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ellesse Announces the Launch of "Sport & The City" a Global Online Campaign Supported by Lonely Planet

ellesse Asia
2010-06-07 19:20 1576

HONG KONG, June 6 /PRNewswire-Asia/ -- ellesse was born in Perugia, Italy in 1959. The brand was the realisation of expert tailor, Leonardo Servadio, whose passion for skiing inspired him to create revolutionary designs in skiwear throughout the 1960s and 1970s. The company was named after his initials (LS - ellesse).

(Logo: http://www.prnasia.com/sa/2010/06/03/20100603698311.jpg )

(Logo: http://www.prnasia.com/sa/2010/06/03/20100603401895.jpg )

(Logo: http://www.prnasia.com/sa/2010/06/03/201006035123.jpg )

It is with this revolutionary spirit in mind that ellesse have created "Sport & The City" -- an online photographic competition supported by Lonely Planet.

The "Sport & The City" competition is a global call to action charging existing ellesse consumers, photography enthusiasts and the blogging community to document any sporting event that makes their city special -- enriching the social tapestry and creating beautiful moments set against an ever changing background.

Mike Stopforth, Managing Director of ellesse says, "We are not just looking for everyday sports reportage, but images that truly capture the spirit and emotion of a city. This competition is about 3 fundamental principles -- Sport, Style and Creativity. We are looking to create an ellesse inspired on-line city gallery; with our consumers as the contributors."

The 4 winners will eventually be chosen by a judging panel (including a Lonely Planet Expert) and will be given the opportunity to travel to one of four different European cities (London, Barcelona, Rome or Athens) while documenting their trip with a new SRL digital camera. Interim prizes will also be provided by our partner, Lonely Planet, alongside some smaller cameras.

Lonely Planet were always the perfect partner for this project -- as the market leader in travel guides they have built "a nice little universe dedicated to travel and travellers" and with over 5 million unique users each month at LonelyPlanet.com offer a unique connection to a vast network of travellers worldwide.

About ellesse "Sport & The City" Online Photography Competition

Organiser -- ellesse

-- http://www.ellesse.com

Media Partner -- Lonely Planet

-- http://www.LonelyPlanet.com

Criteria & Mechanism The competition opens to public aged not less

than 18. Each photograph should capture 3

fundamental principles:

-- Sport

-- Style

-- Creativity

-- Interested parties should submit photographs

by captions directly to

http://www.ellesse.com/sportandthecity between

7th June and 31st July, 2010 at midnight GMT.

Grand Prizes -- 4 winners

-- Win a 4 days trip with a friend to one of the

following European destinations:

-- London

-- Barcelona

-- Rome

-- Athens

+ Air tickets, accommodation and allowance paid

by ellesse

-- A Nikon digital SLR to create a photoblog of

the trip for a chance to be published on

ellesse.com and Lonely Planet

Interim Prizes -- Every week, one winner will win a Nikon coolpix

camera by public voting

-- Lonely Planet travel guide as incentive for

voting participants

Judging -- ellesse creatives alongside Lonely Planet's

Travel Editor

Results Announcement -- September 2010 on websites

Enquiry -- http://www.ellesse.com/sportandthecity

Remarks -- ellesse reserves the right of final decision

Source: ellesse Asia
Keywords: Fashion Travel
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