omniture

Xinhua Finance Media Announces Strong Financial Results for The Third Quarter 2007

2007-11-14 06:24 1180

BEIJING, Nov. 13 /Xinhua-PRNewswire-FirstCall/ -- Xinhua Finance Media Limited ("XFMedia" or "the Company"; Nasdaq: XFML), China's leading diversified financial and entertainment media company, today announced its unaudited financial results for the quarter ended September 30, 2007.

Third Quarter 2007 Highlights

-- Net revenue for the third quarter of 2007 was $40.7 million, up 118%

year-over-year from $18.7 million in the third quarter of 2006 or up

41% sequentially from $29.0 million in the second quarter of 2007.

The increase in revenue was driven by strong organic business growth

and contribution from new acquisitions.

-- EBITDA (non-GAAP), defined as earnings before interest expense,

taxes, depreciation, amortization and share-based compensation

expenses, for the third quarter of 2007 was $14.7 million, up 199%

year-over-year from $4.9 million in the third quarter of 2006 or up

62% sequentially from $9.1 million in the second quarter of 2007.

-- Net income for the third quarter of 2007 was $9.0 million, up 964%

year-over-year from $0.8 million in the third quarter of 2006 or up

301% sequentially from $2.3 million in the second quarter of 2007.

-- Adjusted net income (non-GAAP), defined as net income before

amortization of intangible assets, imputed interest and share-based

compensation expenses, for the third quarter of 2007 was $14.9

million, up 424% year-over-year from $2.8 million in the third

quarter of 2006 or up 87% sequentially from $7.9 million in the

second quarter of 2007.

-- Net income and adjusted net income per ADS and per share are shown in

the following table:

Net income per ADS - basic * 0.14

Net income per ADS - diluted * 0.13

Adjusted net income per ADS - basic * 0.23

Adjusted net income per ADS - diluted * 0.21

Net income per share - basic * 0.07

Net income per share - diluted * 0.06

Adjusted net income per share - basic * 0.12

Adjusted net income per share - diluted * 0.10

* Weighted average number of ADS - basic: 63.5 million; weighted

average number of ADS - diluted: 71.4 million; weighted average

number of share - basic: 126.9 million; weighted average number

of share - diluted: 142.8 million.

"We are pleased to report strong financial results for the third quarter of 2007 that came from strong business growth in advertising revenue," said Ms Fredy Bush, XFMedia's Chief Executive Officer, "demonstrating our ability to capitalize on the growing advertising market in China. We look forward to progress across our business groups as we continue to leverage the prospects generated by China's dynamic development."

Third Quarter 2007 Financial Results

Net revenue for the third quarter of 2007 was $40.7 million, up 118% year-over-year from $18.7 million in the third quarter of 2006 or up 41% sequentially from $29.0 million in the second quarter of 2007.

Net Revenues by type and segment

The following is a summary of net revenue relating to each segment reconciled to amounts on the accompanying consolidated financial statements for the third quarter of 2007:

Advertising Broadcast Print

Net revenues:

Media production $ -- $ -- $ --

Advertising sales 3,801,931 4,993,633 3,551,108

Advertising services 18,763,878 3,693,157 2,110,687

Publishing services -- -- 291,072

Total net revenues $22,565,809 $8,686,790 $5,952,867

Production Research Total

Net revenues:

Media production $ 2,073,675 $ -- $ 2,073,675

Advertising sales -- -- 12,346,672

Advertising services -- 1,445,257 26,012,979

Publishing services -- -- 291,072

Total net revenues $ 2,073,675 $ 1,445,257 $40,724,398

Advertising Group

Net revenue for the Advertising Group for the third quarter of 2007 was $22.6 million, up 99% year-over-year from $11.4 million in the third quarter of 2006 or up 48% sequentially from $15.3 million in the second quarter of 2007.

Television Advertising

Net revenue for Television for the third quarter of 2007 was $3.8 million, up 84% year-over-year from $2.0 million in the third quarter of 2006 or down 21% sequentially from $4.8 million in the second quarter of 2007. The sequential decrease was due to seasonality of the business. In addition, a higher portion of television programming during the quarter focused on the coverage of the 17th Party Congress and resulted in a mix of television advertisement that generated on average a lower level of revenue.

