BEIJING, May 2 /PRNewswire-Asia/ -- Yongye Biotechnology International, Inc. (OTC Bulletin Board: YGYB; "Yongye" or the "Company"), a leading distributor of plant and animal nutrient products located in the People's Republic of China, today announced that one of the independently owned Yongye branded retail stores in its sales network set a new record for single day sales.
A Yongye branded retail store in Qianjiang City in Hubei Province sold 15,310 bottles of Shengmingsu plant nutrient product on April 30, 2009 for $30,000 in sales. This was the highest single day sales for a Yongye branded retail store in Yongye's history.
Yongye uses a community based distribution model through which a limited number of independent regional distributors distribute Yongye products to a network of independently owned Yongye branded retail stores and dedicated retail locations. There currently are approximately 2,000 Yongye branded retail stores, compared to 775 branded retail stores at the end of 2008. In addition to the branded retail stores, an additional 1,500 stores were recently added by the regional distributors to the retail sales network. Some of these stores are going through a certification process to become Yongye branded retail stores. A total of 3,500 retail locations are currently selling Yongye's Shengmingsu plant nutrient product.
The Company attributes some of the increased demand for its Shengmingsu plant nutrient product to promotional activities by its distributors and a Yongye advertising campaign which includes commercials on CCTV-7, China's national agriculture television channel, local agriculture television channels and newspapers.
"We are excited to have one of the Yongye branded retail stores set a new single day sales record. We believe that this record was set because of our marketing efforts which let farmers know about the effectiveness of our plant nutrient product," said Mr. Zishen Wu, CEO of Yongye Biotechnology International, Inc. "We are confident our new customers will be pleased with the results they achieve by using our plant product."
About Yongye Biotechnology International, Inc.
Yongye Biotechnology International, Inc., headquartered in Beijing, is engaged in the distribution and sales of fulvic acid based nutrients for plants and animals. The Company's patent pending processes and proprietary formulas allow it to create products that increase crop yields and improve the health of livestock. Its sole operating subsidiary, Yongye Nongfeng Biotechnology Company, Ltd., is located in Inner Mongolia, People's Republic of China. The Company sells its products through distributors and directly to farmers located in ten provinces throughout China.
Safe Harbor Statement
This press release contains certain statements that may include "forward-looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involving known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the risk factors discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on the SEC's website ( http://www.sec.gov ). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Contact:
Yongye Biotechnology International, Inc.
Mr. Larry Gilmore-VP of Corporate Strategy
Phone: +86-8232-8866 x 8880
E-mail: larry.gilmore@gmail.com
CCG Investor Relations, Inc.
Mr. Crocker Coulson, President
Phone: +1-646-213-1915 (New York)
E-mail: crocker.coulson@ccgir.com
http://www.ccgirasia.com
