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Crocs Launches LiteRide™, Its Newest Innovation in Comfort Technology
LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam
SINGAPORE, March 1, 2018 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a global leader in casual footwear for women, men and children, today announced the worldwide debut of LiteRide™, its most innovative comfort technology to-date. Created from "equal parts science and magic," LiteRide, a revolutionary closed-cell material, reinforces Crocs' dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.
LiteRide™ foam, the key ingredient in a collection of the same name, comes to life by merging sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. In fact, LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam, the original Crocs comfort material that consumers already know and love.
"We're witnessing a shift from comfort being a 'nice-to-have' to a consumer 'must-have,' and we think LiteRide answers that call," said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. "In fact, our LiteRide comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear."
For SS18, the LiteRide™ Collection offers a variety of product choices designed for women and men that align with the increasing popularity of the athleisure categories. The LiteRide™ collection includes the following styles: the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule.
"LiteRide is lighter, softer and more flexible than anything we've created before. While Croslite remains at the heart of our comfort story and our classic footwear, we continue to up the ante by delivering innovative comfort to our consumers," Poole continued. "Not only does the LiteRide technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes."
Crocs brand ambassadors YOONA, the South Korean musician and actress who broke onto the scene in 2007 as a member of Girls' Generation, and Henry, a singer, songwriter and composer shared their thoughts on the LiteRide™ collection:
"Feeling good is so important to looking good -- that's always been my style! So I want to congratulate Crocs for launching the new LiteRide collection, which takes comfort to the next level. The variety of styles is great too. I have a tough time choosing between the sporty LiteRide clogs and the feminine LiteRide sandals!" said YOONA.
"I am so excited for everyone to try Crocs' newest shoe -- LiteRide. These shoes are like magic. Super comfortable. I wore the LiteRide clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them! They have become my favorite for any casual occasion." said Henry.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs' collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.
In 2018, Crocs reinforces its mission of "everyone comfortable in their own shoes" with the second year of its global Come As You Are™ campaign. To learn more about Crocs or Come As You Are, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.