Cision Agrees to Acquire PRIME Research

Leading Provider of Data-Driven Software and Services for Communications Professionals Expands Portfolio and Global Footprint CHICAGO, Dec. 26, 2017 /PRNewswire/ -- Cision (NYSE: CISN) announced today that it has signed a definitive agreement to acquire PRIME Research ("PRIME"), a leading global provider of media measurement and analysis services. By adding PRIME to its portfolio, Cision will expand its comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts. "Earned media often receives less budget than paid and owned media due to the inability to quantify the value of communications and PR programs," said Kevin Akeroyd, Cision CEO. "Adding PRIME's leading media monitoring and analysis capabilities to Cision's portfolio will improve the communicator's ability to measure earned media ROI and better align their campaigns with paid and owned channels." PRIME provides real-time monitoring and analysis across digital, print, television, radio, and online channels.Itsmonitoring also includes major social channels, including Facebook, Twitter, InstagramandYouTube. Serving global brands, PRIME brings deep expertise and IP across a number of key vertical markets, including automotive, retail, pharma, financial services, and tech. "With the breadth of its software, services, and distribution network, Cision provides one of the most comprehensive portfolios in the world to people who work in communications," said Dr. Rainer Mathes, Ph.D., founderandpresident of PRIME Research. "Joining Cision will deliver even more value to our customers as we seek to provide them with the industry's strongest solutions for communication measurement and insights." The transaction is expected to close in January of 2018.  The closing of the transaction is subject to customary closing conditions, including regulatory approval. About Cision  Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. About PRIME Research  From eight international offices and in over 100 languages, PRIME marries talent with technology to help communicators demonstrate and generate PR value and ROI. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results. PRIME has over 700 employees with offices inthe Brazil, China, Germany, Switzerland, the United Kingdom, and the United States. Media Contacts  Nick Bell  VP, Marketing Communications  CisionPR@cision.com   Danielle Tarp  VP, Blanc & Otus  danielle.tarp@blancandotus.com   Investor Contact  Jack Pearlstein  Chief Financial Officer  Jack.Pearlstein@Cision.com Logo - https://mma.prnewswire.com/media/467136/cision_logo.jpg Source: Cision Related stocks: NYSE:CISN Related Links: http://www.cision.com

2017-12-26 14:00

PR Newswire Strengthens Presence in Singapore with Bigger Office Premises and New Staff Hires

SINGAPORE, Dec. 19,2017 /PRNewswire/ -- PR Newswire, a premier global provider of media monitoring platforms and corporate news distribution services, announces the expansion of its Singapore team along with a larger office space. The growing team reflects the company's commitment to improving service quality and capacity to clients, as well as catering to the increasing demand for communication services among companies seeking to increase their visibility locally and internationally. "We are actively growing our team, especially in marketing, business development, client services and media relations, in line with our commitment to providing better support to new and existing clients on communications outreach," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "Singapore is one of Asia's leadingeconomies,anda hub for a whole range of enterprises. With so many corporations using Singapore as a springboard into the Asia-Pacific region, it is a priority for us to provide expanded support to enable their communications across the APAC region and internationally. PR Newswire has a comprehensive media distribution network in Singapore, including news feeds to top-tier portals, websites and other media outlets such as Yahoo! Finance, INSIS, Escape! and Asian Journeys. The company has further strengthened its local presence, entering into a strategic online content partnership with AsiaOne, Singapore Press Holdings' leading digital content site that focuses on trending topics within Asia. Across the Asia-Pacific region, PR Newswire's distribution network reaches more than 84,000 journalists and editors, covering more than 29,000 media outlets, 15,000 websites, databases and online services. Its key media and website partners include Yahoo! Finance, United Daily News (Taiwan), ET Net (Hong Kong), Daily Express (Malaysia), Journal Online (Philippines) and Waspada (Indonesia). PR Newswire has also forged strategic exclusive partnerships with notable news agencies such as Kyodo News (Japan), Yonhap News Agency (South Korea), Australian Associated Press and InfoQuest (Thailand). About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: Asia Pacific Marketing Team  Tel: +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire Related Links: http://www.prnasia.com

2017-12-19 14:34

Redefining Influence: Over 1,000 Media Professionals and Industry Leaders Gather in Beijing to Discuss Evolution of Global Communications

-PR Newswire Honors Top Marketers with 2017 Corporate Communications Awards at Annual Forum BEIJING, Dec. 11, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, held its 5th Corporate Communications Forum held in Beijing. Under the theme of "Redefining Influence," over 1,000 leaders and key opinion-makers from leading media and public relations communities from across Asiamet to discuss strategies for communication with their audience within an evolving media landscape and the communication industry's responses to technological innovations. The company also handed out its annual Corporate Communications Awards, honoring leaders and innovators who represent excellence in their fields.   Over 1,000 Media Professionals and Industry Leaders Gather in Beijing to Discuss Evolution of Global Communications The highlight of the Forum was the debates around "Redefining Influence." Thirty six communications industry leaders and experts discussed a wide range of topics, with an emphasis on how companies from China and other Asian markets along with PR professionals can shape and deliver their content to international media and a global audience that is trying to learn about the fast-moving Asian and Chinese marketplaces.   Feng Wang, Editor-in-Chief at FT China Speaking at the Forum, Feng Wang, Editor-in-Chief at FT China, said that international media has characteristics and a system that is very different from China's and that "the efforts of Chinese enterprises that are focused on the dissemination of information abroad should be based on basic facts." He added, "China's technology companies are better at media communication than others."   Arun Sudhaman, CEO and Editor-in-Chief of the Holmes Report Arun Sudhaman, CEO and Editor-in-Chief of the Holmes Report pointed out that "Asian companies should focus on their growth narratives, be more open and transparent in communications with international media. They will be more effective if they can more clearly articulate their social purpose in addition to highlighting the innovative products and technologies that they are creating."   Yujie Chen, Senior Vice President, PR Newswire APAC "With the growing challenges that the advertising industry faces, and the changing behavior of audiences, earned media is ever-more vital to any successful marketing strategy," said Yujie Chen, Senior Vice President, PR Newswire APAC "There is also a rapidly-growing stream of media intelligence and customer data that marketers can take advantage to better target their messages and target their impact." "Asian companies are some of the most agile and adaptable in the world. Over the past decade, many of them have gained recognition through the improving quality of their products and services. As they embrace the latest communications tools and applied their creative skills to more effectively tell their stories to an international audience, more Asian companies will become global leaders in terms of branding and influence." At the Forum, PR Newswire also unveiled its latest white paper, Overseas Communications for Chinese Corporations: Trends and Best Practices for International Communications. It offers an overview of the global communications landscape and provides insights that can be used by Asian storytellers to help them properly shape and distribute their content for audiences around the world. The company also rolled out their latest survey of the Chinese media landscape, which gives a comprehensive summary of the most important channels and storytelling trends in the country. For more information about the Forum, visit: http://www.prnasia.com/prnewswire-summit-2017-en/ About PR Newswire PR Newswire, established in 1954, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. PR Newswire today provides optimized and targeted content and news with distribution measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Visit: http://www.prnasia.com For further information, please contact: Jeanne Li, Marketing  Tel: +86-10-5953-9596  Email: Jeanne.li@prnasia.com Photo - https://photos.prnasia.com/prnh/20171211/2012000-1-a  Photo - https://photos.prnasia.com/prnh/20171211/2012000-1-b  Photo - https://photos.prnasia.com/prnh/20171211/2012000-1-c  Photo - https://photos.prnasia.com/prnh/20171211/2012000-1-d  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire Related Links: http://www.prnasia.com

