PR Newswire Asia Holds Media Coffee Entitled 'The Dissemination of Corporate Information During an Economic Crisis'

  On March 6, 2009, PR Newswire Asia successfully held a media coffee in Shenzhen. The event focused on discussions surrounding how enterprises communicated with the media, the public and investors through the efficient dissemination of information. There were four senior journalists from well-known domestic media and some 60 market observers and PR professionals from the business community in attendance.  They conducted profound exchanges and discussions about what adjustments the media had made to their editing outlines, how enterprises should avoid negative news, and what issues enterprises needed to pay attention to when deciding what distribution methods best suited their needs. Attending media professionals that were invited to deliver speeches at the meeting included Li Kun, a journalist from the Securities Times who is responsible for corporate and industrial economic news reports; HE Xiongfei, a journalist responsible for editing the New Weekly magazine; Ding Kan, a journalist from the Shenzhen office of Nanfang Daily who focuses on corporate and commercial reports; and Guan Jian, chief journalist from the Shenzhen Business News who mainly reports on commercial and market news.                                  HE Xiongfei, New Daily’s journalist explained the key points of corporate news distribution during the recession.     The four media professionals gave some valuable suggestions on the keynote theme of how corporate information should be distributed in the economic crisis,   In terms of news writing, Securities Times’ journalist LI Kun believed in the following concepts: firstly, news releases should be dramatic or full of conflicts, which was the most attractive point to journalists. Therefore, when providing news to the media, you should highlight the news point. Secondly, news releases should be novel. Because people were always interested in fresh stories that they have never heard about, which was actually the psychological state of all people. But the new releases provided by many enterprises were monotonous and had no novelty. Due to lack of some novel and useful information, they would be unattractive to the media. Hence, new things were needed in them. Thirdly, relevance is also important. Readers only paid attention to what they were interested in or those associated with their benefits. And the relevance included the relation between rivals, the relation between the upstream and downstream supplier, etc.          Meanwhile, the journalist thought that corporate new releases should avoid some specific problems. Firstly, excessive focus and stress on themselves would give the readers the feeling of “every cook praising his own broth”. Secondly, there were too much information that was unattractive to readers, e.g. excessive detailed introduction of their own activities. Thirdly, lack of introduction of information really attractive to readers. Fourthly, the company should provide its most eye-catching information unless it was a highly influential star company.   He Xiongfei, a journalist from New Weekly, opined that enterprises should focus on two important factors when they distribute news during the recession. First the growth in contrast to the trend of the environment should be highlighted. During the macro-economic recession, there might be some opportunities for some enterprises to develop, so advocacy is of great importance at such time. Some enterprises, especially those in industries such as entertainment, film and training, should make use of this growth opportunity to distribute news and build brand images. Enterprises in other industries should also have their own highlight to attract media and public according to their own and the industrial features.                    Ding Kan, a journalist from Nanfang Daily said that PR Newswire is one of the sources of their news.     Media guests and enterprise representatives communicated with each other during the interval of the conference.   As regards the communication between enterprises and media, Ding Kan, from Nanfang daily, held that each media had a different position and dedicated journalist responsible for different industries. It is crucial for enterprises to communicate effectively with media journalists who are appointed to report their industry.   As regards the news release provided by PR companies or enterprises, Guan Jian, a journalist from Shenzhen Business News stressed the following issues: First, the industrial terminologies or jargons should be simplified to make sure it is readable to the public; Second, when writing news releases, PR companies or enterprises should divide them into several useful levels to include information relevant to the news fact, avoid redundant description about themselves and provide some opinions on their industry; Third, the news releases usually look stereotyped. The enterprises should make their news releases special and attractive to readers and the media with highlighted news points, so that they can be selected by the media from numerous news releases; Fourth, the news releases should not focus on advocacy of themselves with advertising languages, and the PR professionals should equip themselves with news quality to incorporate self-advocacy naturally in the news releases, which will have a better distribution effect.   Moreover, the media guests also mentioned the media communication of small and medium-sized enterprises. Because of their limited brand influence and PR funding, they should make better use of media distribution. Especially during the economic crisis, they should strengthen news advocacy. If they highlight more the news point in their releases and use professional distribution services and channels such as the newswire for a wide communication, it will be both efficient and effective.   Source:  PR Newswire Asia       

2009-03-19 13:28

PR Newswire Asia's Shanghai and Shenzhen Offices Will be Moving to New Locations

  Dear Friends of PR Newswire Asia,   It is our great pleasure to announce new offices of PR Newswire Asia (formerly Xinhua PR Newswire) in Shanghai and Shenzhen and welcome you to visit us at your convenience.   PR Newswire Asia is growing rapidly in the Peoples Republic of China as well as in Taiwan, Singapore and Hong Kong and you will be hearing of other such moves soon. In the meantime, we hope you have a Happy New Year and we look forward to working with you toward a prosperous 2009!!   Cordially,      John M. Williams                                          Yujie Chen Senior Executive Vice President                   Managing Director PR Newswire Asia                                         PR Newswire Asia, China     Relocation Schedule & New Addresses:   Shanghai                                                                                                                              Unit 1808-09, Tian An Center, 338 West Nanjing Road, Shanghai, 200003 Tel: +86-21-6137 0118 Email: query@prnasia.com [Date to move: Jan.23, 2009]   Shenzhen                                                                                                    Rm 707, Sunshine Golf Building, 7008 Shennan Ave., Shenzhen, 518040 Tel: +86-755-8287 2107 Email: query@prnasia.com [Date to move: Jan.19, 2009] 

