PR Newswire Launches Social Media Monitoring Tool Across Europe, the Middle East and India

- Social Media Metrics Monitors and Analyses Over 20 Million Blogs, 5 Million Forum Posts, and 30,000 Online News Sources, Social Networks and Microblogs       LONDON, July 16 /PRNewswire-Asia/ -- PR Newswire (http://www.prnewswire.com/ )today announced the launch of Social Media Metrics (http://www.prnewswire.com/mnr/prnewswire/38671/docs/38671-Social_Media_Metrics.pdf ) across their EMEAi regions, a powerful new intelligence tool powered by Sentiment Metrics (http://www.sentimentmetrics.com/ ) that enables communications professionals and marketers to monitor, analyse and measure the impact of what is being said about an organisation, brand, spokesperson or competitor across the social media landscape.     To view the Multimedia News Release, please click: http://www.prnewswire.com/mnr/prne/prnewswire/37545       "Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organisation, who is supporting a brand, and when crisis situations are developing," said Allison Murphy, product manager for PR Newswire’s monitoring and measurement services. "However, sorting through the reams of information in the social media universe and interpreting the data effectively can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now understand and intelligently determine how key audiences and the public in general are reacting to and even dictating the way their organisation and brands are portrayed within the various online and social media circles."       Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customised searches to track keywords related to their company, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to their customers or industry leaders.       "With the spread of user-generated media such as blogs and discussion forums, consumers have become more influential than ever before and often, what they are saying can make or break a brand," said Leon Chaddock, Managing Director of Sentiment Metrics. "As new media continues to grow in influence, the companies and brands that utilise social media intelligence to either build on positive feedback, or to quickly respond to emerging crisis situation’s will rise to the top, while those that ignore the influence of online voices will risk losing out on valuable opportunities and in some cases, suffering irreparable damage to their brand."       When search criteria is established, Social Media Metrics provides information on the data it tracks through a series of analytical tools. Social Media Metrics’ Authority Score can reveal the impact of a blog or social media network on a brand or communication by providing the number of inbound links from other social media sites, while the Top Topics Report identifies the most frequently discussed topics surrounding a brand and/or its competitors. Social Media Metrics’ Sentiment Report delivers additional insight on social media mentions by establishing whether discussions are positive, neutral or negative. Key to the Sentiment Report tool is the ability to create alerts that isolate negative mentions and warn the user that a potential crisis may be building.       "The longer it takes to respond to a negative situation developing on social media channels, the worse the situation could be," continued Murphy. "An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control; an invaluable tool for any communications or marketing professional."       Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customisable charts in a variety of formats, including CSV, graphs and pie charts. The system’s PDF Report Builder allows users to combine graphical information with custom notes to create reports that bring together both qualitative and quantitative analysis.       About PR Newswire       PR Newswire (http://www.prnewswire.com/ ) is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.       Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.       Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com .       About Sentiment Metrics       Sentiment Metrics provides the social media monitoring and measurement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients rather than just the data. For more information, go to http://www.sentimentmetrics.com .       For more information, please contact:        Sam Proctor      Tel:   +44-207-454-5115      Email: samantha.proctor@prnewswire.co.uk   SOURCE  PR Newswire Europe

2009-07-16 18:01

2009 PR Newswire Asia Chinese Journalists Survey: Corporate Press Releases Are An Important Information Source; Emerging Media Such as BBS, Blogs and IM Gain Popularity

  The continuous development of the media and communication sector has provided journalists with more diversified information sources, while enabling companies and their public relation agencies to be given more opportunities to contact and influence journalists. As understanding the workflows and needs of Chinese journalists has strong significance and value, PR Newswire Asia has invited 612 traditional and emerging media practitioners in China to participate in a questionnaire, in a move to listen to their views in terms of workflows, access to information, information technology and new media applications, as well as interaction with the PR industry. The journalists and media practitioners who participated in the survey are from newspapers, magazines, broadcasting and television stations, as well as internet media organizations, covering a wide range of sectors from finance and general information to information technology. Amongst the respondents, mainly aged between 23 and 35, were journalists, editors and editors in chief. In addition, more than 50 percent of the respondents have over five years of experience in the media industry. Their views reflect the mainstream of the community of front-line reporters and editors. Key findings: -- Internet and corporate press releases are most important information sources for journalists More than 45 percent of the respondents said they relied most on the internet to get information. At the same time, conventional corporate press releases still play an important role in enabling journalists to collect first-hand information, with more than 43 percent of the respondents listing corporate news releases as their top information source. The distribution models and channels of corporate news releases have been diversified. In addition to the traditional direct distribution by companies and their PR agencies to the media, corporate newswires, which were launched in China just a few years ago, are gaining popularity among journalists. Furthermore, a small percentage of the respondents ranked other media in the industry or news agencies as their top information source. Over 98 percent of respondents would like to receive corporate news releases and over 83 percent of journalists surveyed said that they use excerpts or quotes from the news releases for work, according to the survey. --Timeliness and relativity become two paramount factors in selecting news releases for journalists Journalists have higher requirements for timeliness and relativity of corporate news releases. More than two thirds of journalists surveyed believe that most corporate news releases are relatively superficial, especially those that over publicize with advertising language or convey the almost invariable content to various types of journalists from a variety of industries .This has become the most important reason why journalists exclude corporate press releases.  Besides, what is materially different from several years ago is that social relations and money have had a decreasing impact on journalists? judgement. Only less than 15 percent of journalists surveyed stated that they would select news releases recommended by enterprises with which they have already established good relationships or these enterprises? public relation companies, or would not employ press releases until they are paid. --74 percent of journalists surveyed receive news releases by E-mail and IM has become the uppermost communication vehicle 74 percent of journalists surveyed receive corporate news releases by E-mail in daily work due to such factors as busy work schedules and working time under uncertainty. IM, which ranked second in terms of the use by journalists following E-mail, has far exceeded the traditional vehicle--press conferences through which journalists receive printed scripts, despite accounting for a very small portion of the total use by journalists on the absolute side. Also, IM is the most important communication vehicle for journalists as it is employed by over 90 percent of journalists surveyed and used by 30 percent to communicate with their peers about news clues and topics. -- New media is popular among journalists, and more than 75 percent of the journalists have their own blogs and keep the blogs updated Either traditional or non-traditional media professionals are active in the use of new media. BBS, blogs and social network websites are extremely popular among journalists, and more than 75 percent of the journalists have their own blogs and keep the blogs updated. As for the outlook of the booming internet media and new media, more than half of the journalists believe that internet media and new media will pose challenges to traditional media in future. -- Enhanced communication between PR practitioners and journalists, and 36 percent of the journalists agree that the overall service level of the PR sector is improved The PR sector has grown rapidly in recent years, said journalists. More than 80 percent of the surveyed said that the number of PR agencies they have contact with has increased, and over 36 percent of the journalists recognize the improvement in PR agencies? overall service level and professionalism. For journalists, in-depth understanding of the feature of firms and related industries PR agencies service and the feature and demand of the media, timely facilitating journalists? interviews, and showing respect to the media抯 judgment on the content and related value of press releases are their main requirements on PR practitioners, but also the key challenges facing PR practitioners. As for the services for journalists, timely providing news elements including photos, consummating corporate website contents and providing email subscription service concerning corporate news have become new demands from the media in recent years. Suggestions:   - Enterprises should pay more attention to the quality of press release content, while improving distribution efficiency.  - Electronic news distribution channels will become more important, and professional publishers that cover both traditional and new media will benefit enterprises and the media.  - It is not too late to begin to use new media for brand promotion and marketing. In addition, new media can influence reporters, a special group of "opinion leaders", and its benefits will be clearly seen in the future.  - Strengthen quality training for marketing/public relations personnel, keep abreast of and respond quickly to the events and topics reporters pay attention to, as well as the interview demand from reporters. If an enterprise is unable to do so by itself, it may turn to professional organizations for help.   Please CLICK HERE to view the full version.

