PR Newswire and Global Sources Team Up, Offering Customized Services to Enhance Exhibitor Communications

BEIJING, March 13, 2024 /PRNewswire/ -- PR Newswire, a premier global provider of distribution services for corporate communications, recently signed a content partnership agreement with Global Sources Hong Kong shows, the world's foremost sourcing event. As part of the collaboration, PR Newswire will offer a broad range of communications services and customized solutions to exhibitors at the 2024 Global Sources Hong Kong Shows in April. The initiative will enable exhibitors to enhance their visibility and achieve a more extensive reach in overseas markets. As the world's leading corporate communications agency, PR Newswire serves more than 70,000 clients globally, with a significant majority comprising Fortune 500 companies. With offices in 18 countries, PR Newswire's media distribution network extends to over 170 countries and regions. PR Newswire has facilitated corporate communications at exhibitions, serving hundreds of top companies with trade show communications each year for decades. The Global Sources Hong Kong Shows, held every April and October, are the premier events each year for global sourcing professionals. This April, the shows will bring together over 5,000 leading suppliers from Asia across 9,000 booths, featuring more than 300,000 unique, high-quality innovations and in-demand products. Approximately 1,000 suppliers will be exhibiting for the first time, showcasing the latest technology applications and design concepts. More than 100,000 professional buyers from around the world are expected to attend. The shows are held across three phases. Phase 1 highlights consumer electronics and electronic components. In Phase 2, participants can expect to see mobile electronics, smart home, security and home appliance, home decor, kitchenware, and other lifestyle products. The final phase, Phase 3 is dedicated to sports, outdoor, and fashion products. John Kao, Vice President of Hong Kong Shows & Overseas Shows at Global Sources, expressed enthusiasm about the partnership with PR Newswire. He said, "As a trusted platform for sourcing professionals, Global Sources Hong Kong Shows aim to forge an effective communication bridge between exhibitors and buyers. By partnering with PR Newswire, we aim to harness their professional communications services to capture the attention of buyers worldwide while promoting both the shows themselves and our exhibitors. This collaboration will empower exhibitors to showcase their strengths on a global stage, fostering meaningful exchanges and collaboration between exhibitors and buyers. All this will aid in embarking on a new chapter of branding success." Li Wei, Vice President at PR Newswire, commented, "Since 2023, offline exhibitions have witnessed a strong resurgence. Our data reveals that the scale of participation and the interest in communications at several leading international exhibitions have exceeded previous years. As a press release distribution agency and service provider for major exhibitions worldwide, PR Newswire has extensive experience and robust capabilities in supporting exhibitors at Global Sources Hong Kong shows to achieve even more significant communications outcomes." About PR Newswire PR Newswire, a Cision company, has long been a pioneer in corporate communications, leading the way in the corporate press release distribution industry since 1954. Serving over 70,000 businesses and organizations worldwide, PR Newswire assists clients in disseminating their latest text, image and video content to target audiences in more than 40 languages daily. Additionally, PR Newswire offers global media monitoring and analysis services, supplying clients with valuable data and technical support for their daily communication initiatives. About Global Sources Hong Kong Shows Global Sources Hong Kong Shows, the premier event for global sourcing professionals, is held annually in three phases in April and October. The exhibition spans a wide range of sectors, including consumer electronics, electronic components, mobile electronics, smart home, security and home appliance, home decor and kitchenware, high-quality and stylish products, sports, and outdoor equipment. Exhibitors can expect a professional exhibition and sales-oriented experience, while buyers gain access to premier products from across the globe. The event is dedicated to fostering sustainable development by enabling global buyers to engage in sustainable sourcing, make informed and responsible purchasing choices, and establish a new benchmark for professional trade platforms.

2024-03-13 19:04

PR Newswire Strengthened its Distribution Network with the addition of 325 New Content Partners in Asia Pacific

325 content partners were added in 2023, bringing the total number to a whopping 2.2K+ in APAC 13K more journalists have opted in to receiving press releases from the wire service provider in real-time, bringing the total to 100K active contacts in APAC HONG KONG, Feb. 2, 2024 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media services, remains at the forefront of the PR news industry with an ever-growing pool of content partners, journalists, and influencers in the Asia-Pacific Region. This remarkable achievement has been made possible by the support of more than 2.2K content partners, and 100K journalists across the region, fostering unparalleled growth and enhanced access to news sources. The continuous expansion of PR Newswire's content partner portfolio in 2023 demonstrates the organization's commitment to connecting clients with a wider audience, enabling them to generate impactful engagement and reach through a trusted distribution channel. Highlights of PR Newswire's Content Partnerships in APAC Key content partnerships were secured in different markets: Greater China: PR Newswire secured 179 partnerships, which include 124 in mainland China, 25 in Hong Kong, 6 in Macau and 25 in Taiwan. Some notable wins include China Daily, China Energy, FT Chinese, China.com, China Reports, Macau News Agency, LINE TODAY, ESGN, Blockchain News, Economic Daily News (Taiwan), The News Lens, DigiTimes and Quament. Japan: 2023 saw twice as many content partnerships as the previous year. This successful streak continued when PR Newswire resumed cooperation with Kyodo, Japan's largest news agency. Puzzlepiece Inc., Iwate Nippo, and Pacific Bridge Media & Consulting, Inc. are some of our newly added partners for the year. South Korea: It was also a year of meaningful growth for the region as it saw 31 additional influential media outlets added in 2023, such as, ZUM, Newstong and Blockchain Today. Australia and New Zealand: PR Newswire's valuable collaboration with Australian Associated Press (AAP) continues to grow, further enhancing the ANZ local media coverage. Southeast Asia: A total of 94 sites were added in the Southeast Asia markets, including The Manila Times, The Malaysian Reserve, Vulcan Post, and Vietnam Plus, which is under the national news agency of VNA. Antara in Indonesia, a national news agency is also among some of the key newly added content partners in 2023. All reflecting the company's commitment to delivering impactful and widespread coverage across these vital regions. Additionally, PR Newswire achieved a significant milestone in 2023 by adding 13K journalists to its database in the Asia Pacific region, bringing the total number of journalists in its network to an impressive 100K, emphasizing the platform's continued growth and expanding reach across the region. PR Newswire APAC Network Overview Global Network Enhancement PR Newswire has partnered with two of the largest national news agencies in India, PTI and ANI, enhancing our India Premium circuit. These additions will not only guarantee distributions to the networks of the two agencies, but also to 10-20 more news portals in India. Two significant partners were signed globally, including Associated Press (AP), which has begun feeding PR Newswire's content to 1.2K of its international media outlets across North America, LATAM, EMEIA, and APAC. PR Newswire also added new Yahoo sites to its network and gained extended access to some of Yahoo's international sites in different countries and regions, including Brazil, France, Germany, Hong Kong, Latin America, Singapore and Taiwan. Connecting Businesses with the Media In 2023, PR Newswire held several events in mainland China, Ho Chi Minh City, Hong Kong, Taipei, Singapore, Sydney, and Jakarta connecting the PR and Media professionals. Media tour events aimed to give the PR professionals a peek into the behind-the-scenes of the process editors & journalists undergo by visiting their offices and studios. Media gathering events were held in several cities aiming to connect the media industry and share the latest findings. Clients and staff of PR Newswire on a media tour. A media gathering event hosted by PR Newswire. Outlook and Commitment for 2024 "The addition of content partners in 2023 is a humbling testament to PR Newswire's continued efforts in striving for excellence in our products and services, while maintaining the growth of our content network and journalists," said Lynn Liu, Vice President of Audience Development and Distribution Services at PR Newswire. He adds that, "As we look towards 2024, we are fully committed to continuously enhancing our network capabilities in the Asia Pacific region." There are also exciting plans for 2024 with the introduction of new products, including the highly anticipated APAC Premium English Circuit. This circuit will encompass an extensive network covering key markets such as China, India, Southeast Asia, Australia, and New Zealand. Securing an extensive network of content partners allows the clients of PR Newswire to nurture more long-term relationships and networking opportunities in the future. A more mutually beneficial partnership can pave the way to more collaborations, which would inherently drive growth and conversions for communications professionals. To learn more about the network of PR Newswire, visit www.prnewswire.com/apac About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world. 

