omniture

http://www.hotel.info Opens New Office in Shanghai, China, as it Continues to Pursue its Strategy of International Expansion

hotel.de
2009-05-05 22:09 3290

SHANGHAI, May 6 /PRNewswire-Asia/ --

http://www.hotel.info - the free online hotel reservation service with more than 210,000 hotels worldwide announced the opening of its representative office in the Chinese city of Shanghai today.

This is hotel.info’s first venture into Asia, although it has offices in four European countries as well as the two offices in Germany. In contrast to its strategy in Europe, where hotel.info seeks to acquire corporate customers as well as hotels, the company will first focus on acquiring new hotels in China and throughout the region in order to expand its portfolio of accommodation in Asia.

Warini Munshi, Head of International Business Development at hotel.info, believes this will form the basis for the company’s future success, "For our existing European corporate customers and Chinese travellers in the future, the most important aspect of a platform such as hotel.info is its global selection of hotels - and naturally also the local hotel portfolio. In a second phase we shall start to target Chinese companies with the aim of having them use our booking tool to reduce their costs. The global economic crisis is helping us in this respect. After all, even Chinese firms need to access more efficient hotel bookings and reduce accommodation costs."

In 2008, hotel.info arranged around 50,000 nights’ accommodation in Chinese hotels, at a total value of some EUR4.5 million. Currently, http://www.hotel.info already provides access to more than 4,000 hotels in China.

hotel.info

http://www.hotel.info is a free hotel reservations service for corporate and private customers. The service offers more than 210,000 hotels for electronic bookings around the world. Customers booking via hotel.info achieve significantly better prices in comparison with other booking channels. In addition, hotel.info shows all available room prices for each hotel, so that the customer can always select the cheapest or most suitable room price. All bookings via hotel.info are transferred simultaneously, securely and directly to the respective hotel’s computer. This guarantees the unique integration of each hotel’s own reservation systems (CRS or PMS) and hotel.de’s own reservation system myRES into the hotel.info unified user interface.

At hotel.info, customers seeking hotel rooms can base their decisions to book a room not only on the core information such as room price and hotel facilities, but also on the hotel reviews and ratings submitted by hundreds of thousands of hotel guests from around the world. Compared with existing rating portals, hotel.info customers can rely on 100% genuine hotel ratings, since only customers who have booked and recently stayed in each hotel are asked for their opinion. Once a customer has selected an offer, the hotel is presented for direct online booking at attractive conditions, in line with the hotel.info "Check & Book" claim.

hotel.info is the international brand of hotel.de AG. This brand was created to further drive expansion within Europe. The aim is to establish hotel.info in foreign markets and then successively throughout Europe as the leading reservation service for corporate and private customers.

Source: hotel.de
Keywords: Travel
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