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eFuture to Provide Shopping Mall Management System to Super Brand Mall



BEIJING, Dec. 8 /PRNewswire-Asia/ -- eFuture Information Technology Inc. (Nasdaq: EFUT) ("eFuture" or "the Company), a leading provider of software and services in China's retail and consumer goods industries, today announced it has signed a contract to provide its eFuture ONE POS-ERP Shopping Mall Management System ("the system"), to Thailand-based Charoen Pokphand Group's Shanghai Super Brand Mall ("Super Brand Mall").

"Retailers are looking to resource management software to increase their sales efficiency and reduce costs by coordinating otherwise disconnected resources, information and activities, especially within this challenging environment," said Mr. Adam Yan, eFuture's chairman and chief executive officer. "Our leading software solutions coupled with a professional sales team continue to produce prominent international account wins, and we expect to deliver strong revenue growth and positive cash flows in the fourth quarter as a result."

The system is a complete, workflow-based information management system that will integrate a number of business processes. The system will allow Super Brand Mall to visually manage tenant lifecycles, consolidate a variety of business forms and operational models into a single information system, strengthen control over procurement and provide unified process management of financial projections, cost control, tenant account settlement and other financial processes.

eFuture will install the system on more than 100 point-of-sale terminals in the Super Brand Mall and expects to have the system fully implemented by the second half of 2009.

About Super Brand Mall

Super Brand Mall is a large scale, international style urban shopping center developed by Shanghai Kinghill Limited, the real estate subsidiary of The Charoen Pokphand Group (CP Group) of Thailand. The mall's 13 floors encompass a combined gross floor area of 250,000 square meters, making Super Brand Mall one of CP Group's flagship projects in China. The Mall received ISO:9001 certification in 2004.

Super Brand Mall boasts more than 70 international restaurants and over 100 popular international fashion brands. Super Brand Mall's average daily traffic includes some 180,000 shoppers, with weekend traffic as high as 300,000.

For more information about Super Brand Mall, please visit http://www.superbrandmall.com/index/index_en.asp .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (NASDAQ: EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain market, especially in the retail and fast moving consumer goods ("FMCG") industries. eFuture currently serves more than 1,000 clients, including 15 Fortune 500 companies, over 950 retailers and over 200 distributors operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has over 600 employees and 20 branch offices across China.

For more information about eFuture, please visit

http://www.e-future.com.cn/ .

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects, " "anticipates, " "future," "intends, " "plans, " "believes, " "estimates" and similar statements.

eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to first parties. Statements that are not historical facts, including statements about the company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the company's revenues and certain cost or expense items; eFuture's ability to attract customers and leverage its brand; trends and competition in the software industry; the company's ability to hire, train and retain qualified managerial and other employees; the company's ability to develop new software and pilot new business models at desirable locations in a timely and

cost-effective manner; the expected growth of the Chinese economy and software market in the retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks is included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of December 8, 2008, and the company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

For investor and media inquiries, please contact:

eFuture Information Technology Inc.

Tel: +86-10-5165-0998 x8804

Email: ir@e-future.com.cn

Andrew Keller

Ogilvy Financial, Beijing

Tel: +86-10-8520-3112

Email: andrew.keller@ogilvy.com

Source: eFuture Information Technology Inc.
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