2017-12-11 20:20

PR Newswire Launches Online Portal for Asia-Pacific Customers

-- The online portal will allow customers to submit/approve press releases and access post-distribution online media report on one single platform HONG KONG, Nov. 20, 2017 /PRNewswire/ -- Today, PR Newswire announces the launch of an online portal for customers in Asia Pacific to disseminate corporate press releases more conveniently to reach over 300,000 media outlets in more than 170 countries via PR Newswire's global distribution network. Through the online portal, customers can submit and approve press releases for distribution, track order status and history, and access online media distribution results. The one-stop online distribution platform is expected to improve the overall experience of corporate communicators using PR Newswire's content distribution services.   PR Newswire launches online portal for customers in Asia-Pacific   The Customer Portal currently offers English and Chinese (Simplified and Traditional) language interfaces with the plan to support other local Asian languages in near future. The online portal is seamlessly integrated with customer profiles, usage of subscribed products and a comprehensive list of wire distribution circuits which enables corporate communicators to efficiently manage their press release distribution process and results. Key features of the online customer portal include: Send Release: Besides online submission of press releases, images and other supporting documents in Excel and PDF formats, customers can also: Select distribution circuits and trade categories Set, schedule and modify distribution time and media contacts Include add-ons such as custom email distribution lists, investor targeting for listed companies, as well as hosting and distribution of PDF and supplementary materials along with their releases Provide revisions, comments and special instructions related to their submitted releases for editorial processing. Orders Management: Customers can in real-time view, manage and follow up on the status of their release orders. This offers a hassle-free and quicker way than using phones and emails to distribute press releases. It also improves transparency and traceability of order processing. Access Reports: Through the portal, customers can access post-release distribution reports that contain a rich set of statistics and analysis of online media coverage over time, location and types, search engine visibility and release views. The online platform also allows exporting and downloading of the reports into Word, Excel and PDF formats. Media Studio: Customers can upload images to media studio and conveniently select and re-use media assets to be included in the press release distribution.   PR Newswire's Customer Portal     Accessing post-distribution online media report "It has always been PR Newswire's commitment to provide comprehensive news distribution products, professional services and superior experience to our customers," said Ying Ma, Director of Operations at PR Newswire in Asia-Pacific. "We envisage this highly integrated one-stop platform will streamline the press release distribution process of PR professionals, marketers and communicators. It will allow PR Newswire to better serve and support our customers to develop communications strategies that drive value to their stakeholders." The launch of Customer Portal is one of many PR Newswire's initiatives in 2017 to enhance professionalism and technology capability of press release distribution services. Other initiatives include expanding global distribution network, opening offices in new markets, offering content planning service and optimizing scalability of the reporting system. In addition, the introduction of Cision Communications Cloud™ platform to Asia-Pacific via data integration and market localization effort is also underway. Cision Communciations Cloud™ is the first of its kind in the communications industry to bring the power of the cloud to earned media and incorporates many of Cision's award-winning technologies into one integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications. A new user guidebook has been developed to provide more information about the Customer Portal.  Contact our client services team for further details. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: Asia Pacific Marketing Team  Tel: +852-2572-8228 asia.marketing@prnasia.com Photo - https://photos.prnasia.com/prnh/20171117/1995963-1-a  Photo - https://photos.prnasia.com/prnh/20171117/1995963-1-b Photo - https://photos.prnasia.com/prnh/20171117/1995963-1-c  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire Related Links: http://www.prnasia.com

2017-11-20 10:10

PR Newswire Expands Online Syndication Network with AsiaOne

SINGAPORE, Aug. 25, 2017 /PRNewswire/ -- PR Newswire, a premier global provider of media monitoring platforms and news distribution services, has recently entered into a strategic online content partnership with AsiaOne, a leading digital content site from Singapore Press Holdings that focuses on trending topics within Asia. This cooperation further expands PR Newswire's extensive syndication network, allowing organizations that count Singapore as one of their key markets to reach a wider range of consumers and journalists. Press releases from PR Newswire will be syndicated on AsiaOne's business page, providing readers with industry-specific news.  "Singapore has positioned itself as a regional hub for businesses who want to boost their presence in Asia," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "This new content partnership with AsiaOne, coupled with our strong local team and extensive distribution network, gives our customers access to a wider media coverage to help them actively engage their key audiences in the region with their stories." Editor at AsiaOne, Ms Karen Lim, said, "AsiaOne has always served a community of both young and mature working professionals who are looking out for relevant business or employment news. With this partnership, we hope to expand our base to a wider audience who want to keep themselves updated on industry-specific news within Asia." PR Newswire offers a robust and comprehensive media distribution network that spans across more than 170 countries in over 40 languages, covering more than 300,000 media outlets. Currently, in Asia-Pacific alone, PR Newswire's distribution network reaches more than 84,000 journalists and editors, covering more than 29,000 media outlets, 15,000 websites, databases and online services. Its key media and website partners in Asia-Pacificinclude Yahoo! Finance, United Daily News (Taiwan), ET Net (Hong Kong), Daily Express (Malaysia), Journal Online (Philippines) and Waspada (Indonesia). PR Newswire has also forged strategic exclusive partnerships with notable news agencies such as Kyodo News (Japan), Yonhap News Agency (South Korea), Australian Associated Press and InfoQuest (Thailand). About PR Newswire    PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. About AsiaOne AsiaOne is an award-winning content site from Singapore Press Holdings that focuses on social news and trending topics that are being discussed in Singapore, Malaysia and the region. The website, which has been around since 1995, delivers stories that people want to talk about and share on social media. The AsiaOne editorial team curates the best social stories from the region, using analytics and social listening tools to showcase compelling stories daily. As the primary content aggregator for SPH's publications, AsiaOne will continue to feature stories from The Straits Times, The New Paper, The Business Times and Stomp, while also syndicating content from SPH's stable of magazines, such as Her World, Home & Décor, Shape and so on.   For further information, please contact: PR Newswire Asia Marketing Team  +852 2572 8228  asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d  Logo - https://photos.prnasia.com/prnh/20170824/1926943-1LOGO Related Links: http://www.prnasia.com

2017-08-25 10:33

Cision Releases Exclusive Influencer Identification, Monitoring and Measurement Capabilities for Communications and PR Professionals

Key Cision Communications Cloud™ upgrades include web analytics integration with Google Analytics and Adobe Omniture, and Cision Influencer Graph data-driven recommendations CHICAGO, July 20, 2017 /PRNewswire/ -- Cision (NYSE: CISN) announced today that it has introduced new features and product enhancements to the Cision Communications Cloud™, designed to better enable communicators to identify influencers, craft and manage campaigns, and attribute value across relevant communications channels.   Enable users to direct PR campaigns across channels, influencers, press releases, email pitching and social media in one interactive dashboard. The latest release of the Cision Comms Cloud introduces industry-exclusive capabilities to holistically manage and measure multi-channel PR campaigns and results. Updates include Google Analytics and Adobe Omniture integration to track the impact of influencer programs on business objectives. Additional features include the all-new "You Might Also Like" and "Trending Influencers" Cision Influencer Graphs, and expanded social media monitoring. Multi-channel PR campaign management features enable users to direct PR campaigns across channels, influencers, press releases, email pitching and social media in one interactive dashboard. Integration with Google Analytics and Adobe Omniture enables communicators to connect influencer outreach and the resulting news coverage to activity on their company's web and e-commerce experiences. By viewing the success of PR campaigns through the lens of web analytics tools, communicators can demonstrate how earned media campaigns drive e-commerce revenue or sales leads on their owned properties. The Cision Influencer Graph "You Might Also Like" feature provides data-driven recommendations based on audience geography, demographics and interests to help identify influencers on Twitter who can reach the targeted end consumer. "Trending Influencers" allows users to find influencers as they are rising in prominence on a particular topic, in order to reach them before they have peaked in popularity. The Cision Comms Cloud now includes Facebook, Instagram and YouTube content in the same platform as print, online and broadcast material, in addition to the already included Twitter content, allowing users to monitor the complete story across all important channels. Comments, mentions and trends can now easily be segmented by company, message, executives or products.  "The latest release of the Cision Comms Cloud addresses two of the industry's biggest challenges: navigating communications through thousands of influencers and dozens of channels; and attributing real, bottom-line business impact to these efforts," said Kevin Akeroyd, CEO of Cision. "Today's product enhancements enable marketing communications professionals to tackle these challenges head on, equipped with one comprehensive platform and meaningful analytics and data." This marks the second major product update to the Cision Comms Cloud since the platform's launch in October 2016. Today's update closely follows the company's recent listing on the New York Stock Exchange (CISN) and serves as another proof point of Cision's commitment to innovation and leading the data and tech transformation of the earned media industry. Current Cision Comms Cloud clients have been upgraded to receive the new features and can contact their account representatives for more information. To learn more about the Cision Communications Cloud™ click here. About Cision  Cision Ltd. (NYSE: CISN) is a leading global provider of software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud™ visit www.cision.com and follow Cision on Twitter @Cision. Contact: Nick Bell VP, Marketing Communications cisionpr@cision.com    The Cloud now includes Facebook, Instagram and YouTube content in the same platform as print, online and broadcast material, in addition to the already included Twitter content, allowing users to monitor the complete story across all important channels. Related stocks: NYSE:CISN Related Links: http://www.cision.com

2017-07-20 23:28

PR Newswire Forges Partnership with Messe Berlin to Boost Regional Media Coverage of ITB Asia

