PR Newswire Upgrades ReleaseWatch(TM) Report in Asia-Pacific to Offer Customers a More Dynamic and Comprehensive Reporting on Post-release Distribution Results

-- A more robust report presentation with clearer structure -- Supports a multilingual interface that allows the integration of reports across multiple regions -- Real-time release views count and search results  HONG KONG, Sept. 26, 2016 /PRNewswire/ -- Today, PR Newswire officially announces the launch of an upgraded version of ReleaseWatch™ Report for the Asia-Pacific (APAC) region. The new upgraded report analyzes and presents post-release results based on multi-dimensional distribution statistics and media data analysis. Customers are able to filter results based on different selection criteria including language, region and industry. The online interface and mobile adaptation capability of the new report enhance browsing experience, allowing customers to conveniently and intuitively evaluate the comprehensiveness of the results and value of press release after distribution.   PR Newswire upgrades ReleaseWatch™ Report in Asia-Pacific For corporate communicators, high-quality content distribution is widely seen as an effective strategy to raise brand awareness and press release distribution is a highly efficient and cost-effective method. This is a vital link in content distribution. With a new set of evaluation standards in a digital era, companies expect to get more measurable results with higher ROI on content distribution. The upgraded ReleaseWatch™ Report will provide post-release distribution results for APAC customers in the following six dimensions: 1. A more robust report presentation with clearer structure The new report is available in five different formats, including email, online, MS Word (with screenshots), Excel and PDF (with screenshots). In addition, email reports with mobile adaptation capability and mobile version of the report are also available, helping customers to access the report anywhere, anytime via the different platforms. The online version of the report offers comprehensive data analysis and filtering capability. Reports are structured in a way that data analysis and distribution results are presented in separate tabs, "Distribution Overview" and "Pickup". This easy-to-read structure helps customers digest the data more clearly and intuitively. Also, the distribution results can be exported to different formats. 2. Supports a multilingual interface allowing integration of reports across multiple regions The new online media distribution report offers platform interface in different languages, including simplified Chinese, traditional Chinese, English, Bahasa Melayu and Bahasa Indonesian. These five languages satisfy the needs of customers from different countries and regions, making it convenient for customers to access the report in their preferred language. If a press release was distributed simultaneously to different Asian countries or regions, such as Singapore,Japan, South Korea, Malaysia, Indonesia, Hong Kong and Taiwan, customers will receive one single ReleaseWatch™ Report that incorporates all the distribution results, including an integrated presentation and analysis of all media data.   Supports a multilingual interface allowing integration of reports across multiple regions 3. Media distribution statistics and communications trend analysis The "Distribution Overview" tab contains basic information from the press release, distribution circuits, total pickup, potential audience reach and other data, as well as statistical analysis based on media type, language, location of distribution, time of posting or republication, and trends. Clients can gain insights from the media pickup within 48 hours after the distribution of the press release.  For press release distribution to mainlandChina, the report will also include the total number of media outlets and journalists which the release was distributed to and received via PR Newswire for Journalists (PRNJ) online platform.   Pickup trend over time   Statistical results of the press release distribution 4. Distribution results can be filtered by location, media type and industry The "Pickup" tab will provide more detailed statistical results of the press release distribution, such as name and logo of media outlet, distribution language, distribution location, media type, industry, potential audience reach of the media, hyperlinks and screenshots. The online results may be filtered by applying different search criteria and exported, thereby enabling customers to grasp the distribution results clearly for different types of media, countries and regions. This allows understanding of the media influence at a glance. The upgraded report will be able to capture and integrate distribution results from mobile news apps into the "Pickup" tab. PR Newswire has established in-depth content partnership with over 50 mobile news apps and mobile sites in APAC, including Toutiao, Tencent, Sohu, Netease, China Mobile, Zaker, yidianzixun.com and Flipboard. Based on the relevance of the content, customer's press releases will be pushed to tens of millions of social media and mobile app users. 5. Real-time views count of press release and image The online traffic generated by the distribution of press releases is one of most valued results. Real-time count of the release views on PR Newswire's website (http://www.prnasia.com) will be included in the upgraded ReleaseWatch™ Report. Customers will be able to quantify the amount of attention generated by their press releases and images, as well as from search engines, mobile apps and other web crawlers. This will provide customers a thorough overview of the impact of their press release distribution based on actual views. The views count of press release and image comes from PR Newswire's website traffic data, which include direct website visitors and referral traffic from media outlets that have published the press release, search engines, media partners and crawler indexing. Visitors of PR Newswire's website include journalists, industry analysts and audiences who take notice of the press releases from their search results.   Real-time views count of press release and image 6. Real-time search results (only for distribution to mainland China) For the first time, search engine results from Baidu, Sougou and 360 will be included in the report for distribution to mainland China. Customers can see their press releases being included in the search results and also their ranking. The online report also allows customers to click on the links via the embedded iframe to have a more detailed view of the results in the search engine page.  Real-time search results (only for distribution to mainland China) "In the past, the evaluation of distribution results of press releases were based on a few indicators such as media coverage, republished links and search engine indexing," says Lynn Liu, Audience Development Director at PR Newswire. "However, as social media, mobile apps and other new media platforms and channels continue to evolve, the audience of corporate press releases is no longer limited to journalists; it now also includes audience who have direct interest relationship in the companies." "With the rise of new media, it is now possible for corporates' contents to be read directly by more potential users, consumers and customers, and initiate a call to action due to a favourable brand perception. In this aspect, it is pivotal to have a content distribution network that can offer effective media coverage and audience reach, as well as a post-distribution result evaluation report." As the world's largest corporate press release distribution company, PR Newswire helps corporate communications professionals fulfil their communication objectives more efficiently. This involves raising brand awareness with target audiences, enhancing the brands' credibility through authoritative media pickup. This helps companies tell their stories and brand values through content to influence decision-making and bolster investor confidence. From result evaluation standpoint, PR Newswire will continue to expand its distribution network and deepen media outreach to offer a superior release results reporting. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacificregions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. PR Newswire Asia website:  http://www.prnasia.com  PR Newswire Global website:  http://www.prnewswire.com For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160926/0861609934-a Photo - http://photos.prnasia.com/prnh/20160926/0861609934-g  Photo - http://photos.prnasia.com/prnh/20160926/0861609934-h Photo - http://photos.prnasia.com/prnh/20160926/0861609934-i Photo - http://photos.prnasia.com/prnh/20160926/0861609934-j Photo - http://photos.prnasia.com/prnh/20160926/0861609934-k  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d  

