ZURICH, Switzerland, Nov. 8 /Xinhua-PRNewswire/ -- What do exclusive
fashion and the famous winter vacation resort St. Moritz have in common? Not
only the name. For the time being, from November 6, 2006, the fashion label
will be exclusively distributed on-line.
Crystal clear mountain lakes, exhilarating nature and rendezvous of the
rich and beautiful -- this is St. Moritz. The fashion of "The pure Luxury of
St. Moritz" truly incorporates these qualities and puts them into practice.
The result: exquisite textiles, first-class workmanship, and exclusive
design. Manually applied Swarovski jewels ( http://www.swarovski.com ) give
added resplendence to the part of the glamorous fashion collection.
The "One" collection comprises Leisure Wear for Men and Women and carries the
name "The Mountain Religion". The internationally renowned, former Joop
designers, Khadija Larens and Bulent Ocal design the formal wear collection,
which will expand the range of garments in spring of 2007.
Not only fashion, but even the channel of distribution will be exclusive
for the time being: "The pure Luxury of St. Moritz" will be exclusively
distributed via the Internet. The specially created on-line store
http://www.stmoritz-store.ch will make sure that the noble fashion from Dubai
will be available via Japan to Moscow. By spring 2007 the on-line store range
will be extended with St. Moritz license products; e.g. with St. Moritz
champagnes, for: Whoever mentions the name of St. Moritz, will not be able to
miss the noble king under the list of wines.
FASHION BOX Group ( http://www.fashionbox.ch ) is a licensee of the St.
Moritz trademark. The former Miss Switzerland Tanja Gutmann has been engaged
as representative for the "St. Moritz-The Mountain Religion" collection.
