Cision Closes Brandwatch Acquisition
Launches Powerful App and Insights and Scaled Up Social Media Business CHICAGO, June 1, 2021 /PRNewswire/ -- Cision announced that it is closing on its acquisition of digital consumer intelligence company Brandwatch today. The deal pairs Cision's long-time leadership in media intelligence with Brandwatch's AI and machine learning technology and deep social listening. Today is also marked by the launch of a new embedded Brandwatch app on Cision's platforms and enhanced social media analysis across its offerings. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8905551-cision-brandwatch-acquisition/ As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities. The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space. Launching today is a Brandwatch embedded application in the Falcon.io social media marketing suite. This features the full Brandwatch data platform with over 100 million data sources and will soon include Brandwatch's patent-pending AI Search. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch's full social data and analytics along with the millions of news sources Cision monitors. With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry and competitors and better engage their target audience with insights from data that is often difficult to track. "Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers," said Abel Clark, CEO of Cision. "Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business." "We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success," said Giles Palmer, CEO of Brandwatch. "That is an exciting thing to be part of and I'm looking forward to joining the Cision team and making it happen over the coming months and years." About Brandwatch Brandwatch is the world's pioneering digital consumer intelligence suite. The company's AI-powered deep social listening products help over 2,000 of the world's most admired brands and agencies make insightful, data-driven decisions. Brandwatch includes leading content marketing platform BuzzSumo in its portfolio. Brandwatch has 10 offices around the world and is headquartered in Brighton, UK. About Falcon.io Falcon.io is an industry leader in social media suites and offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, Momondo, Panasonic and Coca-Cola. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision's 2021 Global State of the Media Report (APAC Edition) Reveals Top Trends Impacting Journalists and PR Pros
HONG KONG, May 25, 2021 /PRNewswire/ -- With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media today – from editorial strategies and work behaviors to what they want and expect from PR professionals. Cision's 2021 State of the Media Report (APAC Edition) To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, PR Newswire's parent company, Cision has released its much-anticipated 2021 Global State of the Media Report (APAC Edition) today. The report is chock full of emerging trends you can't afford to ignore, best practices for an evolving normal and "aha" moments you can act on quickly. This is Cision's 12th annual study and is based on a survey of more than 2,800 journalists in 19 markets* around the world from February 1 to March 1, 2021. In addition to providing a global overview, the report's APAC edition offers deeper insights into today's media landscape in the region, which spans Australia, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Vietnam. Key Takeaways from Cision's 2021 State of the Media Report (APAC Edition) View the full report The report features: Top challenges impacting the media today Technology's influence on the way journalists evaluate stories The types of stories journalists are looking for this year Best and worst days and times to pitch and follow up Fastest ways to get on a journalist's "block/don't call" list Inside tips to build and maintain successful partnerships with journalists Key Findings: Journalists' views on public trust in the media have steadily improved over the last five years, but the challenge continues. More than half (53%) of journalists feel the public lost trust in the media over the last year, down from 59% in Cision's 2020 survey. Journalists are both overwhelmed and underwhelmed by pitches. PR pros need to build highly targeted media lists. More than 1 in 4 journalists (27%) receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday. Journalists want PR pros to help make their jobs easier. Nearly half of journalists cover 5+ beats and file 7+ stories per week. They're looking for press releases (according to 78%) and original research (68%) along with multimedia elements (photos, videos, etc) and invites to interview experts or attend events. PR pros need to anticipate, monitor and quickly act on trending stories. With increased competition for eyeballs, journalists are closely assessing whether a story idea has the "it factor" that will translate into traffic and social shares (and ultimately ad revenue). PR pros should avoid pushing journalists' biggest buttons. Spam, pitches that sound like marketing brochures, lack of transparency and following up repeatedly are among the top pet peeves for journalists. "The global media landscape is evolving in the face of highly fragmented, 24/7 news consumption, shrinking newsrooms and the influx of non-traditional influencers," said Maggie Lower, Chief Marketing Officer for Cision. "After a year like no other, the partnership between the media and PR pros – and the technologies they use to develop and distribute content – are becoming even more critical. PR teams who are not actively using data intelligence and newswires to guide and promote their campaigns are at risk of falling behind as they compete to have their stories heard." PR Newswire will be hosting a 2021 State of the Media webinar in late June. Hear from journalists across APAC on how they are adapting to a fast-changing media landscape. They will also share tips on how PR pros can be a useful resource for their work in the new normal. Details of the webinar will be shared on the PR Newswire website here. Methodology Cision conducted its 2021 State of the Media Survey between February 1 and March 1, 2021. Surveys were emailed to Cision Media Database members, which are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. The survey was also available to media professionals in the PR Newswire for Journalists database. This year's survey collected responses from 2,877 respondents in 19 markets* across the globe: US, Canada, UK, France, Germany, Finland, Sweden, Italy, Spain, Portugal, Brazil, Mexico, Australia, Hong Kong, Malaysia, Singapore South Korea, Taiwan and Vietnam. * This report is an extended version of the original 2021 Global State of the Media Report published on April 15, incorporating data from additional APAC markets. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Falcon.io social media platform headline a premier suite of solutions. In addition, Cision has entered into a definitive agreement to acquire Brandwatch. Cision has offices in more than 40 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Product Upgrade | PR Newswire Launches Integrated Visibility Reports
As part of our continuous efforts to enhance customer experience, PR Newswire is launching integrated Visibility Reports. This single and unified report merges the ReleaseWatch and Visibility Reports to help our customers analyze press release performance regardless of distribution region(s). From 17 May 2021 onwards, our customers will receive integrated Visibility Reports after sending press releases. What are the benefits our customers can expect from this integration? Greater Convenience: Previously, customers would receive ReleaseWatch Reports when sending releases to most Asia-Pacific markets and/or Visibility Reports when distributing to non-APAC markets. Integrating these two reports will provide our customers with greater convenience especially for global press releases involving multiple languages. Enhanced Measurement Features: Measurement is a key component of any communications strategy. With the “Release Performance” feature’s unified reporting, our customers can now track pickup and views statistics of press releases while comparing the performance of up to three releases distributed over the past four years. In addition, the new “Account Performance” feature provides additional in-depth metrics of all releases for the past 12 months including views across time, distribution regions as well as views from specific media outlets and organizations. Understand Media Communications Impact: Customers will be able to analyze statistics on public and media views from PR Newswire’s media distribution network, for example, the specific outlet and organization names that viewed the release and the geographical region where the views originated from. Analyze Long-tail Communications Impact: To help customers analyze the long-tail communications impact of their releases, besides emailing a release’s report updates at the 2-hour and 48-hour mark after distribution, additional updates will be sent 5 days and 30 days after distribution. Customers may customize their email preferences, such as the report language and update intervals in the Visibility Reports Settings page. To help our customers better understand the integrated Visibility Reports, our team has prepared a list of frequently asked questions (FAQs). You may also get in touch with our team at hkcs@prnasia.com FAQs What are the benefits that I will enjoy through the launch of the integrated Visibility Reports? You will get a unified report and enjoy the same, consistent reporting format - regardless of distribution region – to make it easier to analyze the global performance of your press releases. Previously, customers would receive ReleaseWatch Reports when sending releases to most APAC markets and/or Visibility Reports when distributing to non-APAC markets. You may choose English, Simplified Chinese as well as Traditional Chinese languages for increased convenience. When will the integrated Visibility Reports be launched? On 17 May 2021. For multi-language releases, if the first language was distributed before this launch date, the distribution report for all language copies of that release will appear in the original Visibility Reports and ReleaseWatch Reports, not the integrated Visibility Reports. Can I continue to see historical Visibility Reports and ReleaseWatch Reports? Yes. Releases sent before 17 May 2021 may still be viewed through the Customer Portal. Please contact Customer Relations if you do not have access. Weblinks embedded in past email notifications will continue to work. Can historical Visibility Reports and ReleaseWatch Reports be migrated to the new APAC Visibility Report format? Only releases distributed on or after 17 May 2021 will be migrated hence past reports will maintain status quo. Which distribution circuits are not covered by the integrated Visibility Reports? Distribution circuits that receive manual email reports will not be covered, such as Arabic for the Middle East, Turkish for Turkey. Please contact Customer Relations for the full details. Where can I get more information about integrated Visibility Reports features? Please visit our help site at http://vrapac-en.mediaroom.com/ or contact Customer Relations for assistance.
Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch
CHICAGO and BRIGHTON, England, March 3, 2021 /PRNewswire/ -- Cision, PR Newswire's parent company, announced on February 26 that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. Cision has entered into a definitive agreement to acquire Brandwatch The forces of digital transformation reward those organizations and boardrooms that listen to and quickly capitalize on digital insights from their consumers. Leading companies are quickly adapting and using these insights to create tailored, authentic communications and direct connections with customers at scale. This paradigm shift to real-time, customer-centric PR, marketing and customer care strategies will continue to accelerate and differentiate those companies that take action. Cision is a leader in news distribution and media monitoring and analysis with a media contact database of approximately 1 million journalists and media outlets and over 75,000 customers. Brandwatch works with thousands of the world's most admired brands, using the latest in artificial intelligence (AI) and machine learning to bring structure to and derive meaning from the voices of the billions of people using social media. Cision and Brandwatch are a compelling combination. Together, they will provide brands and organizations with consumer and media intelligence to devise more effective customer engagement strategies from PR and marketing to research and product development. Whether teams are connecting with journalists and influencers, launching social campaigns, developing brand messaging or conducting deep research into consumer behavior, they will have real-time insights and long-term trend analysis to guide them. "The continued digital shift and widespread adoption of social media is rapidly and fundamentally changing how brands and organizations engage with their customers," said Abel Clark, CEO of Cision. "This is driving the imperative that PR, marketing, social and customer care teams fully incorporate the unique insights now available into consumer-led strategies. Together, Cision and Brandwatch will help our clients to more deeply understand, connect and engage with their customers at scale across every channel." "We have always built Brandwatch with ambition. That was recognized by Forrester, who recently named us as a leader in our space," said Giles Palmer, founder and CEO of Brandwatch. "Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact. We are excited to join Abel and the Cision team to supercharge our work and bring even more value to our customers." Brandwatch was named a Leader in The Forrester Wave™: Social Listening Platforms, Q4 2020. The deal is expected to close in the second quarter of 2021. Macquarie Capital acted as an exclusive financial adviser to Brandwatch on this transaction. Cooley LLP acted as legal counsel to Brandwatch. Gibson, Dunn & Crutcher LLP acted as M&A legal counsel, Willkie Farr & Gallagher LLP acted as financing legal counsel and Latham & Watkins LLP acted as regulatory counsel to Cision. About Brandwatch Brandwatch is the world's pioneering digital consumer intelligence suite. The company's AI-powered deep social listening and content marketing analytics products help over 2,000 of the world's most admired brands and agencies make insightful, data-driven decisions. Brandwatch includes leading content marketing platform BuzzSumo in its portfolio. Brandwatch has 10 offices around the world and is headquartered in Brighton, UK. About Cision As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Falcon.io social media platform headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter. Media Contacts: Cision Brandwatch Maggie Lower Will McInnes Chief Marketing Officer Chief Marketing Officer CisionPR@cision.com will@brandwatch.com
PR Newswire to Serve as Official Newswire and Exhibitor Media Center Host for CES 2021
HONG KONG, Dec. 22, 2020 /PRNewswire/ -- PR Newswire is happy to announce that it is the official newswire service and Exhibitor Media Center host for CES® 2021, one of the most influential tech events in the world. Produced by the Consumer Technology Association (CTA) ®, the event will take place online for the first time ever from January 11-14 and feature keynotes from industry visionaries and cutting-edge product showcases from more than 1,000 expected exhibitors. "CES brings together global business leaders and innovators from every corner of the tech sector," said Liam Power, Head of Distribution at Cision, PR Newswire’s parent company. "We're excited to partner with the CTA to help exhibitors amplify their media coverage and overall brand presence at this high-profile event that always creates a lot of headlines." PR Newswire hosted a webinar titled "Planning, Pitching and Placements: Paving the Way to Virtual Success" on December 17. The webinar featured Sarah Brown, Director of Event Communications at CES, Jason Hiner, Editorial Director of CNET, and Glenn Frates, Vice President of U.S. Distribution at Cision. These speakers offered the following tips to help exhibitors adjust strategies for a digital event and effectively engage media and other target audiences at CES 2021. Provide Fresh News Angles Jason Hiner shared that journalists often receive around 100 product pitches daily during the CES peak period so new and fresh news angles are vital. He said:“A common mistake we see is brands not providing fresh news angles at CES. Don't rehash something that was launched in November as it will tick journalists off. Launch something new instead, even if it is just one new feature in a product.” Cut Through the Noise in a Virtual Environment To reach target audiences, Glenn Frates highlighted the importance of hyper-relevant and trustworthy content. He indicated that brands could take reference from Google‘s E-A-T framework (Expertise, Authority, Trust) when crafting their news releases. He added: “Your news shouldn’t be generically put together - it should be relevant and timely. Place a news hook in your email subject header or headline so that it stands out versus all those other emails.” Glenn Frates, Vice President of U.S. Distribution at Cision, applies the E-A-T framework to crafting news releases. Take Advantage of CES Media Opportunities To boost their media visibility, Sarah Brown recommended brands take advantage of the opportunities listed in the CES exhibitor resource page. She highlighted:“For CES 2021, journalists can browse our exhibitor bibliography library and download contact data so you shouldn’t miss out on that. We also have a really cool broadcast program for our CTA spokesperson so exhibitors may send us their products. Our spokesperson will then participate in product roundup interviews with broadcast journalists.” To learn more about PR Newswire's partnership with CTA and see CES exhibitor news and media kits, visit the Official CES 2021 Exhibitor Media Center. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's solutions allow users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Source: Cision
Cision's New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned Media
HONG KONG, Nov. 25, 2020 /PRNewswire/ -- One in four communicators say their biggest challenge is effectively measuring the business impact of their PR programs.1 Not anymore. With the launch of its powerful new Analytics Dashboards and Interactive Reports, Cision is providing communicators with an intuitive, adaptable, and clear way to showcase their data and tie earned media back to business outcomes. Learn more here. The new Analytics Dashboards and Interactive Reports include fully-customizable widgets that make it easy to create compelling visuals of earned media value. Cision's Next Generation Communications Cloud enables communicators to quickly target and engage media as well as measure and share impact. The Analytics Dashboards and Interactive Reports solution is the latest addition to Cision's Next Generation Communications Cloud, where communicators can quickly target and engage media as well as measure and share impact. Cision's over 7 million global sources can be transformed into actionable, executive-ready business intelligence. Share of voice, social engagement, search engine optimization impact, brand sentiment, and referrals from earned media to company websites are among key metrics that can be tracked. The new solution also incorporates Cision Impact data with validated audience reach and resonance metrics in one dashboard. Customers can opt to take metrics to the next level, capturing not only who saw their news coverage but what those viewers did next to connect actions to revenue. "In a year of unprecedented events and economic challenges, the pressure to prove the ROI of earned media efforts is intensifying," said Abel Clark, CEO of Cision. "Working closely with our customers, Cision is solving one of the biggest problems PR professionals face with a faster and simpler way to gather business impact data and demonstrate the value they deliver to their organizations." Analytics Dashboards and Interactive Reports include: Visually-engaging analytics: Fully-customizable widgets make it easy to create compelling visuals of earned media value and uncover new insights with competitive coverage data. Reporting priorities at one's fingertips: Communicators can quickly build sleek, interactive reports right from the dashboards and share them with their business executives and teams. Mobile and tablet-friendly layouts: Communicators can access earned media intelligence anytime and anywhere. To learn more about Analytics Dashboards and Interactive Reports, register here for Cision's webinar on December 1st. The solution is now available in the United States, United Kingdom, and Canada. 1 Source: Cision and PRWeek's 2020 Comms Report About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's solutions allow users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
PR Newswire Publishes 2020 Tech Media Pitching Kit
