Case Study:InformationWeek Increases Visibility with PR Newswire
Global distribution platform drives brand recognition, website traffic and search engine ranking Background InformationWeek and its portfolio of resources are highly regarded among business technology executives and IT professionals as the technology market’s foremost multimedia brand and the publication of record for news, analysis and research concerning the IT industry. The real-world IT experience and expertise of its editors, reporters, bloggers, and analysts have earned the trust of its business technology executive audience by delivering actionable information that can be utilized in all phases of the technology decision-making process. Challenge Although the recognized industry leader, InformationWeek struggled to extend its brand and build additional readership. It needed a proactive awareness campaign that would publicize its content to the general public. The strategy, as noted by Alexander Wolfe, editor-in-chief of InformationWeek.com, needed to be designed to serve several key marketing needs – increase public recognition and site traffic, re-enforce brand-building, and generate inbound links as a means to enhance InformationWeek’s Google ranking. To execute this strategy in the most efficient, cost-effective and reproducible manner, InformationWeek decided that it needed a communications technology partner that could reach a broad audience via widespread online distribution, allow for search engine optimization, and promote sharing and interactivity within the social media realm. Solution The editorial team at InformationWeek had long been aware of a press release’s value, having reported on countless company and product announcements throughout its 29 years. But the notion of using a press release as a primary tool for its own brand and audience building campaign was not immediately considered by the editors or the marketing team. The reason - the group at InformationWeek perceived the press release as a static text document used to announce a news event; not a multifunctional marketing and communications tool that allowed one to connect with a widespread audience using a variety of touch points and technologies. However, as the InformationWeek team began to more closely analyze the tools available to them, it became clear that the press release had morphed from the text only news announcement of yesterday into a flexible communications tool. Today’s release could be used to reach all forms of audiences – whether it be media, investors, business associates or consumers – and serve as a powerful tool to increase online presence and supplement SEO efforts.Backed by this knowledge, InformationWeek elected to move forward with a press release-focused marketing strategy, and the first call the marketing team made was to PR Newswire. “With its robust news distribution capabilities, PR Newswire was an easy choice to serve as the communications hub for InformationWeek’s marketing and branding campaign,” remarked Mr. Wolfe. InformationWeek initiated a campaign whereby it distributed a series of press releases that pointed to content on InformationWeek.com. The first wave of announcements included a round-up of “Editor’s Picks” articles, an analysis of Ubuntu 9.04 and an assessment of the Kindle DX launch. The intent of the press releases was to highlight noteworthy reporting on InformationWeek in order to drive readers to the site and showcase the publication’s business technology acumen. Results The impact of PR Newswire’s news distribution platform was immediately evident. The releases were posted on numerous highly trafficked business news sites, including Forbes.com, Yahoo! Finance, MarketWatch, Reuters and BusinessWeek’s BusinessExchange, as well as hundreds of regional newspaper websites. The articles drew the attention of the sites’ readers, served as inbound links to InformationWeek.com and TechWeb and, ultimately, drove traffic to InformationWeek. An analysis of the campaign by InformationWeek on Google’s Chrome OS, for instance, determined that the PR Newswire-distributed press releases generated more than 10,000 impressions. With the program showing measurable benefits, the editorial and marketing teams plan to regularly distribute content from InformationWeek’s entire portfolio of resources, including DarkReading.com, ByteandSwitch.com, IntelligentEnterprise.com and InternetEvolution.com. Assessing the role of PR Newswire in the process, Mr. Wolfe commented, “We’ve found that the PR Newswire Portal – the Online Member Center, which is an easy to use tool for uploading press release content – greatly facilitates the process and is enabling us to expand usage of PR Newswire throughout our organization.”
PR Newswire Asia Holds Media Coffee to Discuss the World Expo and Corporate Communications in Shanghai
Shanghai, April 20th–On April 20th, PR Newswire Asia held a Media Coffee in Shanghai, under the theme, the World Expo and Trade Publications. PR professionals from various well-known companies, including I.M. Skaugen, Lego, Vistage, Yum! Group, UBM China, Times First, ChinaPnRTM, eHai Car Service, PPlive, TNT MAIL, Wuhan East Lake High-Tech Development Zone and Gobi Investment got together to discuss the opportunities to leverage the World Expo in order to communicate corporate information to the world more effectively. The World Expo and Trade Publications Media Coffee This Media Coffee is the second event to discuss corporate communications during the World Expo. Yiyi Ding, Full Senior Reporter of IT Times, Ling Zhang, Vice News Director of Weekly Shanghai, and Weimin Shen, Senior Journalist, were invited as guest speakers to share their insights on communications during the World Expo with the attending guests. Yiyi Ding noted that journalists from IT trade publications are more interested in topics like the web World Expo and Urban Best Practice Areas. He suggested that companies avoid the “hard-sell” in their press releases, and include information related to the development of their industry. This tip also works for the regular company communications activities. Ling Zhang highlighted that lifestyle media won’t put too much effort on reporting onthe events of the World Expo. Instead, fashion journalists will report on the subtle life changes in a special issue on the World Expo, and view Shanghai’s developments against the backdrop of its history. Weimin Shen from Sino-Manager told the attendees that hot topics like the World Expo does not interest the journalists from business magazines. The journalists of business magazines are keen on delivering in-depth stories rather than reacting to news events promptly. The guests were quick to thank PR Newswire Asia staff at the end of the event for giving them the opportunity to keep them abreast of PR know-hows and news writing skills, and for the chance to communicate with journalists personally, to understand their interests. About PR Newswire Asia's Media Coffees For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
