- Top event exhibitors/sponsors including InMobi, PT. Darta Media Indonesia and OOm set to lead eye-opening showcases where attendees can discover new practices and see how companies are leveraging digital technologies -
SINGAPORE, May 10, 2011 /PRNewswire-Asia/ -- dmg::events, the leading conferences and exhibitions organizer for the global digital marketing community has unveiled a jam packed agenda for its upcoming ad:tech Singapore. The two day Exhibition and Conference brings together movers and shakers across all industries with one thing in common: to share insights into how digital innovation is transforming every facet of the marketing industry.
The two full days of keynote presentations, panels and workshops will feature the biggest and brightest minds in the industry like:
- Deb Henretta, Group President Asia, Procter and Gamble;
- Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia;
- Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising and the list goes on
Breakout sessions will dive deep into some of today's biggest questions around digital. Those just starting to explore what digital can do for their business can get their feet wet at a session about how to transition from traditional to digital advertising, veterans can gain new insight from topics like the growth of location based services, and everyone can benefit from sessions that get down to the bottom of hotly debated topics like getting value out of social media metrics.
"2011 will see more brands jump onto the digital marketing bandwagon to create distinct experiential campaigns for their target audiences. Online advertising spend will see an increase, particularly in content, apps and social media by companies who want to build a strong online brand presence, which their customers can engage with, relate to and ultimately trust," said Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific. "ad:tech Singapore is an excellent conduit to connect with key players in the digital and interactive space – successful brands that have carved their names in the technology arena, experts and thought leaders all converged at one location. This is an event not to be missed!"
ad:tech wants to do their part in driving innovation in Singapore so this year's event will have a number of new initiatives geared towards start-ups and entrepreneurs. An online business matching program will ensure participants network with the right people to move ideas forward and a start-up pavilion on the show floor will be dedicated to propelling growth of new companies. For the very first time, ad:tech Singapore has received funding from International Enterprise Singapore (IE) through the IMAP programme which enables Singapore incorporated companies to receive subsidies of up to 50 per cent of their participation cost.
"Digital is constantly innovating and changing so it's important that we bring the industry together every year to share those big ideas and key learnings. This exhibition has become a robust marketplace for real business transactions where marketers and agencies uncover new opportunities to grow their business," said Paul Beckley, Vice President, ad:tech Singapore. "The great thing about our conference is it offers such a wide breadth of content that no matter what level you're at with digital, just learning what it can do or operating a full-service creative agency, you are going to walk away from the conference with invaluable information for your business."
A view on some of the keynotes and breakout sessions:
Day 1: Thursday, June 16
Keynote: The Next Big Bang: How Digital is Changing My World
Deb Henretta, Group President Asia, Procter & Gamble
Sharing the story of her transformative journey from a digital novice to a digital native, and how that is helping Procter & Gamble accelerate its adoption of digital innovations to build the business. Deb Henretta shares key trends that are redefining the world as we know it and what it means for business looking ahead. She also provides perspective on what prevents clients from taking the plunge into digital and what agencies can do to help them.
Session: Opportunities and Challenges of Online Video Delivery
Moderator: Ben Poole, Head of Interaction, MEC Asia Pacific
Panelists: Janice Chan, Director, Digital Marketing & Distribution, Starwood Hotels & Resorts Asia Pacific
Mathew Ward, CEO, Admax
Paul Soon, Regional Director, XM Asia
Keynote: How Your Brand Can Ignite a Movement: Power & Dynamics of Social Movements & Implications for Brands
Chris Thomas, Chairman & CEO Asia, BBDO/Proximity
This presentation synthesizes the learning's from a worldwide BBDO/Proximity study on how social movements are formed and the lessons for brand owners. Chris Thomas examines the role of Social media and shows how brands can create profound and sustainable behavioral change. Examples and cases will be shared from some of the leading global brands that BBDO works with in order to stimulate debate and discussion.