2016-09-26 12:32

Panel of Communications Experts to Share Insights on Crisis Communications at PR Newswire's Hong Kong Media Coffee

HONG KONG, Sept. 20, 2016 /PRNewswire/ -- In the hyper-connected world where online communications can be sent at the drop of a hat, it is important to have a plan in place when crisis strikes. As corporate and PR professionals, what should you do to keep your company's reputation and maintain resilience? On September 29, PR Newswire will host another Media Coffee event in Hong Kong with the topic "Crisis Communications in the Digital Age" featuring Laurence Witherington, Social Media Editor for Asia at The Wall Street Journal, Felix Poon, Founder and Managing Director of Vis Communications Consultancy Ltd., and Chris Yeung, Founder and Editor of Voice of Hong Kong. This free-to-attend event will be held at 3 p.m. (HKT) and is open for registration now. Panelists for PR Newswire’s Hong Kong Media Coffee on September 29. The select group of communications and media professionals will share their thoughts on the changing strategy of crisis communications in today's rapidly shifting media and digital landscape. Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia Pacific will moderate the discussion. The panel will cover pertinent questions including: What are some social media "Do's" and "Don'ts" for crisis communication? How are press releases still a relevant crisis communication tool in this digital age? How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online? Should companies be more concerned about answering to their shareholders or members of the public? How can companies turn negative publicity into a positive one? Crisis communication tips for startups. Share case studies of effective and bad crisis communications. Supported by American Chamber of Commerce in Hong Kong and Spanish Chamber of Commerce in Hong Kong, the panel event will be structured to foster a free flow of knowledge sharing among panelists and audiences and allow a more interactive atmosphere. Audiences are welcomed to share and discuss the event topics on Twitter using the official event hashtag #MediaCoffeeHK. For overseas audiences who cannot attend the Media Coffee event in person, please register for the live streaming here. The event will also be recorded and the archived video will be available shortly after the event. For those who are interested in receiving alerts for the archived video, subscribe here for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire    PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.  Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d  Photo - http://photos.prnasia.com/prnh/20160919/8521605924 Source: PR Newswire

