA Director of Welcome.

About Welcome

Welcome is the leader in card marketing enhancements that create added value at the moment of payment. Welcome adds value to the traditional payment transaction through an enhanced payment experience that benefits cardholders, retailers and financial institutions. Welcome's technology drives credit and debit card programs in 21 countries across the globe and has received industry commendations such as the ROI of the Year Award from The Banker magazine (2004) and the Frost & Sullivan Industry Innovation & Advancement Leadership Award (2006). Welcome has its headquarters in Aix-en-Provence, France, with offices and R&D facilities in Singapore, London, Milan, Madrid, Miami and Sao Paulo. For more information, visit:

About Findomestic

Findomestic Banca is the leading institution for consumer credit in Italy. It was set up in 1984, as a wholly owned subsidiary of the Cassa di Risparmio di Firenze group and of the Cetelem group (BNP Paribas). The company has 94 offices throughout the whole of Italy. Findomestic provides support to the households by offering them consumer credit services. In 2006 it granted EUR5.6 billion new loans to a customer base of more than 4.3 million, and posted a net profit of EUR109 million. For more information, visit:

Source: Welcome Real-Time