PR Newswire Asia Holds Media Coffee to Discuss Communications Through Technology Portals
Beijing, April 22th–The world’s leading information distributor, PR Newswire Asia, held a Media Coffee under the theme, Communication Through Technology Portals, in Beijing on April 22nd, 2010. Over 30 marketing and PR professionals from 20 organizations, including China-British Business Council, Aigo, HP, ADI, STMicroelectronics, Shanda Interactive Entertainment, IDC China and TEXT100 exchanged their views. Three guest speakers -- Mr. Fei Gao, Editor in Chief of ZDNet, Mr. Lihong Li, Editor in Chief of Tencent Technology and Mr. Yan Bao, Editor in Chief of PCPOP News -- attended the event, while several print media journalists also joined the discussion. The purpose of this Media Coffee was to reinforce the guest's understanding on vertical IT portals, and the operation and interview process of web portal’s technology channels. The three guest speakers gave their in-depth analysis on features of vertical IT portals and web portals in an easily accessible manner. Mr. Fei Gao, Editor in Chief of ZDNet Mr. Fei Gao’s speech began with the concept of fragmented news. He pointed out that news is actually the snapshots of events. Because reporters and readers usually only pay attention to one or two paragraphs of a news story, PR professionals need to develop breaking news to seize the attention of reporters. In addition, lots of PR professionals want web portals like Sina or Tencent to pick up their company news, so as to overlook the importance of vertical IT portals. Mr. Yan Bao, Editor in Chief of PCPOP News Mr. Gao believes that visitors of vertical portals are potential consumers that companies should target. Finally, he described the web portals as passive platforms because the reporters first receive a great amount of news stories every day, and then select what interests them to publish. On the other hand, the reporters of vertical portals collect industry related information that would interest visitors proactively. Mr. Yan Bao highlighted the strengths and advantages of vertical portals in corporate communications. He noted that vertical portals are channels for product promotion. Mr. Lihong Li analyzed the importance of headlines for selecting news to help attendees understand the structure of news headlines. Mr. Lihong Li, Editor in Chief of Tencent Technology Guest speakers and company guests exchanged their ideas on the interview process of vertical portals during the coffee break. Mr. Yujie Chen, Managing Director of PR Newswire Asia shared his ideas with three guest speakers at the end of the media coffee. About PR Newswire Asia's Media Coffees For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
PR Newswire Introduces iPad Optimized Mobile App
Enhanced design takes advantage of iPad's high-resolution, full screen display PR Newswire today announced the launch of an iPad-optimized version of its Mobile App platform, extending the numerous features of PR Newswire’s Mobile App to the iPad’s robust display technology. Built upon PR Newswire’s recently introduced Mobile App system, the iPad-optimized Mobile App utilizes enhanced display functionality designed to maximize the graphical output and screen design of the iPad. Among its advantages, the iPad Mobile App leverages the iPad’s “double pane” viewing technology to enable users to simultaneously search for and read full press releases on the same screen. Additionally, the technology allows users to access and view photos and video on the iPad’s 9.7 inch high-resolution screen. “In designing our Mobile App platform, PR Newswire’s aim was to introduce a system that would incorporate a host of core features, and which could be customized to leverage the specific attributes of the leading mobile computing systems,” said Jim King, global CIO and senior vice president, Product Platforms, PR Newswire. “With the iPad, it was imperative for PR Newswire to augment our Mobile App to take advantage of the tremendous display and graphical qualities that the iPad offers, which are ideally suited for accessing and viewing breaking news in both text and multimedia formats.” The launch of the iPad-optimized Mobile App solidifies PR Newswire’s position as the only commercial news distribution service offering text, photos and a distinct video channel through its own iPhone, iPod Touch, and optimized iPad application. Key to its success, the Mobile App provides direct access to breaking news from many of the world's leading brands while enabling users to search PR Newswire’s extensive database of press releases and multimedia content. The PR Newswire Mobile App also lets users interact with PR Newswire’s @ProfNet and @PRNewswire Twitter feeds, and subscribers of PR Newswire’s expert network, ProfNet, can use the PR Newswire Mobile App to access fast-breaking queries from reporters seeking article sources and expert commentary. iPhone, iPod Touch, and iPad users worldwide can access the PR Newswire Mobile App for free at the Apple App Store at http://itunes.apple.com/us/app/pr-newswire/id349893430?mt=8 or by simply entering “PR Newswire” in the App Store search field. Once downloaded, users can access and share breaking news or search for specific press releases and video content based on name, services, products, people, stock symbol or other customizable keywords. Designed and developed for PR Newswire by Newstex, the PR Newswire Mobile App takes advantage of the latest mobile technology. PR Newswire content is available to app developers. For more information, please contact jonathan.evans@prnewswire.com. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, compliance, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.