2016-09-20 10:00

PR Newswire Broadens Online Content Distribution to Automotive Websites

-Partnership with UBM Americas Offers PR Newswire Customers Greater Reach in Automotive Industry HONG KONG, Sept. 8, 2016 /PRNewswire/ -- The automotive marketplace has recently seen an increase in tech connectivity, advanced safety and consumer features and a growing appetite for up-to-date trends and analysis. As more brands seek to target, reach and influence automotive industry conversations, PR Newswire has facilitated this by partnering with UBM Americas to reach key influencers and consumers in the automotive sector. Some of the existing auto partner sites in America Content promoted through PR Newswire's vast distribution network is featured on a number of industry-leading automotive websites, and with these additions will reach even more influencers interested in auto industry news, trends, and analysis. The four UBM Americas websites now featuring PR Newswire content include: SearchAutoParts.com, an industry-leading website that provides analysis, videos, product reviews, training information, and more to the auto industry; Aftermarket Business World, a leading source of information for automobile parts wholesalers and retailers looking for market trends, analysis, features and business management stories; Automotive Body Repair Network, a site providing news, product and technical service information to the collision repair industry; and Motor Age, a site that forecasts service shop issues and provides technical information to more than 140,000 professionals in the automobile service industry. "PR Newswire is committed to helping our clients target important niche automotive audiences online," states Joshua B. Cohen, Vice President, Content Licensing & Distribution. "The addition of these four new sites, in conjunction with the addition of ten new auto partner sites in 2015, allow more opportunities for our clients to reach the audiences they care about the most." In recent years, China has become the biggest passenger car market in the world and its growth surpasses any market in the world. However, it is only during the last few years that Chinese car manufacturers started to venture out into the global market. Brands such as GAC Motor, Geely Automotive, JAC Motors and Ruili Auto Parts have been leveraging on PR Newswire's global distribution network to support their overseas communication efforts to gain brand visibility on the global stage, especially in America. PR Newswire has long established a strong partnership with many other prominent automotive website partners in America. The wide range of media outlets will provide a comprehensive media coverage for Asian automotive and related companies to build their brand in the market. The following are some of the existing auto partner sites in America: WardsAuto, one of the three major automobile industry publications in America with 64,000 unique visitors per month and 17,000 Twitter followers. This site provides industry news such as new technological advancements that impact daily lives; AutoBlog.com, one of America's popular automotive websites with 9.2 million unique visitors per month and 91,000 Twitter followers. This website is a favourite among enthusiastic car owners who are interested in car reviews and modifications; Automotive Technology, a leading America's auto industry publication with 86,000 unique visitors per month, it covers the latest industry news on popular car magazines and books, as well as other information such as car racing; and The Weekend Drive, written by a group of editors who are passionate about cars, this website attracts 7000 unique visitors per month. They always conduct road tests on different cars and share their experiences with readers. For companies looking to influence online conversations in the automotive industry, garner earned media or boost brand visibility, PR Newswire's article "Advanced Content Distribution: Optimizing to Go Beyond the Basics" provides valuable press release tips to help achieve those goals. A Chinese case study on China's GAC Motor also provides insights on how PR Newswire helps Asian companies tell their stories to the world. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160907/8521605658  Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d Source: PR Newswire   Related Links: http://www.prnasia.com

2016-09-08 10:00

PR Newswire Forges Partnership with American Chamber of Commerce in Hong Kong to Support Its News Distribution Needs

HONG KONG, July 6, 2016 /PRNewswire/ -- Global provider of news release distribution and multimedia platforms PR Newswire has been named the Official Newswire Partner of American Chamber of Commerce in Hong Kong (AmCham), one of the largest and most influential international business organizations in the Asia-Pacific region.  The Chamber will utilize PR Newswire's unparalleled content distribution and syndication network to further promote AmCham's services, events and advocacy in mainland China and Hong Kong. "It's rewarding to us that AmCham recognizes the value of using our service and expertise to engage its audiences," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia Pacific. "This alliance reflects PR Newswire's commitment to work more closely with the business community in the region and further support them in enhancing their brand visibility and driving more media exposure for their advocacy." Besides supporting AmCham in its news distribution, PR Newswire also collaborates with a list of notable event and association partners in Asia, enabling them to access the industry's largest content distribution network and share their stories. Currently, in Asia Pacific alone, PR Newswire's distribution network reaches more than 73,000 registered journalists and editors, covers more than 19,000 media outlets, 8,200 websites, databases and online services. In addition to the Chamber in Hong Kong, PR Newswire is also collaborating with American Chamber of Commerce inSingapore and mainland China, supporting the Chamber and its members in expanding their communication outreach and engaging a wider audience. "We are pleased to have established a great working relationship with the Chamber in mainland China, Hong Kong and Singapore, and we hope to expand this partnership to other American Chamber offices across Asia Pacific in the coming year," said Shih. For association partnerships in Asia Pacific, please contact PR Newswire's Asia marketing team at asia.marketing@prnasia.com. About PR Newswire PR Newswire (www.prnasia.com), a Cision company, is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. About American Chamber of Commerce in Hong Kong With roughly 1,700 members, the American Chamber of Commerce in Hong Kong (AmCham) is one of the largest American Chambers outside the United States, the largest international chamber in Hong Kong, and one of the most dynamic and influential international business organizations in the Asia-Pacific region. AmCham's mission is to foster commerce among the United States, Hong Kong, and Mainland China; and to enhance Hong Kong's stature as an international business center. Logo - http://photos.prnasia.com/prnh/20160617/8521603993LOGO-d  Logo - http://photos.prnasia.com/prnh/20160705/8521604383LOGO Source: PR Newswire Related Links: http://www.prnasia.com/