2009-01-23 14:56

PR Newswire Asia Wins China Enterprise Marketing Innovation Award -- Best Overseas Media Organization

     BEIJING, Jan. X /PRNewswire-Asia/ -- China's largest corporate announcement distribution service and media targeting services provider, PR Newswire Asia, the Asia branch of PR Newswire, announces that it was awarded Best Overseas Media Organization at the China Enterprise Marketing Innovation Awards, an event organized by "Sales & Marketing" magazine with the participation of China's most prominent media organizations including CCTV, Phoenix TV, Sina.com and several others. The award ceremony was held Dec. 12, 2008 in Beijing.       For six consecutive years, the China Enterprise Marketing Innovation Awards have recognized sales and marketing achievements among enterprises in China. 25 Chinese and overseas enterprises received the award this year, covering a wide variety of business sectors including automotive, medical, textile, food, manufacturing, and new industries such as the Internet and new media. The awards highlight the pursuit of professional standards in providing quality sales and marketing service, and go through a strict qualification process by industry experts and the users of these services.      Since entering China in 2002, PRN Asia has offered new modes of communication through its corporate news distribution service, assisting companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide with clipping, monitoring, measurement and media intelligence services. PR Newswire Asia is now in a leading position in China's communications industry. Utilizing a global network of 170 countries and regions as well as 24,000 media organizations, PR Newswire Asia assists thousands of enterprises and institutions in China in promoting their brands overseas and strengthening their investor relations efforts with both institutions and the general public.        PR Newswire Asia meets the communications needs of China's enterprises and business environment with its progressive distribution channel. Its localized media network, backed by a professional media team and self-developed platform, aids the media in channelling and reporting corporate news. Following the launch of their corporate news photo service in 2007, PR Newswire Asia has introduced its North American and European multi-media distribution service (MNR) to China, in which organizations simultaneously deliver their videos, images, and text content in the web2.0 environment. Last year, PR Newswire Asia realized distribution in html format, which allows editors and journalists in China to capture logos, images, captions, and thumbnails of videos more directly via email. This series of new services marks the coming of the multi-media age in which companies and organizations can make use of different formats more flexibly in the web2.0 environment.         As the first agency to launch a multi-media distribution service committed to offering the broadest electronic distribution network in China and in the spirit of the award it has received, PR Newswire Asia will continue to provide the most timely, accurate and effective news distribution service to its clients.       About PR Newswire Asia     PR Newswire Asia assists companies and organizations in delivering their announcements to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global distribution network, PR Newswire Asia can send clients' announcements to 170 countries in 40 languages. Visit for further information.       For more information, please contact:        Robert Zhao      Tel:   +86-10-58645306      Email: robert.zhao@prnasia.com   SOURCE  PR Newswire Asia

2009-01-23 14:30

China's Prominent Media Discusses PR Writing with Corporate Communications Specialists at PR Newswire Asia's Media Coffee

      China’s largest corporate announcement distribution and media targeting services provider PR Newswire Asia, the Asia branch of PR Newswire, held a "Media Coffee" on 5 December, 2008 in Shenzhen, where Southern China’s most prominent media representatives and corporate PR officers from 20 companies exchanged their views under the theme "How to write press releases".        Representatives from the three biggest mainstream media organizations in Southern China -- Xiao Huili, Editor of the Financial section of Shenzhen Economic Daily, Lee Cheong Hong, Reporter from Hong Kong Wen Wei Po and Pan Yurong, reporter of Nanfang Daily shared their work and experiences on how corporate news is sourced and reported on and explained how press release writing and targeting affect its pickup.   Reporters and Editors of three mainstream media organizations exchange views with more than 20 corporate PR representatives from leading Chinese companies.       Through presentations based on daily operation experience as China’s leading media organizations, along with questions from corporate PR professionals, guest speakers generalized seven useful tips in successful PR writing:       1 -- Highlight key issues, avoid flashy rhetoric and overuse of adjectives; Focus on "5W+1H": When, Where, Who, What, Why, and How -- and the most important information should come first, in the first paragraph, and be followed by supplementary information in the body text.       2 -- A broad coverage helps, while accuracy and media targeting also matter. Editors and reporters face a massive volume of press releases each day. Sending to "the right person at the right time" is a crucial factor in deciding the effectiveness of a distribution.       3 -- A good press release caters to the issuing enterprise, the media and the audience. It helps build a company’s image while carrying accurate information about products, services and a corporate mission, and by providing relevant information to media workers according to their nature and needs. Press release distributions help build a positive and interactive relationship with the press and the media, and should be written from the viewpoint of reporters who will be the users of the information.        4 -- Corporate PR is not about a single release distribution but a series of sustainable media strategies. The follow up, including gathering feedback of the media, the tracking of how the news is channelled, and media monitoring by professional agencies, is also important.       5 -- Some reasons for a release not getting good pickup: a limitation on reporting space amid a massive amount of stories available may prevent a story that is being followed by reporters from being published; an outdated story is generally not reported on; a flashy and commercial PR writing style may undermine the news value of a release and make it difficult for reporters to collect what is relevant to them.       6 -- Some tips for effective PR writing: Focus on news value (Timing, impact, what’s special about the news, a possible negative angle, regional importance and privacy); highlight in the headline what the news is about; include the names of involved companies and the industries that might attract media attention.       7 -- Use a professional service for media targeting and understand how the media works, including hot topics and reporting schedules, and work with the media for better exposure. ProfNet, a PR Newswire Asia platform that bridges those looking for a story to report and those that have the information to promote their brands, provides an excellent resource in professional and media information. ProfNet enhances the effectiveness of PR distributions and is a powerful tool in sharing information for businesses and the media alike.          Experienced media worker shares how effective PRs are written          PR Newswire Asia Media Coffee       For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.  