New Round of Overseas IPO's Boost PRN Asia's IR Business
BEIJING, Apr.14--With the steady recovery of overseas IPOs starting last year, the need to communicate with worldwide investors also soared. In Q1, 15 Chinese enterprises that went public overseas, including China Hydroelectric Corporation, Daqo Group, Jinko Solar and Century21 China, have signed long term agreements to use PR Newswire Asia's disclosure and investor communications services, the recognized disclosure vehicles for stock markets worldwide. Data shows a total of 77 Chinese IPOs took place overseas, raising US$27.139 billion. The companies listed on overseas markets are not only obliged to follow the strict information disclosure rules, but must also update their shareholders, stakeholders, and the general public with company information in time to ensure transparency and public recognition, and boost brand awareness and stock liquidity. PRN Asia is the only information distribution services provider with round-the-clock operations teams providing information disclosure and investor communications services to public companies in China. The services include press distribution, Edgar filings, financial service typesetting & printing, conference call webcasts, and IR website hosting. During seven years of operation in China, PRN Asia's services have become highly valued by Chinese companies listed overseas, and PRN Asianow services 230 clients that have gone public on various stock exchange markets around the globe, including the NYSE, NASDAQ, and LSE. In order to better support local clients in China and provide more information investor communications services, PRN Asia continues to introduce world leading new technologies and communications tactics. On January 14th, PR Newsswire and Ipreo formed a strategic alliance agreement whereby Ipreo's BD Corporate platform will be integrated with PR Newswire's suite of investor relations solutions to bring to market a complete set of investor relations tools and services designed to enable companies to effectively manage the full spectrum of market strategy and public company communications. Additionally, the companies have agreed to work together to incorporate XBRL (eXtensible Business Reporting Language) data and tools from EDGAR Online within investor communications products offered by PR Newswire. PR Newswire and EDGAR Online, Inc. (Nasdaq: EDGR) jointly announced that they have agreed to work together to deliver next-generation compliance and communications offerings based on XBRL technology. As part of the agreement, PR Newswire will offer EDGAR Online's industry-leading XBRL tagging and filing services as part of their extensive SEC compliance offerings.
PR Newswire Launches App for iPhone, iPod Touch
iPad optimized App, Blackberry & Android Apps coming soon PR Newswire Mobile App allows users to easily view, search and share news and multimedia content In a move that will afford PR Newswire's customers unparalleled reach to mobile users, the company has launched an application for the iPhone and iPod touch, with optimized applications for iPad, Blackberry and Android devices on the way. The PR Newswire Mobile App empowers users with direct access to breaking news from many of the world's leading brands and organizations that issue text and multimedia press releases and information over PR Newswire every day. The technology offers users the ability to search and browse PR Newswire's extensive database of press releases and photos and isolate specific news items based on criteria such as keyword, industry topic and stock symbol. Searches are saved so that users can quickly navigate to the press releases that interest them the most. The PR Newswire Mobile App also provides a gateway for users to share content via email, Facebook, LinkedIn and Twitter, and watch videos distributed via MultiVu, PR Newswire's broadcast and multimedia division. PR Newswire is the only commercial news distribution service offering text, photos and a distinct video channel through its own iPhone, iPad and iPod Touch application. The introduction of the PR Newswire Mobile App adds to PR Newswire's extensive global delivery of text and multimedia press releases to mobile applications and news platforms such as Thomson One Mobile, Bloomberg Mobile and Dow Jones Factiva Mobile. In the coming months, PR Newswire plans to extend its Mobile App service to the BlackBerry and Android platforms, including Nexus One, while also launching a fully optimized iPad App. "Recognizing the shift from the laptop to the handheld device, PR Newswire became an early adopter of mobile news distribution and developed a mobile strategy that is designed to keep our customers at the forefront of the communications landscape as it continues to become more mobile," said Joshua B. Cohen, director, Content Licensing & Distribution, PR Newswire. "PR Newswire's free, downloadable Mobile App for the iPhone, iPad and iPod touch is just one of many initiatives that we are undertaking to mobilize our customers' news." Tens of millions of iPhone, iPod Touch, and iPad users worldwide can access the PR Newswire Mobile App for no-charge download at the Apple App Store at http://itunes.apple.com/us/app/pr-newswire-news-releases/id365947542?mt=8. or by simply entering “PR Newswire” in the App Store search field. Once uploaded, users can immediately access and share breaking news or search for specific press releases and video content based on name, services, products, people, stock symbol or other customizable keywords. The PR Newswire Mobile App also lets users interact with PR Newswire’s @ProfNet and @PRNewswire Twitter feeds, and subscribers of PR Newswire's expert network, ProfNet, can use the PR Newswire Mobile App to access fast-breaking queries from reporters seeking article sources and expert commentary. Cohen continued, “The PR Newswire Mobile App provides a variety of audiences with the freedom to stay informed whenever and wherever they want – journalists on the go, policy influencers, investors seeking market news, and consumers looking for information on new products and services from thousands of companies and organizations. Company executives can track what's being announced by competitors and partners while saving their own releases to show on the go. Marketing and communications professionals can stay abreast of valuable industry news, media queries on ProfNet, and industry intelligence through PR Newswire's Twitter feeds. In the cab, on a plane, at a trade show … you'll now have PR Newswire wherever your work or travels take you.” Designed and developed for PR Newswire by Newstex, the PR Newswire Mobile App takes advantage of the latest mobile technology. PR Newswire content is available to app developers. For more information, please contact jonathan.evans@prnewswire.com. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com. Click here to view the multimedia news release. Media Contacts: Rachel Meranus +1.201.360.6776 rachel.meranus@prnewswire.com Robert Zhao +8610 5953 9598 robert.zhao@prnasia.com
PR Newswire Asia Provides Free Distribution to Companies and Organizations Aiding Qinghai Earthquake Victims
BEIJING, Apr.14—PR Newswire Asia today announced it was offering free Mainland China Press Release Distribution (Text + Photo) to any company or organization aiding victims in the severe earthquake that struck Qinghai province at 7:49 a.m. this morning. This move was intended to help in the flow of needed information about relief efforts and well being of people in the damaged areas. Corporations or organizations representing such efforts will be allowed to contact PR Newswire Asia but must identify their affiliations and provide proper reference. Submitted stories along with images will immediately be sent to PR Newswire Asia's China circuits of some 11,000 journalists, all leading newspapers and news portals free of charge. Free offer will end at midnight on Apr.23. For detailed information, please contact PR Newswire Asia Client Services at +86-10-59539588.