2016-07-06 10:00

The Secret Ingredients to a Successful and Powerful Storytelling Strategy

-- PR Newswire held the Media Coffee event on May 27 in Kuala Lumpur, with the theme "Content & Visual Storytelling: Best Ways to Get Your Story Picked Up by Traditional and Digital Media". KUALA LUMPUR, Malaysia, June 16, 2016 /PRNewswire/ -- As the media landscape continues to evolve, marketers and communicators must be in the know when it comes to the latest content trends. With so much content being published on the media and the ever-changing media consumption habits of consumers, how does one create quality content that breaks through the clutter and compels readers to read more? At the recent media coffee event in Kuala Lumpur, which was attended by close to 50 marketers and communicators, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, and Darian Goh, Strategic Planner at REV Asia, shared their insights on creating better content to ensure media pickups. In an effort to make the session even more intimate and interactive, an event hashtag #MediaCoffeeMA was created for attendees to share and discuss the topics on Twitter. The archived video of the event is now available upon registration.    Media Coffee event held on May 27 in Kuala Lumpur Think like a Journalist: Write a Newsworthy Story for the Media "Content storytelling is about your readers; it's no longer about the brand," said Manminder Kaur Dhillon in her presentation. Dhillon started her presentation by explaining how a newsworthy story gets picked up by the media and what makes a good storyteller. Some of her key highlights include: To get the journalists' attention, a quality story must be written in a timely manner, and it has to be relevant to the general public and communities. Including the latest facts and figures in the story will make the content even more credible. There are many angles to writing a story, but a good storyteller knows how to find the right angle that strikes the right chord in the hearts of the readers. When writing a press release, communicators should constantly ask themselves whether the readers care about the issues discussed in the content. If no one bothers to read the release, it is highly unlikely to get picked up by the media.  Quality content with good visuals is critical in setting a foundation for a successful storytelling strategy.  The Secret Ingredients for Social Content: Punchy Headline, Attractive Cover Image and Short Description An advocate for creating digital content that is compelling and shareable on social media, Darian Goh shared REV Asia's recipe for a successful social media content strategy. Marketers and communicators who attended this sharing session also learned the knick-knacks of different contents that can be shared on social media. Some of his key highlights include: Segmented stories, social headlines and good visuals are key elements for capturing readers' attention span, which is getting shorter. Articles should be optimized for mobile to get maximum coverage due to change in reading habits. Listicles, long-form content, quizzes, videos, galleries and infographics are the types of content a storyteller can use to encourage social sharing. There are three golden rules to live by when it comes to content creation: Create stories about people Engage the readers by associating topics that are close to their hearts Find the right angle so that the content is shared on all social platforms Headlines should be descriptive and can trigger emotions and use words that are compelling.  Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire   PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160616/8521603955  Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO Related Links: http://www.prnasia.com/

2016-06-17 17:17

Staying On Top of Trends: Why Communicators Need to Incorporate Media Monitoring Into Their Storytelling Strategy

HONG KONG, June 1, 2016 /PRNewswire/ -- In the ever-changing cloud of digital chatter, monitoring has becoming a significant tool for communicators to analyze the massive pools of data and distil them into a chart of valuable insights. Recognizing the pressing need of using media monitoring tools, PR Newswire held a Media Coffee event on May 19 in Hong Kong with the theme "Best Practices for Effective Storytelling through Media Monitoring". The event gathered close to 70 marketing and communications professionals to join the keynote presentations by Yumiko Ono, Asia Digital Editor at The Wall Street Journal, Adam Majeed, Asia Editor at IFLR 1000, and Jing Li, Business Development and Strategic Cooperation Director, China Media Monitoring Services at PR Newswire. The archived video of the event is now available upon registration.   Close to 70 communications professionals joined PR Newswire's Hong Kong Media Coffee on May 19 Digital Storytelling at The Wall Street Journal "In the digital era, it's not a one-way conversation anymore," said Yumiko Ono in her presentation. Ono gave an overview on what digital storytelling is like at The Wall Street Journal and shared tips on how public relations and communications professionals can help journalists tell better stories. Some of Ono's key highlights include: Using "Singapore's 'Smart Nation'" and "Two Sides of the Philippines" as examples, Ono talked about how The Wall Street Journal used different multimedia elements to provide an immersive story experience for readers. The visual presentation of the story is important, especially when it is about a new product launch, as the company is the main source for journalists to get that information. A text-only story may lower the chance of sharing and miss out on the opportunity to get media coverage. Gone are the days when journalists only have one deadline per day. It is important for public relations professionals to respond to the media quickly and provide them access to relevant information or key company executives for interviews. Digital Globalization: How to Thrive in a New Operating Environment Besides storytelling, listening to the voice of audiences is another crucial element of audience engagement. As Adam Majeed said in his presentation, "Storytelling may evoke emotions and help build success, but media monitoring is crucial to sustaining that success." Here are some of the key highlights from his presentation:   Globalization has entered a new phase on a digital plane marked by data flows. Using BuzzFeed as an example, its initial success is from recognizing that great content is not about the content itself, but the emotion it can evoke from the massive audience. Majeed pointed out that BuzzFeed was able to sustain its success through tracking and monitoring content across different platforms. Media monitoring requires commitment and can be essential to maintaining brand success. Majeed also talked about several benefits that media monitoring brings: speed, customization, the ability to alleviate customers' concerns in real time, and the advantage to adapt content to the latest trends, etc. Storytelling and Media Monitoring Need to Go Hand in Hand In the opening of Jing Li's presentation, he said today's public relations practitioners and communicators are facing several major challenges -- from monitoring brand reputation online and negative mentions to finding rich content and tracking their communications efforts. According to Li, media monitoring is a vital tool for communications professionals to stay abreast of what is happening around their brands and their industries. Here are some of Li's key highlights:  With the explosion of digital platforms and growing media fragmentation, Li highlighted the importance of identifying these segmented groups of audiences and choosing the best medium to reach out to them. Media monitoring tools help communicators identify public interest and define industry trends, as well as gather all the public opinions on the subject matter so they can strategically angle their content to feed their audiences' appetite. Public mentions can be the frosting on the cake for companies or the dagger that kills their reputation. Companies need to take advantage by proactively listening and respond accordingly in real time based on the types of sentiment, so they can protect their brands from negative word-of-mouth. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire   PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160531/8521603499 Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO   Source: PR Newswire

