Higold : O2O Strategy to Help Hardware Manufacturer Achieve 10-Billion-RMB-Turnover Goal

2018-03-27 18:27 316

FOSHAN, China, March 27, 2018 /PRNewswire/ -- Higold Group, an industrial leader in the kitchen hardware, furniture and e-commerce business, held the 2018 International Distributor Convention & Product Launching Event on March 26.

With the theme of 'targeting 10-billion-yuan-turnover', the event was in the glare of the media's spotlight which focused on how this Foshan-based enterprise could remain innovative and maintain its high growth rate in the age of globalization.

Ou Jinfeng,the chairman of Higold, made a speech at the conference
Ou Jinfeng,the chairman of Higold, made a speech at the conference

 "Once an enterprise has topped the industry with its main business, it has to expand to new areas, absorb experience and strengths, and eventually gain vital development. In fact, our O2O strategy will lead us to this type of revolutionary growth," said Ou Jinfeng, chairman of Higold, during the International Distributor Convention.

According to Ou Jinfeng, Higold's O2O strategy will utilize existing online retailing platforms to integrate its resources, such as, capacity sharing, Internet technology, local distributors' services and logistics and customers' demand and satisfaction. It will also seamlessly connect with the whole supply chains serving 500 billion customers for closets and kitchen products. This 'cloud business model' can maximize the company's value as it integrates the advantages of online retail with offline distribution. It's expected that Higold's sales volume will exceed 50 billion yuan in the coming three years.

In terms of feeding high-end demands, Higold will upgrade its products and build more than 10,000 O2O shops nationwide. Thus, people in different places can experience the functions, quality and services offered by its products. In addition, each O2O shop will have professional sales assistants to give introductions to products and help solve orders and customer service problems, which make  the costumers confident of our products.

Ou Jinfeng said Higold's Distributor Chamber of Commerce would become a major shopkeeper in those cities and gain considerable profits. The enterprise could also introduce its upgraded products to more customers with these 10,000 O2O shops.

He added that the success of Higold's 'O2O cloud business model' would bring over 50-billion-yuan sales income in the coming three years.

The attended official of China Furniture & Decoration Chamber of Commerce said Higold's Product Launching Event was not only the enterprise's another expansion but an engine to drive the hardware industry to be more of high-tech and higher quality.

Higold Group is a renowned creative furniture enterprise in China, which started its business from R&D of kitchen hardware and evolved from satisfying basic needs in the kitchen to a symbol of delicate, high-end and artistic life style. The company launched a wide range of new products during this year's event, such as, functional hardware, laundry hanging hardware, high-end out-door furniture and professional BBQ grill. These products not only integrate hardware products with furniture but also inject the brand's lifestyle concept. Making innovation and craftsmanship become the company's biggest superiority for development.   

Higold is also dedicated to the quality of people's life. It gained three Germany reddot design awards respectively in 2014, 2017 and 2018 with its space series, i-Cook series and Gold Chef mobile oven.

Furthermore, Higold participated in a meeting held by China National Hardware Association as the main draftsman to set up the industrial standard for household functional hardware drawer basket, which has no doubt proved the enterprise's leading position in the professional domain.

Contact information:

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