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Worldwide Digital Marketing Conference Series ClickZ Live Returns to Shanghai in May

2014-05-05 14:30 2274

SHANGHAI, May 5, 2014 /PRNewswire/ -- The fourth annual digital conference in Shanghai, ClickZ Live Shanghai, which is the evolution of worldwide conference series SES Conference & Expo, will soon take place at the Langham Xintiandi, Shanghai on 27-29 May 2014. The 1-day intensive training workshops and 2-day 2-stream interactive conference sessions divided into fundamental and advanced levels will offer handy and insightful tips in a wide range of the hottest topics, including analytics, content marketing, ecommerce, engagement marketing, mcommerce, mobile marketing, performance marketing, search marketing, social media, and omni-channel.

"Over the past 3 years, SES has established itself as a leading conference for digital marketers in China. As the online marketing space evolves so rapidly, we all know that our marketing efforts now go well beyond search. This year, SES Shanghai takes on the identity of its sister brand as well as the industry's premier digital marketing publication, ClickZ.com, and will stage again in Shanghai with even more practical case studies and interactive workshops," said Vivien Peters, Regional Director and Head of Asia Pacific, Incisive Media.

The advancement of technology is changing the way people communicate and the marketing mix across the globe.  With a rapid growing economy in China, the opportunities in this thriving country are burgeoning yet not fully explored. The country's unique digital marketing landscape is shifting.  Many marketers are still exploring in this digital space and have the need to learn the right channel selection and consumer insights in order to successfully tap this enormous market.

To address the demand, ClickZ Live Shanghai has invited digital experts who have deep knowledge in China's digital landscape and share their views and hands-on skills in the key areas in China's digital space.

"For the past 14 years, our conference series has been on stages around the world including Berlin, Chicago, New York, San Francisco, Hong Kong, Shanghai, London, Toronto and New Delhi. With our proven track record and this brand new identity, we are bringing together again an excellent line up of local and international digital experts, leading brand marketers, digital heads from top agencies and consultancies from China, Singapore, the UK and the USA, who will transfer their knowledge, practical skills, strategic thinking and technology to over 300 marketing practitioners at this 3-day event," Vivien said.

Apart from conventional analytics, search and social, the conference will focus on hot sectors such as mcommerce, ecommerce, customer experience and content marketing.

China broke a global record in smartphone penetration in 2013. There are now 330 million+ smartphone users, which is a 150% increase over 2012, and the country has surpassed total mobile usage in the US. The booming smartphone market makes mobile marketing one of the promising sectors in China for brand marketers.  One recent example is that Tencent launched payment services on Weixin earlier this year, which is a significant breakthrough in the development of mcommerce and seen as a major challenge.

To address this hot issue, Jian Zheng, Assistant General Manager of Mobile Media Group of Tencent will give a keynote address to deliver Tencent's unique mobile marketing strategies, the latest trends, challenges and the outlook in mobile marketing.

Apart from gaining insights from the local digital giant, an international leading search engine, Google, will also lend their support to ClickZ Live Shanghai. Google Greater China President Scott Beaumont will share his insights on how to enhance the effectiveness and efficiency of the marketing efforts by integrating different search engines into one so as to maximize your ROI.

China's consumers have an affinity for online shopping, making China the world's biggest ecommerce market where you can buy almost anything you want. There were over 240 million online shoppers and a total spend of RMB1.6 trillion (US$265 billion) in 2013.  Ecommerce expert Mark Downing, Asia-Pacific SEO lead, Dell and International brand and ecommerce managers from Nike and Ray-Ban will be at ClickZ Live Shanghai and will share their winning strategies and tactics on how to conduct SEO on Tmall and eTao as well as offer tips to overcome the challenges of executing a full price strategy in this promotional culture.

In this hyper-connected digital world, consumers are ever demanding. They are concerned about not only on product quality but also customer experience throughout their online journey – from product research to the point of payment. Not adopting the right channel and getting repeat customers is rated as one of the top obstacles to success in digital marketing. Digital professionals from eBay Enterprise and other top agencies will share their secrets and strategies for effectively engaging target customers and fostering loyalty with a superior customer experience journey.  

In addition to keynote addresses, panel discussions and workshops, the most interactive session, the Meet The Experts Roundtable, which has been receiving high recognition each year, will stage at ClickZ Live Shanghai again.  This is a unique opportunity for the delegates to learn, network and share information with the peers and leading industry specialists.

Last year over 95% of delegates thought the conference met and exceeded their expectations in terms of educational content, knowledge transfers and networking opportunities. This year, Click Z Live Shanghai comes back with a program packed with even more practical case studies, interactive sessions and the latest advances in the digital space.

The expert line-up of speakers from local and international leading brands and top agencies includes: Tencent, Google Greater China, 3M China, Cisco, Dell China, eBay Enterprise, EF Education First, HP China, Lenovo, Nestle Greater China, Nike, Ping An Insurance, (Ray-Ban) Luxottica Group, VF Corporation, DDB China, Frontiers Digital, Gridsum Technology, JWT Shanghai, Netconcepts China, Ogilvy & Mather, TBWA\Integer China, Cubead, Tubemogul, Web2Asia, and more.

For more information, please visit http://www.clickzlive.com/shanghai/en.

Media contact:

Sherry Shi
Marketing Manager | Incisive Media
T: +852-3411-4840
Sherry.shi@incisivemedia.com

Source: Incisive Media
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