HONG KONG, Nov. 24, 2020 /PRNewswire/ -- PR Newswire today released its 2020 Tech Media Pitching Kit -- offering brands advice on how to pitch to tech reporters in the new normal. The advice was gathered from tech journalists and influencers across 9 markets in the Asia-Pacific region from August to September 2020. PR Newswire's 2020 Tech Media Pitching Kit The COVID-19 pandemic has accelerated digital adoption in businesses with the prevalent use of technology, from cloud-based services, collaborative platforms to cybersecurity solutions. As technology such as the Internet of Things, 5G network and Artificial Intelligence continue to transform industries, there will be more opportunities for brands to share tech stories with the media. The 2020 Tech Media Pitching Kit highlights key trends, events and topics within the industry to equip PR professionals with up-to-date and effective pitching tips. Download the kit here or start with the main takeaways below. Smartphones, 5G and IoT remain key interests The 2020 Tech Media Pitching Kit reveals that half of the surveyed journalists and influencers said they are most interested in the trending topics of new smartphones, 5G and IoT. Others are keeping an eye out for topics such as electric vehicles and the business performance of tech companies. "I'm always looking forward to more updates on frontier technology -- 5G, Internet of Things, Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, Quantum Computing, etc -- and stuff that is on the boundaries of what IT can do," said Rahul Joshi, Head of Content at Jicara Media. "Large-scale technology and auto shows will be our focus. I'm interested in cutting-edge technology that involves electric vehicles and those powered by alternative energy sources," said Xiang Ou, Deputy Editor-in-Chief of TMTPost. Tech journalists predict pandemic-related technology trends to emerge in 2021 Tech journalists predict that most of the technology introduced next year will be related to the new normal. These technologies could be aimed at helping people adapt to working from home and provide protection against viruses. "The trend of consumer technology supporting work, study and entertainment activities at home will be interesting. Examples include laptops and smartphones with long battery life and cameras that are suitable for online meetings. Other trends are health-related smart technology such as portable ultraviolet-c (UV-C) lamps that guard against viruses and health start-ups on areas like telemedicine," said Fitraya Ramadhanny, Managing Editor of Detikinet, Detik.com's technology section. A different format is necessary for virtual events As virtual events are expected to continue, tech reporters told PR Newswire the biggest mistake brands make is trying to replicate a traditional press conference online. Digital events should be more concise, engaging and interactive. "Digital events should be more concise. Stage presence and audience engagement cannot be mimicked on a Zoom call. Traditional presentation decks tend to be packed with secondary info or repetition of a brand's history and achievements. Get to the point - get your media into breakout rooms where they can readily engage with relevant spokespeople if they wish to, or directly access press materials," explained Zachary Chan, Editor at HWM Singapore & HardwareZone.com. The biggest turnoffs for tech journalists: Email blasts, repeated calls and emails on the same topic Apart from pitching advice, the 2020 Tech Media Pitching Kit also reveals actions that will deter reporters from covering stories. Irrelevant and untargeted email pitches is an ineffective method to communicate with reporters and multiple calls and emails on the same pitch is also discouraged. A customised press release with multimedia elements will increase the chances of media pick-up. "Many PR agencies send out press releases for the same client almost every day, which is very frustrating. Your client's release is not a memo, so choose carefully which releases you send to the media," said Purjono Agus Suhendro, CEO & Editor-in-Chief of TechnoBusiness Media. "Most of my fellow journalists do not like receiving press releases in PDF format because it is difficult to access. We prefer that press release information is included as body text in emails. The emails can include attachments such as fact sheet and high-resolution photo. Do not issue multiple releases based on the same products just to meet your client's demands," said Bambang Dwi Atmoko, Chief Editor of Gizmologi. For more pitching advice and insights into the tech industry, download the 2020 Tech Media Pitching Kit here. About PR Newswire PR Newswire, a Cision Ltd. company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.
PR Newswire Further Strengthens News Distribution Network in Key Asia-Pacific Markets
HONG KONG, Nov. 10, 2020 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, continues to expand and deepen its media network across the Asia-Pacific (APAC) region. PR Newswire's Distribution Network in APAC 2020 In 2020, the company developed more than 250 content partnerships, bringing the total number to over 1,500. Its comprehensive media database in APAC was enhanced by the addition of more than 5,000 journalists and influencers this year as it cultivates wider and more active engagement on mobile and social media. These achievements are part of PR Newswire's continuing efforts to enhance its distribution channels through online content partnerships, collaborations with news agencies, traditional and trade media database, and mobile and social media network. Through this multi-pronged platform, brands can harness more opportunities and touchpoints to share their news in the region. Boosting extensive content partnerships PR Newswire achieved significant breakthroughs in its local distribution network, especially in Australia, South Korea and the Philippines this year. In Australia, PR Newswire tripled the number of its content partners to more than 30. A new major partner is News Co, an independent news publishing group that runs more than 20 websites, including The Times, Daily Bulletin and Business Daily Media. They cover industries such as retail, business, real estate, technology and more. More than 1,000 journalists and 120 media outlets were also added. In South Korea, the number of journalists in the media database increased by 32%, bringing the total number to over 6,300. Over 240 media outlets were added, including Hankyung, a leading news portal in South Korea, which is also the online platform of The Korea Economic Daily, one of the country's major business newspapers. In the Philippines, more than 320 journalists and over 280 media outlets joined the media database. Enhancing the content partnership network is the addition of UNTV, a major television network that covers local and world news on science, technology, health, sports and lifestyle. The company also accelerated efforts to forge more impactful partnerships with the media in 7 other major markets in the region. They include Mainland China, Hong Kong, Indonesia, Singapore and Taiwan. The content partners span a broad spectrum of media channels, from news agencies, news and trade websites, blogs and apps. Through these partnerships, press releases distributed through PR Newswire are republished on media platforms across various industries, delivering a wide variety of relevant local news to highly targeted audiences. Other new key content partners developed this year include: Campaign Asia-Pacific, a portal that provides insights and intelligence into the ideas, work and personalities that shape the region's marketing communications industry. China Daily, the national English-language newspaper of Mainland China, which is the definitive source of news related to China. Coupled with its websites, apps and social media pages, the multimedia platform reaches more than 200 million readers. Gizmologi, a popular bilingual technology portal that delivers news, gadgets and gaming in Indonesia. Global Banking and Finance Review, a Singapore-based website that features business, finance and fintech news targeted at senior management. Property.hk, one of Hong Kong's top property portals that has a database of sales, purchases and transaction prices and property listings. XinMedia, a leading travel website in Taiwan that covers market insights, trend analysis and breaking news. These additions join PR Newswire's list of content partners in APAC. Leading partners include Yahoo! Finance, Markets Insider, AsiaOne (Singapore), The Asian Parent (Malaysia) and The Saigon Times (Vietnam). PR Newswire also has exclusive partnerships with reputable news agencies such as Yonhap News Agency (South Korea), Kyodo News (Japan) and InfoQuest (Thailand). "Growing our network of content partnerships provides additional platforms for our clients to amplify their news. By tapping into the local markets through establishing closer collaborations with the media, we are continuously building a more comprehensive news distribution network both locally and regionally," says Lynn Liu, Head of Audience Development at PR Newswire. Dedicated media engagement PR Newswire APAC Distribution Snapshot 2020 PR Newswire's proprietary media database is regularly verified and updated by the company's team of Audience Development specialists in 9 offices across APAC. Through active engagement and research, about 150 journalists and influencers are added to the database every week, building up a media database of over 75,000 journalists and influencers spanning more than 37,000 media outlets. The Audience Development team also keeps a close eye on media developments in each market to provide clients with insights and opportunities to gain visibility for their news. Wider social media reach PR Newswire taps on its robust social media network to disseminate corporate news from its clients. In Mainland China, PR Newswire's industry-centric WeChat and Weibo accounts gained more than 96,000 new followers this year, bringing its total number of followers to over 1.2 million. They mainly comprise journalists and industry influencers. In Vietnam, press releases are shared on the Zalo messaging app. The PR Newswire Asia LinkedIn page gained more than 3,500 followers this year. Clients' press releases and industry developments are shared on the page, which reaches out to more than 16,000 industry professionals. For more information on PR Newswire's content partnerships, visit https://en.prnasia.com/resources/mediaroom/. If you are a journalist who would like to receive press releases from PR Newswire, sign up here. About PR Newswire PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.