2009-06-29 17:00

PR Newswire Launches Comprehensive Social Media Monitoring Tool

Social Media Metrics monitors and analyzes over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs NEW YORK, June 4 /PRNewswire-Asia/ -- PR Newswire announced today the launch of Social Media Metrics, a powerful new intelligence tool powered by Sentiment Metrics that enables communications professionals and marketers to monitor, analyze and measure the impact of what is being said about an organization, brand, spokesperson or competitor across the social media landscape. "Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop," said Allison Murphy, PR Newswire. "However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now efficiently and intelligently analyze how key audiences and the public in general are reacting to and even dictating how their organization and brands are portrayed within the various online and social media circles." Social Media Metrics monitors over 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs including Twitter. The system enables users to build customized searches to track keywords related to one's organization, industry and competitors, while simultaneously isolating specific geographic, demographic and language parameters. Users can further refine Social Media Metrics searches to target those blogs and social media sites that are important to one's customers or industry opinion-makers.                                                                                                                                     Buzz Volume "With the spread of user-generated media such as blogs and discussion forums, consumers have become more influential than ever before and often, what they are saying can make or break a brand," said Leon Chaddock, managing director, Sentiment Metrics. "As new media continues to grow in influence, the organizations and brands that effectively utilize social media intelligence to either build on positive buzz about their brand or to quickly respond to an emerging crisis situation will rise to the top, while those that ignore the influence of online voices will risk losing out on valuable opportunities and in some cases, suffering irreparable damage to their brand."                                                                                                                                     Media Report Once search criteria are established, Social Media Metrics provides intelligence on the data it tracks through a series of analytical tools. Social Media Metrics' Authority Score can reveal the impact of a blog or social media network on one's brand or message by providing the number of inbound links from other social media sites, while the Top Topics Report identifies the most frequently discussed topics surrounding a brand and/or its competitors. Social Media Metrics' Sentiment Report delivers additional insight on social media mentions by gauging whether discussions are positive, neutral or negative. Key to the Sentiment Report tool is the ability to create alerts that isolate negative mentions and warn the user that a potential crisis may be building.                                                                                                                                     Sentiment Report "The longer it takes to respond to a negative situation that may be developing on social media channels, the worse the situation is going to be," continued Murphy. "An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control; an invaluable tool for any communications or marketing professional."                                                                                                                                     Top Topics Social Media Metrics also offers robust reporting capabilities that enable users to tabulate data in customizable charts in a variety of formats, including CSV, graphs and pie charts. The system's PDF Report Builder allows users to combine graphical information with custom notes to create reports that bring together both qualitative and quantitative analyses. About PR Newswire PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com . About United Business Media Limited UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com . About Sentiment Metrics Sentiment Metrics provides the social media monitoring and measurement platform for PR, marketing and communication professionals. The real-time dashboard monitors all forms of social media and online news, breaking down mentions by sentiment (positive, negative, neutral), demographics, influence and authority. Sentiment Metrics is focused on providing real actionable insight and analytics for their clients rather than just the data. For more information, go to http://www.sentimentmetrics.com .

2009-06-17 16:28

PR Newswire Asia shares the art of engaging the media at Singapore 'Media Coffee' event

On May 28, 2009, Asia’s largest corporate news distributer PR Newswire Asia successfully held a media coffee for the first time in Singapore. Revolving around the theme ”Taking the bait: Getting media hooked on your story”, media experts and communication professionals from more than  28 companies exchanged enthusiastically their perspective and experiences. Media experts from Channel News Asia and Charlton Media group were present to discuss various media related topics in a casual setting and light-hearted ambience. Topics such as “How to get the media interested in your product/service”, “Finding the best angles and what to say in a media release”, “Linking your product/service to something” and “Dealing with media – Do’s and Don’ts”, along with questions from communication executives, were discussed in great depth at the event. Apart from the humorous examples cited by the speakers other useful tips by them included: ·        Emails must be concise and engaging. A straightforward email would provide the information editorial teams require in their decision to feature products/services and at the same time offer them convenience.   ·        Don’t be self- or client-oriented. The feature you hope to obtain coverage for should be focused on your service/product and reflected in your email and press release. ·        Offer a ‘wow’ point to the editorial teams. Editorial teams need to sell the story and highlighting the unique aspects of the product/service would provide them more reason to include this information in their publications. ·        Be personal. Editorial teams do not appreciate an arrogant attitude especially when you are the party seeking coverage for your product/service through the media. ·        Give editorial teams time to read an email before following up with a phone call. As editorial teams are swarmed with thousands of email each day, there is no absolute answer on when they would see yours. ·        Be actively involved in social networking with media experts so as to establish a positive relationship. Editorial teams turn off easily as they often receive an impression of dispensability from some companies.  Following the ‘Media Coffee’ session, guests were able to network amongst themselves and approach the media experts if they had further questions. Many guests gave positive feedback and all were looking forward to the next ‘Media Coffee’ event.                                                                      Snaps from the event                                                                     A sunshine smile for the Day!                                                                         Serious exchange of expertise ? ..Hmm…                                                                               Listening to the experts !! ..                                                                                                A light moment ……                                                                                One for the Album .. .. Cheeseee !!!     About PR Newswire Asia Media Coffee For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire Asia hosts regular Media coffees, bridging media with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen, Hong Kong, Taiwan and now Singapore,  This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors.