SINGAPORE, July 13, 2017 /PRNewswire/ -- PR Newswire, a premier global provider of media monitoring platforms and news distribution services, has been named the Official News Release Distribution Partner of ITB Asia 2017, organized by Messe Berlin Singapore. ITB Asia is the region's leading travel trade show which gathers industry players from the MICE, corporate and leisure sectors to showcase their products and services, as well as to explore business opportunities. By partnering with PR Newswire, Messe Berlin Singapore and ITB Asia exhibitors can leverage PR Newswire's extensive media distribution network in Asia-Pacific to gain regional media coverage and garner interest from potential buyers and business partners.   PR Newswire Forges Partnership with Messe Berlin to Boost Regional Media Coverage of ITB Asia PR Newswire's distribution network in Asia-Pacific covers about 1,100 travel media outlets including websites, newspapers, magazines, television stations, radio and others. Its travel distribution network reaches 15,000 registered journalists with key media and website partners including Hotelier Indonesia, Hopetrip (Hong Kong and Taiwan), escape! (Singapore), Go Malaysia, Travel Map (South Korea), TravelKing (Taiwan), Lakbay Pilipinas (Philippines) and Travel Text Online (Indonesia). "We are honored to partner with Messe Berlin Singapore for ITB Asia 2017," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "Asia's tourism sector is booming, and ITB Asia is a key industry event for major players in the travel industry to participate and showcase their new developments and products. PR Newswire has a strong track record of supporting many renowned tourism and hospitality organizations in achieving their communication goals. Our news distribution and media monitoring services give them a peerless platform to broadcast their messages and measure success. This partnership is yet another testament of our commitment to the travel and hospitality industry." "We are delighted to be partnering with PR Newswire this year, for ITB Asia's 10th anniversary show. ITB Asia has grown exponentially over the years and is now the leading trade travel show in Asia-Pacific, attracting hundreds of top industry players and buyers each year," said Katrina Leung, Executive Director of Messe Berlin Singapore. We look forward to leveraging PR Newswire's extensive distribution network across the region to further enhance the profile of the show and our exhibitors, at this year's milestone event."  ITB Asia 2017 is taking place in Singapore at the Sands Expo and Convention Center, Marina Bay Sands, on 25-27 October 2017. PR Newswire offers a robust and comprehensive media distribution network that spans across more than 170 countries in over 40 languages, covering more than 300,000 media outlets. Currently, in Asia-Pacific alone, PR Newswire's distribution network reaches more than 84,000 journalists and editors, covering more than 29,000 media outlets, 15,000 websites, databases and online services. This extensive network enables companies to tell their stories to target audiences and engage in meaningful conversations with them. For event partnerships in Asia-Pacific, please contact PR Newswire's Asia marketing team at asia.marketing@prnasia.com. About PR Newswire    PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. About ITB Asia ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 25 - 27 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend. For further information, please contact: PR Newswire's Asia Marketing Team  +852 2572 8228  asia.marketing@prnasia.com ITB Asia's PR contacts  Amanda Lee / Calista Roch / Sabrina Ghazali -- Bell Pottinger   +65 6333 3449  ITBAsia@bellpottingercom Photo - https://photos.prnasia.com/prnh/20170712/1897475-1

2017-07-13 10:00

PR Newswire Expands Global Travel Industry Distribution Network

-Growth Will Aid Asia-Pacific Enterprises Who Engage in International Travel-Related Communications Outreach HONG KONG, June 28, 2017 /PRNewswire/ -- In response to the increasing needs of businesses in the fast-growing travel industry to expand global audience reach and attract international travellers, PR Newswire, the premier global provider of news distribution and media monitoring services, has recently expanded its travel industry distribution network which currently covers over 5,000 travel media outlets and websites. Forty-eight new U.S. travel industry media were added to the distribution network and numerous new content partnerships in Asia-Pacificwere established with travel websites such as IndiTourist.com (Indonesia) and Our Awesome Planet (Philippines). Among the more than 700 travel media outlets in the U.S. that PR Newswire has cooperative partnerships with are the International Luxury Hotel Association, the Medical Tourism Association, SKAL and the World Food Travel Association. The types of media include news sites, travel industry websites, newspapers, magazines, blogs and databases. Twenty-three of these websites and blogs carry PR Newswire's press releases, while another 25 (mainly travel publications) select and publish news that is distributed by PR Newswire. Some of PR Newswire's new travel media and website partners include: SKAL is the world's leading travel organization. PR Newswire is a partner of SKAL New York, SKAL Atlanta and SKAL International USA.   SKAL International USA The Bay Area Business Travel Association (BABTA) was founded as a chapter of the Global Business Travel Association (formerly called the National Business Travel Association) in 1975. BABTA is committed to addressing issues that arise in the travel industry and affect corporate travel and to promoting the development of business travel.   Bay Area Business Travel Association (BABTA) The World Food Travel Association supports the economic viability of food, beverage, travel and hospitality industry stakeholders, and through that increases visitor arrivals, brand equity and export demand.   World Food Travel Association Founded in 1981, the California Travel Association is a well-known travel site in the western U.S. and the site promotes the overall development of the California region and the local tourism industry through publicity and collaborations.   California Travel Association In Europe, PR Newswire has media cooperation with more than 2,450 travel related website partners and the media coverage reaches most of the European countries including the well-known travel website NordicTB in Sweden, and Tourisembassy® & Toumsy® in Spain.   PR Newswire's distribution network in Asia-Pacific covers about 1,100 travel media outlets including websites, newspapers, magazines, television stations, radio and others. Its travel distribution network reaches 15,000 registered journalists with key media and website partners including Hotelier Indonesia, Hopetrip (Taiwan and Hong Kong), escape! (Singapore), Go Malaysia, Travel Map (South Korea), TravelKing (Taiwan), Lakbay Pilipinas (Philippines) and Travel Text Online (Indonesia). "PR Newswire's global news releases distribution coverage spans across more than 170 countries. We are particularly paying close attention to travel industry which is expanding and growing rapidly. Expanding the distribution network of the travel industry will be one of the important directions for our future expansion of media cooperation," said Joshua B. Cohen, Vice President of Content Licensing and Distribution at PR Newswire. According to the United Nations World Tourism Organization (UNWTO) World Tourism Barometer, demand for international tourism remained robust in 2016 despite challenges. Global tourist arrivals increased by 3.9% in 2016, and the growth was led by destinations in the Asia-Pacific region, with an additional 24 million arrivals. The UNTWO remains optimistic about 2017, during which global tourism is expected to increase at 3 - 4%, with arrivals in Asia-Pacific leading the rest of regions, growing at 5 - 6%.   Yujie Chen, Senior Vice President of PR Newswire at Asia-Pacific said, "The Asia-Pacific region is the world's economic powerhouse and a major contributor to global growth. This has brought tremendous development opportunities for inbound travel and tourism. For companies that focus on this growing market, the ability to leverage an extensive media communication and monitoring platform is essential to raising their profile and attracting attention within their target audience. We are constantly updating and strengthening our distribution network, ensuring that players in the global travel industry can effectively tell their stories to the world." PR Newswire's comprehensive and expanded travel industry distribution network gives unparalleled access of its suite of targeted and international communications services to international brands such as Singapore Airlines, Hilton Hotels & Resorts, Marina Bay Sands Singapore, The Peninsula, Destination NSW, Air China and other well-known hotels, airlines, tourist attractions operators and online travel agencies in Asia-Pacific in reaching out to their target audiences. About PR Newswire    PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - https://photos.prnasia.com/prnh/20170628/1886768-1-a Photo - https://photos.prnasia.com/prnh/20170628/1886768-1-b Photo - https://photos.prnasia.com/prnh/20170628/1886768-1-c Photo - https://photos.prnasia.com/prnh/20170628/1886768-1-d Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Related Links: http://www.prnasia.com

