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XSEL Files its Annual Report on Form 20-F for 2008

BEIJING, May 5 /PRNewswire-Asia/ -- Xinhua Sports & Entertainment Limited (“XSEL”; Nasdaq: XSEL), a leading sports and entertainment media company in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2008 with the Securities and Exchange Commission on April 30, 2009.

The annual report on Form 20-F can be accessed on XSEL’s investor relations website at http://www.xsel.com/cn/regulatory-filings/ . XSEL will provide a hard copy of the annual report containing its audited consolidated financial statements, free of charge, to its shareholders and ADS holders upon request. Please direct your request to the Investor Relations Department at Room 2201, Building D, Central International Trade Center, Chaoyang District, Beijing, China, 100022.

For more information:

Investor Relations Department

Tel: +86-10-8567-6000

Email: ir@xsel.com

About XSEL

Xinhua Sports & Entertainment Limited (“XSEL”; NASDAQ: XSEL)) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -- premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China’s young and upwardly mobile demographic.

Headquartered in Beijing, the company employs more than 1,350 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ: XSEL).

For more information, please visit http://www.xsel.com .

Source: Xinhua Sports & Entertainment Limited
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