2009-06-10 18:56

PR Newswire Asia Successfully Holds Writing Workshop for Companies Looking to Tell Their Story

BEIJING, May 21 -- PR Newswire Asia today announced the successful completion of their quarterly writing workshop. The regular workshops are designed to help clients and prospects understand the methodology behind writing a great press release. With over 30 client representatives in attendance, the workshops are held at the Company's Beijing office. Covering topics such as "How to write a killer headline," "5 W's and the H," and "What the media REALLY Think," these workshops were started to help Chinese professionals come to terms with this ever-growing industry here in China. As Chinese businesses continue to look to new markets and overseas investment, the press release is playing an ever more important role in their day-to-day businesses. The press release truly is the perfect medium to "tell your story to the world."                        Lee Green, Senior Manager, Editorial Services of PR Newswire Asia, gives a presentation on the methodology behind writing a great corporate press release "When we first started operations here back in 2003 very few people really understood what a press release was all about," said Yujie Chen, Managing Director of PR Newswire Asia. "Since then we've been regularly holding these types of 'Media Coffees' where clients can come in, sit down and discuss what can be done to improve their communications and transparency.  These are free to attend, so it's really not about helping to make our bottom line, it's about helping Chinese enterprises get an equal footing with their much more experienced western counterparts.                        Song Hongmei, Managing Editor, BizChina, China Daily, gives advice on how to write a better press release from the media perspective                                Bill Kazer, a former experienced financial reporter from Reuters and the former Managing Editor at Xinhua Finance, shares his insights on the press release writing tips and warnings "These workshops have proven necessary given the fast growing number of local companies needing to communicate with a global audience about their products and services, and the truth is, there still exists a significant gap in how companies in China communicate and in how western audiences are used to getting information about companies in their home markets," concluded Mr. Chen. The next writing workshop will be held in the third quarter of 2009, and it's expected to be even bigger than the last as more and more clients learn the value of writing a great press release.

2009-05-21 18:00

PR Newswire Holds Media Coffee in Hong Kong

On April 29, 2009 (Wednesday), PR Newswire Asia hosted a Media Coffee in Hong Kong themed two topics “Tell a Story with Photos” and “How We Find News Source from Electronic Media?”. Held at the Regal Hongkong Hotel, the event was well-received as more than 50 clients attended. Corporate communications and public relation professionals representing some 30 companies, including Allen & Overy, Avery Dennison, Elcoteq, Hang Lung Properties, The Hongkong & Shanghai Hotels, Shui On Construction and Materials, Sony Computer Entertainment and several local PR agencies participated in the interactive session and took away some useful insights into the media trends and behaviors.         The Media Coffee has invited two experienced journalists as guest speakers. They are: Mr. Billy Kung, former photo editor of South China Morning Post (SCMP) and Mr. Mile Cheng, Chief Executive Officer of Prime Communications Group.   Billy has substantial experience in photo editorial work. He was previously the photo editor of SCMP, one of the most influential newspapers in Hong Kong. Prior to this role, he had worked in iMail newspaper (now The Standard).                                              Guest speaker Mr Billy Kung (SCMP Photo Editor, former) talks on how to use photo to make a story more powerful and convincing.   Media landscape is changing rapidly but one unchanging rule is that “a photo is better than a thousand of words”. The objective of Billy’s presentation is to share some insights and ideas with audience on how to use photos in news releases.  As the start, he told the audience on the daily working routine and responsibilities of a photo editor in a newspaper environment. Then, from an editor’s perspective, Billy generally talked on what criteria he will use when choosing a picture to match a news story. Furthermore, he talked on his preference in deciding to use a PR photo from a news release. The audience was particularly interested in Billy’s recommendations on what photos are most likely to be used by media.  Some other points he covered included the factors determining the final size of a picture when it is published in a newspaper. Billy’s session concluded at an analysis of the advantages and disadvantages between digital photos and traditional film photos; he commented on the effectiveness and quality of digital photos thanks to the technology advancement.   The second half of the session was conducted by Mile. A seasoned professional in the publications industry, Mile is the founder of the Prime Magazine and Weekend Weekly Magazine. Readers of two magazines are business executives in financial industry and the general public, respectively. Mile started his presentation by sharing some thoughts on what challenges the traditional print media is currently facing. As new types of electronic media emerge, the public is increasingly relying on all kinds of electronic media to obtain their own desired information and news material. The free flow of Internet, TV and radio is one of the boosters to provide abundant information to the public. Web search engines, discussions groups, blogs and photo libraries are accustomed by people these days. As such, “How can newspapers and magazines survive under this situation” is the question asked by Mile.  He explained that detailed researches, interesting post-writing and pre-publishing editing, profound quotations and permanent record-keeping are the keys to any successful traditional publication.                                            Guest speaker Mile Cheng (CEO of Prime Communications) talks on how print publications editor find their stories for a magazine.                                                                                                          Clients and guest speakers mingle at the event.                                                        Dan Ye (CFO and Director of Business Development, PR Newswire Asia) and clients exchange thoughts.                                                                                Caspar Yue (Director of Sales and Business Development) greets his client.                                                                                     Winnie Wong (Director of Sales) together with her client at the Media Coffee event.   The Media Coffee was accomplished in two hours. Corporate clients, guest speakers and PR Newswire Asia team socialized and exchanged ideas.     About PR Newswire Asia’s Media Coffee   For over 50 years, PR Newswire has expanded its corporate news distribution network to more than 170 countries and regions in the world. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai and other major cities, to help enterprises and organizations understand the media, as well as concept of and tools for corporate news communications. For more information on PR Newswire Asia Media Coffees, please call +86-10-58645296/5301.