2017-06-28 13:46

PR Newswire Hosts Event to Help Marketers Learn How to Earn Media Coverage

-Kuala Lumpur Media Coffee Event Discusses Best Practices for Telling Stories that Resonate with Audiences and Boost Earned Media Coverage KUALA LUMPUR, Malaysia, June 19, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, hosted one of its signature Media Coffee events in Kuala Lumpur to discuss how brands can improve their communication strategies to gain more media coverage. The event, titled "Ways to Get More Mileage Out of Your Communication Strategies", gathered close to 100 attendees. It was one of the largest PR Newswire Media Coffee events organized in Kuala Lumpur. The event featured presentations from Ian Yee, Deputy Executive Editor & Producer at R.AGE; Joshua Cohen, Vice President of Content Licensing & Distribution at PR Newswire; and Shannon Teoh, Malaysia Bureau Chief at The Straits Times. The archived video of the event is now available for online viewing.    Audience at PR Newswire’s Kuala Lumpur Media Coffee event  All three speakers believe that building media relations and providing authentic stories are two powerful elements that boost media coverage for brands. Key highlights of the event include: Journalism is about telling stories that matter "If you're really thinking of building your brand and getting people to like your brand, you have to be genuine about your cause. We have to find something we truly believe in and work hard for it," said Ian Yee from R.AGE, the youth news and lifestyle platform of Malaysia's top English daily newspaper, The Star. He believes in crafting good journalistic content that resonates with their readers and strikes a chord in their hearts. As a strong advocate against crimes, R.AGE produces cause-driven, multimedia documentaries to call out injustice and shame perpetrators. Even though citizen journalism is common in this mobile age where members of the public film stories on their mobile devices and share on their networking sites, Yee stands firm in creating cinematic work for brand-building - powerful visuals that can tell the story on their own. Producing quality work is important, but the full recipe for successful brand-building also includes a brand vision and stories that are genuinely relatable to its audience. Create a killer news hook that journalists cannot resist With a vast knowledge on search engine optimization (SEO), Joshua Cohen from PR Newswire shared tips for writing quality press releases that can make stories more searchable and visible on major search engine results pages. "You need to have a news hook - something that is going to catch the readers' attention right away as soon as they start reading it," said Cohen. "The headline is by far the most important element of a news release." As seventy percent of online news is being discovered via search engines, it is important to create a punchy headline to compel readers to click on it. Cohen recommended the headline to be kept within 110 characters, with the inclusion of a key fact, as well as the explanation of the "What" and "How" of a story. He went on to share an ideal structure of a modern press release that every public relations and communications professionals should adopt; it is important to write a pitch that is easy to read and understand as journalists receive hundreds of media pitches daily. Some of his tips include: The most important information and call to action should be placed in the first paragraph; Bold keywords but avoid keyword stuffing - use a maximum of three keywords; Use bullet points the main highlights, making it easy for journalist to glean the most important details, and include quotes to add depth to the story; Use multimedia elements such as videos, images and infographics to tell the story and increase release views by up to two hundred and eight percent. Blanket pitches are a big no-no Shannon Teoh from The Straits Times, an English newspaper in Malaysia, shared that there is no one-size-fits-all for media pitches. Besides paying attention to journalists' beats, it is also important for media professionals to know the journalists inside out before customizing their pitches. Information such as the languages they write, markets they cover, demographics of their readers, and even pet peeves must be part of every media professional's homework before approaching a journalist. View the archived video online to learn about the discussion in detail. Subscribe to PR Newswire's newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships. About PR Newswire    PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - https://photos.prnasia.com/prnh/20170619/1878907-1  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Related Links: http://www.prnasia.com

2017-06-19 12:09

PR Newswire Expands Asia-Pacific Presence with Opening of New Office in Seoul, South Korea

SEOUL, South Korea, June 15, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, has opened a new office in Seoul in response to the growing demand for international communication services, multimedia platforms and media monitoring solutions from Korean companies and organizations. "We're very encouraged by the upbeat business environment in South Korea, especially after the election of a new government," said Yujie Chen, Senior Vice President, of PR Newswire, Asia-Pacific. "South Korea has a lot to offer to the rest of the world. Its rich historical and cultural heritage, beautiful landscapes, industrial prowess and technological innovations afford abundant opportunities to Korean businesses and brands to step onto the world's stage, raise brand awareness and expand market reach abroad. Similarly, for overseas multinational corporations that are vying for Korean market, our on-ground team can now provide tailored and effective communication solutions through local support and in-market expertise. Our global network enables organizations to tell their stories to the world more effectually and to actively engage their key audiences across all channels anywhere in the world." Having pioneered the commercial news distribution industry more than 60 years ago, PR Newswire has the world largest media and influencers network, with over 300,000 media points spanning across more than 170 countries and 40 languages. PR Newswire also has strategic partnerships with national and global news agencies including leading Korean news agency Yonhap News, The Associated Press, Agence France-Presse, News Aktuell, Kyodo News and the Australian Associated Press. "Before the set-up of a local office in South Korea, many Korean companies were working with PR Newswire via our US and other regions offices. Now, we can build a closer rapport with our Korean customers by providing a quicker response and stronger local support," said Jaekee Min, Branch Manager, PR Newswire Korea. "Besides global press release distribution, we will be introducing more global communication and media monitoring tools in the second half of the year to the market, such as Cision's media intelligence platform, Times Square outdoor advertising and access to our media influencers database," added Min. Presently, PR Newswire has a comprehensive and robust media distribution network in South Korea which includes direct news feeds to top-tier portals and websites such as Naver, Daum and Nate, in which Naver and Daum have over 90% and 70% online reach in South Korea respectively. In addition, PR Newswire has a strategic and exclusive partnership with the national news agency, Yonhap News which its network reaches over 4,000 journalists and more than 1,000 media points covering key industries such as business, finance, technology and travel. Serving more than 30,000 customers worldwide, including more than 60% of Fortune 500 companies, PR Newswire is also a strategic partner of many global and local PR and marketing agencies, providing more integrated communication solutions to their customers. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations professionals leverage to engage key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. For further information, please contact: PR Newswire's Asia Marketing Team  +852 2572 8228  asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire Related Links: http://www.prnasia.com

2017-06-15 09:00

PR Newswire's Media Coffee Forum in Singapore Gathers Media Professionals to Combat Fake News & Discuss PR Best Practices

SINGAPORE, June 2, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, hosted its signature Media Coffee event in Singapore on May 12 to discuss how brands can improve their public relations strategies to earn the trust of the media and combat fake news. The event, titled "Latest PR Trends & Tactics: Fake News, Big Data & Pitching International Media", gathered close to 160 attendees. It was one of the largest PR Newswire Media Coffee events organized in Singapore. The event featured presentations from Everett Rosenfeld, Asia Pacific Editor at CNBC International; Sujin Thomas, Deputy Editor at AsiaOne; Lars Voedisch, Principal Consultant & Managing Director at PRecious Communications; Rebecca Pazos, Interactive Graphics Journalist at The Straits Times; and Lena Goh, Chief Marketing & Communications Officer at Government Technology Asia. The archived video of the event is now available for online viewing.     Audience at the Singapore Media Coffee event on May 12 In this new and chaotic media environment where fake news stories spread like wildfire on the Internet, public relations and communications professionals need to provide authenticity and credibility in their content in order to gain trust of their target audiences. Key highlights of the event include: "Churnalism" can be disguised as fake news Thomas Sujin from AsiaOne kick-started the event by giving an overview of fake news - a deliberate attempt to spread misinformation in order to stir emotions and cause sensationalism. He also introduced the term "churnalism" which refers to the act of a journalist who publishes pre-packaged materials, such as press releases, without verifying the information. This is also one of the reasons why fake news gets propagated, because some people with malicious intent can put out fictitious stories. Everett Rosenfeld from CNBC International reiterated that stories written with a lack of due diligence are fake news because the writers disregard the importance of seeking the truth. Both experienced journalists agreed that publishing fake news can cause detrimental damage to a news publication's reputation, and thus they provided details on their news reporting tactics to ensure the accuracy and authenticity of their stories. Their tactics include checking news sources, verifying if other reputable news outlets are carrying it, and more. Beat the goldfish; less is more. According to Lars Voedisch, who manages PRecious Communications, a public relations firm, there are fewer journalists than public relations professionals. Journalists have less time to process a piece of news as there are many brands constantly vying for their attention. As the average human's attention span has shortened to eight seconds, as compared to nine seconds for a goldfish, it is essential for organizations to take note of the following when pitching their stories to journalists: Provide succinct email headlines to grab attention but avoid clickbait; Create high-quality and interesting content that is relevant to journalists' beats; Establish media relations on both personal and professional levels. Voedisch also shared some key trends on public relations including: Content has to cater to the mobile-first generation who demand that offline stories be digitized, headlines be catchy and important points are placed in the first paragraph; Multimedia elements are a must-have for content, as audiences prefer visuals; Online content needs to be infused with web links to increase online visibility (SEO) and shareability among readers; Faster news cycles present newsjacking opportunities for brands to build awareness.   Data journalism - turning data into insightful stories Rebecca Pazos, a data journalist from The Straits Times, shared her thoughts on the evolution of data stories. She commented that visualization of numerical data has evolved from static graphs and charts to the prevalent use of interactive elements such as infographics, immersive videos and prediction models. Data storytelling has evolved to become an essential part of content strategy for brands and news publications to have an edge over their competitors. A data mindset is key to strategizing communications Lena Goh, who leads the marketing and communications department in Government Technology Asia, stressed the importance of instilling a data mindset in order to strategize communications effectively. The Internet has opened up countless ongoing conversations among audiences and the challenge is no longer the availability of data and audience insights such as demographics and trending topics which are now easily accessible, but rather the perseverance to invest in a sustainable data analysis effort. To achieve long-term communications objectives, marketing and communications professionals need to be agile in identifying issues and opportunities, including refining their strategy when necessary. View the archived video online to learn about the discussion in detail. Subscribe to PR Newswire's newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships. About PR Newswire    PR Newswire, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - https://photos.prnasia.com/prnh/20170602/1866906-1  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d