2016-06-01 10:00

Embracing the Era of Storytelling: Why Indonesian Brands Need to Start Telling A Better Story

JAKARTA, May 27, 2016 /PRNewswire/ -- Driven by its vision to help and support Indonesian companies bring their brand stories to global newsrooms, PR Newswire successfully held its inaugural Media Coffee event on May 12 in Jakarta with the theme "How to Tell Your Stories to the World: Challenges of Going Global for Indonesian Communication Professionals". The event was opened by Yujie Chen, Senior Vice President of PR Newswire, Asia Pacific, followed by three esteemed speakers: Nia Niscaya, Director of International Tourism Promotion at the Ministry of Tourism, Government of Indonesia, Prita Laura, News Anchor of Metro TV, and Justin Doebele, Chief Editorial Advisor of Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club. The keynote speakers shared their insights on how Indonesian brands should strategize their storytelling to connect with global audiences. The archived video of the event is now available upon registration.   Keynote speakers (from the left): Justin Doebele, Chief Editorial Advisor at Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club, Prita Laura, News Anchor at Metro TV, Nia Niscaya, Director of International Tourism Promotion at Ministry of Tourism, Government of Indonesia, and Yujie Chen, Senior Vice President of PR Newswire, Asia Pacific. Partnering with Perhumas, the leading professional association for public relations practitioners, and Bubu Kreasi Perdana, one of the largest digital advertising agencies and web developers in Indonesia, the event brought together more than 80 senior communications professionals from some of the biggest brands in Indonesia to examine the current challenges and opportunities facing the profession. Filling the Communication Gap: It is Never Too Early to Tell Your Brand Stories With its young and tech-savvy demographic, growing middle class, thriving consumer sector, and the Indonesian government's commitment in starting an infrastructure boom, Indonesia is an exciting growth market for foreign investors. Yujie Chen kicked off the event by giving an overview of the optimistic economic outlook in Indonesia and why brands need to start delivering their stories to global audiences. Some of Chen's key highlights in the presentation include: According to the 2016 Edelman Trust Barometer report, trust in business (71%) in Indonesia is the highest among nine APAC countries surveyed. However, Chen stated that there is still a communication gap that brands need to fill in order to build credibility and awareness among international audiences. Marking its 110th anniversary, news releases still remain a powerful tool for communicators and serve as credible sources of information for media professionals and investors. Adapting to the rapidly changing media landscape, news releases have evolved from mere text-only company statements to engaging communication tools that allow interaction with consumers and enable lead generation. Capitalizing on the fast-growing market opportunities, it is time for Indonesian brands to step up their storytelling game and strategically position their brands as the drivers of growth and leaders of innovation in order to draw more attention from foreign investors and generate international businesses. Big Bet on the Tourism Sector: the Case of "Wonderful Indonesia" Home to beautiful landscapes and a rich cultural heritage, Indonesia is achieving increasing growth in the tourism sector, with more than 10 million foreign visitors in 2015 and a 7.2% annual tourism growth. Nia Niscaya stated that the Ministry of Tourism has set a significant rise in target at 12 million foreign arrivals for 2016. Here are some of her key highlights on how the Tourism Ministry has successfully wooed the world with its award-winning "Wonderful Indonesia" global campaign: Recognizing the positive contribution and impact of the tourism industry on the Indonesian economy, the Tourism Ministry has engaged in a full-scale strategy to run the "Wonderful Indonesia" campaign, allocating 30% of its communication budget for branding. It is critical to share your brand stories and success with external audiences as it gives them confidence to trust your brand and buy your product. The Tourism Ministry is adapting to the global standard in its communications efforts in order to reach a broader audiences. It is essential to forgo the business-as-usual approach and engage your audience in fresher ways. Think like a Journalist: Be Clear, Be Timely and Highlight the Human Interest While the proliferation of media is providing communicators more opportunities to reach and engage their audiences, the amount of noise on the Internet is creating challenges for communications professionals to make their stories stand out. As Prita Laura said in her presentation, "Every media is unique and each outlet has different needs." The job of communicators if they want to get their stories featured is to better understand the journalists' needs. Here are a few tips from Laura: Sending a clear message is essential when it comes to storytelling in business. Every storyteller needs to adapt to journalists' way of thinking as well as mind-mapping. Communicators need to be prepared when journalists call for an interview or do follow-ups. Make sure that your news story has the following key elements: prominence, proximity, timeliness, novelty, impact, conflict, human interest, and usefulness. What Does the International Media Want From Your Communication Outreach? For the attendees who were interested in getting their story featured in the international mainstream press, Justin Doebele divided his presentation into two key parts: "content and access". Here are some of his key highlights: Besides the basic facts and figures, journalists also look for multimedia elements in a news story to help them engage their audiences, such as photos, videos and infographics. At Forbes, journalists tend to look for F.O.B.B - First, Only, Biggest, and Best - in news writing and reporting. Indonesian brands should incorporate those key elements when crafting their news stories and pitching to journalists. It is important to connect local elements and news to something global so international journalists can quickly grasp the essence of your story. For example, Taman Mini, a popular recreational spot in Jakarta, is the "Disneyland" of Indonesia. Provide journalists easy access to all the key information they need to write your story. Subscribe to our newsletter to keep informed of upcoming events and related content. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160526/8521603408  Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO

2016-05-27 11:00

Key Takeaways from PR Newswire's Media Coffee Event: Delivering Experience and Partaking in Rich Dialogues are Essential to Audience Engagement

SINGAPORE, May 23, 2016 /PRNewswire/ -- PR Newswire held its first 2016 Media Coffee event on April 28 in Singapore. With the topic "Emerging Trends in SEA: How Best to Engage and Communicate with Your Audiences", the event examined ways that communications professionals and marketers can improve on their storytelling efforts for both digital and traditional media. It was attended by more than 100 marketers and communicators who underwent a valuable sharing session with Karen Lim, acting editor of AsiaOne, and Michelle Martin, radio broadcaster at Mediacorp Pte Ltd. Both speakers shared insights on strategizing content to engage target audiences and pitching media with relevant content that resonates with their audience. In an effort to centralize all the online discussions around the topics presented, an event hashtag #MediaCoffeeSG was created for the first time for attendees to interact with each other and share comments on Twitter.   Media Coffee Event held on April 28 in Singapore   The archived video of the event is now available upon registration. Deliver an Experience to the Readers With the influx of content publications that are feeding readers with new content on a daily basis, content marketers need to know how to present content that stands out from the rest. Karen Lim kicked off the event by providing an overview of how a typical newsroom creates and presents content to its readers.  Some of Lim's key highlights of the presentation include: The content producer is usually a multitasker, who is involved in organizing events and workshops, conducting customer research and creating visually compelling content to engage readers. Infographics, photo galleries, videos, graphics, charts, social media posts, polls and quizzes help to engage readers and allow them to better understand the story.  Editors are now breaking away from traditional storytelling by delivering real-life experiences, for example, creating viral videos of them skydiving for the first time or conducting online debates.   As technology is constantly evolving, content marketers should constantly experiment with different ways to present their content. Radio Rests on the Fundamentals of Rich Dialogues Michelle Martin shared what it takes to put together a great radio talk show. Her key highlights include: Radio talk shows rely heavily on recursive dialogues. Like any kinds of media, the radio landscape is also changing rapidly and increasingly becoming more social. However, in terms of news coverage, pitching to radio is no different from other media. The fundamental question of "why should the people care" still needs to be answered.  Technology has impacted the way radio producers review pitches. Key considerations include the ability to translate into other content formats, such as video or whether it is shareable on social media. Tips to ensure that journalists read the press releases that are emailed to them include using words such as "exclusive" in the subject heading, and personalize the email to each and every journalist with his or her name. Subscribe to our newsletter to keep informed of upcoming Media Coffees and other related events. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire   PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160523/8521603296  Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO Related Links: http://www.prnasia.com

2016-05-23 14:08

PR Newswire's Media Coffee Event in Kuala Lumpur Aims to Provide Insights on Increasing Traditional and Digital Media Pickups

KUALA LUMPUR, Malaysia, May 19, 2016 /PRNewswire/ -- The Media Coffee event with the main topic "Content & Visual Storytelling: Best Ways to Get Your Story Picked Up by Traditional and Digital Media" will be held in Kuala Lumpur at 10 a.m.(Malaysia Time) on May 27 and is open for free registration now. During the event, Manminder Kaur Dhillon, CEO of Intelectasia and Founder of Supernewsroom, andDarian Goh, Strategic Planner at REV Asia, will share their insights on how to get stories picked up by both traditional and digital media. Additionally, to leverage on the use of social media, PR Newswire will be using a hashtag #MediaCoffeeMA to spark conversations related to storytelling among attendees.   Speakers for the Media Coffee event in Kuala Lumpur on May 27   The media landscape in Malaysia is constantly evolving and Malaysian communicators and marketers need to step up their storytelling strategies to ensure key audiences are reached. Journalists receive thousands of articles daily from communicators requesting to feature their stories on their media. How does one ensure that these journalists read and share the content? The speakers will cover the following subtopics: How to make your press release stand out from the thousands of press releases received by the media on a daily basis; What are the best ways to ensure your story gets picked up; The basic tips on how to make people read, and most importantly share your content; What are the distribution strategies to reach out to target audience. For those who cannot attend Media Coffee in person, the event will be recorded and the archived video will be available shortly after the event. If you are interested in receiving alerts for the archived video, you can subscribe to receive updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160518/8521603201  Logo - http://photos.prnasia.com/prnh/20160518/8521603201LOGO

