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deCarta Introduces Software Developer Kit for Fast-Growing Personal Navigation Market

2006-12-04 19:24 3101

Platform Accelerates Time-to-Market and Permits Application Customization for

Increased Branding

SAN JOSE, Calif., Dec. 4 /Xinhua-PRNewswire/ -- deCarta (formerly

Telcontar), the leading supplier of software platforms and services for the

Location-Based Services (LBS) industry, has announced today the launch of the

deCarta Navigation Software Developer Kit (SDK). The new developer kit

enables personal navigation device and smart phone manufacturers to quickly

build and bring to market highly customized and differentiated navigation

applications. The SDK also provides the manufacturer the freedom and ability

to reinforce their brand with a customizable look and feel.

deCarta’s Navigation SDK builds on the strength of the company’s Rich

Map Engine(TM) -- the same underlying gold-standard technology broadly

deployed by today’s leading Internet, wireless and navigation solution

providers such as Google, Ask.com, Verizon and Sprint. Combining unparalleled

routing speed and an extensive array of navigation capabilities, deCarta’s

Navigation SDK allows for quick introduction of products with attractive and

best-in-class functionality targeted for high return on investment.

Navigation functionality supported by the SDK includes:

* Fast route calculations, supporting drivers preference for shortest,

fastest, avoid toll roads, and avoid freeways along with support for

time-of-day turn restrictions

* Multi-point routing

* Efficient ways to select a street address or desired point-of-interest

as a destination

* Easy to understand 2D and 3D maps with preferred points-of-interest

shown along a highlighted route

* Guidance to ensure that as the route is followed, timely, appropriate,

and generated in an easy to understand text, voice, and graphical

information about a pending maneuver

* Patented algorithms to accurately determine a vehicle position

eliminating GPS errors and ambiguity

"In the industry’s rapidly growing and competitive environment,

manufacturers must be agile in bringing differentiated applications to

market," said J. Kim Fennell, President and CEO of deCarta. "The Navigation

SDK allows personal navigation device producers to focus their resources on

customizing and enhancing the user interface, rather than spending valuable

time constructing the increasingly complex navigation platform."

Providing the Bridge to Connected Navigation

As the industry moves toward connected navigation to improve user

experience and brand loyalty, deCarta’s Navigation SDK provides future

migration to dynamic on-board navigation applications giving users up-to-the-

minute traffic, road, weather and local search by linking the mobile unit to

deCarta’s flagship Drill Down Server(R) -- already powering some of the most

successful location-based service applications on the market. The Navigation

SDK also ensures application compatibility with new releases of the

underlying route engine, while providing a uniform data model to enable the

use of best-in-class map data from multiple vendors without impacting

application performance.

Ease of Integration

deCarta’s Navigation SDK is a comprehensive development suite with

software, sample code, sample data and complete documentation. The SDK

provides an Application Programming Interface (API) for accessing all of the

functions required to create customized navigation applications, allowing

customers to bypass the "trial and error" phase, reduce development time, and

bring products to market faster. To help accelerate development, sample

applications in source code that illustrate the use of all the navigation

functionality supported will be provided to developers.

Navigation Device Screen Detail Examples

2D View

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061204/SFM056-b

3D View

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061204/SFM056-a

Demonstration and Availability

The Navigation SDK will be generally available for WinCE in Q1 2007 and

for Linux in Q2 2007. Demonstration of deCarta’s Navigation SDK will be

available at the 2007 International Consumer Electronics Show (CES) being

held in Las Vegas, Nevada in January. To schedule a demonstration, please

contact deCarta at 1-408-625-3508.

For more product information, visit

http://www.decarta.com/products/navsdk/index.html .

About deCarta

deCarta is the leading geospatial software platform that powers today’s

most successful Location-Based Services (LBS) applications such as those

deployed at Google Maps, Yahoo, Ask.com, Verizon and Sprint. The company’s

unique, patented technology is ideal for high-volume LBS applications for use

in Internet, mobile, personal navigation and telematics applications where

scalability, speed, and reliability are vital. Its Drill Down Server

geospatial software platform, Rich Map Engine and Hosted Web Service is

preferred by application developers and service providers who also want the

flexibility to customize map styles, utilize unique routing capabilities and

self-brand. deCarta customers and technology partners include AND, Appello,

Ask.com, ATX, Hotels.com, Google, Local Matters, Maps.com, Motorola, NAVTEQ,

Networks In Motion, Pharos, Rand McNally, Tele Atlas, TeleNav, Yahoo! and

Zillow. deCarta is privately held and headquartered in San Jose, California

with international offices in the UK and China. http://www.decarta.com .

NOTE: deCarta, the deCarta logo, Rich Map Engine and Drill Down Server

are trademarks or registered trademarks of deCarta, Inc. in the United States

and/or other countries. All other company, brand and product names are marks

of their respective holders.

Source: deCarta
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