2017-06-02 15:34

InfoQuest Hosts Seminar to Promote Best PR Practices in Thailand

Joins Hands with PR Newswire to Lead Discussion on "Catching Global PR Trend in Digital Era" BANGKOK, June 2, 2017 /PRNewswire/ -- InfoQuest Ltd., Thailand's leading online news agency and a provider of data analysis tools that help readers make better investment and trading decisions, and PR Newswire, the premier global provider of media monitoring platforms and news distribution services, have co-hosted a seminar for local Thai marketers, PR practitioners and communicators, providing a forum for them to learn from and share ideas with some of the world's top industry thought leaders. The event, titled "Catching Global PR Trend in Digital Era", featured presentations from Jeremy Thompson, CEO of Cision and PR Newswire, EMEA & India; Yujie Chen, Senior Vice President, Asia Pacific at PR Newswire; and Busarin Treerapongpichit, former Business Editor of The Bangkok Post.   Participants at the InfoQuest & PR Newswire’s “Catching Global PR Trend in Digital Era” Seminar Representatives from Thai media outlets, marketing agencies and PR firms attended the seminar, highlighting the rapidly-growing and increasingly diverse industrial landscape in Thailand. The event allowed the featured experts to lay out the opportunities and challenges facing marketing professionals in Thailand. Globalization gives Thai businesses greater access to global markets, and InfoQuest and PR Newswire's powerful distribution tools offer an invaluable advantage in terms of visibility, but raising a company's profile requires quality interesting content that is tailored to local markets that are diverse, fragmented and constantly evolving. In addition to the presentations given by the featured speakers, the event provided a forum for those in attendance to share best practices and ideas about how to stay ahead of the PR curve as Thailand's economy continues to rebound. As Thailand's economy continues to modernize and grow, businesses here need to master the skills necessary to succeed in a global marketplace. One of those skills is how to effectively communicate their message to audiences that are fragmented and spread out across multiple channels. InfoQuest is committed to partnering with Thai companies to help them make sure that their messages are heard. "Holding this kind of seminar is very important for marketing and PR professionals in Thailand." said Pannee Yongpiyakul, Managing Director of InfoQuest. "InfoQuest hopes this seminar is highly engaging, fruitful and beneficial for the participants as we are committed to seek for the best solutions to support our customers' businesses and this seminar is part of our mission to do so." "PR Newswire is proud to partner with InfoQuest in organizing this forum," said Yujie Chen, Senior Vice President, Asia Pacific at PR Newswire. "PR Newswire and Cision share InfoQuest's desire to help empower Thai businesses to share their stories with the world. Our news distribution and media monitoring tools give companies a peerless platform to broadcast their messages from and measure their success. To maximize the effectiveness of these tools, marketing and PR professionals need to know how to shape and target their content. We're excited that so many business participated in the seminar and look forward to working with them through our partnership with InfoQuest." Paid media is losing efficacy Understanding the media landscape of target markets is key to rolling out a successful PR campaign. Understanding the characteristics of the different media allows brands to distribute their content via the right media channels to reach their target audience and gain attention. Determining the right distribution channel is crucial as it not only increases the brand's online visibility but also attributes ROI to the media channels, especially earned media.   Jeremy Thompson, CEO of Cision and PR Newswire, EMEA & India "Paid media is losing efficacy as consumers are increasingly resistance to advertising by using ad blockers. On the other hand, earned media is gaining more attention among marketers and communicators for being a credible information source," said Jeremy Thompson, CEO of Cision and PR Newswire, EMEA & India. He also added that based on research, people find reviews, critiques, comments, and shared posts, especially from people who they know, as well as the number of "likes", much more reliable compared to the unconvincing words in advertisements. Thompson also emphasized the importance of using social media to distribute branded content in the digital era. He explained that including multimedia elements, such as videos and animated assets, within content will drive more views and engagement within the target audience. Furthermore, it solidifies the mechanism of earned media as it allows word of mouth to spread digitally, making it easier to collect data and statistics for further analysis to plan for next round of communications. The Changing Media Landscape in China: New Challenges and Opportunities for Thai Companies   Yujie Chen, SVP of PR Newswire, discussed opportunities in China for Thai brands "Technology and massive levels of investment have been pomoting a constant, rapid evolution of the media landscape in China and throughout much of the world, especially in terms of online and social meda platforms. This trend brings both opportunities and challenges," said Yujie Chen, Senior Vice President, Asia Pacific at PR Newswire. According to Chen, China's media landscape is highly fragmented and traditional media outlets are losing their influence due to the emergence of new media and the prevalence of social media channels. Although popular western social media platforms such as Facebook, Twitter, Line, and Instagram are blocked in China, Chen highlighted that local channels such as Weibo, WeChat, and Baidu are gaining influence in China's media landscape. This disruptive and transformative change has brought many challenges and offers many opportunities to Thai businesses. Thailand Media Trend in Digital Era   Khun Busarin highlighted challenges faced by the Thai media industry in the digital age "The Thai media industry has changed enormously since the rise of digital platforms," said Busarin Treerapongpichit, former Business Editor at The Bangkok Post. "Digitalization leads to change in consumer behavior, with more people shifting away from traditional media to digital channels." She further commented that this had led to the closure of many Thai publications due to significant reduction in advertising revenue. This inevitably forces PR agencies to find other effective media channels to replace them. Since the media landscape has changed irrevocably, the PR world has to adapt the way they pitch to and work with the media. Being an effective strategic communicator is an essential first step to coping with the changes brought on by the digital era. The PR industry needs to analyze the strengths and weakness of digital media to identify gaps and develop their communication strategy effectively. In addition, PR professionals must change their perspectives and be more proactive in their media engagement approach by defining clearer objectives, identifying their target audience and establishing the most effective ways to reach them. View photos from the seminar at http://www.infoquest.co.th/en/iqml-seminar-gallery-2/ About InfoQuest Limited InfoQuest Ltd. is an online news agency and a service provider of news and data through the premier, real-time online system in Thailand. In addition to online news and data produced by editorial and content development teams, InfoQuest also aggregates news and data from hundreds of sources, while providing technical analysis tool for better investment and trading decisions. Content coverage includes local newspapers, local and international news agencies, research centers, securities companies, credit rating agencies, and government agencies, as well as financial news and data from national and worldwide sources. InfoQuest also offers press release distribution service domestically and internationally to various global destinations. Visit www.infoquest.co.th About PR Newswire PR Newswire, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Visit www.prnasia.com. Contact: Pimoltip Premsirisak InfoQuest Limited T.  +66-2253-5000 ext. 223 F.  +66-2651-4701 E.  pimoltip@infoquest.co.th Photo - https://photos.prnasia.com/prnh/20170601/1865851-1-a  Photo - https://photos.prnasia.com/prnh/20170601/1865851-1-b  Photo - https://photos.prnasia.com/prnh/20170601/1865851-1-c  Photo - https://photos.prnasia.com/prnh/20170601/1865851-1-d Related Links: http://www.infoquest.co.th http://www.prnasia.com

2017-06-02 11:39

PR Newswire's Media Coffee Series Returns to Kuala Lumpur to Discuss Strategies for Improving Media Relations & Pitching Stories to Journalists

KUALA LUMPUR, Malaysia, May 23, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, will host the next in its series of popular Media Coffee events in Kuala Lumpur on May 31 to discuss how organizations can improve their communication strategies to gain more media coverage. Keynote speakers from the media and public relations industries include Ian Yee, Deputy Executive Editor and Producer at R.AGE; Shannon Teoh, Malaysia Bureau Chief at The Straits Times; and Joshua Cohen, Vice President, Content Licensing and Distribution at PR Newswire. The free-to-attend event is open for registration now.   Speakers for PR Newswire's Kuala Lumpur Media Coffee on May 31  Building positive media relations is essential to obtaining earned media coverage for news stories, and one of the ways to do this is to be familiar with journalists' beats. With the prevalence of fake news stories circulating on the Internet, companies need to ensure that their news is authentic, relevant and informative so that it has a chance of capturing the short attention span of their readers. According to PR Newswire's Asia-Pacific Journalist Survey Report, most journalists still rely on press releases as their most-trusted source of information. How do PR and communications professionals cut through the content clutter and successfully pitch their stories to journalists? The Kuala Lumpur media coffee event will shed light on helping brands to improve their communication strategies.  Some of the topics to be covered at the event include: Different types of multimedia that can intrigue journalists and readers. The best practices for writing press releases that generate media pickups. Pitching to international media. The Do's and Don'ts of pitching the media. Types of news that interest the media. How to combat fake news? How to drive more discovery with new SEO tactics. The event will also be recorded, and the archived video will be available shortly after it concludes. For those who cannot attend the Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates. About PR Newswire's Media Coffee PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships. About PR Newswire    PR Newswire, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com