Print/Online Advertising

Net revenue for Print for the third quarter of 2007 was $9.5 million, up 92% year-over-year from $4.9 million in the third quarter of 2006 or up 59% sequentially from $6.0 million in the second quarter of 2007.

Outdoor/Other Advertising Services

Net revenue for Outdoor/Other for the third quarter of 2007 was $5.7 million, up 29% year-over-year from $4.4 million in the third quarter of 2006 or up 52% sequentially from $3.7 million in the second quarter of 2007.

We completed the acquisition of Convey Advertising Company Limited ("Convey") on July 2, 2007. Convey contributed $3.8 million in post-acquisition net revenue for the third quarter of 2007. The acquisition of Convey expands XFMedia's outdoor advertising network significantly by adding to it billboards along key transit routes linking mainland China with Hong Kong and Macau.

Excluding the contribution from Convey, net revenue was down by 50% sequentially due primarily to a lower level of event marketing activities conducted during the period leading up to the 17th Party Congress.

Below-The-Line Marketing

Net revenue for Below-The-Line Marketing for the third quarter of 2007 was $3.6 million, up 363% sequentially from $0.8 million in the second quarter of 2007. There was no comparable revenue for the Below-The-Line Marketing business in the third quarter of 2006 as this business was acquired in June of 2007. The sequential increase was primarily due to full quarter consolidation of Shanghai Singshine Marketing Service Ltd.

Broadcast Group

Net revenue for the Broadcast Group for the third quarter of 2007 was $8.7 million, up 4655% year-over-year increase from $0.2 million in the third quarter of 2006 or up 107% sequentially from $4.2 million in the second quarter of 2007. The year-over-year increase was primarily due to revenue contribution from the television business which was acquired in September of 2006.

Television

Net revenue for the television business for the third quarter of 2007 was $3.5 million, up 1806% year-over-year from $0.2 million in the third quarter of 2006 or up 48% sequentially from $2.3 million in the second quarter of 2007.

Radio

Net revenue for the radio business for the third quarter of 2007 was $1.9 million, up 61% sequentially from $1.2 million in the second quarter of 2007. There was no comparable revenue for the radio business in the third quarter of 2006 as the radio business was acquired in September 2006 and only started to generate revenue in the fourth quarter of 2006.

Mobile Services

Net revenue for the mobile services business for the third quarter of 2007 was $3.3 million, up 388% sequentially from $0.7 million in the second quarter of 2007. There was no comparable revenue for the mobile services business in the third quarter of 2006 as this business was acquired in the second quarter of 2007. The sequential increase was partially due to full quarter consolidation of Beijing Mobile Interactive Co., Ltd, which was acquired in June, 2007.

Print Group

Net revenue for the Print Group for the third quarter of 2007 was $6.0 million, up 57% year-over-year from $3.8 million in the third quarter of 2006 or up 19% sequentially from $5.0 million in the second quarter of 2007. The Print Group consists of the advertising business in newspapers and magazines.

Newspaper

Net revenue for the newspaper business for the third quarter of 2007 was $2.5 million, up 45% year-over-year from $1.7 million in the third quarter of 2006 or up 17% sequentially from $2.2 million in the second quarter of 2007.

Magazine

Net revenue for the magazine business for the third quarter of 2007 was $3.4 million, up 68% year-over-year from $2.0 million in the third quarter of 2006 or up 21% sequentially from $2.8 million in the second quarter of 2007.

Production Group

Net revenue for the Production Group for the third quarter of 2007 was $2.1 million, down 22% year-over-year from $2.7 million in the third quarter of 2006 or down 32% sequentially from $3.1 million in the second quarter of 2007. The decrease was primarily due to seasonality of distribution of TV drama series.

Research Group

Net revenue for the Research Group for the third quarter of 2007 was $1.4 million, up 100% year-over-year from $0.7 million in the third quarter of 2006 or down 1% sequentially from $1.5 million in the second quarter of 2007.

Cost of Revenues

Cost of revenues for the third quarter of 2007 was $23.3 million, up 113% year-over-year from $11.0 million in the third quarter of 2006 or up 36% sequentially from $17.2 million in the second quarter of 2007. The increase in cost of revenues was in line with the increase in net revenues, which increased by 118% year-to-year or 41% sequentially. Adjusted cost of revenue (non-GAAP), defined as cost of revenues before amortization of intangible assets, for the third quarter of 2007 was $20.4 million, up 95 % year-over-year from $10.5 million in the third quarter of 2006 or up 42% sequentially from $14.4 million in the second quarter of 2007.