2009-05-19 11:23

PR Newswire Asia Holds Media Coffee for Financial Media in Beijing

On April 22, 2009, PR Newswire Asia held a media coffee with the theme “How to Better Know and Leverage Financial Media to Expand Corporate Presence” in Beijing. Corporate marketing/PR officers from over 20 Chinese domestic and multinational companies, including China National Offshore Oil Corporation (CNOOC), ImmunoVac, SK Telecom, ENN Group, HNA Tourism, Ketchum, ZHONGPIN INC, Inspur, CECT, VisionChina Media, dhgate.com and China Beijing Equity Exchange, together with senior journalists and executive editors from China’s mainstream financial media such as 21st Century Business Herald, The Economic Observer Newspaper and China Securities Journal, exchanged their ideas and had in depth discussions over such topics as characteristics of financial media, layout, requirements and standards for selecting corporate news releases, what issues enterprises need to pay attention to in daily news communications and in communications with the media, as well as other news distribution methods.   The emergence of established financial media has become a new highlight in China’s media industry, and almost all media outlets in the country have unprecedentedly improved their concern about financial and economic news. As a result, how to well know the characteristics of financial media to successfully promote corporate brands has become a hot topic. Now in China, Beijing and Guangzhou are the top two cities in terms of development of financial media that mainly occur as daily, weekly and monthly. And three is an increasing consolidation within the industry.   The Media Coffee invited three established financial and securities newspaper offices to communicate face to face with enterprise representatives, giving enterprises a deeper knowledge of the characteristics, news gathering process and operations of the media. Among the enterprises at the Media Coffee, most are or are going to distribute news through PR Newswire Asia. Representatives from the enterprises said after the meeting that PR Newswire Asia not only enables enterprises to distribute corporate news in a cost-efficient way, but also provides enterprises and the media an opportunity for idea exchange by organizing such an open dialogue platform, significantly improving their marketing and PR efficiencies.                                                     21st Century Business Herald’s Chen Xing during Speech   Chen Xing, 21st Century Business Herald Director for Beijing News Center She introduced the newspaper’s basic information, industries of concern and series reports on 3G.   The director first explained the layout and printing process of 21st Century Business Herald, one of the major financial newspapers of 21st CENTURY NEWS GROUP. 21st Century Business Herald is a deepened daily which never adopts newsflash no more than 1,000 words. It focuses more on industry-leading companies, especially their market positions, strategies, investment, M&As and changes in listed companies’ financial positions. In addition, the newspaper has an independent and unique insight into events reported, instead of simply promoting products.    She also introduced the series reports on 3G, covering competition among carriers, adjustments involving governmental department, reorganizations of carriers, comparison between three licences, standards for selecting device vendors, as well as developing trends within and outlook for the industry.   21st Century Business Herald started international reporting at the end of last year, and is one of the financial media that took the lead in entering the field. It has correspondent stations in the US, Singapore, South Africa and Europe, allowing it to provide in-dept reports on Chinese enterprises abroad.                                        China Securities Journal Editor Li Yuchuan Answering Enterprise Representatives’ Questions   Li Yuchuan, Senior Journalist, General Editing Dept, China Securities Journal   He gave a detailed introduction to characteristics, layout and topic selecting process of the newspaper.   China Securities Journal, founded in October 1992, is a national professional securities journal run by Xinhua News Agency. It was designated by the China Securities Regulatory Commission, China Insurance Regulatory Commission and China Banking Regulatory Commission as the authoritative newspaper to disclose information on listed companies, insurance companies and trust companies. It is based in Beijing, and has two offices in Shanghai and Shenzhen.   China Securities Journal mainly provides securities and financial reports, covering general economic trends in and out of China, macroeconomic policies, securities markets and listed companies, as well as currency, insurance, fund, futures, real estate, foreign exchange and gold markets. It also has great influence in a broader financial field. Positioned as a reliable investment advisor, China Securities Journal has a commitment to providing investors with guidance for investment choice.   The topic selecting process of the journal includes important topic screening, daily topic selecting meeting, meeting before editing, layout, editing, imposition and printing. If important news can not be distributed timely in print version, then they will be distributed online. (Press conference is advised to be arranged on any day from Monday to Thursday).   As regards news selection, “what’s going on?” is a key criterion, as a securities newspaper focuses more on a company’s latest news, forward moves and outlook, rather than on what happened. In addition, the journal pays much attention to news background, which should be presented in attractive leads.                                                The Economic Observer Newspaper Journalist Yang Yang during Speech   Yang Yang, Senior Journalist, Company Column, The Economic Observer Newspaper   First, she briefly introduced The Economic Observer Newspaper and its unique requirements for news, and shared her experience in and views on timeliness of news and criteria for news selection. She also had a heated discussion with corporate HR professionals on news verification and The Economic Observer Newspaper’s special requirements for news.   Yang gave a detailed introduction to the six main columns of the newspaper, including Home News, Front-Page Story, (Financial) Market News, Industry Report, Company Report and Observer. The Industry Report column, which is highly associated with the enterprises attending the meeting, focuses on providing in-depth, exclusive and strategically important reports by describing, analyzing and discussing moves in the IT sector, local companies, listed companies, multinational companies and small and medium -sized enterprises (VC).   As an economic weekly that mainly focuses on economic review and corporate management, The Economic Observer Newspaper interprets economic policies, and analyzes trends and moves in the financial sector, industries and companies.   As a journalist, Yang Yang said she not only welcomes exclusive corporate news and information about new products, but also pays close attention to the significance and influence of news, such as substantial changes caused by a strategic move to a company. She hopes to make exclusive and unique reports on companies through in-depth interviews.                                                           Enterprise Representatives and Journalists during Idea Exchange    Enterprise Representatives Communicate with Each Other   Representatives from CNOOC, ImmunoVac, SK Telecom, ENN Group, HNA Tourism, China Venture Capital Association (CVCA), ZHONGPIN INC, Inspur, Club Gold and China Beijing Equity Exchange exchanged their ideas with editors and reporters over such topics as five “W”s of news, operations of print and online media, timeliness of news, operational difference between daily and weekly, requirements for enterprises and the media. The Media Coffee was rounded off with an interaction.       About PR Newswire Asia’s Media Coffee   For over 50 years, PR Newswire has expanded its corporate news distribution network to more than 170 countries and regions in the world. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai and other major cities, to help enterprises and organizations understand the media, as well as concept of and tools for corporate news communications. For more information on PR Newswire Asia Media Coffees, please call +86-10-58645296/5301.      

2009-04-27 16:15

Air China Partners with PR Newswire Asia to Provide Corporate Press Release Distribution Services to Business Travelers