2024-02-02 14:38

PR Newswire Increases Visibility with Over 190+ New Content Partners in Asia Pacific

HONG KONG, Sept. 7, 2023 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, has successfully secured over 190+ new content partners in the Asia Pacific region in the past three quarters. Some of our notable partners are, ANTARA, Financial Times Chinese, The Manila Times, Vietnam Plus, The News Lens and Vulcan Post. These newly added partners will value-add and strengthen their global reach of 74K media outlets and 400K journalists and influencers.   This substantial growth in new content partners reflects the company's dedication to expanding its network by creating relevant and valuable content to share with their global clients.   PR Newswire’s new content partners in APAC – YTD 2023 Larger and more vibrant content network Commenting on the 190+ new content partners added to the network, Lynn Liu, Head of Audience Development and Distribution Services at PR Newswire said, "Our content network is growing and getting increasingly dynamic. We are proud of what we have accomplished thus far. Our goal for the rest of the year would still be to strive for even better results in tackling the growth markets across the Asia Pacific region." Some highlights from the newly added partners in the APAC region include the following, Significant progress on trending verticals: Blockchain and Emerging Technologies: Partnerships with Association of Blockchain Asia (ASA) and Blockchain News reflect PR Newswire's commitment to covering emerging technologies like blockchain, appealing to tech-savvy audiences. ESG and Sustainability: Involvement with the Hong Kong ESG Reporting Awards, ESGN, and others showcases a dedication to promoting environmental, social, and governance (ESG) initiatives, which is a significant trend in the business world. On the geographic-specific and national news sectors: Diversified partners in Southeast Asia: Vulcan Post, Vietnam Plus, Manila Times, and others from Southeast Asia contribute to a diverse array of content, giving readers insights into the economic, technological, and cultural developments in the region. Prominent Partnerships in Greater China: Collaborating with reputable sources like Financial Times Chinese,China Energy News, Equal Ocean, Macau Business Media, Business Intelligence, Digitimes Asia, The News Lens, Inside, Cool3C and Line Today provides client access to valuable content in some of the world's largest markets. The above efforts are a testament to PR Newswire's efforts in expanding in the key markets. New partnerships from Greater China, Japan, South Korea, and Southeast Asia demonstrate a strategic expansion into diverse and high-potential markets across the APAC region. In conclusion, PR Newswire's expansion into the APAC region through these partnerships exhibits a commitment to providing a comprehensive and diverse range of content, attracting audiences with varied interests and strengthening influence in the region's media landscape.  About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.cision.asia for more information. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.

2023-09-07 17:12

Study Finds AI and Emerging Technologies Increasing Tension as Journalists Face Growing Challenges to Maintain Accuracy and Truth

Cision's 2023 State of the Media Report spotlights challenges and opportunities in rapidly changing media landscape HONG KONG, May 25, 2023 /PRNewswire/ -- "Accuracy" and "maintaining credibility as a trusted news source" are leading concerns for journalists, as they predict the meteoric rise of ChatGPT and artificial intelligence-driven applications are going to make authentic journalism even more challenging for the future. Cision, a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories, released these findings as part of its 14th annual State of the Media Report. The report, featuring responses from more than 3,100 journalists from 17 global markets, brings forward journalists' concerns about news and content accuracy, and their daily challenge to battle misinformation. "Ensuring content is accurate" was named the top priority by journalists (58%) and was what they perceive as the top priority for their organization (43%). More than a quarter of journalists (27%) responded that their biggest challenge was maintaining credibility as a trusted news source. Further, when asked about future generations of journalists, many responses focused on reducing "bias" and separating "fact from opinion." These findings reinforce the opportunity for journalists and communications professionals to build authentic, trust-based partnerships, advancing a mutual objective of honest, accurate storytelling amidst the changing media landscape. What do you believe was the biggest challenge for JOURNALISM in the last 12 months? "Now more than ever, journalists are seeking credible data and trustworthy, unbiased sources. Communications professionals can and should come to their aid. Working together, at this critical moment of disruption, journalists and communicators can protect and even elevate journalism," said Putney Cloos, Cision Chief Marketing Officer. The Future of State of the Media In a first for the State of the Media Report, respondents were asked to share forward-looking perspectives on the discipline of journalism. Key themes include maintaining accuracy, reducing bias, and adapting to an increasingly tech and data-reliant industry. Many journalists also spoke about the opportunities and pitfalls of AI: "Innovations like ChatGPT won't stop, but the journalists who hide from them are at a disadvantage."  "As AI does more of the actual writing, the journalists who succeed will be the ones who can do the human kinds of things like telling personal stories and finding original conclusions in data sets and data trends well." "… Able to use Generative AI to enhance their work and remain relevant." Data and Social Media Evolution Data is becoming a key driver in journalism, as 40% of journalists say they are relying more on data this year and 66% say providing data and expert sources is one way communicators can make their job easier. Social media platforms provide places for journalists and communications professionals to gather data, as well as connect and promote their own work. Journalists aim to increase their audience on LinkedIn and Instagram in the next year, while reducing their reliance on Twitter citing changes to the platform made by new leadership. Their expectation of increased usage of Instagram, TikTok, and YouTube is due to increased popularity and going where their audiences are. "Communications are, and will continue to be, a critical driver of progress for brands, companies, organizations, and communities. The stories we tell and how we tell them matter. Working together, journalists and PR and Comms professionals can navigate the future, preserve the art of journalism, and maintain the trust of the audiences we serve." said Cloos. Download the 2023 State of the Media Report Methodology Cision conducted its 2023 State of the Media survey in February and March 2023. Surveys were emailed to Cision Media Database members, who are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. We also surveyed members of our HARO (Help a Reporter Out) database, and made the survey available to media professionals in the PR Newswire for Journalists database. This year's survey collected responses from 3,132 respondents in 17 markets across the globe: U.S., Canada, UK, France, Germany, Finland, Sweden, Italy, Spain, Portugal, China, Australia, Singapore, Malaysia, Indonesia, Taiwan and Hong Kong. The survey language was translated and localized for each market and the results were tallied together to form this global report. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.asia and follow PR Newswire APAC on LinkedIn. 