Agreement to Deliver XBRL Filing Services and Next Generation Investor Communications Products
NEW YORK, NY, March 25 /PRNewswire-Asia/ - PR Newswire and EDGAR(R) Online, Inc. (Nasdaq: EDGR) jointly announced today that they have agreed to work together to deliver next -generation compliance and communications offerings based on XBRL (eXtensible Business Reporting Language) technology. As part of the agreement, PR Newswire's Vintage Filings division will immediately offer EDGAR Online's industry-leading XBRL tagging and filing services as part of their extensive SEC compliance offerings. Additionally, the companies have agreed to work together to incorporate XBRL data and tools from EDGAR Online within investor communications products offered by PR Newswire. "PR Newswire has been at the forefront of the movement towards improving the transparency of financial information and disclosure since 2004 and has offered XBRL document preparation services since 2005," said Scott Mozarsky, executive vice president, Commercial Operations, PR Newswire. "The thousands of public companies who regularly communicate their financial information and comply with SEC regulations through PR Newswire and our Vintage Filings division, will now significantly benefit from EDGAR Online's superior technology and deep knowledge of XBRL data, along with their leadership in all areas of XBRL from creation to analysis. EDGAR Online's XBRL filing services are the perfect complement to PR Newswire's and Vintage Filings' comprehensive, industry-leading suite of communications and compliance services." Through PR Newswire and Vintage Filings, one of the leading SEC filing services, public companies have a one-stop-shop to satisfy all of their communication, compliance and intelligence needs. From earnings release distribution, IR webcasting, XBRL document creation, IR website hosting, multimedia annual report production and distribution to EDGAR document preparation and filing, printing and typesetting services, notice & access proxy services, and market intelligence and research through PR Newswire's alliance with Ipreo's BD Corporate Platform, PR Newswire offers a comprehensive suite of IR services to power stakeholder engagement. "PR Newswire is one of the leading brands in the investor communication industry," said Philip Moyer, president and CEO of EDGAR Online. "We are extraordinarily proud to be bringing our XBRL expertise together with their compliance offerings. We are equally excited by the prospect of working together with PR Newswire to build a next generation digital communication offering that connects issuers directly to the investors they want to target." Moyer added, "As the SEC and other global regulatory bodies adapt regulatory disclosure in line with the digital age, public companies are faced with increasingly complex compliance and communication challenges. We believe there is a broad opportunity to create a 360 degree solution for public company compliance and investor communications." According to the SEC mandate of December 2008, all US public companies are required to file XBRL-tagged financial statements with the SEC according to a three-year phase-in period. The largest companies began in 2009. All large accelerated US filers with a public float above $5 billion began XBRL submission starting with their first 10-Q for a fiscal period ending on or after June 15, 2009. All other large accelerated US filers will be required to comply starting with their first 10-Q for a fiscal period ending on or after June 15, 2010 and all remaining US filers will start with their first 10-Q for a fiscal period ending on or after June 15, 2011. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com . About EDGAR Online, Inc. EDGAR Online, Inc. (Nasdaq: EDGR) is a leader in the distribution of company data and public filings for equities, mutual funds and a variety of other publicly traded assets. We deliver our information products directly to end users via online subscriptions and data licenses, and to redistributors who embed our content in their own and their clients' Web sites. Our proprietary automated systems allow for the rapid conversion of data and we are a pioneer and leader in the global financial reporting standard-eXtensible Business Reporting Language, otherwise known as XBRL. We use our automated processing platform and our expertise in XBRL to produce both datasets and tools and to assist organizations with the creation, management and distribution of XBRL financial reports. For more detailed information on all of our businesses or to contact us please visit our Web site at http://www.edgar-online.com . Use of Forward-Looking Statements This press release may contain "forward-looking statements" as defined in the U.S. Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this press release and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in EDGAR Online's filings with the SEC. EDGAR Online disclaims any obligation to update or revise any forward-looking statements. EDGAR(R) is a federally registered trademark of the U.S. Securities and Exchange Commission. EDGAR Online is not affiliated with or approved by the U.S. Securities and Exchange Commission. SOURCE PR Newswire Asia
Media Coffee Held in Beijing to Discuss Communications through the Financial and Business Media
March 19th, Beijing– The world's leading information distributor, PR Newswire Asia held a Media Coffee, under the theme, the Interview Process and the Topic Screening of Financial and Business Magazines. Over 30 marketing and media professionals from some 28 companies, including Wal-Mart, Caterpillar, ATA, CCH, Pegasus Communications, Sky Solar, Bobi Partners, Koelnmesse, Career International, Deer Air, Qunar.com and the International Tourism Marketing Association exchanged their views. Three guest speakers -- Yunhui Wang, former senior IT reporter, Editor in Chief of Financial National Weekly, Ming Zhang, Senior Editor of Corporate Finance, and Yuan Hu, Editor in Chief of Business Value-- provided detailed insights into the topic, while journalists from Digitimes, Investors, BizMode, Business Elite, 21st Century Business Herald also attended the event. Journalists discussed with company representatives on the interview process, topics that interest the media, and how companies can seize the opportunity of a good interview. Ming Zhang, Senior Editor of Corporate Finance Yunhui Wang, Editor in Chief of Financial National Weekly Yuan Hu, Editor in Chief of Business Value Lynn Liu, Senior Media Relations Executive at PRN Asia, introduced the Chinese ProfNet to the journalists and company guests. He also updated the attendees with the most up-to-date interview opportunities and showcased completed cases with the assistance of ProfNet. ProfNet, one of PR Newswire's services, has been connecting 3,500 organizations and over 110,000 journalists with expert sources since 1992. Lynn Liu, Senior Media Relations Executive, PRN Asia Most of the attendees are practitioners of PR Newswire Asia. They expressed their interests in adopting ProfNet.They noted that the service provided companies more interview opportunities, and ensured prompt responses to thoserequests from the media, leading to more effective and efficient external communication with the general public. About ProfNet ProfNet makes media placement easy, reporters use our service daily to connect with expert sources. In North America and Europe, ProfNet sends media inquiries to 14,000 spokespersons in 7,000 media organizations. Each opportunity is a live media opportunity on which you may capitalize by offering corresponding expertise within your organization or clientele. Just profile your experts and respond to a daily feed of opportunities, which you may customize to your organization’s expertise using more than 300 interest categories. For more information about ProfNet, please contact Lynn Liu at +8610-59539532, or email to lynn.liu@prnasia.com. About PR Newswire Asia's Media Coffees For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information, please contact Sharon Yang at +8610-59539530, or send email to sharon.yang@prnasia.com.