2009-01-23 14:05

PR Newswire Asia Media Coffee Discusses Corporate Communications Strategies During Financial Crisis

       The latest PR Newswire Asia Media Coffee was held in Shanghai on Nov. 27, 2008, attended by reporters from Xinhua News Agency, International Finance News, 21st Century Business Herald, China Times and other media organizations. Together with PR professionals from 13 leading enterprises in the auto, high technology and human resources sectors, these media specialists discussed the latest trends and developments in PR communications under the current global financial crisis, the opportunities and challenges enterprises face under a shrinking economy, falls in consumption, budget constraints, price competitions, and how these could be overcome with effective corporate communications planning.       At the event, media representatives shared information on the latest hot topics and reporting angles in business news, and provided recommendations in corporate communications strategies. Representatives from Advanced Micro-Fabrication Equipment Corp., Touch Media, Eaton China and JCDecaux China then led discussions on several topics, with case studies on financing for China’s high technology industry, the strategic move by multi-national automotive companies to emerging markets, and the current state of China’s media industry.         PR Newswire Asia Media Coffee       For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.    

2009-01-23 14:04

PR Newswire Acquires Full Rights to Xinhua PR Newswire and Additional Xinhua Finance Businesses in Hong Kong, Singapore and Taiwan

    BEIJING, Nov. 18 /PRNewswire/ -- PR Newswire today announced a definitive agreement with Xinhua Finance ("XFL", TSE Mothers: 9399 and OTC: XHFNY), under which PR Newswire has acquired Xinhua PR Newswire (XPRN), the first and largest corporate announcement distribution service in China, as well as Xinhua Finance's corporate announcement businesses in Hong Kong, Singapore and Taiwan.     To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/36101/     XPRN was established as a marketing alliance between Xinhua Finance and PR Newswire to bring global best practices of corporate announcement distribution and corporate transparency to China. Under the terms of the original joint marketing agreement, Xinhua Finance was responsible for managing the day-to-day operations of XPRN, while PR Newswire provided the distribution platform, marketing and strategic direction.     The acquisition of XPRN transitions all management and operation of the corporate sponsored announcement distribution service to PR Newswire, including all employees and associated customer relationships, customers and other contracts, office space, and operational processing. All executive and senior management, including John Williams, managing director, and Yujie Chen, director, XPRN - PRC, will remain in their current positions. In conjunction with the acquisition, XPRN will be re-branded as PR Newswire Asia.  The businesses' executives and senior management will remain in their current positions. In total, the combined operations employ around 50 people.     "Success in China requires a mix of determination, commitment and continued flexibility in adapting to local needs and expectations. PR Newswire Asia's knowledge of the China business and media communities will enable it to continue to employ such strategies in order to meet the market's increasing maturity and demands," said Williams, who established the business in Beijing in 2002 and quickly expanded across China.     "The strategy behind XPRN was simple and extremely effective -- unite Xinhua Finance's position as premier financial information service with PR Newswire's expertise and reputation as the global leader in corporate announcement distribution," said Charles Gregson, chief executive officer of PR Newswire. "In less than six years since its launch, XPRN, now PR Newswire Asia, has grown to become an essential messaging conduit in China, allowing companies, both public and private, to openly communicate their messages to investors and media in China and around the world. Today's acquisition offers a significant step forward for PR Newswire Asia and the companies it serves. Merging with PR Newswire's global operations will allow us to create opportunities to introduce new communications tools to China's business community, including broadcast and video services, ProfNet, media monitoring and EDGAR filing, while enhancing the marketing, customer service, and operational efficiencies of the entire business unit."     As China's largest corporate announcement distribution service, PR Newswire Asia provides a gateway for companies to communicate with a network of more than 9,000 journalists representing some 3,000 agencies in China. Further, utilizing PR Newswire's global distribution network, PR Newswire Asia also enables companies to connect with tens of thousands of media points in 170 countries in 40 languages, as well as to over one million investors worldwide.     For China-based companies already listed or planning to list on stock exchanges in the United States or elsewhere, PR Newswire Asia assists companies to ensure full compliance with mandatory disclosure requirements by delivering every announcement to the "disclosure" media designated by NYSE, AMEX, NASDAQ and LSE. As of today, PR Newswire Asia has captured more than 95 percent of the ADR market in China.     "PR Newswire Asia's ability to deliver corporate announcements directly to media, individual and institutional investors, and the general public in China offers companies around the world the ability to establish and reinforce their brands with an audience that is increasingly hungry for Western messaging," remarked Yujie Chen, director of PR Newswire Asia. "An important reason for our success over the past six years has been our ability to build direct, one-on-one relationships with thousands of media outlets throughout China. These media relations efforts have been crucial to broadening and deepening the reach of PR Newswire Asia as a trusted source of corporate announcements. We look forward to working with PR Newswire's global media relations division to further this success and extend PR Newswire Asia's reputation as an essential source of corporate messages in China."                                                   John Williams, Managing Director of PR Newswire Asia                      Yujie Chen, Director of PR Newswire Asia       About PR Newswire Asia (formerly Xinhua PR Newswire)     PR Newswire Asia assists companies and organizations in delivering their announcements to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global distribution network, PR Newswire Asia can send clients' announcements to 170 countries in 40 languages. Visit http://www.prnchina.com for further information.     About Xinhua Finance Limited     Xinhua Finance Limited ("XFL") is a premier financial information provider and is listed on the Mothers Board of the Tokyo Stock Exchange (symbol: 9399) (OTC ADRs: XHFNY). Xinhua Finance's proprietary content platform, comprising Indices, Ratings, Financial News, and Investor Relations, serves financial institutions, corporations and re-distributors worldwide. For more information, please visit http://www.xinhuafinance.com .     About PR Newswire     PR Newswire Association LLC ( http://www.prnewswire.com/ ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.     Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.     About United Business Media Limited ( http://www.unitedbusinessmedia.com )     United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion. SOURCE  PR Newswire Asia