BEIJING, April 2 /PRNewswire-Asia/ -- Air China today announced that it will launch a co-marketing program with PR Newswire Asia, the world's leading corporate information distribution service, to provide press release distribution services free of charge to the carrier's high-end business travelers.     According to the agreement signed between Air China and PR Newswire Asia, from April 1 to June 30, 2009, all Forbidden Pavilion First Class and Capital Pavilion Business Class passengers of Air China will be entitled to experience free North American or Mainland China press release distributions as well as corresponding complimentary online media monitoring services, as provided by PR Newswire Asia. The collaboration is part of Air China's long-term commitment to providing personalized value-added services to its high-end business travelers, and is also an innovative marketing activity PR Newswire Asia initiated to continually drive Chinese enterprises in to going global, while helping them aggressively expand their brand presence at a time that both the Chinese and global economies are facing great challenges.     As the country's civil aviation leader, Air China is committed to providing passengers with first-class experiences by introducing world-leading technology and service models. The airline launched the Forbidden Pavilion First Class and Capital Pavilion Business Class, specifically designed for high-end business travelers, in 2005, and they have since received an enthusiastic response from worldwide travelers. Air China selected PR Newswire Asia as its partner because it is the Asian division of PR Newswire, the world's oldest and largest business newswire service, and in recent years it has built a solid reputation in China's business and media sectors. The cooperation will offer business travelers a free opportunity to experience PR Newswire's highly recognized and trusted press release distribution services, helping customers drive their communications strategies into the global arena.     Statistics show that China's aviation sector posted international passenger numbers of more than 16 million in 2007, representing a faster increase than domestic passenger traffic. Of the 16 million passengers, more than 60 per cent were business travelers. The strong growth in the number of business travelers reflects the move by Chinese companies' to expand overseas and that of their foreign counterparts moving into the Chinese market. The flow of information plays an important role in China's integration with the global economy, as well as the development of its companies, and as the winner of the "Chinese Enterprises Going Global" National Contribution Award, PR Newswire Asia has realized the value behind the flow of both people and information. PR Newswire Asia is therefore committed to helping its customers maximize the value of communications by importing world-class communications concepts and technologies while enhancing its advantage in terms of service localization.     Commenting on the cooperation with PR Newswire Asia, Air China's director of marketing said, "Air China has always been committed to becoming a leading airline worldwide with strong competitiveness and increasingly improved competence, offering unique and comfortable passenger experiences and enhanced shareholder value. We have launched a series of quality services in terms of pick-up and delivery, transit, airport guides, on-board dining, alcohol product offerings, as well as baggage claim services and frequent flyer miles to better serve the Forbidden Pavilion First Class and Capital Pavilion Business Class passengers. The new services provide passengers traveling between China and Europe and the US with unprecedented comfort and peace of mind, enabling them to work and live with vigor and energy even after a long-haul flight. The partnership with PR Newswire Asia is another attempt in our offering of personalized, value added services to high-end business passengers. We will launch more exclusive services for Forbidden Pavilion First Class and Capital Pavilion Business Class passengers in the future, providing them with a more convenient and comfortable travel experience."     John M. Williams, Senior Executive Vice President of PR Newswire Asia, said: "We are delighted to cooperate with an industry leader such as Air China and provide it with global press release distribution services, as we have done for the past two years, facilitating its communication with media agencies, the public and investors worldwide. This new cooperation is an extension of our existing relationship. PR Newswire Asia's fast development in China in recent years demonstrates urgent demand from Chinese firms for corporate news and brand information communications. We believe that with Air China's large business customer base and excellent services, we can provide quality services for more firms with such a demand and together with Air China bring Chinese brands onto the world stage." SOURCE  Air China; PR Newswire Asia

2009-04-02 14:08

PR Newswire Asia Holds Media Coffee for IT Companies in Beijing

PR Newswire Asia successfully held a Media Coffee with the theme “How IT Companies Create More Exposure with Online Communications” in Beijing on March 27, 2009. Corporate marketing/PR officers from over 20 IT enterprises, including Digital China, iSoftStone, UFIDA Software, Siemens, Olympus, ADI, Aigo, Dawning, Inspur, and PR professionals from The Hoffman Agency, together with senior website editors from China’s leading IT portals such as CNET, ENet and CWW, exchanged their ideas and had in depth discussions over such topics as “how online media select corporate news releases” and “what issues IT companies should pay attention to in daily communications with online media”. Compared to other trade categories, both IT companies and IT media are more eager to communicate with each other and thirsty for information due to the fast changing environment of the industry. Thus, utilizing an electronic distribution service such as PR Newswire Asia, which can distribute corporate information and press releases to all media outlets at the same time with speed, accuracy, efficiency and cost-effectiveness, is ideal for fulfilling their needs. Many famous IT companies like Microsoft, Oracle, Nokia and Motorola are using PR Newswire Asia’s services to create publicity across the globe. Most of the attending IT companies are PR Newswire Asia’s clients in Mainland China, while some of them are going to join the membership. They all appreciated the opportunity to communicate with IT media and the support from PR Newswire Asia through organizing this Media Coffee, a regular channel for communication between corporate PR people and media experts, as well as providing the world’s leading distribution services to help them with their daily work. CNET/ZDNet Chief Editor Liang Qin during Speech   ENet Chief Editor for Business Group Chen Dongfang during Speech   CWW Deputy Editor-in-Chief Yan Yihui during Speech   About PR Newswire Asia’s Media Coffee For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.

2009-03-31 11:50

PR Newswire Asia Presents Business Model to MBA Students from Moore School of Business

  PR Newswire Asia hosted a group of International MBA students from Moore School of Business in Beijing on Thursday, March 12, 2009. The Moore MBA students, accompanied by Dr. Hong Yan, associate professor of finance, and Jennifer Pan, managing director of ChinaSense, toured PR Newswire Asia’s sales, editorial and media services departments and attended a presentation conducted by Vivienne Li, assistant director of PR Newswire Asia. The presentation included an overview of the Public Relations, Investor Relations and Newswire industries in China. The students learned about media market demands and how PR Newswire Asia’s business model meets those increasingly challenging and ever-changing requirements. In its role as a channel between businesses and their audiences, PR Newswire Asia offers not only distribution of text press release, but also distribution of photographs and video in multimedia packaging. PR Newswire Asia also offers multiple monitoring options for clients to gain tangible evidence of their return on investment for each communication via the newswire service. Following the presentation, the students participated in an open question and answer session, which covered topics such as press release writing styles, acceptable topics, distribution and monitoring services, and industry trends. PR Newswire Asia values playing an active role in the education of the International MBA students from Moore School of Business. Managing Director of PR Newswire Asia, Yujie Chen, commented: “We’re very pleased to host the tour for the MBA students from the Moore School of Business. PR Newswire Asia is the industry pioneer in the press release distribution business in Asia and I believe this visit has provided some of the future business leaders a unique and first-hand opportunity to better understand the industry landscape and market conditions in China. This falls in line with our company’s overall mission, which is to enhance the communication between Asia and the west through our global media network, and we look forward to working with more organizations toward that end.”  

2009-03-26 11:15

PR Newswire Asia Holds Media Coffee Entitled 'The Dissemination of Corporate Information During an Economic Crisis'