2017-05-23 15:50

PR Newswire's Media Coffee Series Returns to Hong Kong to Explore Mainland China's Rapidly-changing Media Landscape

HONG KONG, May 23, 2017 /PRNewswire/ -- PR Newswire, the premier global provider of news distribution and media monitoring services, will host the next in its series of popular Media Coffee events in Hong Kong on May 25 to discuss the rapidly-changing media landscape in mainland China, and best practices that companies can adopt to help them raise their profile among journalists and media outlets there. The free-to-attend event will be conducted in both Cantonese and Mandarin and registration is open now.  Keynote speakers from the media and PR industries who will discuss their experiences operating between these dynamic, interconnected markets include Steve Wang, Business and Finance Editor at Asia Times; Lynn Liu, Director of Audience Development and Distribution Services (China) at PR Newswire; and K W Lam, Managing Director of Hill+Knowlton Strategies (Hong Kong). Each will share their knowledge and experience on how to effectively communicate with regional media in Hong Kong and mainland China.   Speakers appearing at PR Newswire's Hong Kong Media Coffee on May 25 Hong Kong and mainland China are closely connected via trade and investment links. Market opportunities arise when companies can successfully build on these connections to reach their target audience. No company can afford to be an island, especially those that are publicly-listed. Gaining media attention is an essential part of any communications strategy.  The speakers will share their thoughts on issues and questions, including: The state of Chinese financial media and the type of news content that is of interest to them. Using the "Shenzhen-Hong Kong Stock Connect" trading link as an example, how can companies break into the Chinese market? How to successfully build company awareness by going digital in China. The state of the media in Hong Kong and how companies can establish good relations with local media. How to engage with media via quality pitches? How to measure success in media coverage? Getting mainstream media to pay attention to a business is not easy. Why do some companies get press while others don't? What are the easy and difficult ways to gain earned media? What makes Hong Kong-based journalists interested in write about mainland China-based companies and how can company executives become preferred, go-to sources? Co-organized by The Chamber of Hong Kong Listed Companies and supported by The American Chamber of Commerce in Hong Kong, The Spanish Chamber of Commerce in Hong Kong and International Association of Business Communicators Hong Kong, the event will be structured to foster an engaging and interactive conversation between the speakers and the audience. Attendees, and those who are unable to join in person, will be welcomed to participate via a live stream on PR Newswire Asia's official Facebook Page and to share their thoughts on the topics discussed by using the event's official hashtag, #MediaCoffeeHK. The event will also be recorded and the archived video will be available shortly after it concludes. To receive an alert when the archived video is available, please subscribe to our newsletter. About PR Newswire's Media Coffee PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships. About PR Newswire    PR Newswire, a Cision company, is the premier global provider of media monitoring platforms and news distribution services that marketers, corporate communicators, and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  For further information, please contact: PR Newswire Asia  Marketing Team +852 2572 8228 asia.marketing@prnasia.com

2017-05-23 09:00

PR Newswire to Lead Discussion on the Challenges and Opportunities of Digital Journalism at Indonesia Media Coffee

HONG KONG, April 25, 2017 /PRNewswire/ -- On May 4, PR Newswire, the premier global provider of news distribution services and multimedia platforms, will host the next in its series of popular Media Coffee events in Jakarta, themed "Digital Journalism: Challenges & Opportunities for PR". The event will feature speakers from the media and PR industries and they will weigh in on the impact of digital journalism and the challenges/opportunities that it offers in today's digital media landscape. Speakers include Johanes Heru Margianto, Assistant Managing Editor at Kompas.com; Putri Silalahi, Product Communication Head at Google Indonesia and Agung Laksamana, Chairman at Perhumas.   Speakers for PR Newswire’s Indonesia Media Coffee on May 4   Indonesia is one of the most internet-penetrated emerging markets in Asia, with more than half of its population online. The internet has made it easy for local audiences to access news and content; at the same time, journalism in Indonesia is also riding the wave of the digital revolution to reach new audiences. What are the implications for marketers, communicators and public relations practitioners? How can they adapt the rules of engagement to media and evolving audiences that are growing out of this ever-changing digital media landscape? This free-to-attend event, which will be conducted in Bahasa Indonesian, is open for registration now. The event will cover pertinent topics including: The digital-first newsroom News consumption trends via search engines Essential digital PR skills Supported by Perhumas, Himpunan Humas Hotel Jakarta, Bubu, and Asosiasi Perusahaan Public Relations Indonesia (APPRI), the event will be structured to foster an engaging and interactive conversation between the speakers and the audience. Attendees, and those who are unable to join in person, will be welcomed to share their thoughts on the topics discussed by using the event's official hashtag, #MediaCoffeeID. The event will also be recorded and the archived video will be available shortly after it concludes. To receive an alert when the archived video is available, please subscribe to our newsletter. About PR Newswire's Media Coffee PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships. About PR Newswire    PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20170425/1833541-1  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire

2017-04-25 14:54

PR Newswire to Lead Discussion on the Impact of Fake News on Public Relations and Communications at Singapore Media Coffee Event

SINGAPORE, April 25, 2017 /PRNewswire/ -- On May 12, PR Newswire, the premier global provider of news distribution services and multimedia platforms, will host the next in its series of popular Media Coffee events in Singapore to discuss how brands can improve their PR strategies to earn the trust of the media and combat fake news. The free-to-attend event is open for registration now. Notable speakers include: Everett Rosenfeld, Asia Pacific Editor at CNBC International Sujin Thomas, Deputy Editor at AsiaOne Lars Voedisch, Principal Consultant & Managing Director at PRecious Communications Rebecca Pazos, Interactive Graphics Journalist at The Straits Times Lena Goh, Chief Marketing & Communications Officer at Government Technology Asia (GovTech)   Speakers for PR Newswire's Singapore Media Coffee event The prevalence of fake news stories circulating on the Internet has put audiences on high alert when consuming news and other information online. According to Cision's 2017 State of the Media Report, ninety-one percent of journalists report that the public trusts them less than before. On the other hand, PR professionals and communicators are also vying for journalists' attention to earn their trust in this new and chaotic media environment. In addition to pitching media with newsworthy story ideas, brands should also present stories that are authentic and backed with credible sources. Only then can the stories differentiate from the rest and capture the journalists' attention. Some of the topics to be covered at the event include: Is fake news a threat or an opportunity? How can PR professionals work with the media to combat fake news? Pitching to international media such as CNBC. Using data to effectively target audiences and create engaging multimedia content. What does your brand stand for - do modern brands need to have an opinion? The art and science behind storytelling and humanizing brands in the digital age. Latest PR trends and tactics. The event will also be recorded, and the archived video will be available shortly after it concludes. For those who cannot attend the Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates. About PR Newswire's Media Coffee PR Newswire's Media Coffee events enable communications professionals to gather insights from leading media organizations on how their respective organizations work, provide expertise into their specialist areas, and give advice on achieving coverage, as well as share tips on how to effectively target journalists within their sector and build mutually beneficial relationships. About PR Newswire    PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20170420/1830137-1  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d  

2017-04-25 12:03

PR Newswire Partners with the Stevie Awards to Offer News Distribution to 2017 Asia-Pacific Stevie Awards and Its Winners