2008-11-21 19:19

XPRN Holds Media Coffee in Shanghai to Discuss the Communications Strategies of Multinational Compan

Xinhua PR Newswire (XPRN), China’s leading corporate news release distribution service, held a Media Coffee on Sep. 25th in Shanghai, where corporate PR officers from 15 multinational companies and journalists from 5 major Chinese finance publications got together to discuss the communications strategies and methodologies of multinational companies in China.   Held in Corning China's Shanghai office, the Media Coffee focused on three topics: the potential development of China's media; the opportunities and challenges that multinational companies are facing in China; and the impact the developing media have on corporate communications strategies and practices.   Journalists from Jiefang Daily, Financing China, ICS English Channel, Nanfang Weekend, and Southern Metropolis Weekly gave presentations on what they were looked for in a good press release and answered questions raised by the corporate attendees. “I really appreciate that Xinhua PR Newswire provides me with this opportunity to communicate face to face with the PR people from multinational companies,” said Wang Yan, a journalist from Southern Metropolis Weekly, “It is very worthwhile to me.”  

2008-11-03 10:33

XPRN to Expand the Corporate News Distribution Network Through the Partnership with Some High-profile Industrial Portals and Regional Portals

  Xinhua PR Newswire has recently reached a partnership agreement with Newsweek Chinese portal. According to the agreement, all corporate press releases distributed by XPRN will be posted in a special column on the front page of Newsweek Chinese portal along with the news stories from Reuters and Technology Review.   Through the cooperation, Xinhua PR Newswire will help its clients get more exposure among the readers of Newsweek Chinese version, who are mainly the decision-makers from multinational enterprises, public and private companies, government and non-government organizations, etc.   In the past 2 months, XPRN has reached cooperation agreements with some high-profile industry portals such like www.chnvc.com, www.cmmo.com.cn and www.gutx.com as well as more than 10 regional portals covering Shanghai, Guangdong Province, Sichuan Province and other developed regions, which has effectively expanded XPRN’s distribution network in Mainland China.   To learn more about Newsweek Chinese portal, please visit http://www.newsweekchinese.com To visit XPRN column on Newsweek Chinese portal, please access http://www.newsweekchinese.com/zh/c/xprn/  CLICK HERE to view all media partners of XPRN in Mainland China.

2008-10-13 10:30

Xinhua PR Newswire to Co-organize the 2008 China Investor Relations Annual Conference

The 2008 China Investor Relations Annual Conference, along with the 2008 China Investor Relations Awards Ceremony, is scheduled to be held on October 21 in Beijing. Meanwhile, the selection process for the 2008 China Investor Relations Awards has also begun. The 2008 China Annual Investor Relations Conference is endorsed and supervised by both the Shanghai Stock Exchange and the Shenzhen Stock Exchange and is jointly organized by the China Investor Relations Research Centre, a newly-founded research organization focusing on theinvestor relations practice of Chinese companies listed in domestic and overseas exchanges, Yizhongtongda Financial Communications, a leading Beijing-headquartered investor relations advisory firm, Xinhua PR Newswire and Hexun.com. China Investor Relations Annual Conference has been held every year since 2005, and has been growing in its reach and influence. The 2007 event held in September in Beijing attracted over 300 industry professionals. This year's Conference, scheduled to last one full day, is expected to draw over 400 representatives from listed companies, the regulators, domestic and overseas exchanges as well as experts from the academic community. As a regular component of the Conference, a research team from the prestigious Nanjing University, advised by a group of internationally-renowned experts in the field of investor relations, will be conducting a nation-wide survey of all the locally listed companies to access the current investor relations practice of Chinese companies. This research will also be part of the basis for the selection of the Investor Relations Awards.

2008-08-13 11:08

PR Newswire and MultiVu Secure Exclusive Rights to Showcase Videos and Photos on Las Vegas Strip

Caesars Palace promotes Cher's concert series via PR Newswire's Las Vegas distribution to the four-screen digital billboard at the Las Vegas Fashion Show Mall NEW YORK · August 11, 2008 /PRNewswire/ — PR Newswire and MultiVu, a PR Newswire company, announced today that its members now have the opportunity to showcase their digital images and video content to the millions of people who visit the Las Vegas Strip each year.                                                                        For more details, please click here

2008-08-13 09:33

XPRN to Offer Complimentary 'ProfNet China' Service to Visiting Journalists Covering the Beijing Olympic Games