2023-05-25 09:30

PR Newswire Sees 7% Growth in Asia-Pacific Release Distribution

Hot topics ESG, supply chain, and green technology fuel increase HONG KONG, March 28, 2023 /PRNewswire/ -- PR Newswire, a Cision company and leading global provider of news distribution and earned media software and services, announced today businesses in the Asia Pacific region remained active on their communications campaigns, despite a challenging global environment. According to PR Newswire's latest data, there are more than 75,000 press releases distributed in the past year, a 7% increase from 2021. The number of ESG-related press releases jumped more than twofold, while press releases from the fintech sector surged more than 250%. Additionally, press releases on Green technology, another popular topic, increased by 40% over the past year. Releases including key themes like Supply Chain, Green Technology, Sustainability, Web3, and the global travel and tourism rebound in Q4 emerged as hot topics. Press Release Distribution Overview 2022 PR Newswire Trend Highlights: Trade Fairs and Exhibitions: Major events such as the Consumer Electronics Show (CES), Mobile World Congress (MWC), and the China International Fair for Trade in Services reinvigorated press releases linked to events in the Asia Pacific region, excluding mainland China increasing by 34%. Distribution also reached a peak of more than 200 releases daily, a nearly 100% increase compared to the year before. Pharmaceutical and Healthcare: Business activities were largely ignored as the pandemic geared companies towards releases on newly developed drugs and clinical trials with output up by 21% in November during the China International Import Expo. Supply Chain and Energy Crisis: "Supply chain" turned out to be one of the most popular press release topics in 2022, included in more than 3,200 press releases. Oil consumption and energy crisis discussions resulted in a 13% increase in related press releases, while alternative energy and green vehicles climbed 16%. Mergers and Acquisitions: Economic uncertainties put announcements down 20% from the year prior. However, there was 30% growth in releases focused on"business expansion".  Tourism-related Business: More companies rolled out new products and services to boost consumption, resulting in 28% more relevant press releases year-over-year. Despite a 6% decline in tourism and hotel-related releases, outdoor and camping soared by 80% as these activities boomed during the pandemic in mainland China. 2022 Press Release Overview by Industry "As the world tries to emerge from the Covid-19 pandemic and scraps various travel restrictions, it is expected that business activities and international business communications will further recover bringing fresh growth opportunities for various sectors," said Lynn Liu, Head of Audience Development and Distribution Services at PR Newswire APAC. "We look forward to helping more businesses and organizations to tell their stories to the world in 2023."  About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.cision.asia for more information. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.  

2023-03-28 12:00

PR Newswire Solidifies Position in APAC Region with Enhanced Content and Journalist Ecosystem

Mounting partnerships and heightened brand awareness escalate growth momentum in 2023 HONG KONG, March 21, 2023 /PRNewswire/ -- PR Newswire, a Cision company and leading global provider of news distribution and earned media software and services, announced today its successful growth within the Asia-Pacific market with secured media and network partnerships, boosting content agreements, and increasing brand awareness. PR Newswire saw strong growth across several key sectors throughout the region, including adding more than 425 new content partners and 3,500 new journalists and influencers to the platform, as well as boosting the total number of views to more than 430 million, serving as the main daily source for reliable and updated news. By utilizing artificial intelligence, PR Newswire improved its targeted marketing strategies across popular social channels including WeChat, Weibo, Twitter, and Zalo and generated more than 460 million impressions, while increasing the total number of followers to more than 2.5 million. PR Newswire 2022 APAC Network Updates "Our content network is larger and more vibrant than ever, prepared to serve the growing needs in the Asia-Pacific region and to provide solutions to our valued clients. In terms of growing our content network and journalists, we anticipate a busier year in 2023 as the business continues to accelerate post-pandemic," said Lynn Liu, Head of Audience Development and Distribution Services. "PR Newswire will continue to be the leading solutions provider for companies across the region." Key content partnerships in the APAC region: Greater China: PR Newswire secured partnerships with more than 200 new sites which include 165 in mainland China and 48 in Hong Kong and Taiwan. Some of the most notable wins included partnerships with the leading national news portals. For greater access to the huge potential audience market of over 1 billion people in China, PR Newswire added more than 600 new Chinese newsrooms to the PRN Asia media platform. Japan: PR Newswire collaborated with 49 new feed partners from domestic media companies. Our coverage includes reputable media including Yomiuri Shimbun, the number one National newspaper in Japan, Niconico, one of the most popular websites for young people in Japan, as well as Mapion.co.jp, Japan's largest map information site, with 9 million monthly active users. South Korea: It made significant progress in its target customer approach, doubling the average number of exact matches from 20 to 40 compared to 2021. PR Newswire has grown to be the most powerful newswire service provider in South Korea by establishing strategic partnerships with the most influential media outlets such as Yonhap, South Korea's national news agency, and Naver, Duam, Nate, the dominated search engines and news portals. Australia and New Zealand: As a result of PR Newswire's announcement that it has tightened its collaboration with Australian Associated Press (AAP), clients can enjoy greater online visibility and coverage for their stories, which are published through AAP's Newsroom platform and on dedicated press release sections within website publications like AAP, AAP News, The Canberra Times, The Newcastle Herald, and more. Southeast Asia: An emerging market in APAC with a population of nearly 700 million and a rising number of English-speaking residents, PR Newswire has contributed to the establishment of a powerful APAC English media network, with 120 APAC English distribution outlets.   PR Newswire Secured 425 New Content Partners in 2022 Riding on success in 2022, PR Newswire is poised to escalate its growth momentum in 2023 and continued to tell the stories of their clients with the leading regional and global distribution networks. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.cision.asia for more information. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.  

2023-03-21 15:51

PR Newswire Solidifies Position in APAC Region with Enhanced Content and Journalist Ecosystem

Mounting partnerships and heightened brand awareness escalate growth momentum in 2023 HONG KONG, March 21, 2023 /PRNewswire/ -- PR Newswire, a Cision company and leading global provider of news distribution and earned media software and services, announced today its successful growth within the Asia-Pacific market with secured media and network partnerships, boosting content agreements, and increasing brand awareness. PR Newswire saw strong growth across several key sectors throughout the region, including adding more than 425 new content partners and 3,500 new journalists and influencers to the platform, as well as boosting the total number of views to more than 430 million, serving as the main daily source for reliable and updated news. By utilizing artificial intelligence, PR Newswire improved its targeted marketing strategies across popular social channels including WeChat, Weibo, Twitter, and Zalo and generated more than 460 million impressions, while increasing the total number of followers to more than 2.5 million. PR Newswire 2022 APAC Network Updates "Our content network is larger and more vibrant than ever, prepared to serve the growing needs in the Asia-Pacific region and to provide solutions to our valued clients. In terms of growing our content network and journalists, we anticipate a busier year in 2023 as the business continues to accelerate post-pandemic," said Lynn Liu, Head of Audience Development and Distribution Services. "PR Newswire will continue to be the leading solutions provider for companies across the region." Key content partnerships in the APAC region: Greater China: PR Newswire secured partnerships with more than 200 new sites which include 165 in mainland China and 48 in Hong Kong and Taiwan. Some of the most notable wins included partnerships with the leading national news portals. For greater access to the huge potential audience market of over 1 billion people in China, PR Newswire added more than 600 new Chinese newsrooms to the PRN Asia media platform. Japan: PR Newswire collaborated with 49 new feed partners from domestic media companies. Our coverage includes reputable media including Yomiuri Shimbun, the number one National newspaper in Japan, Niconico, one of the most popular websites for young people in Japan, as well as Mapion.co.jp, Japan's largest map information site, with 9 million monthly active users. South Korea: It made significant progress in its target customer approach, doubling the average number of exact matches from 20 to 40 compared to 2021. PR Newswire has grown to be the most powerful newswire service provider in South Korea by establishing strategic partnerships with the most influential media outlets such as Yonhap, South Korea's national news agency, and Naver, Duam, Nate, the dominated search engines and news portals. Australia and New Zealand: As a result of PR Newswire's announcement that it has tightened its collaboration with Australian Associated Press (AAP), clients can enjoy greater online visibility and coverage for their stories, which are published through AAP's Newsroom platform and on dedicated press release sections within website publications like AAP, AAP News, The Canberra Times, The Newcastle Herald, and more. Southeast Asia: An emerging market in APAC with a population of nearly 700 million and a rising number of English-speaking residents, PR Newswire has contributed to the establishment of a powerful APAC English media network, with 120 APAC English distribution outlets.   PR Newswire Secured 425 New Content Partners in 2022 Riding on success in 2022, PR Newswire is poised to escalate its growth momentum in 2023 and continued to tell the stories of their clients with the leading regional and global distribution networks. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.cision.asia for more information. About Cision Cision is a comprehensive consumer and media intelligence and communications platform enabling public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of leaders to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.  