  On March 6, 2009, PR Newswire Asia successfully held a media coffee in Shenzhen. The event focused on discussions surrounding how enterprises communicated with the media, the public and investors through the efficient dissemination of information. There were four senior journalists from well-known domestic media and some 60 market observers and PR professionals from the business community in attendance.  They conducted profound exchanges and discussions about what adjustments the media had made to their editing outlines, how enterprises should avoid negative news, and what issues enterprises needed to pay attention to when deciding what distribution methods best suited their needs. Attending media professionals that were invited to deliver speeches at the meeting included Li Kun, a journalist from the Securities Times who is responsible for corporate and industrial economic news reports; HE Xiongfei, a journalist responsible for editing the New Weekly magazine; Ding Kan, a journalist from the Shenzhen office of Nanfang Daily who focuses on corporate and commercial reports; and Guan Jian, chief journalist from the Shenzhen Business News who mainly reports on commercial and market news.                                  HE Xiongfei, New Daily’s journalist explained the key points of corporate news distribution during the recession.     The four media professionals gave some valuable suggestions on the keynote theme of how corporate information should be distributed in the economic crisis,   In terms of news writing, Securities Times’ journalist LI Kun believed in the following concepts: firstly, news releases should be dramatic or full of conflicts, which was the most attractive point to journalists. Therefore, when providing news to the media, you should highlight the news point. Secondly, news releases should be novel. Because people were always interested in fresh stories that they have never heard about, which was actually the psychological state of all people. But the new releases provided by many enterprises were monotonous and had no novelty. Due to lack of some novel and useful information, they would be unattractive to the media. Hence, new things were needed in them. Thirdly, relevance is also important. Readers only paid attention to what they were interested in or those associated with their benefits. And the relevance included the relation between rivals, the relation between the upstream and downstream supplier, etc.          Meanwhile, the journalist thought that corporate new releases should avoid some specific problems. Firstly, excessive focus and stress on themselves would give the readers the feeling of “every cook praising his own broth”. Secondly, there were too much information that was unattractive to readers, e.g. excessive detailed introduction of their own activities. Thirdly, lack of introduction of information really attractive to readers. Fourthly, the company should provide its most eye-catching information unless it was a highly influential star company.   He Xiongfei, a journalist from New Weekly, opined that enterprises should focus on two important factors when they distribute news during the recession. First the growth in contrast to the trend of the environment should be highlighted. During the macro-economic recession, there might be some opportunities for some enterprises to develop, so advocacy is of great importance at such time. Some enterprises, especially those in industries such as entertainment, film and training, should make use of this growth opportunity to distribute news and build brand images. Enterprises in other industries should also have their own highlight to attract media and public according to their own and the industrial features.                    Ding Kan, a journalist from Nanfang Daily said that PR Newswire is one of the sources of their news.     Media guests and enterprise representatives communicated with each other during the interval of the conference.   As regards the communication between enterprises and media, Ding Kan, from Nanfang daily, held that each media had a different position and dedicated journalist responsible for different industries. It is crucial for enterprises to communicate effectively with media journalists who are appointed to report their industry.   As regards the news release provided by PR companies or enterprises, Guan Jian, a journalist from Shenzhen Business News stressed the following issues: First, the industrial terminologies or jargons should be simplified to make sure it is readable to the public; Second, when writing news releases, PR companies or enterprises should divide them into several useful levels to include information relevant to the news fact, avoid redundant description about themselves and provide some opinions on their industry; Third, the news releases usually look stereotyped. The enterprises should make their news releases special and attractive to readers and the media with highlighted news points, so that they can be selected by the media from numerous news releases; Fourth, the news releases should not focus on advocacy of themselves with advertising languages, and the PR professionals should equip themselves with news quality to incorporate self-advocacy naturally in the news releases, which will have a better distribution effect.   Moreover, the media guests also mentioned the media communication of small and medium-sized enterprises. Because of their limited brand influence and PR funding, they should make better use of media distribution. Especially during the economic crisis, they should strengthen news advocacy. If they highlight more the news point in their releases and use professional distribution services and channels such as the newswire for a wide communication, it will be both efficient and effective.   Source:  PR Newswire Asia       

2009-03-19 13:28

PR Newswire Asia's Shanghai and Shenzhen Offices Will be Moving to New Locations

  Dear Friends of PR Newswire Asia,   It is our great pleasure to announce new offices of PR Newswire Asia (formerly Xinhua PR Newswire) in Shanghai and Shenzhen and welcome you to visit us at your convenience.   PR Newswire Asia is growing rapidly in the Peoples Republic of China as well as in Taiwan, Singapore and Hong Kong and you will be hearing of other such moves soon. In the meantime, we hope you have a Happy New Year and we look forward to working with you toward a prosperous 2009!!   Cordially,      John M. Williams                                          Yujie Chen Senior Executive Vice President                   Managing Director PR Newswire Asia                                         PR Newswire Asia, China     Relocation Schedule & New Addresses:   Shanghai                                                                                                                              Unit 1808-09, Tian An Center, 338 West Nanjing Road, Shanghai, 200003 Tel: +86-21-6137 0118 Email: query@prnasia.com [Date to move: Jan.23, 2009]   Shenzhen                                                                                                    Rm 707, Sunshine Golf Building, 7008 Shennan Ave., Shenzhen, 518040 Tel: +86-755-8287 2107 Email: query@prnasia.com [Date to move: Jan.19, 2009] 

2009-01-23 14:56

PR Newswire Asia Wins China Enterprise Marketing Innovation Award -- Best Overseas Media Organization

     BEIJING, Jan. X /PRNewswire-Asia/ -- China's largest corporate announcement distribution service and media targeting services provider, PR Newswire Asia, the Asia branch of PR Newswire, announces that it was awarded Best Overseas Media Organization at the China Enterprise Marketing Innovation Awards, an event organized by "Sales & Marketing" magazine with the participation of China's most prominent media organizations including CCTV, Phoenix TV, Sina.com and several others. The award ceremony was held Dec. 12, 2008 in Beijing.       For six consecutive years, the China Enterprise Marketing Innovation Awards have recognized sales and marketing achievements among enterprises in China. 25 Chinese and overseas enterprises received the award this year, covering a wide variety of business sectors including automotive, medical, textile, food, manufacturing, and new industries such as the Internet and new media. The awards highlight the pursuit of professional standards in providing quality sales and marketing service, and go through a strict qualification process by industry experts and the users of these services.      Since entering China in 2002, PRN Asia has offered new modes of communication through its corporate news distribution service, assisting companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide with clipping, monitoring, measurement and media intelligence services. PR Newswire Asia is now in a leading position in China's communications industry. Utilizing a global network of 170 countries and regions as well as 24,000 media organizations, PR Newswire Asia assists thousands of enterprises and institutions in China in promoting their brands overseas and strengthening their investor relations efforts with both institutions and the general public.        PR Newswire Asia meets the communications needs of China's enterprises and business environment with its progressive distribution channel. Its localized media network, backed by a professional media team and self-developed platform, aids the media in channelling and reporting corporate news. Following the launch of their corporate news photo service in 2007, PR Newswire Asia has introduced its North American and European multi-media distribution service (MNR) to China, in which organizations simultaneously deliver their videos, images, and text content in the web2.0 environment. Last year, PR Newswire Asia realized distribution in html format, which allows editors and journalists in China to capture logos, images, captions, and thumbnails of videos more directly via email. This series of new services marks the coming of the multi-media age in which companies and organizations can make use of different formats more flexibly in the web2.0 environment.         As the first agency to launch a multi-media distribution service committed to offering the broadest electronic distribution network in China and in the spirit of the award it has received, PR Newswire Asia will continue to provide the most timely, accurate and effective news distribution service to its clients.       About PR Newswire Asia     PR Newswire Asia assists companies and organizations in delivering their announcements to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global distribution network, PR Newswire Asia can send clients' announcements to 170 countries in 40 languages. Visit for further information.       For more information, please contact:        Robert Zhao      Tel:   +86-10-58645306      Email: robert.zhao@prnasia.com   SOURCE  PR Newswire Asia

