International Agriculture Research Organization Monitors and Gains 300 Avg. News Mentions Monthly

The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) is a pioneering International Organization committed to developing and improving dryland farming and agri-food systems. Its purpose lies in addressing the challenges of hunger, malnutrition, poverty, and environmental degradation affecting the 2.1 billion people residing in the drylands of Asia, Sub-Saharan Africa, and beyond.

Get this case study to find out how PR Newswire helped ICRISAT to:

  • Ensured timely accurate reporting to management and donors through streamlined and automated reporting process 
  • Improved brand awareness to empower partnerships and investments
  • Gained media intelligence and monitor industrial news within the agri-food system sector 

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Air China Expands Wings with PR Newswire's Global Distribution Network and Media Monitoring Services

Air China Expands Wings with PR Newswire's Global Distribution Network and Media Monitoring Services

Founded in 1988, Air China is China’s exclusive national flag carrier for civil aviation and undertakes the responsibility of providing exclusive flight services for both Chinese national and foreign leaders. It is leading ahead of its domestic competitors in passenger and freight air transport and related services.

With rapid business growth and expansion of new routes, Air China needed to consolidate its domestic position as well as further expand its global footprint. Air China’s goals were to convey its brand story globally, increase the number of passengers, and highlight its CSR efforts as a national carrier.

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Food Tech Startup Sophie’s BioNutrients Gains International Brand Awareness and Strategic Business Insights with PR Newswire’s Communications Strategy Services

Sophie’s BioNutrients is the world’s first food technology company that uses microalgae and patent-pending technologies to develop 100% plant-based and sustainable alternative protein.

With the concept of using microalgae for food production being nascent, the Singapore-based startup was looking to expand its brand awareness among consumers both locally and overseas, as well as seek investment and partnership opportunities to grow its business. 

Get this case study to find out how PR Newswire helped Sophie's BioNutrients to:

  • Gain global PR mileage with a strategic communications and content plan 
  • Double its share of voice in the global alt-protein industry within a year through crafting 12 newsworthy press releases to secure prominent media coverage  
  • Reach hundreds of media outlets globally through press release distribution
  • Discover new business opportunities in Europe 

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How ANX Leverages PR Newswire’s Media Network For A Successful Product Launch

How ANX Leverages PR Newswire’s Media Network For A Successful Product Launch

ANX International, a financial technology (FinTech) startup based in Hong Kong, collaborated with PR Newswire, the world’s leading provider of news release distribution and multimedia platforms, to announce the exciting launch of its new ANX Blockchain Services (ABS).

With PR Newswire’s unmatched media network, ANX was able to spread the word to reputable media outlets in China and generated hundreds of media coverage across online news sites, social media platforms, and mobile news apps. 

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Jakarta Land Takes the Lead in Embarking on Multimedia Communications for Indonesia Real Estate Industry

Jakarta Land Takes the Lead in Embarking on Multimedia Communications for Indonesia Real Estate Industry

Jakarta Land was founded in 1973 and jointly owned by Central Cipta Murdaya (CCM) and Hongkong Land, two experienced and dependable Asian property companies with a successful track record of partnerships and projects throughout the region. Jakarta Land unites more than 100 years of global experience and capability of Hongkong Land, with the local knowledge and insights of CCM.

In celebration of the topping out of the building and the awards received, including The Best Office Development on Indonesia Property Award 2015 and the Gold Standard certification from BCA Green Mark, Jakarta Land wanted to break away from the usual norm of distributing a text-only press release. After consultation with the PR Newswire Indonesia team, Jakarta Land was advised to take advantage of PR Newswire’s Multimedia News Release (MNR) to leverage its multimedia-rich image library.

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LG Highlights Longstanding Passion for Design and Innovation through PR Newswire’s Multimedia News Release Distribution

LG Highlights Longstanding Passion for Design and Innovation through PR Newswire’s Multimedia News Release Distribution

LG Group (LG) is a South Korean multinational electronics company with more than 80,000 employees and 119 local subsidiaries worldwide. It is one of the world’s leading producers of flat-panel TVs, mobile devices, air conditioners, washing machines, and refrigerators.