PR Newswire is the Official News Distribution Partner of the Asia-Pacific Stevie Awards The Asia-Pacific Stevie Awards is the only business awards program to recognize innovation in business throughout the entire Asia-Pacific region. HONG KONG, April 20, 2017 /PRNewswire/ -- PR Newswire announces its partnership with the world's premier business awards, the Stevie® Awards, for its Asia-Pacific Stevie Awards, which are open to all organizations in the 22 nations in the region.  By partnering with PR Newswire, the Stevie Awards can leverage the extensiveness of PR Newswire's media distribution network in Asia Pacific to gain regional media coverage and garner more interest from business to participate in one of the world's most coveted prizes.    "We are extremely honored to be partnering with the Stevie Awards for their Asia-Pacific program," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "The key focus of the Asia-Pacific Stevie Awards is on innovation, and that strikes a chord with PR Newswire. Historically, innovation has been strong on paid and owned media, however with the increasing number of people blocking ads and ignoring paid media, PR Newswire and its parent company Cision are driving and infusing innovation into earned media. With the help of technology, the Cision Communications Cloud TM was created to enable communicators to maximize earned media potential and execute a unified multichannel strategy that directly ties to an organization's objective and attribute ROI to earned media." As the world's largest commercial newswire company, PR Newswire offers robust and comprehensive media distribution network which spans across more than 170 countries in over 40 languages, covering more than 300,000 media outlets. The breadth and depth of our network enable companies to tell their stories to target audiences and engage meaningful conversations with them. There are more than 10 public relations awards categories in the Asia-Pacific Stevie Awards and besides supporting the event with news release distribution, PR Newswire is also sponsoring the Stevie-winning companies for "Most Innovative Public Relations Agency of the Year ", "Most Innovative Communications Team of the Year" and "Award for Innovation in Media Relations", with one complimentary news release distribution for winners to announce and share their winning stories.    The winners for the Asia-Pacific Stevie Awards have been announced on April 19. Winners will be celebrated and presented their awards during a gala banquet on June 2 in Tokyo, Japan. About PR Newswire     PR Newswire ( www.prnasia.com ), a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. About the Stevie Awards Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 nominations each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com. For more information on event sponsorship, please contact:  PR Newswire Asia Pacific Marketing Team  Tel: +852-2572-8228  Email: asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Logo - http://photos.prnasia.com/prnh/20170420/1830049-1LOGO  Source: PR Newswire Related Links: http://www.prnasia.com http://www.StevieAwards.com

2017-04-20 11:01

Cision State of the Media Report Highlights Journalism's Credibility Crisis

Findings illustrate power of PR in helping journalists provide relevant, authoritative and accurate information CHICAGO, March 28, 2017 /PRNewswire/ -- Cision released its 2017 State of the Media Report, which includes findings from a survey of 1,550 journalists, editors, influencers and producers. With the rise of misinformation and "fake news," a major new trend emerged in this year's report: journalists are extremely concerned with the public's perception of the industry.   PR pros have a unique opportunity to help restore public trust and credibility to the media after the rise of “fake news” by providing journalists with relevant, authoritative, and accurate content. Ninety-one percent of journalists reported believing that the media is somewhat or much less trusted than they were three years ago. This aligns with the 2017 Edelman Trust Barometer, which saw the public's trust in the media drop to 43 percent, a level nearly matching that of government officials, who hold the lowest trust rating at 41 percent. However, journalists report being increasingly committed to accuracy -- 92 percent of respondents said that being right is more important than being first, up four percent from 2016. Sixty percent of journalists stated that they believe the public values facts over opinions or feelings. "These findings showcase an opportunity for brands and journalists to work together to tell compelling, accurate stories that will resonate with the public," said Cision CEO Kevin Akeroyd. "With studies showing that earned media and executive brand voices are increasingly more trusted by the public than paid and owned media, communications teams have a responsibility to use data to ensure they're targeting the correct journalists, derive insights to craft better content and deliver thoughtful, well-sourced information."   Journalist respondents in the Cision study say strong research and an in-depth understanding of a journalist’s media outlet and topics of coverage is critical to better relationships and coverage. Other key report findings include: Digital and social are the new "traditional media." Journalists are now more likely to use images, videos, infographics and user-generated multimedia than data assets. Forty-one percent say they use Facebook Live, 19 percent are using Instagram and 17 percent have used Twitter's livestream feature. Journalists lack some trust too - of social media. Despite using social media more frequently, only 44 percent of journalists feel that social media is a reliable source of information, down 7 percent from 2016. Reporters want tailored pitches, delivered via email. Ninety-two percent of journalists preferred receiving PR pitches via email, and their top recommendations for PR professionals were to research previous coverage and tailor the pitch to the journalist's beat.   92% of journalists and influencers prefer to build relationships and receive pitches via email. Surveys were emailed to members of the Cision Media Database, who are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. Two hundred of the participants work in Canada and 1,350 work in the United States. To read the full English report, click here. About Cision: Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communications Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. For more information, visit www.cision.com or follow @Cision on Twitter. Contact: Stacey Miller Director, Communications +1 (301) 683-6038 stacey.miller@cision.com   Photo - http://photos.prnasia.com/prnh/20170323/8521701932-a Photo - http://photos.prnasia.com/prnh/20170323/8521701932-b Photo - http://photos.prnasia.com/prnh/20170323/8521701932-c Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-a