2016-05-19 10:00

PR Newswire Hosts Inaugural Media Coffee Event in Jakarta to Shed Light on Challenges of Going Global for Indonesian Communicators

JAKARTA, Indonesia, April 29, 2016 /PRNewswire/ -- As part of its commitment to better engage local audiences in Indonesia, PR Newswire is bringing its signature event Media Coffee to Jakarta for the first time with the topic "How to Tell Your Stories to the World: Challenges of Going Global for Indonesian Communication Professionals". Arief Yahya, Minister of Tourism and Creative Economy, Republic of Indonesia, Justin Doebele, Chief Editorial Advisor at Forbes Indonesia and Vice President of Jakarta Foreign Correspondent Club, and Prita Laura, News Anchor of Metro TV will share their insights on the entry of Indonesian brands into international markets. This free-to-attend event will be held at 9 a.m. (JKT) on May 12 at Sari Pan Pacific Hotel and is open for registration now. As the world's fourth most populous country and Southeast Asia's biggest economy, Indonesia is entering an exciting stage of growth and new opportunities. According to Millward Brown, the combined value of the BrandZ™ Top 50 Most Valuable Indonesian Brands hit US$64.6 billion in 2015. For Indonesian companies seeking to further grow their brands and leave their footprints on the global stage, it is essential to learn how to deliver their brand's story in a meaningful and effective way. At the Media Coffee event, Yujie Chen, Senior Vice President of Asia Pacific at PR Newswire will be giving a welcome speech, followed by the three esteemed speakers who will share their experiences and thoughts on how brands can strategize their storytelling and venture into new markets that are beyond Indonesia's borders. The event will cover three subtopics: Branding the Nation – the Case of "Wonderful Indonesia" What Does the International Media Want From Your Communication Outreach? Creating Multimedia Content Strategy that Drives Results   Speakers for the Media Coffee event in Jakarta on May 12. With Perhumas Indonesia, the leading professional association for public relations practitioners, and Bubu Kreasi Perdana, one of the biggest digital advertising agencies and web developers in Indonesia as the official partners, PR Newswire's inaugural Media Coffee in Jakarta will be one of the highly sought after events among Indonesian communication professionals. For those who cannot attend the Media Coffee event in person, the event will be recorded and the archived video will be available shortly after the event. If you are interested in receiving alerts for the archived video, you can subscribe for updates. About PR Newswire's Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. For further information, please contact:  PR Newswire's Asia Marketing Team  +852-2572-8228  asia.marketing@prnasia.com  Photo - http://photos.prnasia.com/prnh/20160428/8521602767  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire   Related Links: http://www.prnasia.com

2016-04-29 11:00

PR Newswire Named Official News Distribution Partner for Marketing Unbound Event Organized By The Economist Events

HONG KONG, April 5, 2016 /PRNewswire/ -- PR Newswire announces its alliance with The Economist Events' Marketing Unbound which will be held in Hong Kong on May 20th and will explore the value of marketing to businesses. As the Official News Distribution Partner, PR Newswire will provide support in raising the event's profile by providing multimedia news release coverage and engaging in cross-promotional activities for the inaugural marketing-focused event in Asia. "The collaboration with The Economist Events' Marketing Unbound is a natural fit for PR Newswire as the event is geared towards marketers and communicators looking to examine the current challenges and discover future trends," said Royce Shih, Vice President of Sales and Marketing of PR Newswire in Asia-Pacific. "The Economist is regarded as one of the leading sources of analysis on international business and is consistently the spearhead of insightful and practical strategies. We are delighted to support them in making this influential event a success through sharing the story with the relevant audiences via our extensive media network across Asia." The event will bring together leading chief marketers, agency leaders and tech entrepreneurs for a discussion about how to shape Asia's businesses of the future. The scope of discussion includes: Marketing 2020: The future of the industry Today's marketers, tomorrow's CEO? Capitalising on consumer trends in China and India The convergence of sales and marketing New technologies that are reshaping marketing The Marketing Unbound event will be held on May 20th, 2016. Further information and registration details are available on the event website.   The Marketing Unbound event organised by The Economist Events PR Newswire's global news distribution network spans over 170 countries in more than 40 languages, covering over 300,000 media points and 10,000 websites, databases and online services. In Asia Pacific alone, the distribution network reaches over 73,000 registered journalists and editors, 8,200 online media and database channels, and 3.1 million social media and mobile apps subscribers. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations practitioners and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to tell their stories to the world. About The Economist Events     The Economist Events is one of the world's leading executive event providers. Its events are for intellectually curious individuals who enjoy new ideas and are passionate about the issues that define our world. Whether it's a summit, industry forum or gala dinner, these high-level gatherings bring The Economist to life and provide the ideal setting for interactive, open and informed debate with a uniquely global perspective. Senior executives value these events as important forums in which to exchange views and network with their peers. More information about the 2016-2017 agenda is available at http://www.economist.com/events-conferences/asia For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO  Logo - http://photos.prnasia.com/prnh/20160401/8521602140LOGO-a  Photo - http://photos.prnasia.com/prnh/20160401/8521602140-b Source: PR Newswire