The cost of revenues for the five business segments are as follows:

Advertising Broadcast Print

Cost of revenues:

Media production $ -- $ 202,884 $ --

Advertising sales 1,636,063 2,664,941 747,933

Advertising services 12,739,178 2,993,949 80,054

Publishing services -- -- 283,714

Total cost of revenues $14,375,241 $ 5,861,774 $1,111,701

Amortization of intangible assets (237,557) (2,381,048) (307,220)

Adjusted cost of revenues $14,137,684 $ 3,480,726 $ 804,481

Production Research Total

Cost of revenues:

Media production $ 1,302,047 $ -- $ 1,504,931

Advertising sales -- -- 5,048,937

Advertising services -- 696,800 16,509,981

Publishing services -- -- 283,714

Total cost of revenues $ 1,302,047 $ 696,800 $23,347,563

Amortization of intangible assets -- -- (2,925,825)

Adjusted cost of revenues $ 1,302,047 $ 696,800 $20,421,738

Operating Expenses

Operating expenses for the third quarter of 2007 were $11.1 million, up 91% year-over-year from $5.8 million in the third quarter of 2006 or up 24% sequentially from $9.0 million in the second quarter of 2007.

Total operating expenses were composed of selling and marketing expenses and general and administrative expenses. Selling and marketing expenses for the third quarter of 2007 were $4.3 million, up 167% year-over-year from $1.6 million in the third quarter of 2006 or up 37% sequentially from $3.2 million in the second quarter of 2007.

General and administrative expenses for the third quarter of 2007 were $6.8 million, up 61% year-over-year from $4.2 million in the third quarter of 2006 or up 17% sequentially from $5.8 million in the second quarter of 2007. Included in the general and administrative expenses were share-based compensation expenses of US$0.5 million, resulting from grants made in 2006.

EBITDA (non-GAAP)

EBITDA (non-GAAP), defined as earnings before interest expense, taxes, depreciation, amortization and share-based compensation expenses, for the third quarter of 2007 was $14.7 million, up 199% year-over-year from $4.9 million in the third quarter of 2006 or up 62% sequentially from $9.1 million in the second quarter of 2007.

The following is a summary of EBITDA (non-GAAP) relating to each segment for the third quarter of 2007:

Advertising Broadcast Print

Segment EBITDA (non-GAAP) $ 6,512,142 $ 3,850,243 $ 4,090,007

Less: net head office expenses

EBITDA (non-GAAP)

Production Research Total

Segment EBITDA (non-GAAP) $ 481,723 $ 375,829 $ 15,309,944

Less: net head office expenses (613,022)

EBITDA (non-GAAP) $14,696,922

* Net head office expenses represent corporate expenses of $3.6 million

less interest income of $2.4 million and other income of $0.6 million.

Net Income and Adjusted Net Income (non-GAAP)

Net income for the third quarter of 2007 was $9.0 million, up 964% year-over-year from $0.8 million in the third quarter of 2006 or up 301% sequentially from $2.3 million in the second quarter of 2007.

Adjusted net income (non-GAAP), defined as net income before amortization of intangible assets, imputed interest and share-based compensation expenses, for the third quarter of 2007 was $14.9 million, up 424% year-over-year from $2.8 million in the third quarter of 2006 or up 87% sequentially from $7.9 million in the second quarter of 2007.

Outlook for 2007

XFMedia maintains its full year revenue guidance of US$128 to 133 million. Fourth quarter revenue is expected to be US$42 to 47 million. This forecast reflects XFMedia's current and preliminary view, which is subject to change.

Conference Call Information

Following the earnings announcement, Xinhua Finance Media's senior management will host a conference call on November 13, 2007 at 5:00 PM (New York) / November 14, 2007 at 6:00 AM (Beijing) to review the results and discuss recent business activity.