To commemorate its 70th anniversary, LG partnered with world-renowned designer Tokujin Yoshioka to showcase a large-scale light art exhibition at the 2017 Milano Design Week, the world’s largest design show. The exhibition reflected the beauty of nature and the complexity of the human senses through LG’s cutting-edge light technologies. This collaboration expresses its commitment to improving consumers' quality of life through innovation.

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Incheon Global Campus Showcases the Future of Higher-Education with Multimedia Communications

Incheon Global Campus Showcases the Future of Higher-Education with Multimedia Communications

Incheon Global Campus (IGC) is a national project established by the Korean government and Incheon Metropolitan City to create the best educational hub in Northeast Asia.

IGC aims to host ten of the world’s prestigious universities by 2025 to nurture next generation of global leaders in the fields of education, economics, culture and arts. With new universities scheduled to operate at IGC and existing ones expanding programs with new departments, IGC wanted to create greater awareness of its educational curriculum and drive student enrolment globally. To ensure their messages cut through the clutter and resonate with their relatively younger audiences, IGC adopted a multimedia communications approach.

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Manulife Singapore Optimizes Campaign Reach with Multimedia News Release

Manulife Singapore Optimizes Campaign Reach with Multimedia News Release

Manulife Financial Corporation (Manulife) is a leading international financial services group that provides financial advice, insurance, as well as wealth and asset management solutions for individuals, groups, and institutions.

Manulife Singapore launched its first game-orientated campaign, Manulife Vault Game in October 2019. The engaging month-long campaign pitted the memory skills of participants in a thrilling online game. The end goal? To win a Manulife retirement plan that is worth S$250,000 at a grand finale play-off.

The financial services company turned to PR Newswire to help boost media visibility and coverage of this multimedia campaign. Besides having an interesting campaign concept, it is also vital to ensure that the key message is targeted to the relevant media and audiences. Manulife Singapore was looking for a way to amplify campaign awareness and media coverage in order to increase participation in the Manulife Vault Game.

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Golden Agri-Resources Shines the Spotlight on its Sustainability Efforts with PR Newswire’s Communications Strategy Services

Tapping on PR Newswire’s expertise in content creation and strategy, Golden Agri-Resources showcases the tangible impact of its sustainability program through its press releases

The natural resources industry has always been reserved in its communications strategy due to its complex business nature. Likewise, Golden Agri-Resources, one of the leading palm oil plantation companies in Indonesia, is mindful of how its sustainability initiatives would be reported by the media.

The company wanted to increase awareness of its wide range of corporate social responsibility efforts, from forest conservation to investing in communities, among international journalists and investors overseas. The question was how to craft news-worthy and impactful press releases that engage audiences, beyond the usual formats such as announcements and statements.

Download the case study and learn how PR Newswire enables Golden Agri-Resources to:

  • Craft newsworthy and impactful press releases that attract journalists to report the news
  • Drive audience engagement through photos, videos, and online resources – all housed in a Multimedia News Release
  • Reach out to international journalists through its global distribution network

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Design Hotels Uses Cision Communications Cloud® To Take The World On A Storytelling Journey Featuring Unique Owner-Operators

Find out how the global hospitality group enhanced its media relations and pitched stories effectively with the media monitoring and analysis platform.

Design Hotels, an international group of more than 300 privately owned and operated hotels, has a diverse range of properties – from mountain luxury hotels, yoga retreats to hotels by the beach or those equipped with spectacular spas. They are located around the world, from Shanghai and Seoul to New York and Paris.

Design Hotels was looking for a communications solution to let the world understand that the properties in its portfolio are all united by a commitment to creative experiences – despite their sheer diversity and exotic nature.