Falcon.io Launches Instagram Messaging Support
Leading social media company Falcon.io announced that it is rolling out Messenger API support for Instagram. COPENHAGEN, Denmark, Oct 19, 2020 /PRNewswire/ -- Falcon.io, a Cision company, today announced its latest collaboration with Facebook which enables brands to have Messenger API support for Instagram messaging in Falcon. Instagram messaging had previously been inaccessible for professional third-party customer engagement platforms like Falcon. Now, brands with high volume Instagram messaging will be able to use Falcon's unified inbox to offer world-class customer service. Learn more about Falcon's Instagram Messaging Support. (PRNewsfoto/Falcon.io) (PRNewsfoto/Falcon.io) "We are delighted that Falcon.io is launching Messenger API support for Instagram," said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger. "Businesses and people are messaging with each other more than ever, and Instagram is an important channel to connect with customers and build relationships. By integrating Messenger API, which now supports Instagram, businesses and developers can handle more complex person-to-business messaging at scale." Falcon.io has worked closely with Instagram for years on a variety of projects. They have been Facebook Marketing Partners since 2012 and Instagram Partners since 2016. In 2017 they were Alpha partners on Instagram's first-ever Insights API product, and then again, in 2018, with support for Direct Publishing. "The team at Falcon.io is always excited by our work with Instagram to innovate and improve the enterprise tools available on the platform," said Mikael Lemberg, Global Director of Product Ecosystems at Falcon.io. "Instagram is such a vital platform for brands today, and we're thrilled to announce that we are working with Facebook to offer our customers access to Instagram messaging in Falcon." Beyond delivering messaging support for Instagram, Falcon.io is also adding a suite of other high-demand features including Instagram Messaging Analytics, Instagram Grid Previews, and Instagram First Comment. This is in continuation of its commitment to provide the best Instagram management platform in the world, and to help its customers grow with social. About Falcon.io Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and Coca-Cola. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Media Contact: Daniel Chessa Senior Director, Marketing, Falcon.io daniel.chessa@falcon.io SOURCE Falcon.io Related Links http://www.falcon.io
Cision Releases Cision Connect, Empowering Communicators to Perform More Meaningful Media Outreach
CHICAGO, Oct. 15, 2020 /PRNewswire/ -- Cision, an industry-leading earned media communications management and media advisory platform, today announced the launch of Cision Connect - a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of Cision's media and influencer database to help communicators effectively target, pitch and build stronger relationships with the media. Cision Connect delivers powerful media profiles, with more contact information, performance metrics, social details, pitching tips and content streams. Cision Connect is integrated into the Next Gen Cision Communications Cloud, allowing users to instantly surface top journalists and browse complete recent coverage right from influencer profiles. Users can enhance their outreach with Cision Story Kits to deliver pitches in an organized manner and receive detailed data such as who viewed, time active and actions taken. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8796351-cision-releases-cision-connect/ Learn more about Cision Connect. "Cision's strong reputation is built upon our customer-oriented innovation and customer satisfaction," said Abel Clark, CEO at Cision. "Cision solutions allow companies and brands of all sizes to stay relevant and engaged with their customers and stakeholders in our rapidly changing world. We are confident that with Cision Connect we will again delight our customers and help solve another of the key challenges PR and communications professionals are facing." Complete with intuitive searching and intelligent filtering technology, Cision Connect allows users to easily discover media profiles of the journalists and social influencers that are most relevant to them. Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results. Customers are also equipped to manage their media relationships through automatic team activity tracking, pitch performance metrics, and the ability to measure the outcomes of their outreach. Users can analyze the success of their outreach with key statistics such as email opens and unsubscribes, and view the ROI of their communications campaigns using the monitoring and analytics available in the Next Generation Cision Communications Cloud. With Cision Connect, PR and communications professionals will now have: The leading combined traditional media and social media influencer database: Cision Connect provides 1.4 million expertly curated journalists, outlets and opportunities vetted by Cision's dedicated research team that makes over 20,000 updates a day, along with 1 billion social influencer profiles all in one place. Powerfully simple searching: Users can just start typing and Cision Connect instantly offers suggestions for topics, influencers, reporters, editors, outlets and more. Filter by contact type, geography and/or our expertly curated beats and topics to find the perfect match for a pitch. Curated, master profiles: Powerful profiles which include more contact information, performance metrics, social profiles, pitching tips and content streams. Cision Connect automatically links media contacts with their coverage, making it easy to see the most recent articles from journalists and identify reporters based on the content they're publishing. Fast, effortless list building: Browse media profiles and add them to new or existing lists from search results using Cision's new Author Cards -- condensed profiles highlighting key information. Workflow integration: Users can integrate Cision directly with their trusted corporate Office365 or Google Workspace to send and record emails to the media and keep a centralized record of their team's communication. For a tour of Cision Connect and to learn more about the importance of a relationship management tool, register here for Cision's webinar on October 21st. Cision Connect is now available in the United States, United Kingdom and Canada. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Media Contact Rebecca Dersh PR Manager cisionpr@cision.com Photo - https://photos.prnasia.com/prnh/20201014/2949143-1-a?lang=0 Photo - https://photos.prnasia.com/prnh/20201014/2949143-1-b?lang=0 Photo - https://photos.prnasia.com/prnh/20201014/2949143-1-c?lang=0
Cision Announces New CEO, Marking a New Phase of Growth
CHICAGO, Sept. 17, 2020 /PRNewswire/ -- Cision, an industry-leading earned media communications management and media advisory platform, today announced it has appointed Abel Clark as Chief Executive Officer, effective immediately. Brandon Crawley, Managing Director at Platinum Equity was acting as Interim CEO. Abel Clark, Chief Executive Officer "Since Platinum Equity's acquisition of Cision, our focus has been on unlocking the value potential of the business," said Crawley. "We are excited for Abel to help push this vision forward and confident that his customer-oriented approach and his extensive background in driving successful global growth strategies will be invaluable." Clark has extensive experience executing high-impact growth strategies and business transformations, with an impressive track record of leading strong and engaged teams to accelerate revenues and profitability. "I am thrilled to be joining Cision at such an exciting time for the company and our customers," said Clark. "Cision has a world-class global earned media management platform and we are best positioned to partner with our customers in order to deliver the next-generation of technology, workflow solutions and market insight." Most recently, Clark was CEO and Chairman of TruSight, a start-up backed by leading financial services companies, established to transform third party risk management. Under his leadership the business achieved rapid market adoption and customer expansion, positioning the company for long-term success. Previously, Clark was the Global Managing Director of Thomson Reuters' $5.5bn Financial division, serving 40,000 customers in over 100 countries. His focus on strategic growth opportunities, resource reallocation, business simplification and the shift from a product focus to a customer-led platform business resulted in an increased organic growth rate and substantial margin expansion. Prior to his role in the Financial division, Clark ran the $1.8bn trading systems business, Marketplaces, during which time he led the turnaround and re-positioning of the global foreign exchange business to achieve market leadership and sustainable growth. Earlier, he was the Chief Strategy Officer for Thomson Reuters Corporation and member of the Executive Committee. About Cision Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. Photo - https://mma.prnasia.com/media2/1276144/abel_clark.jpg?p=medium600 Logo - https://mma.prnasia.com/media2/467136/cision_logo.jpg?p=medium600 Source: Cision Ltd.