2023-03-21 15:51

PR Newswire and AAP further strengthen partnership to expand the Australia Distribution Network

SYDNEY, Dec. 12, 2022 /PRNewswire/ -- Cision PR Newswire and Australian Associated Press (AAP) are happy to announce a strengthened partnership that expands the distribution reach in Australia. PR Newswire has been working closely with AAP over the past 20 years and with this enhanced, direct partnership there is greater online visibility and coverage for clients to amplify their stories through AAP's Newsroom platform and on dedicated press release sections within the following website publications: AAP, AAP News, The Canberra Times, The Newcastle Herald, and more. PR Newswire's proprietary network in Australia currently distributes to over 800 media publications and more than 19,000 journalists. Combined and strengthened with AAP's 450+ downstream newsrooms in Australia, this will provide clients with a comprehensive distribution network in Australia. Distributing to the newsrooms are important as it remains as a key news source for journalists and ensures none of the latest corporate announcements are missed. "AAP is a trusted and reputable national newswire, and we believe this partnership will propel our Australia distribution network to the next level" said Liam Power, SVP of Global Distribution at Cision. "We are delighted to amplify the reach for our clients through the additional downstream newsrooms and media partners by AAP." "Australian media rely on AAP to deliver fast and accurate news content and we are the vital conduit for business announcements within the news media ecosystem," said Lisa Davies, CEO of AAP. "This partnership will enhance the newswire's importance with its customers and provide superior visibility to PR Newswire's releases." For more information, please visit https://en.prnasia.com/resources/mediaroom/. About PR Newswire PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.cision.asia for more information. About AAP Australian Associated Press (AAP) is Australia's only independent national newswire and has been delivering accurate, reliable and fast news content to the media industry, government and corporate sector since 1935.  As a not-for-profit, AAP achieves its objectives by fast, accurate and relevant public-interest journalism and photography covering areas including politics, court, sport, breaking and world news, plus a fact-check service.

2022-12-12 09:00

PR Newswire Host Media Tour at Bloomberg Hong Kong Attended By Senior PR & Communications Professionals

News production and publishing policies are shared by the editorial team. HONG KONG, Oct. 12, 2022 /PRNewswire/ -- PR Newswire recently hosted a media tour at Bloomberg Hong Kong, with more than 20 PR and marketing professionals in attendance welcomed by the Bloomberg editorial team. The PR Newswire team visited the multi-functional office of Bloomberg, the global financial media industry leader, and learned about news production and release policy from their editorial teams. Media Tours are one of the regular initiatives the PR Newswire team organizes in their 9 locations across the Asia-Pacific. The events tighten the communications gap between PR professionals and the media and offer both sides the opportunity to learn more about each respective profession and industry. The tour in Bloomberg, Hong Kong tour, brought the group through the various new studios, video studios, control rooms, and the recreation area, where the participants enjoyed an unlimited supply of drinks & nibbles as befitting of Bloomberg's renowned friendly corporate culture. Apart from the tour, there was a sharing session led by the News Directors, Anchors & production team members from Bloomberg about their day-to-day challenges and the latest development in the finance media landscape. They also answered some burning questions from the audience, including their view on trending topics like environmental, social, and corporate governance (ESG), as well as tips on getting noticed out of thousands of pitching emails in their inbox. Bloomberg Anchor David Ingles introduced the news production process to the attending relations and marketing specialists.   The Bloomberg News production team members explain how they work with anchors. PR Newswire regularly organizes online & in-person events for PR & Communications professionals & the media professionals to network and learn the latest development in the community. The company's Audience Development team maintains an extensive & up-to-date media network in each region and is the driving force for such events. Contact us at hkmedia@prnasia.com if you would like to host the next Media Tour at your outlet. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com for more information.

2022-10-12 11:54

PR Newswire Expands Sponsored Placement Network of Premium Publishers to Europe and Canada

Program powers an integrated strategy across earned and paid media for maximum amplification of company news stories HONG KONG, July 18, 2022 /PRNewswire/ -- PR Newswire, a Cision company, is now expanding its sponsored placement product line globally, including Europe and Canada. This expanded network will allow companies to bridge the gap between earned and paid media opportunities by seamlessly converting their press release from PR Newswire into a digital media asset that can be simultaneously and strategically placed across paid publications. Communications professionals will be able to utilize this multi-channel distribution tool in their overall strategy, incorporating content to amplify the story, reach targeted audiences, and maximize its visibility for coverage. Nicole Guillot, Chief Operating Officer   Combining press releases with native advertising—which is proven to be more trustworthy, engaging and provide higher click-through rates than traditional forms of advertising—enhances visibility for the stories communicators want to share. Combining press releases with native advertising—which is proven to be more trustworthy, engaging and provide higher click-through rates than traditional forms of advertising—enhances visibility for the stories communicators want to share. "Cision's expanded investment into sponsored placement is a testament to the power of integrated brand storytelling. Research by Gartner found that integrated campaigns across more than four channels outperform single or dual-channel campaigns by 300%," said Nicole Guillot, Cision COO and President of PR Newswire. "Enhancing a consistent brand message drives value and increases effectiveness for brand building across multiple communications channels." This sponsored placement offering allows communications professionals to reach a broader audience in previously untapped markets. Amplify: Leverage the credibility of trusted publications by integrating paid brand content on premium sites customers are already visiting Target: Hyper-target audiences for a brand's story, including specific targets of interest pinpointed with custom awareness or engagement campaigns Visibility: A perfect complement to earned and multi-channel media efforts, native paid advertising can further a company's impact, increasing impressions and measurable ROI "With Sponsored Placement, we were able to increase the visibility of our World Living Soils Forum by sharing the announcement on French magazine sites," said Alain Lavital, Communications Director of Moët Hennessy, a client of Cision. "We reached 197,000 impressions over a period of one week which added 190 registrations to our site. We plan on using the service to support our future announcements." Press releases rank as the top preferred means of communicating news and company milestones to journalists, according to Cision's 2022 State of the Media Report. Combining press releases with native advertising—which is proven to be more trustworthy, engaging and provide higher click-through rates than traditional forms of advertising—enhances visibility for the stories communicators want to share.    About Cision Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.  