BEIJING, July 30, 2008 /Xinhua-PRNewswire via COMTEX/ -- Xinhua PR Newswire ("XPRN"), the first and largest corporate news distribution service in China, announced today that it will provide complimentary access to its ProfNet China service to all journalists visiting China during the Olympic Games.  ProfNet China, modeled after the very popular ProfNet service offered by PR Newswire in the US, is a platform designed to help journalists connect with industry experts, corporate spokespersons and information officers for their news reporting on various subjects. Through ProfNet China, visiting journalists from overseas can submit their queries to XPRN (either via email at media@xprn.com or via telephone with the contact information below) who will then channel their questions to the hundreds of industry experts listed in the ProfNet China database. This comprehensive database offers access to experts from more than 30 industries including finance, healthcare, IT, entertainment, tourism, automotive and environmental. Officially introduced in May 2007, ProfNet China is the first interactive service for media and PR professionals in the country. Currently, more than 10,000 journalists registered with XPRN are enabled to search for specific experts in ProfNet China and send queries to them, leveraging its database consisting of some 2,000 industry experts that are ready to provide expert opinions and facts. ''The Beijing Olympic Games is an enormous story that is receiving widespread attention from media outlets and the general public worldwide. During the Games, over 20,000 international journalists will be in China to cover the sporting events as well as various aspects of China's development,'' said Yujie Chen, Director of Xinhua PR Newswire. ''We are very excited to assist journalists in identifying and locating information pertaining to Chinese companies, organizations and business leaders for generating story ideas.'' Additionally, overseas media are also encouraged to sign up for XPRN's ''Foreign Media'' circuit to receive the latest corporate and organizational press announcements from China. About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to 170 countries in 40 languages. Visit for further information.

2008-08-01 09:57

Xinhua PR Newswire Becomes Official Media Partner of AmCham-China

Beijing, June 16, 2008  -- Xinhua PR Newswire (“XPRN”), the first and largest corporate news distribution service in China, announced today that it has entered into an agreement with the American Chamber of Commerce in the People's Republic of China ("AmCham-China"), the largest foreign chamber of commence in China.  Under the agreement, XPRN and AmCham-China will work together to extend the reach of business information across China while helping AmCham-China’s members to succeed in the growingly competitive Chinese market.   The agreement covers several key projects designed to facilitate the flow of information to each of AmCham-China’s members and beyond. Through the agreement, AmCham-China will be able to take full advantage of XPRN’s unrivaled dominance in news release distribution in China. With XPRN’s media network reaching more than 10,000 journalists from over 3,000 media outlets across China, AmChina will have a perfect platform to benefit its more than 1,100 corporate members.   Also, as part of the agreement, XPRN and AmCham-China will collaborate in offering public discussions and seminars aimed at helping AmCham-China’s members improve their understanding of the media and communications landscape in China so that they could communicate more effectively with the local media and general public.   “Businesses today know the importance of developing and delivering clear and concise messages about their products, services, values and activities,” said Jim Ruderman, vice president of communications, AmCham-China. “Still, many Western companies operating in the fast-changing Chinese market are unsure about the best way to get their message out most effectively. By leveraging Xinhua PR Newswire’s well-developed distribution network and their knowledge of the local media, we and all of our members now have a far more effective platform to raise our visibility among our customers, the business community and the general public here.”   “During the past two decades, thousands of American companies have started doing business in China,” said Yujie Chen, director of Xinhua PR Newswire, “We are committed to bringing these companies closer together with the Chinese market. The partnership with AmCham-China is not only an acknowledgement of our unique competence but also provides a good channel for us to better understand clients’ needs.”     More Information: Xinhua PR Newswire Marketing Department Mr. Robert Zhao, +86 10 5864 5306, robert.zhao@xprn.com   AmCham-China Wang Pei, +86-10-85191938, wangpei@amcham-china.org.cn     About Xinhua PR Newswire Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services.  Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages. Visit for further information.   About AmCham-China The American Chamber of Commerce in the People's Republic of China (AmCham-China) is the largest Beijing-based foreign business association. A non-profit organization, AmCham-China is dedicated to improving the business climate in China. Its membership includes more than 2,600 individuals from more than 1,100 companies of all sizes, representing virtually every industry. It has more than 40 industry- and issue-specific forums and committees, offers unique business information and services and interacts frequently with US and Chinese officials to discuss challenges and opportunities facing US firms doing business in China.            Source Xinhua PR Newswire    