Cision Publishes State of the Press Release, Uncovering How Communicators Can Create More Effective Press Releases
HONG KONG, Aug. 3, 2020 /PRNewswire/ -- Today, Cision released The State of the Press Release - a new report that provides PR professionals with press release best practices and insight into how COVID-19 has had an impact. To discover the results, Cision analyzed more than 100,000 press releases in the U.S. distributed through PR Newswire's distribution network between June 2019 - May 2020. Download the full report. 2020 State of the Press Release The report is a follow-up to Cision's 2020 State of the Media, which was published in April and revealed how PR professionals can better work with the media. "The State of the Press Release felt like an especially important piece of content that Cision could provide PR professionals in this new environment we're continuing to adapt to," said Lucie Vietti-Curtis, Director of Content and Comms at Cision. "The role of the press release is increasingly important in this landscape, as businesses look for trustworthy ways to disseminate vital information. Measuring the effectiveness of press releases has also become crucial to our customers, as those metrics ultimately inform their overall media strategy, empowering them to do their job better." The State of the Press Release covers a range of topics around best practices including: The most effective times to publish How to improve engagement Monitoring your audience Investor Relations Press release benchmarks Several key findings on how COVID-19 changed the press release include: 48% of total press releases distributed by PR Newswire from March - May 2020 mentioned COVID-19 Compared to 2019, travel-related press releases were down 36%, while infectious disease control saw a large spike, up 3,140% Corporate social responsibility press releases were up 54%, and public safety was also up, at 66% Cision's State of the Press Release results were developed from data that was collected using multiple sources including Google Analytics, Visibility Reports, and Cision's proprietary press release processing software. Read the full 2020 State of the Press Release report. Cision will also be hosting a webinar discussing the State of the Press Release in further detail on August 12th. Learn more and register here. About Cision Cision is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. To support PR and communications professionals during this difficult time, Cision has compiled these free COVID-19 PR resources. Total Volume of press releases sent Average click-through on text and image Photo - https://photos.prnasia.com/prnh/20200731/2873109-1-a?lang=0 Photo - https://photos.prnasia.com/prnh/20200731/2873109-1-b?lang=0 Photo - https://photos.prnasia.com/prnh/20200731/2873109-1-c?lang=0 Logo - https://photos.prnasia.com/prnh/20180117/2034361-1LOGO?lang=0
Winners Announced in Inaugural PR Newswire Vietnam National PR & Communications Awards
HO CHI MINH CITY, Vietnam, July 24, 2020 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, unveiled the winners of the National PR & Communication Awards in Vietnam yesterday. More than 100 guests, including C-suite executives, communications professionals and entrepreneurs, attended the gala ceremony and dinner at Sofitel Saigon Plaza in Ho Chi Minh City. The winners of PR Newswire Vietnam National PR & Communications Awards 2020 A diverse range of Vietnamese businesses, from established organizations to independent enterprises, were lauded for their outstanding and impactful communications campaigns that were carried out last year. A total of 50 submissions across the 9 categories were received from organizations and agencies via a nationwide call for nominations held from February to April. Winners include popular home-grown brands such as low-cost carrier Vietjet Air, technology company VNG Corporation and insurance company, FWD Vietnam, as well as independent firms such as technology start-up Yellow Blocks, and sneaker brand Biti's. The winners are: Multimedia Communications Award: FWD Vietnam Campaign: #sốngđầy2019 Content & Storytelling Award: Le & Brothers Campaign: Sabeco - Come home for Tet CSR Communications Award: T&T Group Campaign: Strong Vietnam Global PR Campaign Award: PNJ Campaign: PNJ's True Love Media Relations Campaign Award: Yellow Blocks Campaign: Let's Fight COVID! Innovation Communications Award: Admicro Campaign: Beck'stage - Unexpected Rap Fest Brand Expansion Award: Biti's Campaign: Transformation in 3 years Vietnam Brand -- Global Impact Award: Vietjet Air Campaign: Sky Covid Care Insurance Internal Communications Award: VNG Corporation Campaign: The Best Workplace in Vietnam The winners were determined by a panel of reputable industry leaders and senior communications experts. They include Bobby McGill, Founder and Publisher, Branding in Asia; Bao Nguyen, Chairman, Vietnam Network of PR Practitioners; Duong Thu Huong, former CEO of Forbes Magazine Vietnam; Hoàng Thị Mai Hương, Chairman, Publicis Groupe Vietnam; Tara Munis, General Manager, Public Relations and Communications Association (Southeast Asia); and Royce Shih, Asia-Pacific Vice President, Sales and Marketing of PR Newswire. Mai Anh Le, Country Manager of PR Newswire Vietnam, conveyed her gratitude to the winners. She said: "Mastering the art of communications can be challenging, so it is vital to shine the spotlight on the dedication and hard work of our deserving winners. I would like to congratulate them, and hopefully their wins will pave the way for greater success and inspire their peers." The National PR & Communications Awards 2020 in Vietnam marks PR Newswire's debut awards programme outside mainland China. For the past 7 years, the company has been organizing the annual PR Newswire Corporate Communications Awards, which has grown to become one of the most prestigious accolades in mainland China's public relations and communications industry. PR Newswire will continue to expand its awards programme in Asia-Pacific to recognize and celebrate trailblazers in the region's dynamic communications arena. PR Newswire Vietnam National PR & Communications Awards 2020 is sponsored by Gumac, Golden Pen Agency, Sofitel Saigon Plaza, Suntory PepsiCo Vietnam Beverage Company and Yeah1 Group. For more information on the awards, visit https://vn.prnasia.com/award/2020/en/ About PR Newswire PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Photo - https://photos.prnasia.com/prnh/20200724/2864514-1?lang=0
Winners of PR Newswire Vietnam National PR & Communications Awards to be Unveiled on July 23
HO CHI MINH CITY, Vietnam, July 17, 2020 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, will announce the winners of the National PR & Communications Awards in Vietnam in a ceremony and gala dinner in Ho Chi Minh City on July 23. PR Newswire Vietnam National PR & Communications Awards More than 100 guests, including C-suite executives, communications professionals and entrepreneurs, are expected to attend the event at the Sofitel Saigon Plaza. The event will mark a culmination of an extensive judging process to recognize stellar communications campaigns and professionals in Vietnam's dynamic public relations arena. Over the past 3 months, PR Newswire received 50 submissions for 9 award categories that span communications disciplines, from corporate social responsibility, media relations to content and storytelling. The entries were submitted by organizations and agencies from diverse industries, ranging from aviation, technology, fashion, to food and beverage. All entries were submitted via a nationwide call for nominations held from February to April. One of the judges, Duong Thu Huong, CEO of Forbes Magazine Vietnam, noted that selecting the winners was a difficult task due to the high level of competition and quality of the entries. She said: "I hope that the awards will encourage individuals and collectives to elevate Vietnam's communications and public relations industry closer to global standards." Other members of the judging panel include Bobby McGill, Founder and Publisher, Branding in Asia; Hoàng Thị Mai Hương, Chairman, Publicis Groupe Vietnam; Bao Nguyen, Chairman, Vietnam Network of PR Practitioners; Tara Munis, General Manager, Public Relations and Communications Association (Southeast Asia), and Royce Shih, Asia-Pacific Vice President, Sales and Marketing of PR Newswire. The panel has decided the finalists for the 9 award categories, which will be revealed during the ceremony. The categories are: Multimedia Communications Award Content & Storytelling Award CSR Communications Award Global PR Campaign Award Media Relations Campaign Award Innovation Communications Award Brand Expansion Award Vietnam Brand – Global Impact Award Internal Communications Award The PR Newswire Vietnam National PR & Communications Awards Ceremony and Gala Dinner will be held on July 23 at 18:00, at Diamond Hall, Sofitel Saigon Plaza, 17 Le Duan, District 1, Ho Chi Minh City. To purchase tickets, visit https://forms.gle/g9GytdAFhwb1aMrS7. For more information and updates, visit https://vn.prnasia.com/award/2020/en/ Media Contact Trần Ngọc Bích Senior Audience Development Executive 0967893679 ngocbich.tran@prnasia.com About PR Newswire PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Photo - https://photos.prnasia.com/prnh/20200717/2860745-1?lang=0
