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Xinhua Sports & Entertainment Limited to Present at the Rodman & Renshaw Annual Global Investment Conference in New York City

BEIJING, Aug. 27 /PRNewswire-Asia/ -- Xinhua Sports & Entertainment Limited (Nasdaq: XSEL), a leading sports and entertainment media company in China, today announced that the Company will present at Rodman & Renshaw's Annual Global Investment Conference to be held from September 9-11, 2009 at the Palace Hotel in New York City.

Ms. Fredy Bush, Chief Executive Officer, and Mr. Andrew Chang, Chief Financial Officer, are scheduled to present at 4:05 p.m. Eastern Standard Time (EST) on Thursday, September 10, 2009.

The Rodman & Renshaw Annual Global Investment Conference is a three-day event with a strong Asia Track dedicated to small and medium cap,

China-based, U.S.-listed companies.

About XSEL

Xinhua Sports & Entertainment Limited (“XSEL”; Nasdaq: XSEL) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -- premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process, linking advertisers with China’s young and upwardly mobile demographic.

Headquartered in Beijing, the company employs more than 1,200 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (Nasdaq: XSEL). For more information, please visit http://www.xsel.com .

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, any quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL's beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

IR Contact

Edward Liu

XSEL

Tel: +86-10-8567-6061

Email: edward.liu@xsel.com

Howard Gostfrand

American Capital Ventures

Tel: +1-305-918-7000; toll free +1-877-918-0774

Email: info@amcapventures.com

Source: Xinhua Sports & Entertainment Limited
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