PR Newswire Asia Held Media Coffee on “the World Expo and Corporate Communication” in Shanghai
Shanghai, March 23rd – As the 2010 Expo approaches, more companies have gotten involved in the PR battle to boost their brand awareness. On March 18th, PR Newswire Asia held a Media Coffee in Shanghai, under the theme, the World Expo and Corporate Communication. PR professionals from various well-known companies, including Unilever China, Canning, Pentair Water, Lining and Jungheinrich got together with journalists from several of China’s famous media organizations, such as, the China Business News and Global Times, to discuss the opportunities to leverage the World Expo in order to communicate company information to the world more effectively. The World Expo 2010 Shanghai will undoubtedly serve as an excellent opportunity for enterprises to reach out to the world market, and the question on many people's lips was, "How can Chinese enterprises reinforce the faces of their brands through this glamorous platform?" The media attendees offered their suggestions. The financial journalists suggested appointing a spokesperson to make the PR messages more acceptable to the media. For example, "With the combination of advanced solar technologies and architecture, we can seamlessly integrate solar systems into a building's structure. These promising capabilities will help to reduce the urban carbon footprint and facilitate sustainable development,” said Dr. Zhengrong Shi, Chairman and CEO of Suntech. In addition, providing useful diagrams, data, photos and graphics will help companies win the race for media attention. Press releases with photos and captions draw more media attention than those of mere words. According to PR Newswire Asia's Chinese Journalists Survey, over 90% of media journalists are more likely to use press releases with high resolution photos and videos. The journalists from the mass media advised companies to provide the media with interesting news stories with strong storylines and details as frequently as possible. Companies should avoid exaggerations and hasty conclusions, and provide valuable information concisely, and use objective descriptions in their press releases, so as to reinforce the effectiveness of the communication. Comparisons of difference ages and different companies of the industry worldwide are also welcomed. The Shanghai Expo will begin on May 1st 2010 and run until October 31st 2010. The duration is 184 days. The organizers are expecting over 70 million visitors, which not only brings Shanghai an enormous opportunity for economic growth, but also offers enterprises a great chance to showcase their brands to the world. About PR Newswire Asia's Media Coffees For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media Coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan, and now, Singapore. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
PR Newswire Asia Looks to Economic Growth in Southern China; Sets Up New Office in Guangzhou to Deal with Increasing Demands
PR Newswire Asia, the world’s oldest and largest corporate information services provider, recently announced the set-up of their Guangzhou office. This is PR Newswire Asia's second office in south China and is also the first local agency that provides global corporate communications services in Guangzhou. Since formally entering the China Market in 2003, PR Newswire and its subsidiaries in Asia have helped thousands of Chinese corporations communicate with overseas markets by providing a platform for them to access global media, potential customers, investors and the public. In recent years, China’s rapid economic development has led to Chinese companies continuing to globalize, becoming a new power in the global arena. Chinese companies are now being judged on their ability to expand into overseas markets, and the need to communicate and be transparent with overseas media and investors is integral to any success. Despite the economic crisis in 2009, which seriously hit China’s export industry, some of the export-oriented companies in south China started to use PR Newswire Asia’s global corporate communications services, and enjoyed massive increases in clients as a result. It is this success and increase in demand that has led to the opening of the Guangzhou office. "The opening of our Guangzhou office is a direct result of the growing demand from our clients," said Yujie Chen, Managing Director, China. "We are very happy to see more and more domestic corporations begin to see the importance of effective and transparent communications with international markets. The opening of our Guangzhou office will provide better services to local companies, and help more companies better understand the significance of effective communications.” Contact PR Newswire Asia's Guangzhou office: Anna Zhang Room 1159-1164, China Hotel Office Tower, Liu Hua Lu, Guangzhou 510015, P.R.C. China Tel: +8620 8666 5766 Fax: +8620 8667 2235 Email: anna.zhang@prnasia.com
PR Newswire Extends Event Marketing Leadership with Acquisition of Virtual Press Office
New York, NY, Dec. 14 /PRNewswire/ — PR Newswire announced today the acquisition of Virtual Press Office (VPO), bringing together the leading global providers of tradeshow news distribution solutions and online press office management. The combined services will enable PR Newswire to offer the industry’s most extensive platform for event marketing and communications. The purchase of VPO further enhances PR Newswire’s portfolio of web engagement technologies and complements the company’s recent acquisition of The Fuel Team, the website software company whose award-winning technology has powered PR Newswire’s online newsroom and investor room tools since 2004. VPO serves more than 500 conferences and 10,000 customers worldwide, delivering a host of tools and services that allow event marketers to address all facets of tradeshow communications, from building online press kits to direct email marketing to social media outreach and analysis through its recently launched EventBuzz dashboard. Having established VPO in 1996, its co-founders, Peter Brand, chief executive officer, and Tom Cherry, chief operating officer, will join PR Newswire to lead the company’s Global Events team. “VPO has long been recognized as the leading pure-play provider of event-based news distribution, management and tracking,” stated Ninan Chacko, chief executive officer, PR Newswire. “Incorporating VPO’s extensive relationships and event marketing expertise into PR Newswire’s already-robust tradeshow platform will enable us to