2009-01-23 14:30

China's Prominent Media Discusses PR Writing with Corporate Communications Specialists at PR Newswire Asia's Media Coffee

      China’s largest corporate announcement distribution and media targeting services provider PR Newswire Asia, the Asia branch of PR Newswire, held a "Media Coffee" on 5 December, 2008 in Shenzhen, where Southern China’s most prominent media representatives and corporate PR officers from 20 companies exchanged their views under the theme "How to write press releases".        Representatives from the three biggest mainstream media organizations in Southern China -- Xiao Huili, Editor of the Financial section of Shenzhen Economic Daily, Lee Cheong Hong, Reporter from Hong Kong Wen Wei Po and Pan Yurong, reporter of Nanfang Daily shared their work and experiences on how corporate news is sourced and reported on and explained how press release writing and targeting affect its pickup.   Reporters and Editors of three mainstream media organizations exchange views with more than 20 corporate PR representatives from leading Chinese companies.       Through presentations based on daily operation experience as China’s leading media organizations, along with questions from corporate PR professionals, guest speakers generalized seven useful tips in successful PR writing:       1 -- Highlight key issues, avoid flashy rhetoric and overuse of adjectives; Focus on "5W+1H": When, Where, Who, What, Why, and How -- and the most important information should come first, in the first paragraph, and be followed by supplementary information in the body text.       2 -- A broad coverage helps, while accuracy and media targeting also matter. Editors and reporters face a massive volume of press releases each day. Sending to "the right person at the right time" is a crucial factor in deciding the effectiveness of a distribution.       3 -- A good press release caters to the issuing enterprise, the media and the audience. It helps build a company’s image while carrying accurate information about products, services and a corporate mission, and by providing relevant information to media workers according to their nature and needs. Press release distributions help build a positive and interactive relationship with the press and the media, and should be written from the viewpoint of reporters who will be the users of the information.        4 -- Corporate PR is not about a single release distribution but a series of sustainable media strategies. The follow up, including gathering feedback of the media, the tracking of how the news is channelled, and media monitoring by professional agencies, is also important.       5 -- Some reasons for a release not getting good pickup: a limitation on reporting space amid a massive amount of stories available may prevent a story that is being followed by reporters from being published; an outdated story is generally not reported on; a flashy and commercial PR writing style may undermine the news value of a release and make it difficult for reporters to collect what is relevant to them.       6 -- Some tips for effective PR writing: Focus on news value (Timing, impact, what’s special about the news, a possible negative angle, regional importance and privacy); highlight in the headline what the news is about; include the names of involved companies and the industries that might attract media attention.       7 -- Use a professional service for media targeting and understand how the media works, including hot topics and reporting schedules, and work with the media for better exposure. ProfNet, a PR Newswire Asia platform that bridges those looking for a story to report and those that have the information to promote their brands, provides an excellent resource in professional and media information. ProfNet enhances the effectiveness of PR distributions and is a powerful tool in sharing information for businesses and the media alike.          Experienced media worker shares how effective PRs are written          PR Newswire Asia Media Coffee       For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.  

2009-01-23 14:05

PR Newswire Asia Media Coffee Discusses Corporate Communications Strategies During Financial Crisis

       The latest PR Newswire Asia Media Coffee was held in Shanghai on Nov. 27, 2008, attended by reporters from Xinhua News Agency, International Finance News, 21st Century Business Herald, China Times and other media organizations. Together with PR professionals from 13 leading enterprises in the auto, high technology and human resources sectors, these media specialists discussed the latest trends and developments in PR communications under the current global financial crisis, the opportunities and challenges enterprises face under a shrinking economy, falls in consumption, budget constraints, price competitions, and how these could be overcome with effective corporate communications planning.       At the event, media representatives shared information on the latest hot topics and reporting angles in business news, and provided recommendations in corporate communications strategies. Representatives from Advanced Micro-Fabrication Equipment Corp., Touch Media, Eaton China and JCDecaux China then led discussions on several topics, with case studies on financing for China’s high technology industry, the strategic move by multi-national automotive companies to emerging markets, and the current state of China’s media industry.         PR Newswire Asia Media Coffee       For over 50 years, PR Newswire has provided electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of organizations worldwide, covering media communities in 170 countries. PR Newswire hosts regular Media coffees to bridge media workers with corporate PR professionals to discuss the latest developments in the communications field. PR Newswire Asia has continued this tradition since coming to China in 2002 by hosting regular media coffees in Beijing, Shanghai, Shenzhen and other major cities. This has assisted hundreds of PR professionals in expanding their communications networks by directly interacting with local reporters and editors. For more information on PR Newswire Asia Media Coffees, schedules and venues, please call +86-10-5864-5288.    

2009-01-23 14:04

PR Newswire Acquires Full Rights to Xinhua PR Newswire and Additional Xinhua Finance Businesses in Hong Kong, Singapore and Taiwan