PR Newswire Launches Asia-Pacific Corporate Communications Report
HONG KONG, July 7, 2020 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, released the 2020 Asia-Pacific Corporate Communications Report today. PR Newswire's 2020 Asia-Pacific Corporate Communications Report The report, which surveyed 948 public relations and communications professionals, aims to be a barometer of the region's communications landscape, covering trends and challenges that span distribution strategies, corporate news content and media budgets. The findings contain preferences on communications channels, allocation of media budgets, and content production to provide valuable insights for communications planning in Asia-Pacific (APAC). With a multiplicity of languages, cultures, and media consumption behavior, APAC has a spectrum of industry practices and preferences. The report examines a cross-section of views across 10 major markets - Australia, mainland China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. Industry professionals from 7 PR Newswire's partners[1] also provided their inputs. "We understand the challenges that businesses face when tailoring campaigns in a diverse media environment, and hope the insights contained in this report will help our clients better share their stories across different markets, cultures, and languages," said Royce Shih, Asia-Pacific Vice President, Sales and Marketing of PR Newswire. Key findings show that nearly 6 out of 10 businesses in APAC prioritize enhancing brand influence over sales growth and conversion in their campaigns. To optimize brand awareness, 70% of businesses prioritize news websites as the most important communications channel. It surpasses other platforms such as corporate websites, print media, and social media. Here are the other key takeaways from the report: The top three communications challenges are content production (55%), measuring the impact of communications (54%) and budget constraints (51%). Maintaining trust and audience engagement shows the greatest variation across the region. 69% of businesses in Vietnam cite this as a challenge, while 28% of businesses in South Korea find it difficult. This year, 37% of businesses plan to increase their earned media budget, with larger businesses with over 1,000 staff showing a greater willingness to do so compared to their smaller counterparts. The preferred distribution channels for corporate news are: news websites (70%), social media (60%), official corporate websites (58%) and print media (56%). The most common topics in corporate press releases are: events (63%), new products/services (61%), industry perspectives (39%) and award announcements (38%). Providing a holistic approach to communications, the report also features journalists' preferences of press release content from previous editions of PR Newswire's APAC Media Surveys, alongside with what communications professionals prioritize. By aligning corporate news with the needs of journalists who prefer newsworthy events and interesting story angles, businesses can strengthen their relationships with the media and maximize the effectiveness of their communications campaigns. To download the full 2020 Asia-Pacific Corporate Communications Report, please click here. [1] PR Newswire Partners: Crisis Management Centre (Malaysia), Infoquest, International Association of Business Communicators (Malaysia), KPRCA (Korea Public Relations Consultancy Association), Malaysian Digital Association, Malaysia Global Business Forum, Public Relations and Communications Association Southeast Asia Key findings from PR Newswire's 2020 Asia-Pacific Corporate Communications Report (Credit: PR Newswire) About PR Newswire PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. Photo - https://photos.prnasia.com/prnh/20200630/2845030-1-a?lang=0 Photo - https://photos.prnasia.com/prnh/20200630/2845030-1-b?lang=0
Cision Releases 2020 State of the Media Report, Revealing the Latest Trends and Challenges Facing the Media Industry
In its eleventh year of the report, Cision surveyed over 3,200 journalists, its largest ever HONG KONG, April 27, 2020 /PRNewswire/ -- Cision released its 2020 State of the Media Report, the company's eleventh annual, which uncovers the latest trends and challenges facing the media industry, and how PR professionals can better work with their journalist counterparts. This year's report is Cision's largest ever, surveying more than 3,200 journalists from 15 countries in North and South America, Europe, and Asia. Download the full report Since the State of the Media survey was initially conducted prior to the declaration of the COVID-19 pandemic, Cision sent a follow-up questionnaire at the end of March to ensure the impact of the crisis was properly reflected in the report. Those results are included in a special COVID-19 section of the report and provides insight into how PR and communications professionals can best support journalists during this time. "For the last 11 years, Cision has produced the State of the Media Report as a way to provide a full and honest picture of what journalists are dealing with at that particular time," said Sarah Parker, Head of Content Marketing at Cision. "While each year brings a set of new challenges, 2020 is obviously an especially difficult one. Our goal is to help strengthen the relationship between PR professionals and the media, so it was crucial to reach back out to understand how journalists are managing these unprecedented times." In addition to how COVID-19 has impacted the media, Cision's 2020 State of the Media Report covers topics including: The challenges facing journalism in 2020 and how reporters measure success Trust and bias in the media Technology's impact on the media landscape How PR professionals can improve their pitches How PR and communications professionals can build stronger relationships with reporters Despite an increasing number of challenges facing journalists, including staffing and resources and mounting workloads, the report reveals several optimistic takeaways, most notably a reported decline on attacks on freedom of the press. Other key findings from the report include: Distrust in the media is decreasing in the eyes of journalists. For the fourth year in a row, respondents reported a decrease in the public's distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017. Ensuring accuracy continues to be deemed most crucial: For the second year in a row, 51% of journalists say that ensuring content is 100% accurate is more important than revenue, exclusivity, or being the first to publish. Especially in the age of COVID-19, it's become increasingly crucial to ensure that content is as accurate as possible. Social media algorithms are ranked the most important new technology impacting journalists today, while the heady promise of AI continues to fade. 41% of journalists agreed that social media algorithms will change the way they work the most, up from 38% in 2019. Only 15% of respondents see AI/machine learning as the most important technology to affect the industry. This is down from 19% in 2019. All coverage is now being looked at through the lens of COVID-19. Journalists also reported looking for more optimistic, human stories in response to the current news cycle. The report is now available in the US, and will be available internationally in the coming weeks. Read the full Cision 2020 State of the Media Report Cision will also