deliver the most complete, end-to-end communications solution serving tradeshow organizers, presenters and attendees. In particular, Peter’s and Tom’s leadership and industry savvy will be instrumental as PR Newswire continues to enhance our tradeshow marketing services and leverage event development opportunities on a global scale.” The integration of VPO’s event-focused tools and technologies with PR Newswire’s Global Events platform will provide event organizers and exhibitors with an unparalleled suite of communications services for maximizing exposure to show attendees, media and consumers. These services include: --Exhibitor Information Kits –PR Newswire’s Exhibitor Information Kit platform, which enables companies to build full event microsites complete with multimedia, automatic news updates and RSS capabilities, will be augmented by features available in VPO’s Online Press Kits, including advanced media measurement reports. All kits will gain further exposure on PR Newswire’s EventNewsCenter.com, an online tradeshow portal containing news and exhibitor information kits from events around the world. --News Distribution – PR Newswire empowers event organizers and exhibitors with the ability to disseminate news to a broad, global audience as well as to niche markets and media groups. VPO’s vNews service will further supplement PR Newswire’s leading distribution capabilities by enabling customers to execute personalized and highly targeted email campaigns. --Social Media – The union of PR Newswire’s Social Media Metrics and VPO’s recently launched EventBuzz will provide companies and event planners with the most wide-reaching and detailed tool for tracking, analyzing and acting upon tradeshow social media buzz. --Sales Lead Communications – Generating business remains a core objective of most companies’ tradeshow strategies. VPO’s vLeads enables PR Newswire’s Global Events team to offer an inclusive sales email campaign service, from building the sales email campaign, to distributing the campaign to the exhibitors’ target audience, to delivering real-time leads directly to its sales team. --Multimedia Production & Distribution – PR Newswire, through its multimedia company, MultiVu, offers event organizers and exhibitors a full array of multimedia tools and services, including video production, webcasting, multimedia news release development and dissemination, and direct photo distribution to media and consumers as well as “high-traffic” postings on the largest digital display in the world in New York City’s Times Square and on a digital board on the Las Vegas strip “Event marketing has changed dramatically over the past several years as online technologies, such as electronic news distribution, multimedia and now social media, have become integral to all phases of the tradeshow communications spectrum,” noted Peter Brand, co-founder and CEO of Virtual Press Office. “The union of VPO with PR Newswire’s Global Events division provides an unmatched communications platform which will enable event organizers and exhibitors the world-over to truly maximize their tradeshow endeavors, whether the objective is to launch a product, generate sales leads or raise brand awareness.”
PR Newswire Asia Provides Bilingual Online Platform for Event Organizers
Since revising the company's events channel in September, PR Newswire Asia now aims to provide the best platform for exhibitions, events and conferences by further enhancing their content management system. With PR Newswire Asia’s media network, rich media capabilities and the bilinevents channelgual support of PR Newswire Asia’s website, PR Newswire Asia helps domestic and international event organizers ensure that their message gets heard, while also providing a bilingual online platform to attract worldwide audiences. As part of the revamp, the BusinessWeek CEO Forum 2009, a well-known annual global business event, recently selected PR Newswire Asia as its official media partner, launching their only authorized English conference website on PR Newswire Asia’s events channel: www.prnasia.com/upload/exhibition/bkCeoAgm/en/index.html For more information, please contact: Carol Yang PR Newswire Asia Tel: +86-10-5953 9596 Email: carol.yang@prnasia.com
PR Newswire Asia Launches Blog and Micro-Blog on SINA for Timely Distribution of the Latest Corporate News and Information
To access the Blog, please visit http://blog.sina.com.cn/u/1277540817 To “follow” us on SINA’s micro-blog platform and for the latest corporate news stories, please visit http://t.sina.com.cn/prnasia Launched in October, PR Newswire Asia’s blog and micro-blog will provide an online platform for hundreds of millions of visitors surfing for information on China's largest web portal each day, and will help share PRN Asia’s media insights and intelligence with corporate PR officers and PR professionals who frequently utilize such social media platforms. Tens of thousands of Chinese journalists, PR people and netizens have accessed the blog and followed the micro-blog thus far. PRN Asia’s media relations team are constantly updating the blogs by editing and posting the most newsworthy corporate information, which have been recommended by SINA’s editorial dept., and is listed on the front page of SINA’s blog channel. PR Newswire Asia's blog PR Newswire Asia's micro-blog
PRN Asia’s Managing Director Yujie Chen Attends the 2009 China Internet Conference
Organized by the Ministry of Industry and Information Technology of the PRC (MIIT) and the Internet Society of China (ISC), the 2009 China Internet Conference was held from September 15-17 in Beijing, with the theme of “From Crises to Opportunity”. It was regarded as the most influential industrial meeting in China's IT and internet industries, attracting thousands of attendees including the leading IT and internet companies from both domestic and overseas markets. As one of the VIPs, Yujie Chen, Managing Director of PRN Asia, was invited to attend the conference and was interviewed by journalists form China's top web portals and industry websites. Mr. Chen emphasized how the developments of IT and communications technologies have helped to expand the border of the corporate newswire industry. He also introduced some of the new communications services provided by PRN Asia that can help clients generate more publicity and improve their communications performance in the era of the internet and new media, including the Multimedia News Release distribution services, image distribution services and the mobile and wireless internet distribution services, etc. Yujie Chen, Managing Director of China, PR Newswire Asia, was interviewed by Sina Yujie Chen, Managing Director of China, PR Newswire Asia, was interviewed by Tencent Yujie Chen, Managing Director of China, PR Newswire Asia, was interviewed by NetEase