2022-07-18 09:00

Study Finds Top Challenges Journalists Face Include Combating Fake News, Filing Stories at a Faster Rate and Attracting New Audiences

Cision's 2022 State of the Media Report outlines need for effective and efficient relationships between media and public relations  A vast majority of journalists (91%) say only about half the pitches they receive are relevant   HONG KONG, May 25, 2022 /PRNewswire/ -- While access to high-quality journalism and credible reporting have never been more prevalent, the media's role has never been more challenging as they face mounting pressure to increase output, produce compelling content that stands out in a 24-hour news cycle, and drive engagement.    Cision, a comprehensive communications platform helping public relations and marketing professionals around the world understand, influence and amplify their stories, released its annual State of the Media report with responses from more than 3,800 journalists from 17 global markets to understand key challenges faced in a marketplace that is rapidly evolving, and how public relations can support first-rate and trustworthy reporting.   According to the report, journalists' biggest challenge is maintaining credibility as a trusted news source (32%) and combating accusations of "fake news." A close second, journalists cite the impact that smaller staffs and fewer resources are having on their workloads. In fact, three in ten journalists (29%) are filing 10 or more stories per week.  The Greatest Obstacles for Journalists from Cision’s 2022 State of the Media Report. "It's no longer a journalist's job to just deliver the news, and that opens the door for professional communicators to successfully partner with the media to ensure stories are being told in a fast, effective and relevant manner," said Nicole Gulliot, Cision COO and President of PR Newswire.  What Journalists Want from PR Pros:  When it comes to the sources journalists find most useful for generating stories or story ideas, more than a third of journalists (37%) cited press releases, making it the top answer. More than three quarters (76%) want to receive press releases from brands and PR pros over any other type of content. Trends and market data rank second (63%) and nearly half (49%) want event invitations.  "Press releases still reign supreme and are the preferred method of delivering news to the media in a legitimate, thoughtful and urgent way," said Gulliot.  In order to create stronger relationships with reporters, PR pros must be aware of the following:   Accurate and sourced information: Nearly two-thirds (60%) find it inexcusable to provide anything less, given the heightened criticism for credibility and audience trust. Stay on deadline: If they don't feel like PR pros are respecting their time, a significant number of journalists (22%) say they won't make time for those PR pros.  Stop the spam: The vast majority of journalists (74%) won't tolerate "being spammed with irrelevant pitches," which is all the more reason to make sure pitches are targeting the right media. In fact, only 9% of journalists say the majority of the pitches they receive are relevant.  Include multimedia: images, videos and infographics: 22% of journalists say publicists can make their jobs easier by providing such content in their pitches and press releases. More than half (54%) say they are more likely to cover a story if the pitch includes multimedia up front.  "When it comes to the relationship between communications industry professionals and journalists, it's all about easing the burden for the media," said Guillot. "It starts with knowing the right journalists to speak to, building a partnership based on trust, and understanding the audience you are both trying to reach together."  For more insights, download Cision's 2022 State of the Media Report: Insights PR Pros Need to Win Over Journalists  Cision’s 2022 State of the Media Report Report Methodology  Cision conducted its 2022 State of the Media survey throughout January and February 2022. Surveys were emailed to Cision Media Database members, who are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. We also surveyed members of our HARO (Help a Reporter Out) database and made the survey available to media professionals in the PR Newswire for Journalists database.   This year's survey collected responses from 3,890 respondents in 17 markets across the globe: U.S., Canada, UK, France, Germany, Finland, Sweden, Italy, Spain, Portugal, mainland China, Australia, Singapore, Malaysia, Indonesia, Taiwan and Hong Kong.  The survey language was translated and localized for each market and then the results were tallied together to form this global report. About Cision  Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.        

2022-05-25 10:00

Cision Releases First Global Diversity Report, Highlighting Gender Parity

CHICAGO, May 12, 2022 /PRNewswire/ -- Cision announces today the release of its first diversity, equity and inclusion report that incorporates workforce representation data, initiatives and key actions in 2021. The report includes Cision's global DEI strategy, aligned around their three pillars of access, representation and belonging. The representation survey of global Cision employees shows gender parity throughout the organization, including at leadership levels. "We are happy that the data reflects that Cision is a place where women flourish and advance in their careers," said Jasmin Zamora, director, inclusion and engagement. "We are committed to fostering a workplace where every person can succeed and thrive, and we acknowledge that there is more work to be done with under-represented groups. We are proud of the progress we have made and will continue to hold ourselves accountable to the strategy and goals we've set to continue building inclusion and diversity, globally."   DEI initiatives Cision launched in 2021 Cision's gender composition across all global markets Cision's ethnic composition across all global markets Cision Logo (PRNewsfoto/Cision Ltd.) In addition to global representation data, the report details the programs and specific DEI efforts launched in 2021, including: 20 percent increase in employee resource group membership   Nearly 2,000 engaged in DEI-specific webinars and events   Global workforce statistics reflecting all major markets for Cision   Launch of supplier diversity tracking and a year-round DEI training program Cision shares this report to set a baseline to grow on, practice the transparency that is valued in the culture, and provide an example for customers and stakeholders who share our commitment to diversity, equity and inclusion. View the full 2021 Diversity, Equity and Inclusion report here. About Cision Cision is a comprehensive communications platform helping more than 100,000 public relations and marketing professionals around the world understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape in which company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best in class solutions and services including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®, and Cision Insights. To learn more visit www.cision.com and follow @Cision on Twitter. Media Contact cisionpr@cision.com  View original content to download multimedia:https://www.prnewswire.com/news-releases/cision-releases-first-global-diversity-report-highlighting-gender-parity-301546468.html SOURCE Cision Ltd.

2022-05-12 18:32

Cision PR Newswire and Nativo Announce Exclusive Sponsored Placement Partnership

HONG KONG, March 16, 2022 /PRNewswire/ -- Cision PR Newswire and Nativo announced today they have entered into an exclusive partnership to integrate earned and paid media through sponsored native placement of brand news and content. Through PR Newswire and Nativo's new Sponsored Placement solution, brands can now get guaranteed placement of their content, including news releases, product announcements, environmental, social and governance (ESG) news and many more brand messages, across to thousands of publishers.  This partnership provides a new way for public relations professionals to distribute and analyze the impact of branded content and enables PR agencies to sell robust guaranteed placement packages to their clients. The seamless format of a Sponsored Placement allows brands to drive engagement by reaching audiences on the channels they prefer and trust.  The Benefits of Sponsored Placement Sponsored Placement delivers the reach and visibility of branded content by creating an editorial placement that links to the press release in a patented native article format. Exclusive to PR Newswire, the Sponsored Placement fits seamlessly into a publisher's news feed by matching the visual design and function of the website. Once clicked, the Sponsored Placement directs a reader to the content in a sponsored editorial format right within the publisher's site, driving three times more engagement than traditional digital ad placement. "This partnership will enable brands to deliver more targeted messages across their earned and paid channels," said Nicole Guillot, Chief Operating Officer for Cision. "Our Sponsored Placement offerings now enhance a brand's ability to reach a much wider audience to drive authentic engagement with their consumers through their messages in a way that is both valuable and intuitive for audiences."  "This partnership between two respective leaders in communications and digital advertising will accelerate the convergence between earned and paid media," said Justin Choi, Nativo's Founder and CEO. "More than ever, brands need to engage consumers with authentic stories, and this partnership lets them do that at scale with a new level of control, measurement, and insights."  For more information, please visit https://fal.cn/3mR6l  About Nativo Nativo empowers brands and publishers with the world's most advanced technology for content. For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for delivering ads. Nativo's mission is to equip advertising for the age of content while improving the web experience and creating meaningful connections for today's digital consumer. About Cision As a global leader in PR, IR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. Through a suite of IR services, PR Newswire helps companies meet their communications and disclosure needs. A network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.  