Interested parties may dial into the conference call at:

(US) +1-480-293-1744

(UK) +44-20-7190 1232

(Asia Pacific) +852-3009-5027

A telephone replay will be available shortly after the call for one week at:

(US) +1-303-590-3030 (Passcode: 3800017#)

(UK) +44-207-154-2833 (Passcode: 3800017#)

(Asia Pacific) +852-2287-4304 (Passcode: 124110#)

A real-time webcast and replay will be also available at: http://www.xinhuafinancemedia.com/earnings

About Xinhua Finance Media Limited

Xinhua Finance Media ("XFMedia"; NASDAQ: XFML) is China's leading diversified financial and entertainment media company targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained.

Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com.

Safe Harbor

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the outlook for fourth quarter and full year 2007 and quotations from management in this announcement, as well as XFMedia's strategic and operational plans, contain forward-looking statements. XFMedia may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, results of operations and financial condition; our ability to attract and retain customers; competition in the Chinese advertising and media market; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to copyright and other intellectual property rights; the expected growth of the Chinese advertising and media market; and Chinese governmental policies relating to advertising and media. Further information regarding these and other risks is included in our registration statement on Form F-1, as amended, filed with the Securities and Exchange Commission. XFMedia does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Non-GAAP Financial Measures

To supplement XFMedia's consolidated financial results presented in accordance with U.S. GAAP, XFMedia uses the following non-GAAP financial measures: adjusted cost of revenue, EBITDA and adjusted net income. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of GAAP and non-GAAP results" set forth at the end of this release.

XFMedia believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity. XFMedia believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. To provide investors with a better understanding of our underlying operational and financial performance, starting from this quarter, XFMedia has adopted the measure "adjusted cost of revenue", defined as cost of revenue excluding amortization of intangible assets, and has changed the methodology of presenting "adjusted net income", by defining adjusted net income as net income excluding amortization of intangible assets, imputed interest and share-based compensation. XFMedia believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using non-GAAP measures which exclude share-based compensation expenses is that share-based compensation expenses have been and will continue to be a significant recurring expense in our business. A limitation of using non-GAAP adjusted cost of revenue, EBITDA and adjusted net income is that they do not include all items that impact our net income for the period. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from each non-GAAP measure. The accompanying tables have more details on the reconciliations between GAAP financial measures that are most directly comparable to non-GAAP financial measures.

Reconciliations of GAAP and non-GAAP results (in USD thousands, unaudited)

Three months ended Three months ended

September 30, 2007 September 30, 2006

GAAP Adjustment Non-GAAP GAAP Adjustment Non-GAAP

Results Results Results Results

Cost of revenue (*) 23,348 (2,926) 20,422 10,976 (482) 10,494

Operating Profit (**) 6,248 8,449 14,697 1,909 3,004 4,913

Net Income (***) 9,038 5,814 14,852 849 1,985 2,834

Three months ended June 30, 2007

GAAP Adjustment Non-GAAP

Results Results

Cost of revenue (*) 17,209 (2,855) 14,354

Operating Profit (**) 2,757 6,316 9,073

Net Income (***) 2,254 5,680 7,934

(*) The adjustments are for amortization for intangible assets.

(**) The adjustments are for share-based compensation expenses, interest

income, depreciation, and amortization for intangible assets.

(***) The adjustments are for amortization of intangible assets, imputed

interest, and share-based compensation expenses.

Xinhua Finance Media Limited

Condensed Consolidated Balance Sheets

(In U.S. dollars) September 30, December 31,

2007 2006

Unaudited (Note 1)

Assets

Current assets: $75,350,743 $36,353,547

Cash

Restricted cash (Note 2) 37,202,191 12,579,822

Short-term investment 40,700,000 --

Accounts receivable (Note 3) 40,657,189 17,403,632

Prepaid program expenses 8,455,823 8,597,935

Other current assets 27,579,563 22,114,480

Total current assets 229,945,509 97,049,416

Content production deposit and cost,

net 6,836,842 5,854,271

Property and equipment, net 8,674,224 4,367,329

Intangible assets, net (Note 4) 215,891,059 176,201,528

Goodwill 136,597,341 83,670,010

Investment 500,000 500,000

Deposits for acquisition of

subsidiaries 25,634,000 29,246,500

Deposits for acquisition of

intangible asset -- 2,561,246

Other long-term asset 8,563,980 --

Total assets $632,642,955 $399,450,300

Liabilities and shareholders’ equity

Current liabilities:

Bank borrowings $33,704,539 $11,218,256

Bank overdrafts 1,525,086 --

Other current liabilities 42,124,072 163,848,633

Total current liabilities 77,353,697 175,066,889

Deferred tax liabilities 33,344,407 41,168,035

Convertible loan -- 14,017,289

Long term payables, non-current

portion 72,189,021 64,937,958

Total liabilities 182,887,125 295,190,171

Minority Interests 4,121,929 3,010,407

Shareholders’ equity:

Class A common shares and nonvested

shares (par value $0.001; 69,035,751

as of December 31, 2006 and 143,822,874

as of September 30, 2007 shares

authorized; 32,011,154 as of December 31,

2006 and 88,017,922 as of September 30,

2007 shares issued and outstanding) 88,020 32,011

Class B common shares (par value

$0.001; 50,054,619 as of December

31, 2006 and September 30, 2007

shares authorized; 50,054,618 as of

December 31, 2006 and September 30,

2007 shares issued and outstanding) 7,442 7,442

Convertible preferred shares (par

value $0.001;15,600,000 as of

December 31, 2006 shares authorized;

15,585,254 as of December 31, 2006

shares issued and outstanding and

nil as of September 30, 2007 shares

issued and outstanding) -- 15,585

Additional paid-in capital 423,842,031 103,155,391

Retained earnings (deficits) 19,746,440 (2,797,112)

Accumulated other comprehensive

income 1,949,968 836,405

Total shareholders’ equity 445,633,901 101,249,722

Total $632,642,955 $399,450,300

Xinhua Finance Media Limited

Condensed Consolidated Statements of Operations

(in U.S. Dollars) Three months Three months Three months Nine months

ended ended ended ended

September September June 30, September

30, 2007 30, 2006 2007 30, 2007

Unaudited Unaudited Unaudited Unaudited

Net revenues:

Advertising services 26,012,979 12,974,827 19,165,786 54,253,721

Content production 2,073,675 2,668,838 3,050,899 5,904,289

Advertising sales 12,346,672 2,592,625 6,477,426 25,447,053

Publishing services 291,072 482,516 265,422 758,924

Total net revenues 40,724,398 18,718,806 28,959,533 86,363,987

Cost of revenues:

Advertising services 16,509,981 8,879,575 12,073,200 35,910,052

Content production 1,504,931 1,025,106 1,341,785 3,113,566

Advertising sales 5,048,937 32,968 3,613,015 12,567,865

Publishing services 283,714 1,037,963 180,902 615,540

Total cost of revenues 23,347,563 10,975,612 17,208,902 52,207,023

Operating expenses:

Selling and

distribution 4,337,558 1,621,663 3,165,211 9,082,225

General and

administrative 6,791,370 4,212,367 5,828,831 17,608,426

Total operating expenses 11,128,928 5,834,030 8,994,042 26,690,651

Other operating income

(Note 5) -- -- -- 2,261,788

Income from operations 6,247,907 1,909,164 2,756,589 9,728,101

Other income (expense):

Interest expense

(Note 7) (375,093) (915,523) (2,086,990) (3,673,022)

Interest income 2,431,529 617,994 1,858,221 4,746,584

Other, net 730,850 201,012 158,401 926,989

Income before provision

for income taxes 9,035,193 1,812,647 2,686,221 11,728,652

and minority interest

Provision for income

taxes (Note 8) (232,016) 128,307 202,457 (12,944,939)

Net income before

minority interest 9,267,209 1,684,340 2,483,764 24,673,591

Minority interest 229,467 782,908 229,355 791,706

Equity in loss of an

investment -- 52,211 -- --

Net income 9,037,742 849,221 2,254,409 23,881,885

Dividend on redeemable

convertible

preferred shares -- 2,169,227 -- 1,338,333

Net income (loss)

attributable to holders

of common shares 9,037,742 (1,320,006) 2,254,409 22,543,552

Net income per share:

Basic - Common shares 0.071 (0.029) 0.018 0.227

Basic - American

Depositary Shares 0.142 (0.058) 0.036 0.454

Diluted - Common

shares 0.063 (0.029) 0.016 0.193

Diluted - American

Depositary Shares 0.126 (0.058) 0.032 0.386

Xinhua Finance Media Limited

Condensed Consolidated Statements of Cash Flows

Three months Three months Three months

ended ended ended

September September June 30,

(in U.S. Dollars) 30, 2007 30, 2006 2007

(Unaudited) (Unaudited) Unaudited)