PR Newswire Asia's Beijing Office Will Move to New Location
Dear friends of PR Newswire Asia, As a result of your unwavering support of our services, PR Newswire Asia has experienced rapid growth over these last seven years. The continued expansion of our business has necessitated moving our Beijing office to the new address below: Room 704A-705 Maple Tree Tower，No.108 Jianguo Road，Chaoyang District，Beijing Tel: +86-10-59539500 Date to move: Nov. 2 The new address will soon appear on all our marketing materials, invoices as well as our website. Please inform all the relevant departments within your company, especially the Finance Dept., about this change. We apologize for any inconvenience this change may incur and welcome you to visit us at your convenience. PR Newswire Asia
PR Newswire Expands Global Reach with Enhanced Distribution in Africa
LONDON, Oct. 26 /PRNewswire-Asia/ -- A strategic alliance with the African Press Organisation (APO) announced today greatly enhances PR Newswire's reach to media and other key influencers in Africa. The alliance, which adds thousands of media contacts to PR Newswire's global network enables PR Newswire's customers to disseminate news throughout the African continent or via targeted distribution by country or topic. PR Newswire customers can access APO's database of 25,000 African media contacts by adding APO distribution to their news releases as well as utilising PR Newswire's Translation Services to ensure the greatest impact and usage of their news. "As the global leader in news and information distribution services, PR Newswire is constantly exploring opportunities that provide our customers with the ability to engage and interact with their key audience groups, no matter where those groups reside," said Bill Leask, Product Director, EMEA, PR Newswire. "Aligning with the African Press Organisation provides us a powerful foothold for expanding our presence throughout Africa and further cementing our position as the global news distribution company." "This alliance provides our customers access to the broad international reach of PR Newswire's global network, enabling them to share their stories with media outlets around the world," said Nicolas Pompigne-Mognard, General Secretary, APO. "For Africa to grow and prosper, it is essential that the world recognises the many business opportunities that exist throughout the continent. Key to this effort is having the ability to communicate one's messages around the world and in a manner that ensures the news reaches the intended target audiences." About the African Press Organisation (APO) The African Press Organisation ( http://www.apo-opa.org) owns thousands of African contacts and offers a complete range of media relations tools, such as press releases distribution, press and webcast videoconference, international events promotion and an international press coverage watching service. The African Press Organisation assists many different countries and supports most of African and International institutions in their strategic communications.
PR Newswire Redesigns Web Site for Faster Access to News, Information and Education
New, Interactive PRNewswire.com Streamlines User Experience NEW YORK, Sept. 29 /PRNewswire/ -- PR Newswire, the global leader in innovative communications and marketing services, has launched a new, interactive Web site that helps visitors navigate quickly to the products, services, knowledge resources, press releases, photos and videos for which they are searching. To view the Multimedia News Release, click here (http://www.prnewswire.com/mnr/prnewswire/40305/). (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) The new PRNewswire.com features three main points of interaction - Products & Services, Knowledge Center and Browse News Releases - to provide visitors a 360-degree view of PR Newswire's global communications platform, industry expertise, and up-to-the-minute breaking news. The top of every page features a 'quick links' panel, offering one-click access to press release distribution, PR and IR communications services, other PR Newswire Web sites, membership applications, and site search. "One of our goals with the redesign of PRNewswire.com was to make it easier for our audiences - media, communications professionals, Investor Relations officers, small business executives and the general public - to enjoy immediate access to tools, expertise and content that helps them meet their objectives," said Ninan Chacko, CEO of PR Newswire. "At the same time, we also wanted to ensure that content on our Web site - from press releases to expert articles to videos - is highly visible in search engines and easy to share through social media tools." The Products & Services section of the new site offers a gateway to PR Newswire's full suite of communications tools for designing, executing and measuring communications programs. Tabs including Distribution, Targeting, Monitoring & Measurement, Web Site Engagement, Multimedia & Broadcast PR, Marketing, Investor Relations and Trade Show let visitors identify the services that match their immediate communications needs and learn about new opportunities to extend messaging through emerging technologies and media platforms. The new site makes it even easier for communications professionals to build custom packages of services based on their unique needs. PR Newswire's new Knowledge Center offers visitors access to a vast repository of insights and expertise, including white papers, webinars and bylined articles from PR Newswire's team of industry and social media experts. Visitors can comment on Knowledge Center articles and interact directly with peers and PR Newswire's experts to discuss the latest innovations and industry trends, learn more about PR Newswire products, and make new connections. With over 55 years as the leading global communications services provider, PR Newswire is on the forefront of the trends and issues shaping public relations, investor relations, marketing and news distribution. Finally, visitors can use the Browse News Releases tab to view and search press releases, photos and video galleries on PRNewswire.com, then share the content through social media bookmarking and blogging tools such as digg, del.icio.us, Twitter, Facebook, StumbleUpon, LinkedIn, and Google. "The new PRNewswire.com gives communications professionals quick and easy access to information on PR Newswire's tools and educational resources to help them do their jobs smarter, faster and more efficiently, through a friendlier user-interface," Chacko said. "From advice on the latest trends in marketing communications to search engine optimized press releases and from multimedia marketing platforms to social media tools that help drive more visibility for messages, the new PRNewswire.com was designed with communications professionals in mind." Visit the new PRNewswire.com and register to win 3 free months of Social Media Metrics, PR Newswire's social media monitoring tool. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com. Media Contacts: Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com. SOURCE PR Newswire Association LLC Video: http://www.prnewswire.com/mnr/prnewswire/40305 Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO SOURCE: PR Newswire Association LLC Web site: http://www.prnewswire.com/ Company News On-Call: http://www.prnewswire.com/comp/146750.html
PR Newswire's New Web Site Delivers Best-In-Class Search-Optimized News Platform
NEW YORK, Sept. 29 /PRNewswire/ -- PR Newswire has unveiled a new corporate Web site featuring its best-in-class Optimized News Platform which provides communications professionals with the most powerful, most effective search engine optimization available for press releases today. To view the Multimedia News Release, click here (http://www.prnewswire.com/mnr/prnewswire/40305/). (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) "Our Web site already has the most unique Web site visitors and the highest rate of search engine referrals in the industry, according to reports from Hitwise and Compete.com. Our new site will enhance this even more, and provide unparalleled visibility for our customers' press releases via the Optimized News Platform," said Ninan Chacko, CEO of PR Newswire. "By enhancing our search engine optimization capabilities and expanding SEO services to all press releases distributed over any of our newslines, we can further ensure our customers' messages will receive more online exposure than any other news distribution service." As the foundation of the new PRNewswire.com, the Optimized News Platform is designed to ensure that every press release is formatted, categorized and delivered in a way that gains the greatest exposure on search engines. Key features include press release-specific title tags, organic search engine results page (SERP) listings, relevant content links, embedded social media bookmarking, and Twitter and blog posting functions. "The shifting nature of today's communications environment, where news cycles and publications-of-record have given way to Twitter feeds and personal blogs with enormous followings, has put a premium on how information is packaged and disseminated," Chacko noted. "The new PRNewswire.com and our Optimized News Platform help communications professionals take advantage of new media opportunities and offer a dynamic environment for media, bloggers, investors and the general public to gain unfiltered, timely access to the content they want to explore." Visit the new PRNewswire.com and register to win 3 free months of Social Media Metrics, PR Newswire's social media monitoring tool. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com. Media Contacts: Rachel Meranus, Vice President, Public Relations, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com. SOURCE PR Newswire Association LLC Video: http://www.prnewswire.com/mnr/prnewswire/40305 Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com SOURCE: PR Newswire Association LLC Web site: http://www.prnewswire.com/ Company News On-Call: http://www.prnewswire.com/comp/146750.html
PR Newswire Asia Hosts Media Coffee in Beijing and Shanghai to Discuss Effective Media Communications
-- China's largest corporate news distributor, PR Newswire Asia, recently hosted two much acclaimed media coffee events in Beijing and Shanghai respectively. The July 16 event was held in PR Newswire Asia's Beijing office, under the theme, “Writing Methodology of Travel News Release and Media Application”. Media representatives from Culture, New Travel, China Times, as well as over 20 clients attended. Yang Jiankun, senior journalist from Culture shared with the audience some professional knowledge in photography, particularly focusing on skills of travel photography skills. Sun Yang from Voyage guided the attendees in studying the characteristics of Chinese media, offering an "insider" viewpoint, while also providing a deeper focus on how travel companies should develop their media strategies based on their own characteristics. Wen Xu form China Times elaborate a financial media’s focus on tourism and how to obtain optimal media exposure among financial media. A live feed for the event was broadcasted online through an advanced internet network which enabled clients and PR/Marketing experts who were unable to join on site to access the media coffee from the cyberspace. Media representatives and over 20 PR/Marketing experts from travel companies attended the event Sun Yang, Marketing Manager, Voyage Another workshop revolving around "multimedia news release distribution" was held the following day, July 17, in PR Newswire Asia's Shanghai office. Chang He, associate editor from Oriental Morning Post, Chu Cuican from PR Photo, and Zhang Xiang, Multimedia Product Manager from PR Newswire Asia and more than 55 corporate representatives exchanged their ideas and experiences through in depth discussions over the topic “Corporate Image and Multimedia Press Release Distribution”. The 3 speakers, all with very rich experiences in the visual communications field, agreed that corporate image is of utmost importance in news distribution, and all of them emphasized good press releases must be accompanied with good pictures. Companies should grasp various angles to take a good photo in case editors ignored. “Media coffee is a way to enhance the contact between our clients and the media, while PR and marketing experts get an opportunity to promote their own brands through participating in our media coffee,” said Yujie Chen, Managing Director, China, PR Newswire Asia. “The next media coffee will be held in our Shenzhen office, and we sincerely welcome more clients to join us.” Zhang Xiang, Multimedia Product Manager, PR Newswire Asia Listening to the experts About PR Newswire Asia Media Coffee For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan and now Singapore, This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.