Session: The Digital Tripartite Discussion Between a Brand, Agency and Publisher
Moderator: Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising
Panelists: Christopher Axberg, Managing Director, Reader's Digest Asia
Vishnu Mohan, CEO, MPG Asia Pacific
Fernandez-Lahore Victor, Director, Global Media Innovation – Lux, Clear, Lifebuoy, Ponds, Uniliver Asia Pte Ltd
Day 2: Friday, June 17
Keynote: The In's and Out's of Group Buying: Two Years of Dell Swarm
Damien Cummings, Global Social Director, Dell and Eaun Wilcox, Business Director, The Upper Storey
Group Buying is a global phenomenon cast into the spotlight with the explosive growth of companies like Groupon & Living Social. Central to these sites is the notion of facilitated sharing through social media channels, effectively spreading the word about great deals. Group Buying does come in many forms, and for different brands the relevance varies. A home-grown Singapore example, Dell Swarm, is now a global platform for Dell, having rolled out in various markets over the last 2 years. Its latest iteration, in Australia, helps sell a range of consumer electronics & PC products ranging from Digital Cameras to Printers to TV's & Software. Group Buying makes the ultimate step with social media and web2.0 technologies to monetize consumer relationships and leverage the buying advantage for online consumers. However, where does it sit within a wider social media strategy for most brands? How can it help develop wider/deeper relationships with customers? This talk is a review of Group Buying today and the learning's from Dell Swarm over the last two years across three markets. These learnings have helped Dell to sell-out success of their Swarms in Australia, generating huge buzz with current and potential customers.
Session: Engaging Consumers Through Social Media Platforms – The Pros and the Pitfalls
Moderator: Chris Schaumann, Head of Online Sales and Marketing Southeast Asia Pacific, Nokia
Panelists: Anshul Jaim, CEO Thoughbuzz
Kelly Choo, Co-Founder & Business Development Director, Brandtology
Miguel Bernas, Director Digital Marketing, Singapore Telecommunications
Keynote Panel: Digital World Domination
Moderator: James Miner, Senior Vice President Digital Media, ESPN STAR Sports
Panelists: Darryl Dickens, Chief Marketing Officer, Success Factors
Narelle Hicks, Managing Director, Wunderman Beijing
Nirvik Singh, CEO, Grey Group
Ken Mandel, Chairman, IAB
What is the next step in digital marketing and how will the constant evolution of digital media and technology impact the way you reach out to your consumers on a local, regional and global scale?
Session: Social media Metrics – Using Quantitative and Qualitative Data Wisely
Presenter: Alan Fairnington, Managing Partner, Duxton Consulting Group
Panelists: Carolyn Camoens, Deputy General Manager & Digital Lead Singapore, Waggener Edstrom
Key ad:tech Singapore 2011 partners:
Media Partners: ADAsia, AdLIB, ADOI, Asian e-Marketing, Bvents, Campaign Asia-Pacific, Malaysia SME, Media Buzz, Singapore Business Review, Design TAXI, The Creative Finder, The Green Book, Visibility, and Warc.
Association Partners: Asia Digital Marketing Association, Association of Small and Medium Enterprise, Direct Marketing Association of Singapore, Ecommerce Association of Singapore , Hong Kong Direct Marketing Association, Marketing Institute of Singapore, Mobile Marketing Association, Search Engine Marketing Professional Organization, Singapore Infocomm Technology Federation , , The Society of Publishers in Asia and Vietnam Marcom .
Key Exhibitors and Sponsors: KasKus, Media X Asia, Financial Times, InMobi, Innity, OOm, Media Contacts, Sitecore, Nielsen, The Wall Street Journal and many more.
Newswire Partners: ACN Newswire, PR Newswire Asia and Web Newswire
Ad Network Partner: Admax Network
Facebook Solutions Partner: Blugrapes
SMS Marketing Partner: smsdome.com
Official PR Agency: Bite Communications
For more information, please visit http://www.ad-tech.com/singapore.
About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Singapore, Tokyo, New Delhi, Melbourne and Sydney. ad:tech is produced by dmg :: events, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in more than 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. Additional information on dmg::events can be found at http://www.dmgevents.com. As a member of the FTSE 250, DMGT is ranked as one of Britain's largest companies listed on the London Stock Exchange.
For More Information, please contact:
Julia Kwan
dmg events Asia Pacific Pte Ltd
Email: juliakwan@dmgevents.com
Tel: +65-6513-0600
