BEIJING, Sept. 19 /Xinhua-PRNewswire/ -- eFuture Information Technology Inc. (Nasdaq: EFUT) (“eFuture”), a leading provider of software and services in China’s rapidly growing retail and consumer goods industries, today announced that it has signed a contract to provide its eFuture ONE CRM Customer Relationship Management system (“the system”) to Yansha You Yi Shopping City Co., Ltd. (“Yansha”). The system will provide customer data analysis capabilities and is designed to increase customer value and improve sales and market differentiation for Yansha.
“China’s retailers are increasingly shifting from a strategy of pure expansion to one that recognizes the need to build efficiency, differentiation and brand loyalty by nurturing and leveraging customer relationships,” said Adam Yan, eFuture’s chairman and chief executive officer. “Yansha is an excellent showcase for the versatility of our software as its branches include department stores, supermarkets, specialty stores and shopping malls. Our system will enable Yansha to collect and analyze customer data, identify purchasing trends and formulate effective marketing strategies that improve customer satisfaction while increasing sales. For eFuture, this is another step in our extensive relationship with Yansha, which has been developing since 2000 when we first began developing software for the company.”
The system features advanced membership management capabilities that are designed to provide detailed data and statistics, categorize and analyze customer behavior and enable Yansha to formulate targeted and effective marketing campaigns. eFuture expects the information provided by the system will enable Yansha’s sales and service personnel to create cross-selling opportunities and provide more effective service and customer care.
eFuture will deploy the system at Yansha’s You Yi Shopping City headquarters and main store, Yansha Outlets, Jinyuan store and Shanxi store, and expects the system to be online and operational in all locations by the end of October 2008.
From 2000 to 2003, Yansha deployed eFuture’s point-of-sale, enterprise resource planning, supply chain management and business intelligence systems. In 2005, eFuture, in partnership with IBM Retail Innovation Center, deployed the eFuture ONE Blue SCM supply chain management solution for Yansha, facilitating visualized supply chain and settlement management with Yansha’s more than 1,800 suppliers.
About Yansha You Yi Shopping City Co., Ltd.
Opened in June 1992, Yansha You Yi Shopping City Co., Ltd became China’s first retail joint venture. Its You Yi Shopping City headquarters and main store, with 40,000 square meters of construction area and 22,000 square meters of business floor space, is strategically located between Beijing’s business and embassy districts. Yansha has expanded to four stores, including its You Yi Shopping City headquarters and main store, Yansha Outlets, Jinyuan Store and Shanxi Store. The Yansha Outlets, opened in November 2003 as China’s first standardized outlet center, cover 35,000 square meters of business floor space and offer customers off-season products from domestic and international brands.
For more information about Yansha, please visit http://www.yansha.com.cn/ .
About eFuture Information Technology Inc.
eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading provider of front-end supply chain management software and services in China. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China’s front-end supply chain market, especially in the retail and fast moving consumer goods (“FMCG”) industries. eFuture currently serves more than 1,000 clients, including 15 Fortune 500 companies, over 900 retailers and over 200 distributors operating in China. eFuture is one of IBM’s premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has over 600 employees and 20 branch offices across China.
For more information about eFuture, please visit
http://www.e-future.com.cn/ .
Safe Harbor
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects, “ “anticipates, “ “future, “ “intends, “ “plans, “ “believes, “ “estimates” and similar statements.
Specifically, eFuture cannot guarantee that its software will in anyway benefit the operations and profitability of You Yi Shopping City Co. Ltd., nor can it guarantee the aforementioned timeline for deployment.
eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to first parties. Statements that are not historical facts, including statements about the company’s beliefs and expectations, are forward-looking statements. Forward- looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture’s anticipated growth strategies; eFuture’s future business development, results of operations and financial condition; expected changes in the company’s revenues and certain cost or expense items; eFuture’s ability to attract customers and leverage its brand; trends and competition in the software industry; the company’s ability to hire, train and retain qualified managerial and other employees; the company’s ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the expected growth of the Chinese economy and software market in the retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.
Further information regarding these and other risks is included in eFuture’s annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of September 19, 2008, and the company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.
For investor and media inquiries please contact:
eFuture Information Technology Inc.
Tel: +86-10-5165-0998 x8804
Email: ir@e-future.com.cn
Andrew Keller
Ogilvy Financial, Beijing
Tel: +86-10-8520-3112
Email: andrew.keller@ogilvy.com