2008-06-17 17:14

Xinhua PR Newswire Featured in China Daily

Xinhua PR Newswire: Getting the message across (China Daily 06/10/2008 page7) As more Chinese companies expand globally, the public relations (PR) and investor relations (IR) communities are faced with the challenge of finding the best way to communicate with foreign media and get their stories across to their target audience. John Williams, managing director of Xinhua PR Newswire (XPRN), recently discussed how the corporate information distribution service has helped thousands of Chinese companies tell their stories to the world, enlarging their influence and media exposure in different countries. A newspaper and wire service industry veteran with more than 40 years' experience, Williams has been at the forefront of many of major innovations in the PR/IR wire service industry through an intense focus on customer service and media relations. Since late 2002, when XPRN opened its first office in Beijing, Williams and his team have aimed at lending a hand to Chinese companies in communicating within China and the outside world by distributing their press releases to the media, investors and the general public. XPRN has its roots in PR Newswire (PRN), a company founded in New York City in 1954 with the belief that corporate public relations staff need a way to have their press releases delivered to all important media outlets quickly and economically. Until then, PR executives had been forced to deliver their press releases to newspaper editors by hand or dictate them over the telephone - not the most efficient means. PRN's first news circuit was limited to newspapers in New York, but it quickly spread to all other major cities across the United States. Through the years it grew to become the largest such company in the world. The sheer economy and simplicity of the service is what contributed heavily to its success. Although XPRN has been in operation for more than 50 years and the service has been well received by many global organizations, it was initially challenging to introduce the concept to the China market, said Williams. Its first year in China, 2003, was dedicated to building a strong foundation with Chinese media through hundreds of on-site visits to newspapers and thousands of telephone calls to journalists representing general purpose, business and industry publications. The concept slowly took hold as the media began to accept this new free business information source. For firms who found the wire concept confusing, the company organized training sessions, coffee meetings with the media and investor relations seminars to help improve understanding. "Education of our customers remains a daily goal," Williams said. "It includes those who pay us - PR/IR clients - and the media who receive us at no charge." Labor bears fruit The effort has paid off. Today, XPRN is quickly becoming the standard for distribution of most corporate press releases on the mainland. XPRN currently distributes corporate press releases to almost 10,000 journalists from some 3,000 media outlets in China. The Internet has also provided an enormous boost to its audience. XPRN currently assists over 300 multinationals, as well as some 600 local companies, with information distribution and monitoring. By the end of 2007, XPRN had distributed over 7,000 stories from corporations, their agents and organizations, a sharp contrast to 2004, when it handled fewer than 500 stories. Immediately following the May 12 earthquake in Sichuan, XPRN "opened its wire" and sent hundreds of press releases free of charge in support of the relief efforts. "Information is often a powerful aid in helping those in need," said XPRN director Chen Yujie. "We were extremely fortunate to be in a position to offer our services." With operations in Beijing, Shanghai, Shenzhen, Hong Kong and Taiwan, and working to expand its network each day, XPRN remains steadfast in its goal to help Chinese companies thrive through better communication with their local, national and global markets. Recent highlights April 19: Going Global Award Xinhua PR Newswire was awarded the "Chinese Enterprises Going Global" National Contribution Award as the Most Influential Intermediate Service Agency. The award was presented by Nanfang Daily Press Group, Policy Research Office of the Ministry of Commerce of PRC and the China-Europe International Business School and is the first award in China to praise enterprises for their great achievements in globalization as well as service agencies that significantly contribute to helping Chinese companies go global. April 21: Multimedia News Releases Xinhua PR Newswire announced China's first multimedia solution for corporate news distribution in April. The "Multimedia News Release" makes it easy to deliver news releases in a multimedia format, blending video/audio, text, logos, photos and related documents into a dynamic HTML platform. Xinhua PR Newswire also provides production services for those companies which may need content creation. May 12: Disaster Relief In response to the devastating earthquake that hit China in May, Xinhua PR Newswire responded by offering to distribute news for those companies aiding the relief effort free of charge. The response from both domestic and international corporations and organizations was immense. XPRN distributed over 200 releases concerning the relief effort in just three days. XPRN also distributed news for free for those helping in the Myanmar relief efforts. May 26: Mobile Platforms Xinhua PR Newswire extended its distribution network to reach more than 40 million wireless Internet users in China. Through cooperating with HANDCN, a leading cell phone terminal software developer in China, all press releases including text, logos, images and other multimedia content are now directly pushed to more than 8 million smartphones across the country.

2008-06-13 14:21

Xinhua PR Newswire Joins with HANDCN to Launch a New Wireless Portal for Corporate News Releases

BEIJING, May.29 /Xinhua PR Newswire/ -- Xinhua PR Newswire, China’s first and largest corporate news distribution service, and HANDCN, the leading cell phone terminal and wireless information services provider in China, today announced the launch of a cell phone-based wireless portal to provide HANDCN’s more than 8 million subscribers with exclusive access to corporate news releases as distributed by Xinhua PR Newswire..                                               According to the cooperation agreement, all press releases distributed by Xinhua PR Newswire in China, including full text, logos, photos and videos will be directly “pushed” into the “Corporate News” portal which is based on HANDCN’s advanced cell phone terminal software and installed on more than 8 million smartphones in China.     Compared to the traditional method of using cell phone-based browsers to access the wireless Internet, the cell phone terminal software provides better user experience that allows subscribers to “receive” the information they want anytime and anywhere. Each terminal is bounded with a unique cell phone number so that it also provides an efficient way to monitor user access.  Plans are also afoot to develop this even further by creating a wireless community to allow feedback from the general public.                                       Xinhua PR Newswire has focused heavily recently on efforts to build China’s first wireless corporate news distribution network.  Through this cooperation with HANDCN, Xinhua PR Newswire can not only “occupy” millions of smartphone desktops in China, a number that grew more than 100% in 2007, but can also seize the opportunity to provide direct multimedia newsfeeds to large numbers of cell phone users in China in the coming 3G era.     "We've been very successful in building our media distribution services and we can now reach over 10,000 individual journalists including all of China's leading newspapers and news portals.  The launch of the cell phone-based news portal is a giant step forward in the wireless content arena and will help our clients to directly reach the general public in China,” said Yujie Chen, PRC Director of Xinhua PR Newswire.       "We're very pleased to cooperate with Xinhua PR Newswire to build up such an exciting wireless news portal with our technology on the mobile terminal software. This is part of our strategy of integrating predominant sources to provide various content and better mobile experience for over 50 million wireless internet users in China." said Shi Weixing, CEO of HANDCN.       About Xinhua PR Newswire     Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services.  Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages.   About HANDCN Launched in early 2004, HANDCN is a leading C/S structure cell phone terminal and wireless internet portal in China, which are installed on more than 8 million smartphones and attracts over 70 thousands new-added subscribers each day. For more information, please visit http://www.handcn.com           For more information, please contact        Robert Zhao      Xinhua PR Newswire      Tel:   +86-10-58645303      Email: Robert.zhao@xprn.com   SOURCE Xinhua PR Newswire

