BEIJING, Sept. 27, 2013 /PRNewswire/ -- The Services Department of the Ministry of Commerce of China and UBM plc., supported by the China Convention & Exhibition Society, announced today that they are hosting a special seminar to help improve the marketing expertise of local Chinese exhibition organizers. The Seminar titled, “How to Use Database, Internet and Social Media technology to improve Visitor Recruitment and Experience” will be held in Beijing on December 2, 2013.
The one-day seminar will feature talks by senior executives and key experts from across UBM’s global business units to share their experience and global best practices, distilled from UBM’s hundreds of exhibitions presented worldwide each year. Keynote addresses will be delivered by Madam Shu Huan, MOFCOM Division Director, Department of Trade in Services and by Ms. Jane Risby-Rose, UBM’s Global Executive Vice President for Events. The seminar will also feature a special presentation by Mr. Huang Biao, President of LINGTONG Exhibition System Co. Ltd., on how to improve the sustainability of China’s exhibition business.
Attendance at the seminar will be by invitation only and free to qualified attendees, who will receive an official certificate co-signed by the Trade in Services Division of MOFCOM and UBM plc. upon the conclusion of the training.
“To facilitate the development of the convention and exhibition industry is an indispensable part and pressing need of industrial restructuring and transformation of the economic development mode in China,” commented Mr. Lv Jijian, Deputy Director General of Trade in Services and Commercial Services Department of Ministry of Commerce. “As the regulatory authority of the convention and exhibition industry, the Ministry of Commerce is committed to actively optimizing the industrial development environment: from the institutional arrangements and policy design, to the efforts of strengthening the development foundation of the industry. We encourage multi-level and multi-channel exhibition trainings that support the learning of advanced management experience by cooperating with famous worldwide exhibition enterprises to improve the quality of exhibition professionals and enhance the global competitiveness of China’s Exhibition Industry.”
“UBM attaches high importance to its corporate social responsibility – in China, and throughout the world,” says Philip Chapnick, UBM’s Group Chief Representative in China, “and we are bringing our experts in from around the globe to give something back to the industry. We want to help build the overall professionalism of the Chinese market in which we are enthusiastic participants, because we believe that a rising tide will lift all boats and create a stronger environment for all of the companies working in the Chinese exhibition market.”
Mr. Yuan Zaiqing, President of the China Convention & Exhibition Society, said: “UBM has brought the rich experiences of organizing branded exhibitions worldwide for many years, and this seminar will present Chinese exhibition organizers with advanced concepts, knowledge and applications of internet and social media technology for event promotion and management. This seminar is a great learning opportunity for Chinese exhibition professionals.”