2022-03-16 09:00

Cision Launches New Suite of ESG Solutions

CHICAGO, Jan. 18, 2022 /PRNewswire/ -- Cision is pleased to announce that it is expanding its suite of services for brands seeking to tell their Environmental, Social and Governance (ESG) story. This new suite of services continues to build on Cision's drive to empower communications professionals to reach and engage their audiences. The demand for ESG disclosure continues to grow. According to Cision's 2021 State of the Press Release report, brands are sharing more of their ESG strategies and initiatives via press releases than ever before. Additionally, Brandwatch reports that online mentions of ESG-related issues are also increasing. Employees agree that their company should be implementing ESG policies. Further, customers are looking at a company's ESG practices when considering doing business with brands. Nicole Guillot, Chief Operating Officer Liam Power, Head of Distribution Cision Logo (PRNewsfoto/Cision Ltd.) It is critical for brands to share their ESG story with relevant audiences. Cision PR Newswire's new offering allows companies to send their ESG news to a curated network of journalists, media outlets, financial institutions who covert ESG-related news. Cision's suite of ESG solutions also includes a customized website that will serve as a resource hub for a company's ESG news and initiatives. Cision's expert design team will create and maintain a branded, personalized website that will allow organizations to showcase their ESG media coverage, annual sustainability reports and other ESG highlights. This solution will give investors and stakeholders easy access to the information they need to make informed purchasing and investment decisions. "The growing awareness and commitment to ESG issues by both consumers and employees has been an important driver in building out these new products," said Nicole Guillot, Chief Operating Officer for Cision. "Sometimes, the challenge for companies in building out their ESG strategy is that they don't always have the right tools in place to make them successful. We believe these new offerings will be the key to success for many organizations in creating an impactful brand narrative that drives brand growth and credibility." "It is critical that an organization's ESG-related news is easily accessible to investors," said Liam Power, SVP of Global Distribution for Cision. "By building a customized ESG website for our clients, we will provide them with a centralized location to share all of their ESG news." PR Newswire customers can begin taking advantage of ESG distribution for their press releases today. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of approximately 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter. Media Contact cisionpr@cision.com  View original content to download multimedia:https://www.prnewswire.com/news-releases/cision-launches-new-suite-of-esg-solutions-301461544.html SOURCE Cision Ltd.

2022-01-18 18:33

Streem to be acquired by leading global communications firm Cision

Streem brand and platform to continue in Australia and New Zealand Current leadership team retained with a long-term growth mandate Deal enables Streem to leverage the global capability of Cision across social, data and distribution. Cision to have full-service entry into the valuable ANZ market with its local and global customers benefiting from access to Streem's unique content and capabilities. SYDNEY, Dec. 20, 2021 /PRNewswire/ -- Realtime media monitoring company Streem today announced it has accepted an offer to be acquired by global communications intelligence company Cision. The terms of the deal were not disclosed, however the transaction results in a sale of 100% of Streem shares to Cision and will see the Streem brand and platform continue in Australia and New Zealand under its current leadership team and local staff. Significant benefits will flow to Streem customers from the global reach of Cision, and clients will continue to receive the same local support, expertise and Streem platform they have experienced since the company's launch. Streem came to market in 2017, led by CEO Elgar Welch, a former staffer in the prime minister's office, and CTO Antoine Sabourin with a mission to provide the market's first realtime media monitoring platform. Today, Streem is one of the fastest growing media intelligence companies in ANZ and services the majority of the market's major government departments, banks, airlines, telecommunications and energy companies. Early financial backers included Quantium founding director Tony Davis, former ACCC chief Graeme Samuel and ex-Wallabies captain John Eales. The company's local Board of Directors are Samuel Marks, Karyn Munsie and David Wakeley. The company's innovative technology and platform offering resulted in a major recasting of the ANZ media intelligence industry, with hundreds of major brands including Telstra, Qantas, the Commonwealth Bank and the Department of Prime Minister & Cabinet moving to Streem in the last four years. "With more than 100 local staff servicing over 400 leading clients, Streem has grown faster than we ever could have imagined thanks to great tech, strong support from customers and an incredible local team," Streem CEO Elgar Welch said. "Backed by Cision, we'll continue to build upon that growth, delivering new tools and products to help communications teams work smarter." Cision is the world's largest provider of communications intelligence, with nearly 5,000 staff across 24 countries. Already active in Australia and New Zealand with its PR Newswire, Brandwatch and Falcon.io brands, the acquisition of Streem adds a full-suite of media monitoring and analysis capabilities that gives both local and global customers interested in ANZ coverage access to a significantly enhanced service. "Streem has quickly established itself as the customer preferred media intelligence platform in the ANZ market," Cision CEO Abel Clark said. "Streem's customers will benefit enormously from Cision's global reach and we're excited to be able to offer a full-suite of monitoring, distribution, insights and social media solutions in ANZ that both our local and global customers can benefit from." Streem will continue to operate as an independent brand with its full-service media monitoring and insights services, and customers will quickly see the benefits of Cision's global footprint including integrations of Brandwatch's social data, PR Newswire's media database and global media content and analytics spanning millions of sources. Streem CTO and co-founder Antoine Sabourin said the company's success was driven by a strong focus on solving real world problems for communications teams. "Cision's investment means Streem can keep investing in great people, tech and innovation, resulting in major benefits for customers in the coming weeks and months," Sabourin said. Streem's Management team will continue with the business, and original co-founders Elgar Welch (CEO) and Antoine Sabourin (CTO) will remain in their respective roles. The deal is expected to close in the first quarter of calendar 2022 and is subject to clearance by Australia's Foreign Investment Review Board (FIRB) and the Department of Justice (DoJ) in the United States. About Streem Streem is the ANZ market's fastest growing media intelligence company, delivering comprehensive and realtime Print, Online, TV, Radio & Social media monitoring, insights and reporting to leading corporate and government organisations including Telstra, Qantas, Commonwealth Bank and the Department of Prime Minister & Cabinet. Through Desktop, Tablet and Mobile, Streem's customers can see, stream and analyse millions of news items in realtime, helping PR and Corporate Affairs teams to do their jobs. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

2021-12-20 07:00

PR Newswire's Business & Finance Media Pitching Kit 2021 (APAC Edition) Shares News and Trends on the Radar of Journalists