    BEIJING, Nov. 18 /PRNewswire/ -- PR Newswire today announced a definitive agreement with Xinhua Finance ("XFL", TSE Mothers: 9399 and OTC: XHFNY), under which PR Newswire has acquired Xinhua PR Newswire (XPRN), the first and largest corporate announcement distribution service in China, as well as Xinhua Finance's corporate announcement businesses in Hong Kong, Singapore and Taiwan.     To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/36101/     XPRN was established as a marketing alliance between Xinhua Finance and PR Newswire to bring global best practices of corporate announcement distribution and corporate transparency to China. Under the terms of the original joint marketing agreement, Xinhua Finance was responsible for managing the day-to-day operations of XPRN, while PR Newswire provided the distribution platform, marketing and strategic direction.     The acquisition of XPRN transitions all management and operation of the corporate sponsored announcement distribution service to PR Newswire, including all employees and associated customer relationships, customers and other contracts, office space, and operational processing. All executive and senior management, including John Williams, managing director, and Yujie Chen, director, XPRN - PRC, will remain in their current positions. In conjunction with the acquisition, XPRN will be re-branded as PR Newswire Asia.  The businesses' executives and senior management will remain in their current positions. In total, the combined operations employ around 50 people.     "Success in China requires a mix of determination, commitment and continued flexibility in adapting to local needs and expectations. PR Newswire Asia's knowledge of the China business and media communities will enable it to continue to employ such strategies in order to meet the market's increasing maturity and demands," said Williams, who established the business in Beijing in 2002 and quickly expanded across China.     "The strategy behind XPRN was simple and extremely effective -- unite Xinhua Finance's position as premier financial information service with PR Newswire's expertise and reputation as the global leader in corporate announcement distribution," said Charles Gregson, chief executive officer of PR Newswire. "In less than six years since its launch, XPRN, now PR Newswire Asia, has grown to become an essential messaging conduit in China, allowing companies, both public and private, to openly communicate their messages to investors and media in China and around the world. Today's acquisition offers a significant step forward for PR Newswire Asia and the companies it serves. Merging with PR Newswire's global operations will allow us to create opportunities to introduce new communications tools to China's business community, including broadcast and video services, ProfNet, media monitoring and EDGAR filing, while enhancing the marketing, customer service, and operational efficiencies of the entire business unit."     As China's largest corporate announcement distribution service, PR Newswire Asia provides a gateway for companies to communicate with a network of more than 9,000 journalists representing some 3,000 agencies in China. Further, utilizing PR Newswire's global distribution network, PR Newswire Asia also enables companies to connect with tens of thousands of media points in 170 countries in 40 languages, as well as to over one million investors worldwide.     For China-based companies already listed or planning to list on stock exchanges in the United States or elsewhere, PR Newswire Asia assists companies to ensure full compliance with mandatory disclosure requirements by delivering every announcement to the "disclosure" media designated by NYSE, AMEX, NASDAQ and LSE. As of today, PR Newswire Asia has captured more than 95 percent of the ADR market in China.     "PR Newswire Asia's ability to deliver corporate announcements directly to media, individual and institutional investors, and the general public in China offers companies around the world the ability to establish and reinforce their brands with an audience that is increasingly hungry for Western messaging," remarked Yujie Chen, director of PR Newswire Asia. "An important reason for our success over the past six years has been our ability to build direct, one-on-one relationships with thousands of media outlets throughout China. These media relations efforts have been crucial to broadening and deepening the reach of PR Newswire Asia as a trusted source of corporate announcements. We look forward to working with PR Newswire's global media relations division to further this success and extend PR Newswire Asia's reputation as an essential source of corporate messages in China."                                                   John Williams, Managing Director of PR Newswire Asia                      Yujie Chen, Director of PR Newswire Asia       About PR Newswire Asia (formerly Xinhua PR Newswire)     PR Newswire Asia assists companies and organizations in delivering their announcements to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global distribution network, PR Newswire Asia can send clients' announcements to 170 countries in 40 languages. Visit http://www.prnchina.com for further information.     About Xinhua Finance Limited     Xinhua Finance Limited ("XFL") is a premier financial information provider and is listed on the Mothers Board of the Tokyo Stock Exchange (symbol: 9399) (OTC ADRs: XHFNY). Xinhua Finance's proprietary content platform, comprising Indices, Ratings, Financial News, and Investor Relations, serves financial institutions, corporations and re-distributors worldwide. For more information, please visit http://www.xinhuafinance.com .     About PR Newswire     PR Newswire Association LLC ( http://www.prnewswire.com/ ) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.     Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.     About United Business Media Limited ( http://www.unitedbusinessmedia.com )     United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion. SOURCE  PR Newswire Asia

2008-11-21 19:19

XPRN Holds Media Coffee in Shanghai to Discuss the Communications Strategies of Multinational Compan

Xinhua PR Newswire (XPRN), China’s leading corporate news release distribution service, held a Media Coffee on Sep. 25th in Shanghai, where corporate PR officers from 15 multinational companies and journalists from 5 major Chinese finance publications got together to discuss the communications strategies and methodologies of multinational companies in China.   Held in Corning China's Shanghai office, the Media Coffee focused on three topics: the potential development of China's media; the opportunities and challenges that multinational companies are facing in China; and the impact the developing media have on corporate communications strategies and practices.   Journalists from Jiefang Daily, Financing China, ICS English Channel, Nanfang Weekend, and Southern Metropolis Weekly gave presentations on what they were looked for in a good press release and answered questions raised by the corporate attendees. “I really appreciate that Xinhua PR Newswire provides me with this opportunity to communicate face to face with the PR people from multinational companies,” said Wang Yan, a journalist from Southern Metropolis Weekly, “It is very worthwhile to me.”  

2008-11-03 10:33

XPRN to Expand the Corporate News Distribution Network Through the Partnership with Some High-profile Industrial Portals and Regional Portals

  Xinhua PR Newswire has recently reached a partnership agreement with Newsweek Chinese portal. According to the agreement, all corporate press releases distributed by XPRN will be posted in a special column on the front page of Newsweek Chinese portal along with the news stories from Reuters and Technology Review.   Through the cooperation, Xinhua PR Newswire will help its clients get more exposure among the readers of Newsweek Chinese version, who are mainly the decision-makers from multinational enterprises, public and private companies, government and non-government organizations, etc.   In the past 2 months, XPRN has reached cooperation agreements with some high-profile industry portals such like www.chnvc.com, www.cmmo.com.cn and www.gutx.com as well as more than 10 regional portals covering Shanghai, Guangdong Province, Sichuan Province and other developed regions, which has effectively expanded XPRN’s distribution network in Mainland China.   To learn more about Newsweek Chinese portal, please visit http://www.newsweekchinese.com To visit XPRN column on Newsweek Chinese portal, please access http://www.newsweekchinese.com/zh/c/xprn/  CLICK HERE to view all media partners of XPRN in Mainland China.

2008-10-13 10:30

Xinhua PR Newswire to Co-organize the 2008 China Investor Relations Annual Conference

The 2008 China Investor Relations Annual Conference, along with the 2008 China Investor Relations Awards Ceremony, is scheduled to be held on October 21 in Beijing. Meanwhile, the selection process for the 2008 China Investor Relations Awards has also begun. The 2008 China Annual Investor Relations Conference is endorsed and supervised by both the Shanghai Stock Exchange and the Shenzhen Stock Exchange and is jointly organized by the China Investor Relations Research Centre, a newly-founded research organization focusing on theinvestor relations practice of Chinese companies listed in domestic and overseas exchanges, Yizhongtongda Financial Communications, a leading Beijing-headquartered investor relations advisory firm, Xinhua PR Newswire and Hexun.com. China Investor Relations Annual Conference has been held every year since 2005, and has been growing in its reach and influence. The 2007 event held in September in Beijing attracted over 300 industry professionals. This year's Conference, scheduled to last one full day, is expected to draw over 400 representatives from listed companies, the regulators, domestic and overseas exchanges as well as experts from the academic community. As a regular component of the Conference, a research team from the prestigious Nanjing University, advised by a group of internationally-renowned experts in the field of investor relations, will be conducting a nation-wide survey of all the locally listed companies to access the current investor relations practice of Chinese companies. This research will also be part of the basis for the selection of the Investor Relations Awards.

2008-08-13 11:08
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