2008-05-30 19:53

News release service Xinhua PR Newswire Offers Free Use to Aid Quake Victims

        BEIJING, May 13—Xinhua PR Newswire today announced it was offering free news release distribution to any company or organization directly affected by the severe earthquake that struck Sichuan province Monday.            XPRN Managing Director John M. Williams said the move was intended to help in the flow of needed information about relief efforts and well being of people in the damaged areas. Corporations or organizations representing such efforts will be allowed to contact XPRN in its Beijing (+86-10-58645288) or Shanghai (+86-21-61135934) offices but must identify their affiliations and provide proper reference. Submitted stories will immediately be sent to XPRN’s China circuits of some 10,000 journalists, all leading newspapers and news portals free of charge for the next several days, Williams said.         Free offer would end at midnight on May 19.           About Xinhua PR Newswire         Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services.  Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries in 40 languages. For more details, please visit   For more information, please contact:   Robert Zhao Xinhua PR Newswire Tel: +86-10-58645306 Email: Robert.zhao@xprn.com   Source Xinhua PR Newswire

2008-05-13 18:10

Xinhua PR Newswire Provides Free Distribution to those Aiding Burmese People in Cyclone Aftermath

Tropical cyclone Nargis, packing 190-kilometre-per-hour winds, made landfall in Irrawaddy Burma on May 2, 2008, causing catastrophic destruction across five provinces. Over 23,000 people are confirmed dead, thousands of people are still missing and many more homeless. Aid efforts are now underway throughout the world to help the Burmese people in the aftermath of this catastrophe. Many media have now set-up news services specific to reporting on the relief effort. Xinhua PR Newswire, with its unrivaled distribution network of 10,000 journalists representing 3,000 media throughout China is keen to do their part in the relief effort. Therefore, any company or organization that is committed to the relief effort and that wishes to distribute a news release about their efforts to aid the Burmese people, Xinhua PR Newswire will distribute throughout the Mainland at no charge. Free offer would end at midnight on May 19. We tell your story to the world.   For more details please contact: Tel: +86-10-58645288 Email:cncs@xprn.com

2008-05-09 17:27

Xinhua PR Newswire Awarded the ‘Chinese Enterprises Going Global’

        BEIJING, April 23 /Xinhua-PRNewswire/ -- Xinhua PR Newswire, China’s leading corporate news distribution service, was awarded the “Chinese Enterprises Going Global” National Contribution Award as the Most Influential Intermediate Service Agency, it was announced today. The award was presented by Nanfang Daily Press Group, Policy Research Office of the Ministry of Commerce of PRC and the China-European International Business School and is the first award in China to praise enterprises for their great achievements in globalization and also service agencies that significantly contribute to helping Chinese companies go global.         Xinhua PR Newswire started its business in early 2003, approximately two years after China was initially admitted into the WTO. Xinhua PR Newswire has helped brands become recognized outside China and has helped more than 1,000 Chinese companies, listed and non-listed, to extend their influence across the world. Many Chinese multinational companies, such as CNOOC, China Mobile, Haier, Hisense and Baidu, have benefited from XPRN’s services as PR or IR tools in the globalization process. Additionally, with the world’s largest corporate news release distribution network covering 170 countries and regions, reaching over 24,000 media outlets, Xinhua PR Newswire has helped Chinese trade organizations and governmental organizations, such as Tianjin Economic-Technological Development Area, Shanghai Baoshan People’s Government, Changzhou National Hi-tech District, and the China Council for the Promotion of International Trade, to connect with the overseas market.                                                           XPRN PRC Director Yujie Chen receives the award         According to the panel of judges of the “Chinese Enterprises Going Global” National Contribution Award, which was made up of government officials, experts, scholars and senior media representatives, “Xinhua PR Newswire is awarded as the Most Influential Intermediate Service Agency because of the unique value of its services to help Chinese companies go global.” Mr. Yan Jiehua, Editor-in-chief of the Harvard Business Review Chinese Edition and one of the judges in the panel, said, “Xinhua PR Newswire is the partner for Chinese companies to communicate with overseas media, investors and the general public. It provides very effective and efficient news distribution services to tell stories of Chinese companies to the world and make them better understood and adopted by the outside world.”     “We are honored to earn this highly prized award. This is a recognition not only for our contribution in helping thousands of Chinese companies go global but also for our staff’s continuous efforts and years of hard work. We will keep on developing our services with more distribution channels and more technological innovations to help more Chinese companies go global successfully,” said John M. Williams, Managing Director of Xinhua PR Newswire.     About Xinhua PR Newswire     Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire’s global news distribution network, Xinhua PR Newswire can send clients’ press releases to 170 countries and regions in 40 languages. SOURCE  Xinhua PR Newswire