HONG KONG, Dec. 14, 2021 /PRNewswire/-- PR Newswire launched its Business & Finance Media Pitching Kit 2021 (APAC Edition) today, offering insights for brands pitching to business and finance media amidst a global economic outlook that remains clouded by uncertainties. PR Newswire's Business & Finance Media Pitching Kit 2021 (APAC Edition) As the economy is reeling from the impact of the COVID-19 pandemic, many brands have shifted their business priorities and accelerated their digital transformation. Over the past year, there has been an increased use of digital currencies, and more brands are prioritizing Environmental, Social & Governance (ESG) initiatives. The wave of changes has presented brands with many opportunities to share their stories with journalists who demand timely data and C-suite perspectives. For this media pitching kit, PR Newswire interviewed 19 business and finance editors and journalists across 9 markets in the Asia-Pacific region. They provided an inside look into the types of content that would entice them to follow up on press releases, the challenges of reporting while working remotely, and emerging trends they are looking to cover more in the coming year. Download the kit here or start with the key takeaways below. 1. Spotlight on business and finance trends shaped by COVID-19 Journalists are keen to report on trends such as the digital transformation of enterprises, real estate price hikes, the rise of e-commerce and ESG. "ESG and alternative investments are definite trends in the next year as investors hunt for higher yield. However, we don't want to neglect fixed income and equities which continue to take up a large part of investor portfolios, so we will continue to cover these, albeit to a slightly smaller degree," said Natalie Koh, News Editor, AsianInvestor. "With a new wave of the pandemic, it is likely that 2022 will be another year in which investors look to real estate as a safe haven, and the market will continue to set new price peaks," said Phạm Thị Điệp Anh,  Business Editor and Reporter, VTV24. 2. Focus on the future of business and finance Hot topics on the radar of business and finance journalists include digital banking, fintech, blockchain and burgeoning trends like electric vehicles and renewable energy. Countries or companies that make successful developments in these areas will be closely watched. "Digital banking, electric vehicles, smart cities, and renewable energy - these topics are important to our readers because they represent the future of the economy," Kamarul Azhar, Assistant Editor, The Edge. "Blockchain is an emerging powerhouse. All industries and businesses are increasingly devoted to discovering the possibility of blockchain applications, ranging from real estate, banking, to logistics and supply chain," said Michael Ng, Features Journalist, HK101. 3. Keep a close eye on business forecasts As markets react to the uncertain COVID-19 situation, journalists are looking to meet the needs of audiences, who want forecasts to make sound decisions on financial investments such as stocks, bonds, gold and digital currency. "Readers want forecasts to make moves in financial and business investment. New models and ideas will always be interesting.," said Nguyễn Viễn Thông, Business Editor and Journalist, VNExpress. "I look forward to more interpretation and analysis based on various companies' data, including but not limited to financial, business, user, and industry data," Yue Qi, Editor-in-Chief, National Business Daily. 4. Wanted: uplifting stories from the business and finance community Reporters are increasingly looking out for inspiring stories and useful tips on achieving successful leadership. Views from business leaders are also attractive if they can share specific learnings and personal anecdotes from their careers. "As a part of a larger society, the media must evolve in an effort to keep people's spirits and motivation high, especially in a time of crisis. We accomplish this by writing about successful business enterprises, executives, and businessmen who not only survived during the pandemic, but even thrived," said Kormensius Barus, Chief Editor, Industry.co.id. "There will be more coverage on insights from business leaders in Asia who share their biggest lessons from their career that they can pass on to others. As the ecosystem grows, it is important to have a platform where people can learn from others so they can grow into leadership roles," said Taro Ishida, Partnerships Manager, KrASIA. Other key pitching tips from the media include preparing C-suite executives for virtual media interviews, providing data-rich press materials as well as paying attention to key metrics to measure the success and impact of stories. To get a deep dive into reporting on the business and finance industry, download the PR Newswire's Business & Finance Pitching Kit 2021 (APAC Edition) here. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com for more information.

2021-12-14 10:00

PR Newswire Launches Inaugural ESG Communications Handbook in APAC

HONG KONG, Oct. 29, 2021 /PRNewswire/-- PR Newswire today released its ESG Communications Handbook, the company's first whitepaper dedicated to Environmental, Social, and Governance communications in Asia-Pacific. This handbook, which is a resource for investor relations professionals, public relations professionals and board secretaries, covers the importance of ESG and information disclosure by listed companies, shares how companies can develop effective strategies and offers best practices on communicating ESG activities to the media. PR Newswire's ESG Communications Handbook Download the PR Newswire's ESG Communication Handbook here. ESG initiatives can shape and influence investors and the public's perception of brands. In recent years, more listed companies are starting to pay attention to crafting ESG strategies and publishing data. The pandemic has accelerated interest in this burgeoning field, with more companies showing their commitment to areas such as sustainability, corporate social responsibility, and diversity, equity and inclusion (DEI). ESG-related press releases (Jan - Jun 2021) In the first half of 2021, PR Newswire distributed a growing number of press releases related to topics such as climate change and carbon neutrality across the APAC region. The number of releases distributed increased from 23 in January to 284 in June. Industries that are more active in ESG communications include energy, business technology, industrial automation, health/medical/biotech, consumer products and retail, and finance and insurance. Click here to download PR Newswire's ESG Communications Handbook or start with the key takeaways below. Ten pointers: The ESG Communications Handbook shares ten pointers on how brands can develop effective strategies. They include having employees as ESG ambassadors, who are excited to advocate for their company, as well as considering the long-term benefits of socially responsible efforts. One of them is having a robust workforce strategy that improves employee engagement and attracts high-quality talent, which boosts productivity and leads to a virtuous cycle of higher profitability. Eight trendsetters: How are companies leading the way when it comes to ESG communications? Some have set standards in the quality of sustainability disclosures, while others have linked senior executive bonus payouts to the attainment of ESG goals, and improved employee benefits in the wake of a pandemic. The handbook shares best practices from eight global companies from the investment, technology, consumer electronics, finance, manufacturing, and energy industries. Three strategies: PR and IR professionals can establish a strong ESG communications strategy by consistently integrating it in their daily management and operations. We find out best practices from two leading companies, Microsoft and Ping An Insurance Group. Eight types of content: Over the past two years, PR Newswire has distributed a growing number of ESG-related press releases in Asia-Pacific. We identified eight common types of press releases to help brands craft news angles for their news. These include announcing key wins at industry awards, and sharing results of initiatives such as building environmentally friendly factories and introducing green solutions. Rounding out the handbook, we invited two IR professionals to share their insights into ESG communications. Dr Eva Chan, Founding Chairman and Fellow Member of Hong Kong Investor Relations Association. She says: "With regard to sustainability reporting, I would like to see more companies not only highlight positive aspects of their performance but also negative aspects such as where they have missed targets. I think The Stock Exchange of Hong Kong (HKEX)'s 'comply or explain' regulations will go some way to addressing this issue." Richard Sheng, Secretary of Board of Directors and Brand Director at Ping An Insurance (Group) Co. of China Ltd., a company dually listed on the HKEX and the Shanghai Stock Exchange, says, "ESG is an important tool for financial enterprises to support societal progress. Ping An strives for transparency, openness, timeliness and credibility in the disclosure of ESG information. We will continue to share our ESG practices with investors, customers, the media, and governments to help investors make informed decisions." For more trends and best practices on developing an effective ESG communications strategy, download PR Newswire's ESG Communications Handbook here. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com for more information.

