According to the research index for the household appliances market released by World Influential Organizations, Haier is a world-famous brand
BEIJING, June 5, 2013 /PRNewswire/ -- On May 25, World Influential Organizations, headquartered in London, released the latest issue of the report on the recent worldwide household appliances market. The research index shows: Relying on its brand influence and reputation in the world market, Haier was chosen as a world-famous brand. Meanwhile, Haier air conditioners, water heaters and freezers have become global brand-name products. It's the first time that a Chinese brand has been awarded certification by World Influential Organizations.
World Influential Organizations is known as an international, public, academic organization composed of government officials, professors, famous enterprisers and researchers in relative areas of the world's famous economies.
By the evaluation and survey of index for global market share, sales volume, management and innovation, operating stability, customer satisfaction and after-sales service, insisting on the principle of objectivity, fairness and scientific analysis, according to the world's leading comprehensive methodology of assessment, World Influential Organizations affirmed that the household appliances manufacturing giant in China, Haier, has met the standard of "world-famous brand" after making a great impact all over the world.
The report also says, with it selected as a world famous brand, Haier is bound to be of great impact on the current brand structure in the worldwide household appliances market, and thus gives an impetus to the formation of the new pattern in which Haier will compete with companies from Japan, South Korea, Europe and America in the same stage. At the same time, it will propel more Chinese appliance enterprises to promote their influence in the world market.
Earlier this year, in the report of the annual top-50 world's most innovative companies issued by Boston Consulting Group in America, Haier placed 8th, and ranked first in the field of consumer products and retail, showing Haier's significant influence as a world-famous brand and prominent improvement on scientific innovation.