host a livestream event on April 28th with a panel of journalists to discuss the State of the Media findings in further detail. The expert panel will include reporters from TechCrunch, The Toronto Star and Yahoo Finance. Learn more and register for the livestream. Methodology Cision conducted its 2020 State of the Media Survey between January 28 and February 20, 2020. Surveys were emailed to Cision Media Database members, which are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. The COVID-19 special section was put together from a separate email campaign sent between March 25 and March 30, 2020. This year's survey collected 3,253 total responses from across the media spectrum and in 15 different countries. About Cision Cision Ltd. is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision's award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. To support PR and communications professionals during this difficult time, Cision has compiled these free COVID-19 PR resources. Media Contact: Karine Siu Regional Marketing Manager asia.marketing@prnasia.com +852-2572-8228 View original content: http://www.prnewswire.com/news-releases/cision-releases-2020-state-of-the-media-report-revealing-the-latest-trends-and-challenges-facing-the-media-industry-301044585.html Photo - https://photos.prnasia.com/prnh/20200424/2785784-1-a?lang=0 Photo - https://photos.prnasia.com/prnh/20200424/2785784-1-b?lang=0 Photo - https://photos.prnasia.com/prnh/20200424/2785784-1-c?lang=0 Logo - https://photos.prnasia.com/prnh/20180117/2034361-1LOGO?lang=0 Source: Cision Related Links: http://www.cision.com
Cision Announces Podcast Monitoring in Its Next Generation Communications Cloud
CHICAGO, March 3, 2020 /PRNewswire/ -- Cision announced an expansion of its partnership with TVEyes as of February 1, 2020, making it possible for Cision clients to monitor podcast mentions of their brands, competitors, products, and people. Communications professionals can now track earned media mentions in key podcasts and tie this coverage back to business results with fast, detailed earned media analysis. Podcast monitoring powered by TVEyes is available as part of Cision's Broadcast Monitoring in the Next Generation Cision Communications Cloud, which launched in the U.S. and Canada last year. "Cision is constantly evolving to bring our clients best-in-class features, and partnering with TVEyes is an exciting way to expand how PR and communications professionals track the entire scope of their media coverage," said Brendon O'Donovan, Cision's Head of Global Product Marketing. "Podcasts are one of the fastest-growing media platforms today, with 25% of the American population listening to them weekly. The addition of podcasts on February 1 to Cision's global monitoring of online, social and traditional media, will allow communicators to track their brand with more depth." Through the partnership with TVEyes, Cision customers can now pinpoint brand mentions across 25,000+ top ranking podcasts, including shows from the leading podcast publishers such as NPR, iHeartRadio and ESPN. These podcasts have been added to Cision's industry-leading content network of 7 million+ sources for global online news, blogs, social, print and broadcast. "We continue to invest significantly in our core broadcast service, and in new product offerings such as our podcast monitoring service. Cision customers will now be able to search and discover new podcast episodes available daily across almost 20 categories and over 15 languages," added David Ives, CEO of TVEyes. "Podcasts are shifting the media landscape, exploding in popularity and giving rise to new sources of information for consumers. We are excited to make this innovative new service available to Cision's customers." Podcast monitoring has been available for clients in the United States and Canada since early February, and will soon be available globally. To learn more, please visit www.cision.com. About Cision Cision Ltd. is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. About TVEyes TVEyes Inc., headquartered in Fairfield, Conn., provides a subscription-based service for online, near real-time search of television and radio broadcasts, and podcasts, as well as infrastructure for search engines, business intelligence and media intelligence platforms. Its Media Monitoring Suite™ is in use by corporations, professional sports teams, political campaigns, elected officials and the military to provide up-to-the-second intelligence on broadcast in multiple languages for US and international markets. More information on TVEyes can be found at tveyes.com. Media Contacts Cision Rebecca Dersh cisionpr@cision.com TVEyes Susan Aitkin saitkin@tveyes.com Logo - https://photos.prnasia.com/prnh/20200302/2735201-1?lang=0 Source: Cision Ltd. Related Links: http://www.cision.com
Cision And PRWeek Announce The Earned Media Rising Exchange, An Event Series For PR And Communications Professionals
CHICAGO, Feb. 20, 2020 /PRNewswire/ -- Today Cision and PRWeek announced they will host a new series together, The Earned Media Rising Exchange, focused on the importance of earned media and marcomm trends for 2020 and beyond. The invitation-only series will take place this February and March in London, New York, and San Francisco. Each event will feature leading media and communication executives discussing 2020 content trends and how to best integrate media throughout their PR and marketing campaigns. "As part of PRWeek's continued partnership with Cision, now in its third year, I am absolutely delighted with this year's addition of the Earned Media Rising Exchange to our program," said Gideon Fidelzeid, Managing Editor of PRWeek. "Headlined by amazing keynotes and panelists, those in attendance will be privy to a terrific opportunity to network and learn about the latest media trends and tactics from pre-eminent experts in comms and media." Topics discussed will include: Key trends and issues in the media landscape Crafting stories that stand out in a modern media environment Making the most of your media partners The continuing role of traditional media Each Earned Media Rising Exchange event will feature a keynote presentation and panel session of communications leaders from organizations like IBM, PwC, Bacardi, and Kimpton Hotels and Restaurants. The keynote presentations will be given by: Mike Federle, CEO, Forbes Audrey Cooper, Editor-in-Chief, The San Francisco Chronicle James Wildman, CEO, Hearst U.K. and President, Hearst Europe In addition, attendees will have the opportunity to network with industry peers from Fortune 1000 companies. "Cision continues to look for opportunities that will provide real value to our clients, and we are confident that The Earned Media Rising Exchange series will do just that, in large part due to our incredible speakers," said Mary-Morgan Culver, Cision's Director of Global Event and Field Marketing. "We look forward to taking part in the thoughtful and productive conversations about the state of the industry and the solutions that are proving to be most beneficial in our evolving media landscape." To request an invitation to an Earned Media Rising Exchange event, please email Marisa Hernandez at marisa.hernandez@cision.com. About Cision Cision Ltd is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. About PRWeek PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. Launched in November 1998, it is the essential title for PR pros. PRWeek reflects an industry playing a more pivotal role than ever, not only in the marketing strategies of companies, brands, and organizations, but also within boardrooms and in the C-suite. In the transparent world epitomized by social media, corporate reputation is crucial. Executives need timely, authoritative, insightful content to navigate this landscape — that's where PRWeek comes in. Breaking news, analysis, and opinion fuels PRWeek's content. And the brand extends into the iconic PRWeek Awards, annual conferences, roundtables, webcasts, and virtual forums. For more, visit prweek.com. Media Contacts: Cision: Rebecca Dersh PR Manager cisionpr@cision.com PRWeek: Gideon Fidelzeid Managing Editor gideon.fidelzeid@prweek.com View original content to download multimedia:http://www.prnewswire.com/news-releases/cision-and-prweek-announce-the-earned-media-rising-exchange-an-event-series-for-pr-and-communications-professionals-301004967.html SOURCE Cision Ltd.