The hospitality group was looking for a way to develop a more personalized approach to its media outreach efforts to secure more media coverage. Design Hotels also needed to build stronger relationships with its target journalists and influencers, organize its media outreach campaigns, and pitch stories to the media effectively.

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Brain Navi Maximizes Global Media Coverage with PR Newswire's Press Release Distribution Services

Find out how PR Newswire helped biotech company Brain Navi maximize media coverage of its Nasal Swab Robot around the world.

The COVID-19 pandemic has sparked innovations in the medical technology field in response to growing healthcare and hygiene concerns. One such novel invention is the Nasal Swab Robot (NSR) developed by Taiwanese MedTech company Brain Navi Biotechnology. Developed in 2020, the NSR conducts swab tests automatically and autonomously to prevent the risk of cross-infection of medical staff.
While the news was well-covered by the local media in Taiwan, Brain Navi wanted to distribute this timely and relevant development in the fight against COVID-19 around the world as quickly as possible.

Get this case study to find out how PR Newswire helps Brain Navi to

  • Have its press release picked up by more than 370 online media outlets around the world, boosting its global brand awareness.
  • Target healthcare and medical media outlets
  • Secure media coverage in medical news sites such as Medgadget, HospiMedica, and Mobi Health news.

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Hyundai Motor Company Enhances Global Presence with PR Newswire’s Communications Solutions

Find out how Hyundai Motor Company widened the global audience reach of its press releases through PR Newswire’s news distribution network and dedicated local team support.

Hyundai Motor Company is one of the world’s largest automotive manufacturers with a presence in over 200 countries. In recent years, the company’s PR team has been expanding rapidly to manage a growing list of global communications requirements from its various business domains. As a leading smart mobility solution provider, Hyundai Motor Company’s press releases cover diverse areas such as technology, research and development, and CSR.

To maintain a high standard of corporate communications and pace of technology news announcements, the company was looking for a news distribution partner that could broaden the international reach of its news and provide insightful analysis of the media coverage.

Hyundai Motor Company utilized PR Newswire’s expertise to distribute more than 50 press releases from 2019 to 2020.

Get this case study to find out how PR Newswire help Hyundai Motor Company to

  • Expand the global reach of its corporate news to audiences and journalists
  • Execute PR campaigns swiftly with the support of a dedicated local team
  • Drive audience engagement through photos, videos and online resources – all housed in Multimedia News Releases

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Vinamilk Expands Brand Footprint in Mainland China with PR Newswire’s Suite of Communications Services

Find out how PR Newswire helped Vinamilk launch its communications campaign in a new market.

Vinamilk, which is headquartered in Vietnam, is among the world’s Top 50 largest dairy companies. The company has the largest international standard farming system in Asia and its products are exported to 56 countries.

In 2019, the Vietnamese nutrition group officially launched in mainland China. While it is a well-known dairy brand in Vietnam, it had a nascent brand presence in mainland China. The company needed to localize its communications efforts in order to establish its brand reputation and effectively target local consumers in a new market.
Vinamilk enlisted the expertise of PR Newswire to craft a press release and package the information and customized branded video into a Multimedia News Release and utilized PR Newswire’s extensive media network in mainland China to ensure that the news reach the right audience.
Get this case study to find out how PR Newswire help Vinamilk to:

  • Tap on a synergy of communications expertise and support across the APAC region.
  • Craft engaging press release content that resonates with local audiences.
  • Harness the power of multimedia in its press release through a customized branded video

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Bank Rakyat Indonesia Raises Global Awareness with PR Newswire’s Communications Strategy Services

Find out how PR Newswire helped BRI craft a multichannel comms plan to promote its business event globally.

In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. The event connects international buyers to Micro, Small and Medium Enterprises in Indonesia.

However, the BRI team needed help to promote the event to its target audience globally to gain overseas brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.

Get this case study to find out how PR Newswire helped BRI to:

  • Secure earned media coverage by crafting 2 news-worthy press releases
  • Attract eyeballs through video seeding and OOH advertising
  • Target mainland Chinese buyers through WeChat advertising

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