2008-04-24 11:46

New Tool From PR Newswire Removes Barriers to Keeping Investor Pages Up-To-Date

New Tool From PR Newswire Removes Barriers to Keeping Investor Pages Up-To-Date with Critical  Information in Real-Time 'IR Room' puts control of all content in the hands of IR professionals     NEW YORK, Mar. 5 /Xinhua-PRNewswire/ -- Investor relations professionals challenged to keep investors up-to-date with real-time information, while complying with stringent regulations set forth by Congress and the U.S. Securities & Exchange Commission (SEC), can now do so easily and cost-effectively through a new tool introduced today by PR Newswire.     To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/32187/      Called 'IR Room', the new tool is built upon the same award-winning technology as PR Newswire's MediaRoom service, a tool that today powers hundreds of online media rooms for small, medium and large organizations including Boeing, Varian Medical Systems, Bristol-Myers Squibb, The American Heart Association, and Home Depot, among others. With IR Room, investor relations professionals now have full control over the investor relations pages on their company's Web site, with the ability to create, upload, and change content easily from anywhere with Internet access, at any time.     This all-in-one communication tool is seamlessly integrated into a company's Web site, so that the investor relations pages match the look and feel of the entire site. IR Room features automatic posting of news releases when distributed over PR Newswire, stock quotes, interactive charting, opt-in investor notifications, and much more. The IR Room also helps the IR practitioner meet Sarbanes-Oxley requirements without separate maintenance of a corporate governance page.     Alan Wallace, senior vice president, Corporate Communications, CyberDefender Corp (OTC: CYDE), a user of both PR Newswire's MediaRoom and IR Room services, commented, "Prior to IR Room, I was not able to find an IR solution that was this flexible or priced as competitively. I also found the IR Room, and the MediaRoom service, to be the best tools I have seen when it comes to SEO optimization for every aspect of a press room. This includes every title tag and keyword by page -- which is especially great for press releases. Other options include easy to administer RSS feeds, the ability to allow visitors to submit releases (and other content) to social bookmarking sites or blogs, a site registration page so media and other site visitors can sign up to receive press releases and even the ability to have people sign up for podcasts. The team had us ready to go with a working IR room in record time with functionality that exceeded my expectations. If you need an IR room -- I can't think of a better solution." To view CyberDefender's IR Room, click here: http://cyberdefender.investorroom.com/  .     Through a password-protected interface, IR Room users can post, edit, and change information including text, high-resolution photos, audio, video, and any other files relevant to the company and its audiences. The site contains several customizable links and pages for archiving reports and press releases, an interactive calendar for event notification, and dark pages that can be activated to include information on upcoming analyst meetings, conference calls or other investor events, as well as for crisis communications. Built-in metrics powered by Google Anayltics tools help IR professionals track the use and effectiveness of their IR Room.     IR Room also includes a Google Site Search bar, social media links and RSS feeds. According to Ira Krawitz, senior vice president of IR Services at PR Newswire, IR Room benefits all stakeholders from the creators of the content to the recipients: "The benefit of IR Room extends beyond the investor relations officers tasked with keeping the online repository up-to-date; it is also extremely beneficial to those who regularly visit the site to gather information such as investors, analysts, customers, business partners and the media because the breadth of content is well-organized and easy to navigate."     To learn more about IR Room, please visit: http://www.investorroom.com. About  PR Newswire     PR Newswire Association LLC ( http://www.prnewswire.com/  ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.     Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE  PR Newswire Association LLC

2008-03-06 13:44

World's Largest Digital Display To Showcase Videos from MultiVu

Display of video on the Reuters Sign in Times Square will reach millions of viewers daily     NEW YORK, Feb. 14 /Xinhua-PRNewswire/ -- MultiVu, PR Newswire's multimedia and broadcast public relations company, is now offering its customers a unique opportunity to reach millions of consumers each day with video messages displayed on the 23-story high Reuters digital billboard located in New York's Times Square, the largest of its kind in the world, the company announced today.        The placement of MultiVu's customers' video on the Reuters Sign marks a natural extension of an extremely successful partnership entered into in March 2007 between PR Newswire and Times Square2, a division of Reuters and manager of the Reuters Sign. The initial agreement, which was the first of its kind, placed PR Newswire's customers' photos on the 7,400-square-foot billboard, which is seen by an estimated 1.5 million people who pass through Times Square daily.     "In this day and age the most successful communications programs are the ones that embrace new technologies that connect organizations directly with consumers," said Dave Armon, chief operating officer, PR Newswire. "It is our role at PR Newswire to leverage these new technologies and create new mediums for our customers to deliver their messages. Blogs and social networks -- especially those centered around video -- have become a mainstay of our distribution, targeting and measurement services, and now with the introduction of Times Square Video, we are giving our customers a new and unique way to reach their customers, investors or other interested parties directly."     "Video that will render well in this new medium must be concise, extremely visually appealing and eye-catching, and of course able to tell a story or convey a message without audio," said Bev Yehuda, vice president of Products, MultiVu. "MultiVu's industry-leading production staff will work closely with our clients to counsel them on editing existing video or will create new, custom video from scratch."     Through MultiVu, organizations can create customized video segments to be displayed on the Reuters billboard. The video segments will be accompanied by a headline of up to 100 characters, and a company logo.     According to a study by eMarketer, a leading market research firm, companies spent $775 million in online video ads in 2007, and are projected to spend $4.3 billion by 2011. MultiVu is expecting to attract non-traditional customers, such as those putting resources towards online video advertising, with this new video offering, according to Yehuda.     Universal Music Enterprises (Ume) used MultiVu's Times Square Video Service in conjunction with the promotion of the 2008 GRAMMY Nominees CD.     "In addition to Universal Music Enterprises, early users of MultiVu's Times Square Video Service include other leading consumer brands such as PepsiCo, Smart Balance and Neiman Marcus," said Yehuda. "These are the types of companies that have traditionally invested their marketing and branding dollars into television, online and print advertisements; Times Square Video offers them yet another avenue to target buyers, in an extremely cost-effective and meaningful way."     About PR Newswire     PR Newswire Association LLC ( http://www.prnewswire.com ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.     Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, and Vintage Filings, the fastest growing Edgar filing company. PR Newswire is a subsidiary of United Business Media plc of London. SOURCE  PR Newswire

2008-02-15 10:40
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