comScore Announces New Initiative For No Cost Tagging With Media Metrix 360 in Asia

2010-09-28 04:01 1716

Online Publishers Offered Free Participation in Unified Digital Measurement Solution

New Initiative Poised to Help Drive Growth in Asia Digital Industry

    SINGAPORE, Sept. 28 /PRNewswire-Asia/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Asia. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging, providing publishers of all sizes the ability to participate in this enhanced approach to digital measurement.

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    "comScore Media Metrix 360 provides the most comprehensive digital measurement solution available in the industry today," said Joe Nguyen, comScore vice president for Southeast Asia. "By offering publishers in Asia the opportunity to participate in comScore Media Metrix 360 tagging at no cost, we hope to provide the industry with increasing accuracy in online measurement and continued innovation that will help bring growth to these digital markets."

    comScore's Media Metrix 360 unified solution to digital audience measurement was launched in the Asia Pacific region earlier this year. The service combines both panel and census-based approaches for measuring digital consumer behavior to provide a more harmonized audience measurement solution, while also helping to reconcile the long-standing debate between panel-based audience measurement data and server-side web analytics data. The enhanced methodology accounts for the full universe of Internet usage, including traffic from Internet cafes and mobile devices, which are both significant drivers of Web usage in this region.

    Mr. Nguyen continued, "This initiative will be especially important for small and medium-size publishers who will now have the ability to tag their sites with comScore, joining major publishers that have already adopted this solution. Now publishers will be compared on par with each other by agencies that utilize comScore reports in their media planning, helping bring additional accuracy, confidence and progress to the digital industry as a whole."

    For more information on how to participate in free tagging with comScore, please visit:

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Source: comScore, Inc.