2017-03-28 12:58

Capitol Acquisition Corp. III to Combine with Cision

Combination to Provide a Public Currency and Financial Flexibility to Expand Cision's Growth and Global Leadership in Media Communication Technology and Analytics Combined Company to be Well Positioned to Capitalize on the Rising Importance of Earned Media with a First-of-its-Kind Cloud-Based Platform -- the Cision Communications Cloud™ Investor Conference Call Scheduled for Monday, March 20th, at 11:00am EDT CHICAGO and WASHINGTON, March 20, 2017 /PRNewswire/ -- The parent company of Cision, a leading global provider of cloud-based earned media solutions, and Capitol Acquisition Corp. III (NASDAQ: CLAC; "Capitol"), a public investment vehicle, announced that they have entered into a definitive agreement in which Cision will become a publicly listed company with an anticipated initial enterprise value of approximately $2.4 billion. Cision delivers a sophisticated, easy-to-use platform for communicators to reach relevant media influencers and craft compelling campaigns that impact customer behavior. With rich monitoring and analytics, the Cision Communications Cloud™ arms brands with the insights they need to link their earned media to strategic business objectives, while aligning it with owned and paid channels.  This platform enables companies and brands to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence.  Cision's management team, led by CEO Kevin Akeroyd and CFO Jack Pearlstein, will continue to run the combined company post-transaction.  Capitol Chairman and CEO, Mark Ein, will join the combined company's board of directors and serve as Vice Chairman.  Capitol's President and CFO, Dyson Dryden, will also join the board. "There is a shift in corporate marketing spend to the earned channel driven by its higher ROI and proven success in building brands and the declining efficacy of traditional paid media advertising," said Mark Ein, Chairman and CEO of Capitol.  "We are investing in Cision, a market leader, to get behind this large, important trend and position the company for accelerated future growth.  We think the combined company will deliver superior returns for investors long into the future."  The rise of marketing technology is driving increased investment in communications and PR.  According to Gartner Inc., marketing technology spend is expected to exceed spend on core enterprise IT by 2017 and is growing at a much faster rate (12% vs. 3%, respectively).  With the effectiveness of paid advertising declining, as evidenced by GlobalWebIndex research indicating that 60% of desktop users have used ad-blockers, marketing technology spend is shifting toward earned media channels. These tailwinds, coupled with strategic flexibility provided by the merger, will broaden Cision's market opportunity beyond leadership in global communications intelligence software and services, a $3 billion industry according to Burton-Taylor International Consulting LLC, into the marketing software market, which IDC estimates will reach $32 billion by 2018, and ultimately into the broader digital marketing and data markets. "This transaction reflects the significant progress Cision has made in its effort to build the most comprehensive media intelligence platform in the world," said GTCR Managing Director Mark Anderson. "We look forward to Cision continuing to expand and accelerate its global leadership position as a public company with access to new sources of capital."   "We appreciate GTCR's ongoing sponsorship, which has been instrumental in building the business, and with this transaction are thrilled to also partner with Capitol as we execute our vision for the company," said CEO Kevin Akeroyd. "This transaction marks a key milestone for Cision. We are extremely well positioned to accelerate our growth following our acquisition of PR Newswire and the recent launch of the Cision Communications Cloud™ which enhanced our scale, comprehensive SaaS product set and global reach." "We are excited to partner with the Cision team as they execute on their platform growth strategy," said Dyson Dryden, President and CFO of Capitol. "We believe Kevin's prior experience at Oracle, where he built the Marketing Cloud business unit from a nascent stage into one of the largest Marketing and Ad Tech providers in the industry and Jack's long successful track record, including serving as CFO of four previous GTCR companies, uniquely qualifies them to execute the company's long-term growth plan." Summary of Transaction Under the terms of the proposed transaction, the combination will be effected through a "contribution and exchange" pursuant to which Cision will be contributed to a wholly owned subsidiary of Capitol ("Holdings") that will become a publicly traded entity following a subsequent merger of a subsidiary of Holdings into Capitol.  The combined company will have an anticipated initial enterprise value of approximately $2.4 billion implying a 10.5x multiple of projected 2017 Adjusted EBITDA and a multiple of 9.2x projected 2018 Adjusted EBITDA.   GTCR and current management are retaining 100% of their equity in the company.  At closing, current Cision shareholders and current stockholders of Capitol will hold approximately 68% and 32%, respectively, of the issued and outstanding shares of the new publicly traded company's common stock, with GTCR remaining a majority owner.  A portion of the consideration to Cision's shareholders will be in the form of incentive earnout shares totaling up to 6 million common shares, issued in 2 million increments when the combined company's stock price reaches $13.00, $16.00 and $19.00 per share. The net cash proceeds from this transaction are expected to be used to pay down Cision's existing second lien debt. The boards of directors of both Capitol and Cision have unanimously approved the proposed transaction. Completion of the transaction, which is expected in the second quarter of 2017, is subject to approval by Capitol stockholders and other customary closing conditions. For additional information on the transaction, see Capitol's Current Report on Form 8-K, which will be filed promptly and which can be obtained, without charge, at the Securities and Exchange Commission's internet site (http://www.sec.gov). Citigroup Global Markets Inc., Deutsche Bank Securities Inc. and Credit Suisse served as financial and capital markets advisors to Capitol.  PJT Partners served as financial advisor to Cision.  Latham & Watkins LLP and Graubard Miller acted as legal advisors to Capitol and Kirkland & Ellis LLP acted as legal advisor to Cision. Additional Information and Where to Find It Capitol intends to file a proxy statement, prospectus and other relevant documents with the Securities and Exchange Commission ("SEC") to be used at its annual meeting of stockholders to approve the proposed transaction with Cision. The proxy statement will be mailed to stockholders as of a record date to be established for voting on the proposed business combination. INVESTORS AND SECURITY HOLDERS OF CAPITOL, CISION AND HOLDINGS ARE URGED TO READ THE PROXY STATEMENT, PROSPECTUS AND OTHER RELEVANT DOCUMENTS THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.  Investors and security holders will be able to obtain free copies of the proxy statement, prospectus and other documents containing important information about Capitol, Cision and Holdings once such documents are filed with the SEC, through the website maintained by the SEC at http://www.sec.gov.  Copies of the documents filed with the SEC by Capitol and/or Cision when and if available, can be obtained free of charge on Capitol's website at www.capitolacquisition.com or by directing a written request to Capitol Acquisition Corp. III, 509 7th Street NW, Washington D.C. 20004 or by emailing info@capitolacquisition.com; and/or on Cision's website at www.cision.com or by directing a written request to Cision, 130 East Randolph St. 7th Floor, Chicago, IL 60601 or by emailing askcision@cision.com. Participants in the Solicitation Capitol, Cision, Holdings and their respective directors and executive officers, under SEC rules, may be deemed to be participants in the solicitation of proxies of Capitol's stockholders in connection with the proposed transaction. Investors and security holders may obtain more detailed information regarding the names and interests in the proposed transaction of Capitol's directors and officers in Capitol's filings with the SEC, including Capitol's Annual Report on Form 10-K for the fiscal year ended December 31, 2016, which was filed with the SEC on March 10, 2017.  Information regarding the persons who may, under SEC rules, be deemed participants in the solicitation of proxies to Capitol's shareholders in connection with the proposed business combination will be set forth in the Registration Statement for the proposed business combination when available. Additional information regarding the interests of participants in the solicitation of proxies in connection with the proposed business combination will be included in the Registration Statement that Capitol intends to cause Holdings to file with the SEC. No Offer or Solicitation This communication shall neither constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which the offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such jurisdiction. Conference Call Scheduled Capitol will host a conference call to discuss the proposed business combination with the investment community on Monday, March 20th, at 11:00am EDT.  Investors may listen to the conference call by dialing (888) 317-6003 toll-free in the U.S. or (412) 317-6061 internationally and entering conference number 0376345.  The presentation slides will be available at www.capitolacquisition.com.  To access the replay, the domestic toll-free access number is (877) 344-7529 and participants should provide the conference number of 10103462. About Cision Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.  As the creator of the Cision Communications Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence.  Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact.  Cision serves over 75,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, and Latin America. For more information, visit www.cision.com or follow @Cision on Twitter. About Capitol Acquisition Corp. III Capitol Acquisition Corp. III is a public investment vehicle formed for the purpose of effecting a merger, acquisition or similar business combination. Capitol is led by Chairman and Chief Executive Officer Mark D. Ein, and President and Chief Financial Officer L. Dyson Dryden. Capitol's securities are quoted on the Nasdaq stock exchange under the ticker symbols CLAC, CLACW and CLACU. The company, which raised $325 million of cash proceeds in an initial public offering in October 2015, is Capitol's third publicly traded investment vehicle. The first, Capitol Acquisition Corp., created Two Harbors Investment Corp. (NYSE: "TWO"), a leading mortgage real estate investment trust (REIT) and the second, Capitol Acquisition Corp. II, merged with Lindblad Expeditions, Inc. (NASDAQ: "LIND"), a global leader in expedition travel. Forward Looking Statements This press release includes "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside Capitol's or Cision's management's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include:  the inability to complete the transactions contemplated by the proposed business combination; the inability to recognize the anticipated benefits of the proposed business combination, which may be affected by, among other things, the amount of cash available following any redemptions by Capitol stockholders; the ability to meet NASDAQ's listing standards following the consummation of the transactions contemplated by the proposed business combination; costs related to the proposed business combination; Cision's ability to execute on its plans to develop and market new products and the timing of these development programs; Cision's estimates of the size of the markets for its solutions; the rate and degree of market acceptance of Cision's solutions; the success of other competing technologies that may become available; Cision's ability to identify and integrate acquisitions; the performance and security of Cision's services; potential litigation involving Capitol or Cision; and general economic and market conditions impacting demand for Cision's services.  Other factors include the possibility that the proposed transaction does not close, including due to the failure to receive required security holder approvals, or the failure of other closing conditions. Neither Capitol nor Cision undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Contact: Stacey Miller Director, Communications +1 (301) 683-6038 stacey.miller@cision.com Logo - http://mma.prnewswire.com/media/479488/Capitol_Acquisition_Corp_III_Logo.jpg Logo - https://mma.prnewswire.com/media/479489/Cision_Logo.jpg Source:  Capitol Acquisition Corp. III Cision Related stocks: NASDAQ-SMALL:CLAC NASDAQ-SMALL:CLACU Related Links: http://capitolacquisition.com

2017-03-20 19:01

The United States Media Landscape White Paper from PR Newswire Reveals 57% of Americans Still Prefer to Get News from Television

SINGAPORE, March 15, 2017 /PRNewswire/ -- As more Americans consume news online, news organizations in the United States (U.S.) are reallocating their resources and expanding their services to cater to the needs of their customers. The media landscape white paper released by PR Newswire for the U.S. market contains latest findings on the various types of media frequently used by Americans and their news reading habits. The white paper will be useful for companies that are expanding into the U.S. or wanting to establish a stronger branding in the market. The white paper is now available for download.   PR Newswire releases The United States Media Landscape White Paper.   Here are some key findings on Americans' news reading habits: 57% of Americans still prefer to get news from the television Despite the popularity of digital media where information is widely available, television is still the dominant channel for Americans to consume news. The top three television news channels are Fox, CNN and MSNBC. In 2015, the total viewership for these channels increased by seven percent to two million viewers. Television is one of the media channels for companies to target the older generation. Newspaper readers prefer to consume news on the Internet   The U.S. newspaper circulation has been on a downward trend since 2010 as news readers prefer to read news from the Internet. Thus, many newspaper agencies digitize their business model by providing paid online subscriptions to reach out to new audience. Some even use social widgets like Facebook as a visual storytelling tool to engage young readers and to increase their exposure digitally.   The top three influential online news media are Yahoo News, The Huffington Post and Fox News. The Wall Street Journal, The New York Times and USA Today are the top three newspaper publications that still have key influence over how Americans learn about world affairs. Social networking sites have become one of the news sources for Americans 62% of Americans use social media to get news, a substantial increase from 47% in 2012. During the U.S. presidential election in 2016, 44% of Americans, as compared to 17% in 2012, relied on social media for the latest updates. Facebook is the top social networking site followed by Blogger, LinkedIn and Twitter. Twitter dominates the microblogging industry in the U.S. and is the fastest news dissemination channel for bite-sized news. Download the white paper now and subscribe to our newsletter to keep informed of other content and upcoming events. For more information, please contact: PR Newswire Asia Pacific Marketing Team Tel: +852-2572-8228 Email: asia.marketing@prnasia.com About PR Newswire PR Newswire, a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Photo - http://photos.prnasia.com/prnh/20170315/8521701694  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d

2017-03-15 14:20
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