2021-10-29 09:52

PR Newswire's 2021 Healthcare Media Pitching Kit (APAC Edition) Reveals News and Trends Journalists Seek from Brands

HONG KONG, Sept. 16, 2021 /PRNewswire/-- COVID-19 related stories will stay dominant in healthcare media coverage and journalists are keen to report on medical innovations, scientific discoveries and technical applications, according to PR Newswire's 2021 Healthcare Media Pitching Kit (APAC Edition), which aims to advise brands on pitching to healthcare media effectively. PR Newswire’s 2021 Healthcare Media Pitching Kit (APAC Edition)   With the evolving COVID-19 situation, consumers have become more health-conscious. In the meantime, the healthcare industry has seen an influx of developments in various sectors over the past year. How can brands collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments? What can PR professionals in the healthcare industry do in order to maintain good relationships with the media? For this media pitching kit, PR Newswire interviewed 15 editors and journalists in the healthcare, medical, pharmaceutical and lifestyle sectors across 8 markets in the Asia-Pacific region, providing valuable insights into the above questions. Download the kit here or start with the main takeaways below. 1. Spotlight on COVID-19 When it comes to pandemic-related coverage, journalists are most interested in reporting on the global vaccination drive and the potential side effects of various vaccines. "Right now, most of my coverage is related to COVID-19. Anything about the virus' trajectory or how people and companies are responding to it would get my attention," said Michelle Fay Cortez, Senior Medical Reporter/Editor at Bloomberg News. "Science stories are also interesting - updates on drugs and vaccine development, new findings and research. Readers are always curious about the statistical model that predicts how and when the pandemic will end," said Uyung Pramudiarja, Managing Editor of detikHealth. 2. Medical discoveries and breakthroughs backed by research are preferred. 10 out of 15 journalists express their interest to follow up with more in-depth coverage on new developments in the healthcare field that are supported by credible data and sources. "I would also like to receive news of new products, investments, innovations, mergers and acquisitions and innovative technology in the healthcare sector in APAC. From AI applications to industrial tools, technology can solve challenges in the biopharma and healthcare services sector," said Hithaishi C Bhaskar, Assistant Manager and APAC Coordinator (Content & Coordination) of BioSpectrum Asia. "Besides COVID-19 news, breaking news in the health and science industries will entice me to do follow-ups. I am also keen on covering medical breakthroughs and developments from well-known scientists," said Sean Pan, Senior Editor at The News Lens. 3. Address healthcare issues beyond COVID-19 We are in the middle of a pandemic, but life goes on. Journalists seek to report on perennial healthcare issues such as the treatment of chronic diseases, drug developments, surgical techniques and how countries are grappling with their ageing populations. "I look forward to seeing additional medical start-ups focusing on technology development and innovation in the field of pharmacology, including coming up with innovative drugs and devices. These developments will enrich the local ecosystem while meeting existing needs," said Liu Zongyu, Deputy Editor-in-Chief and Content Managing Partner of VC Beat. "I hope to report on health-related issues beyond COVID-19 such as chronic diseases, or the latest developments in heart surgery and dementia because our readers are relatively older, and Taiwan has a growing ageing population," explained Sisy Lee, Editor-In-Chief at Evergreen. 4. Skip the jargon It is best to explain any jargon in your pitch and provide examples and context to help journalists and their readers to understand your news angle and why it matters to them. "For healthcare-related press releases, avoid using jargon and make the information as clear as possible so reporters can identify the right angle themselves," said Ho Nhi, Journalist at Giao Duc. Other key pitching tips from the media include pitching news with a positive angle and keeping pitches short and concise. For additional advice and insights into the APAC healthcare industry, download the PR Newswire's 2021 Healthcare Media Pitching Kit (APAC Edition) here. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services.  In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact.  Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com for more information.    

2021-09-16 10:00

PR Newswire launches Cision Social Listening in Asia-Pacific

HONG KONG, Sept. 1, 2021 /PRNewswire/-- PR Newswire announced the launch of Cision Social Listening in the Asia-Pacific region today. Cision Social Listening is embedded in the media monitoring and analysis platform Cision Communications Cloud®, with technical and data support from Brandwatch, a global leader in deep social media listening and digital consumer insights. Brandwatch was acquired by PR Newswire's parent company Cision in mid-2021. The launch allows users to access the world's largest database of online conversations, providing structured and in-depth analysis through leading Artificial Intelligence technology to help businesses make the most intelligent brand decisions. "Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply insights to deliver better outcomes for their business," said Abel Clark, CEO of Cision. Brands can leverage Cision Social Listening's deep social listening and analysis capabilities to better manage brand reputation, evaluate brand performance, and identify and manage crises in real time. 1. Brand Reputation Management Brands can attain a deeper understanding by tapping into conversations from Twitter, Facebook, Instagram, YouTube, Reddit, Tumblr, Flickr, and hundreds of online forums and review sites. With defined search strings and AI-enabled automatic sorting of topic labels, analysis results are highlighted in the Topic Wheel. This vastly reduces the time spent by brands manually screening, labeling and sorting data and enhances the efficiency of data analysis. Topic Wheel Moreover, Cision Social Listening offers emotion interpretation based on sentiment classification, which further increases the accuracy of analysis and identifies the true meaning implied in conversations that traditional methods cannot capture. Emotion Volume 2. Evaluation of Brand Performance Cision Social Listening features strong analytics and reporting capabilities, aligning communications strategies with business results through measurement indicators including audience reach, number of social media mentions, number of brand mentions, official website traffic and conversion rates. With continuous tracking and analysis, brands can understand what users and stakeholders think and talk about, and evaluate changes in the brands, products and services, competitors and the entire industry, helping brands effectively evaluate their communications campaigns and make intelligent brand decisions. Total volume   Mention volume over time 3. Crisis Management In addition to daily customized reports, Cision Social Listening can detect peaks and surface trends by populating and processing content automatically in the dashboard. As analytics results are updated in real time, a more evidence-based approach can be taken during the unfolding crisis. Peak detection & Alerts setting To learn more about how Cision Social Listening can support your communications effort, please visit here. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a press release distribution network of 1.1 billion influencers, and Falcon.io, a one-stop social media management platform, headline a premier suite of solutions. In addition, Cision acquired Brandwatch, a social media monitoring platform, this year. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services.  In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact.  Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com for more information.  

2021-09-01 11:00

PR Newswire, Cision Communications Cloud rank among best, according to G2

CHICAGO, July 7, 2021 /PRNewswire/ -- Reviews from your customers saying they love your product are among the most welcome. Cision is proud to announce Cision PR Newswire and Cision Communications Cloud have both been named a Summer 2021 Leader by G2, Inc., a leading global tech marketplace and review platform. Each quarter, G2 connects with business professionals across small-business, mid-market and enterprise categories and tabulates their reviews, creating a regularly updated index of what products customers enjoy using. Cision Communications Cloud placed first in 12 categories and ranked top 3 in 17 other categories. Notably, customers across all categories ranked Cision Communications Cloud above the competition in the PR Analytics and Media and Influencer Targeting categories. PR Newswire, Cision's content distribution service, ranked as the best overall platform for press release distribution with additional honors for PR Analytics. "Customer feedback is a critical element to inform innovation plans across Cision's portfolio," said Jay Webster, chief product officer of Cision. "What a thrill to earn these G2 rankings which, for me, underscore the resonance of Cision products with brands looking to elevate themselves and better demonstrate the value of PR. This affirmation only strengthens my resolve to take our solution suite to the next level, evolving in line with industry dynamics and delivering results for our clients." "Rankings on G2 reports are based on data provided to us by real users," said Michael Fauscette, chief research officer, G2. "We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world." Cision Communications Cloud enables communicators to connect to a network of more than 1.1 billion media and influencers, easily target and engage them with outreach campaigns, monitor coverage and measure real business outcomes. Learn more here. Cision PR Newswire is an industry-leading content distribution network and media advisory platform. PR Newswire empowers communicators to identify and engage with key influencers, craft and distribute meaningful stories and measure the impact of their efforts. Learn more here. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of approximately 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter. About G2 G2, the world's leading business solution review platform, leverages 1M+ user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2's site to gain unique insights. Media Contact: Nathan Lurz PR Manager Nathan.lurz@cision.com  View original content to download multimedia:https://www.prnewswire.com/news-releases/pr-newswire-cision-communications-cloud-rank-among-best-according-to-g2-301326355.html

2021-07-07 18:14
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