Call For Entries: PR Newswire Vietnam Launches National PR & Communications Awards
HO CHI MINH CITY, Vietnam, Feb. 3, 2020 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, is proud to present the inaugural National PR & Communications Awards in Vietnam. Call For Entries: PR Newswire Vietnam Launches National PR & Communications Awards The awards celebrate the year's outstanding communications programs and recognize trailblazers in the country's fast-growing public relations industry. The winners will be announced at a ceremony in Ho Chi Minh City on April 13. Organized by PR Newswire Vietnam, the National PR & Communications Awards are open to all organisations and agencies. Spanning ten categories, the awards cover a broad spectrum of disciplines in the public relations and communications field. The award categories are: Multimedia Communications Award Content & Storytelling Award Corporate Social Responsibility (CSR) Communications Award Global PR Campaign Award Innovation Communications Award Brand Expansion Award Vietnam Brand -- Global Impact Award Media Relations Campaign Award Internal Communications Award Crisis & Issue Management Award The National PR & Communications Awards is poised to become a leading platform for the recognition of PR professionals in Vietnam, covering initiatives by an extensive range of local and international companies. The awards aim to affirm and promote best practices in Vietnam's dynamic public relations industry. As one of the top emerging economies in South-east Asia, Vietnam has seen strong economic expansion fuelled by its transformation into a global manufacturing hub and robust foreign direct investment. These developments have encouraged more home-grown companies to build up their brand presence locally and expand overseas in recent years. Globally, more international companies are also targeting the Vietnamese market. These business trends have led to a thriving demand for more diversified and sophisticated communications services in the country. Mai Anh Le, Country Manager of PR Newswire Vietnam, said: "Over the past two years, we have seen more companies in Vietnam shift their focus from paid to earned media. Securing coverage by third-party media outlets has added credibility to their campaigns and content. With the National PR & Communications Awards, we hope to showcase campaigns that have impacted audiences and foster a vibrant public relations community in Vietnam." Nationwide call for nominations The call for nominations will start from February 3. Applicants can submit online forms for the respective categories here. Submissions will close on March 25. Entries will be shortlisted before the nomination list is revealed on April 13. Shortlisted applicants will be judged by an independent panel of reputable industry leaders and senior communications experts. More details about the panel will be revealed in the coming months. Each entry will be assessed on key criteria that include originality and business impact of campaigns. The finalists and winners will be celebrated at a ceremony and gala dinner at the Sofitel Saigon Plaza in Ho Chi Minh City on April 13. The results will also be announced on PR Newswire's online and social media platforms to a global network of media partners and journalists. Having pioneered the commercial news distribution industry more than 60 years ago, PR Newswire has the world's largest media distribution network, which covers over 300,000 media outlets in more than 170 countries and over 40 languages. In June 2018, PR Newswire expanded its footprint in Asia-Pacific with the opening of an office in Ho Chi Minh City. Since its inception, PR Newswire Vietnam has amassed a robust local distribution network of more than 800 local and international media partners and over 5,700 journalists. PR Newswire has also collaborated with Vietnamese enterprises and conglomerates, from industries such as travel, technology and finance, to share their corporate news to the world. For more information on the award categories and participation process, visit vn.prnasia.com/award/2020/en About PR Newswire PR Newswire, a Cision Company, is a leading global provider of news distribution and earned media software and services. In conjunction with Cision's cloud-based communications product suite, PR Newswire's services enable marketers, corporate communicators, and investor relations officers to identify key influencers, engage target audiences, craft and distribute strategic content, and measure meaningful impact. Combining the world's largest multi-channel, multi-cultural content dissemination network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions. For further information, please contact: PR Newswire Vietnam vn@prnasia.com +84-28-6276-8957 Original link: https://en.prnasia.com/releases/apac/call-for-entries-pr-newswire-vietnam-launches-national-pr-communications-awards-271722.shtml
Platinum Equity Completes $2.7 Billion Acquisition Of Cision Ltd.
CHICAGO, Jan. 31, 2020 /PRNewswire/ -- Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, today announced that it has been acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.7 billion. "Cision is well established as the industry standard platform for communications professionals navigating an increasingly complex environment," said Platinum Equity Chairman and CEO Tom Gores. "This is an investment that plays to Platinum's core strengths. We will deploy our full range of global operations capabilities, financial resources and M&A support to help the company maximize its potential." As of January 31, 2020, Cision is a privately held company. Cision shares ceased trading on the New York Stock Exchange before the open of market today. "As a private company, Cision is well positioned to meet both our financial and business goals," said Kevin Akeroyd, Cision's Chief Executive Officer. "The Cision management team looks forward to partnering with the experienced and talented group of professionals at Platinum Equity. Building on the company's strong platform as a global leader in providing earned media software and services to public relations and marketing communications professionals, our near-term focus will be on improving customer experience, delivering innovative products, and increasing operating efficiencies." Commenting on the transaction, Platinum Equity Partner Jacob Kotzubei said: "Cision offers an impressive value proposition built through a combination of innovation, commitment to customer service and the development of a broad suite of solutions. We will continue investing in new product development and additional opportunities to grow the business." Gibson, Dunn & Crutcher LLP acted as M&A legal counsel and Willkie Farr & Gallagher LLP acted as financing legal counsel to Platinum Equity on the Cision acquisition. Rothschild & Co served as lead financial advisor to Cision and its Board of Directors. Centerview Partners LLC and Deutsche Bank Securities Inc. also acted as financial advisors to Cision. Kirkland & Ellis LLP acted as legal counsel to Cision. About Cision Cision Ltd. is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. About Platinum Equity Founded in 1995 by Tom Gores, Platinum Equity is a global investment firm with more than $19 billion of assets under management and a portfolio of approximately 40 operating companies that serve customers around the world. The firm is currently investing from Platinum Equity Capital Partners V, a $10 billion global buyout fund, and Platinum Equity Small Cap Fund, a $1.5 billion buyout fund focused on investment opportunities in the lower middle market. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 25 years Platinum Equity has completed more than 250 acquisitions. Contacts: Cision Ltd.: Investor Contact: Jack Pearlstein Chief Financial Officer Jack.Pearlstein@cision.com Media Contact: Jenn Deering Davis VP, Communications Jenn.Deering.Davis@cision.com Platinum Equity: Dan Whelan Principal, Platinum Equity dwhelan@platinumequity.com View original content to download multimedia:http://www.prnewswire.com/news-releases/platinum-equity-completes-2-7-billion-acquisition-of-cision-ltd-300997002.html SOURCE Cision Ltd.; Cision
