Mulberry Enters into Secoo Platform, Launching Limited Products to Express Love for Chinese Valentine's Day

2018-08-06 20:05 518

BEIJING, Aug. 6, 2018 /PRNewswire/ -- Along with the growth of Chinese luxury consumption, Chinese market has become an important battlefield to seize for each luxury brand. On 3rd August, the British luxury brand Mulberry officially entered into Secoo's platform and celebrated its love for Chinese Valentine's Day with a limited-edition 'Amberley' bag exclusively available in Greater China. Secoo (NASDAQ: SECO) will also be the exclusive online platform to bring the limited-edition Amberley to Chinese consumers.

Roger Saul, Mulberry's founder established the brand in 1971. His sister designed the instantly-recognizable tree logo and the brand name, representing a love of nature, the importance of family and the growth of a fundamentally British brand. Mulberry today offers a unique point of view on heritage. The brand continues to celebrate the contradictions of a truly British identity, looking back to their archives and rich British traditions and examining them from a new perspective. Mulberry is proud to be the largest manufacturer of luxury leather goods in the United Kingdom. The brand owns more than 120 physical stores in 19 countries all over the world.

Launching the exclusive Amberley bag is the first time for Mulberry to design a limited edition for Chinese Valentine's Day. This new edition to the best-selling Amberley collection is perfectly petite, redefining femininity with a bolder, more playful and glamorous touch. The Amberley is finished with one of Mulberry's hardware signatures, the equestrian-inspired Rider's Lock. The product is exclusively available in Mulberry's Greater China stores as well as on Secoo.

Besides the official online store, online cooperation with Secoo is also a new attempt for Mulberry. The company is inspired by the spirit of heritage, and follows an apprenticeship program to train students in leather goods manufacturing. Meanwhile as Asia's largest premium lifestyle platform, Secoo aims to provide the most reliable service for consumers. The same concept shared by the two companies will better capture and satisfy consumers' demand and offer multi-dimensional shopping experience.

Secoo is the first luxury e-commerce platform to be listed on US stock market. The company consists of direct brand cooperation and direct overseas buying. Secoo also provides luxury products identification and industrial authentication to ensure the 100% authentication. Besides, Secoo builds an integrated foundation for online and offline selling platform, which is an ideal platform for luxury brands for an extension.

In the future, Secoo will continue to rely on the brand essence of fashion quality, personalized shopping experience, and cover the whole category of global fashion, accurately capture and meet the shopping demands of more high-end consumers, bring unexpected surprise shopping, continue to transfer the good life worldwide.

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Source: Secoo Group