Net cash provided by operating

activities 1,550,989 6,489,492 41,081

Net cash used in investing

activities (9,536,253) (59,548,936) (97,768,365)

Net cash provided by financing

activities 1,660,617 2,449,972 2,660,996

Effect of exchange rate changes 263,683 144,605 546,121

Net decrease in cash (6,060,964) (50,464,867) (94,520,167)

Cash, as at beginning of the

period 81,411,707 62,195,089 175,931,874

Cash, as at end of the period 75,350,743 11,730,222 81,411,707

Notes to Financial Information

1) 2006 condensed consolidated balance sheets

Information was extracted from the audited financial statements

included in the prospectus on Form-1 of the Company filed with the

Securities and Exchange Commission on March 8, 2007.

2) Restricted cash

Restricted cash is US dollar cash deposits pledged for the RMB loan

facilities granted by banks for RMB working capital purposes.

3) Accounts receivables and debtors turnover

Debtors turnover for the second quarter and third quarter of 2007 was

97 days and 92 days respectively. Our business groups generally

granted 90 days to 180 days average credit period to major customers,

which is in line with the industry practices in the PRC.

4) Intangible assets

Net book value for intangible assets as of September 30, 2007 was

$215.9 million. It mainly represents the fair value of the long term

advertising agreements for the Broadcast and Print Group. The net book

value of the intangible assets were primarily composed of $99.8

million advertising license agreement for our TV business, $59.8

million exclusive advertising agreement for our newspaper business,

and $7.7 million exclusive advertising agreements we entered for radio

advertising operations in Shanghai, Beijing and Guangdong. There is

derecognition of the intangible assets of $40.7 million for one of our

radio exclusive advertising agreements upon clarification of the terms

of one of our exclusive radio advertising agreements. We are in the

process of obtaining third-party valuations of certain identifiable

intangible assets for the acquisitions we completed in the second and

third quarters and hence the net book value for intangible assets is

preliminary and subject to revision once we complete the valuation

exercise.

5) Other operating income

Other operating income of $2.3 million represents reimbursement of IPO

related expenses by Bank of New York in the first quarter of 2007.

Those expenses, all of which had been recorded in the 2006 income

statement as operating expenses because they were not considered to be

directly related to the sale of securities, related primarily to audit

fees and fees paid to consultants during the listing process.

6) Amortization included in cost of sales, selling expenses, or

administrative expenses

Amortization for the second quarter and third quarter of 2007 were

$3.4 million and $4.2million respectively. It mainly represents the

amortization of the intangible assets as mentioned in note 4. The

amortization for the TV license agreement was $1.3 million for both

second and third quarter of 2007. The amortization for the newspaper

exclusive advertising agreement was $0.4 million and $0.3 million for

the second and third quarter of 2007. The amortization for the radio

exclusive advertising agreements was $0.7 million and $0.3 million for

the second and third quarter of 2007. The decrease in amortization is

due to the derecognition of the intangible assets of $40.7 million as

mentioned in note 4.

7) Interest expense

Included in interest expense is imputed interest of $1.7 million and

$1.1 million for the second quarter and third quarter of 2007

respectively. It mainly represents the monthly imputed interest

expense charged on the payment obligations for the above long term

contracts. There is also a one-time adjustment of $1.3 million,

representing reversal of the imputed interest taken in first half year

of 2007 (the imputed interest for the first quarter and second quarter

of 2007 were $0.6 million and $0.6 million respectively) as a result

of clarification of terms of one of our exclusive radio advertising

agreements as mentioned also in note 4. For the TV license agreement,

the imputed interest each quarter in 2007 was $0.7 million. For the

Newspaper exclusive advertising agreement, the imputed interest for

the second quarter and third quarter of 2007 were $0.4 million and

$0.3 million respectively. For radio exclusive advertising agreements,

the imputed interest for the second quarter and third quarter of 2007

were $0.6 million and $0.1 million respectively. The sequential

decrease was driven by the fact that there is no imputed interest

taken in the third quarter of 2007 as a result of clarification of

terms of one of our exclusive radio advertising agreements as

mentioned in note 4.

8) Provision for income taxes

Provision for income taxes included deferred tax credits of $0.7

million in both second quarter and third quarter of 2007.

Source: Xinhua Finance Media
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