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Liangshan Yi Autonomous Prefecture Holds Its First Tourism Marketing Activity in Hong Kong

2018-11-14 17:20

CHENGDU, China, Nov. 14, 2018 /PRNewswire/ -- Following the pace of 2018 "Sichuan-HK-Macao Cooperation Week", the first tourism marketing activity of Liangshan Yi Autonomous Prefecture in Hong Kong and Macao also kicked off on November 8th.

Liangshan Prefecture, with gorgeous natural scenery and mysterious cultural customs, is the largest Yi inhabited area in China. The world's oldest Yi culture, Naxi ancient village and Mosuo ancient village are in Liangshan; the world's highest dam and China JinPing Underground Laboratory are in Liangshan; the 800 li (a Chinese unit of length) of "Rock's 900 Li Tourism Routes" in Shangri-La discovered by American explorer Rock are in Liangshan; the two-thirds of Lugu Lake, known as the "Plateau Pearl", is in Liangshan and Chang'e lunar probe satellites launched in Liangshan, all of which shows that Liangshan is a high-quality destination for world ethnic culture tourism and private mountain tourism.

Liangshan Cultural Tourism Group (the Group) is a platform company for ethnic culture tourism projects and capital operation in Liangshan Prefecture. Its projects such as AsNiu Niu Spring Mall, Gukede Scenery, Mosuo Watertown in Lugu Lake, Yele Shepherd Town and Shangri-La Lakes are generating brand and market value.

During the cultural tourism promotion activities of "Culture of Bashu, Charm of Sichuan" and "Sichuan More Than Pandas" held on the day, the exquisite photo exhibition and advertising video of Liangshan attracted intense attention of friends from all walks of life in Hong Kong. The Group respectively signed cooperation agreements with Hong Kong Sinocap Cultural Tourism Group, Hong Kong Shude Education Group, Hong Kong Huihua International Tourism Group and Association of Hong Kong Dance Organizations on site to carry out project cooperation in international performance, art education, tourism marketing, dance arts, etc. In addition, it has also cooperated and communicated with Hong Kong Federation of Design Associations, Hutchison Whampoa TOM Group, Hong Kong Lan Kwai Fong Group, Hong Kong Asia Tourism Exchange Center and other units.

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Source: Liangshan Cultural Tourism Group
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