Chinese Brand, Made-in-Zhejiang, Sharing with the World
SHANGHAI, May 14, 2018 /PRNewswire/ -- The 10th of May is Chinese Brand Day, the day that the 1st Exposition on China Indigenous Brand kicked off at the Shanghai Exhibition Center. The Development and Reform Commission of Zhejiang Province invited 35 of the province's leading businesses to take part in the event. Among all the exhibitors who joined the 25,000-square meter exhibition, the largest number originated from Zhejiang.
Under the tagline of "Chinese Brand, Made-in-Zhejiang, Sharing with the World", Zhejiang-based exhibitors highlighted their progress in brand awareness, development of proprietary brands as well as the potential for innovation among the province's small and medium-sized firms.
During the three-day event, the exhibitors, with a large number among them engaged in digital information, equipment manufacturing and cultural creativity, showcased a series of cutting-edge, high-tech products including smart robots, fog screen projection and face recognition technology, via demonstrations, interactive games and VR videos, demonstrating the quality and innovation behind the designation "Made-in-Zhejiang".
Some of the event's leading exhibitors included:
The branding efforts among Zhenjiang's manufacturers, developers and service providers have not only enhanced the visibility of its brands across China, but also facilitated their international expansion. The "Made in Zhejiang" International Certification Network provides a widely recognized certificate of quality to Zhejiang-based companies doing businesses in China and abroad, helping to reduce their costs. Among the province's milestones:
The key to winning in future competition lies not in product, but in brand and reputation. Zhejiang province will continue to build on its model for innovation-based development, comprehensively implement strategies based on standardization across all sectors, strengthen "Made-in-Zhejiang" branding, take targeted measures to continue developing home-grown brands, and facilitate the fast growth of innovative SMEs.
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