Xtep Participates in its First 2012 Standard Chartered Hong Kong Marathon and Expo

Increases Brand Exposure to the Hong Kong Public

HONG KONG, Jan. 30, 2012/PRNewswire-Asia/ -- Xtep International Holdings Limited ("Xtep" or the "Company", together with its subsidiaries the "Group", stock code: 1368), the first Chinese fashion sportswear brand to be appointed exclusive Apparel Partner for the 2012 Standard Chartered Hong Kong Marathon, featured its Xtep brand and products at its booths in the Marathon Expo in Hong Kong's Victoria Park from January 28 through 29. At the same time, Xtep also set up a game booth at the venue, allowing public interaction and fun while jointly supporting the sporting event.

Group photo of Mr. Terry Ho, Executive Director and Chief Financial Officer of Xtep (right 3, upper row), stock commentators and Xtep Angels. Stock commentators (upper row): Conita Hung (left 1), Kingston Lin (left 2), Matthew Kwok (left 3), Chan Wing Luk (left 4), Francis Kwok (right 2) and Kenny Tang (right 1)

Xtep continuously seeks opportunities to enhance the value of its brand by sponsoring different sporting events. This year Xtep displayed a variety of different types and series of running footwear and apparel, allowing the local audience to better understand the Xtep brand and experience the "Love Running, Love Xtep" brand spirit.

To complement the event, Xtep launched the "Xtep Angels" voting competition. From now until midnight February 5, 2012, visitors can vote for their favorite Xtep Angel on the voting page of Xtep’s official website (www.xtep.com.hk). The Xtep Angels, wearing the latest Xtep brand’s products, visited the company's booths during the event to interact and play games with the public. In addition, the Xtep brand’s mascot, "Xtep Baby", made its debut to take photographs with the audience, creating an enthusiastic atmosphere.

About Xtep International Holdings Limited

The Company was listed on the main board of the Hong Kong Stock Exchange on 3 June 2008. The Xtep brand is the leading fashion sportswear brand in the PRC. The Group is principally engaged in the design, development, manufacture and marketing of sportswear products. The Group has developed an extensive nationwide distribution network covering 31 provinces, autonomous regions and municipalities in the PRC. For more information about the Group, please visit the Company's website at www.xtep.com.hk .

For further information, please contact:

Xtep International Holdings Limited
Ms. Kelrah Pang
Tel: (852) 2152-0813
Email: kelrah.pang@xtep.com.hk 
Fax: (852) 2153-0330

Porda Havas International Finance Communications Group
Mr. Ivan Kau
Tel: (852) 3150-6778
Email: ivan.kau@pordahavas.com

Ms. Natalie Yung
Tel: (852) 3150-6752
Email: natalie.yung@pordahavas.com

Mr. Justin Doone
Tel: (852) 3150-6703
Email: justin.doone@pordahavas.com
Fax: (852) 3150 6728