2016-04-05 12:06

Participate in PR Newswire's Survey on Journalists' Working Status and News Gathering Habits in Asia-Pacific

HONG KONG, March 15, 2016 /PRNewswire/ -- PR Newswire has rolled out an online survey, titled "2016 Journalists' Working Status and News Gathering Habits in Asia-Pacific", to explore how the new era of digital communication has impacted the professional lives of journalists. The short survey welcomes input from the media community in six major markets - Australia, Hong Kong, Indonesia, Malaysia,Singapore, and Taiwan, and is open for participation until May 16, 2016. Each qualified participant will receive a coffee voucher as a token of appreciation and will be entered into a prize draw to win a 16GB iPad Air. Part of PR Newswire's long-term commitment is to help companies further understand the changing needs of the media and how they can adapt their content strategy accordingly to raise the chances of being published. Journalists' feedback will serve as a guide for marketers and PR professionals to produce content in line with their editorial needs.   Key questions covered in the survey include: The main channels journalists most frequently use to keep up with the latest news and information; Their most trusted sources when writing a news report or verifying a fact; Their preferred multimedia elements for a news story; The main factors that will help facilitate more open communications with them. "We constantly strive to understand the evolving needs and challenges of journalists, and we hope the results gathered will help us better serve the media community," said Yujie Chen, Senior Vice President of Asia-Pacific at PR Newswire. "The specialized services PR Newswire offers help bridge the gap between the media and PR and marketing communities. ProfNet, for example, is a free online service connecting journalists with quality sources and industry experts for their news stories." The report is targeting to be completed by the end of the second quarter of 2016; interested parties can subscribeto receive alerts when the findings are ready. Meanwhile, as the survey for the Asia-Pacific region is underway, PR Newswire also recently released an in-depth study on journalists' working status and news gathering habits inChina in 2016. The simplified Chinese report is available for download here. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160314/8521601655  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com

2016-03-15 15:38

PR Newswire Rolls Out Localized Website to Better Serve Indonesian Audiences

HONG KONG, Feb. 25, 2016 /PRNewswire/ -- As part of its drive to strengthen its presence in the Asia-Pacific region, PR Newswire announces the official launch of its Indonesian website. Together with the opening of its local office in Jakarta in October 2014, the localized website underpins PR Newswire's commitment to better serve its local audiences and further grow its media network by investing more resources and providing better support. Besides providing information about PR Newswire's four core services, which include news distribution, multimedia and webcasting, media monitoring and intelligence, and investor communications, the new website now makes it easier for Indonesian audiences to find Indonesian corporate news releases issued by PR Newswire based on the industry or topic.  "The addition of this localized website enables us to provide more locally relevant content and information for our Indonesian-speaking audiences," said Royce Shih, Vice President of Sales and Marketing in Asia-Pacific at PR Newswire. "As we continue to strengthen our market presence and capabilities in the Asia-Pacific region, it is important for our audiences to understand the industry-leading solutions we have to offer. The localized website is another great step in our commitment to establish a deeper relationship with our audiences in Indonesia." In 2015, PR Newswire released the second series of the Asian Media Landscape white paper focusing on Thailand,South Korea and Indonesia. The white paper covers different media channels such as print, broadcasting, online, social media and search engines in each market and delves into the local media consumption habits, helping corporate communication professionals better understand the unique media environment and local media consumption habits in Asia Pacific.   Moving forward, PR Newswire will continue to connect with Indonesian audiences and offer more public relations-related insights and trends through localized content, social media channels and events. If you are interested in receiving alerts for the upcoming localized content, you can subscribe to receive updates. About PR Newswire  PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region. For further information, please contact:  PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com

2016-02-25 11:00

PR Newswire Enhances Its Presence on Key Energy-related Websites Across the North American Continent

HONG KONG, Dec. 18, 2015 /PRNewswire/ -- PR Newswire has established partnerships with more than 300 energy-dedicated media organizations and web sites across the U.S., including exclusive arrangements with 47 websites focused on the solar and photovoltaic sectors, and 67 websites covering the energy and oil industries. More than 4,000 journalists specializing in the energy sector receive corporate news releases from the energy companies issued by PR Newswire. PR Newswire's expansive reach across the spectrum of energy-related industries serves to maximize the communication efforts of Asia-based energy corporations overseas, to enhance brand awareness, and to make their mark on the global stage.    Leading energy media partners working with PR Newswire With the continuous adjustment of the structure of the energy industry and the deepening support for policies that promote sustainable development, more and more firms in the photovoltaic, as well as wind and new energy sectors, have begun to put their focus on the global market. China, for example, is the world's largest exporter of photovoltaic modules. In the process of international expansion, in addition to their capabilities in providing excellent products and technologies, as well as fully respecting cultural differences, Chinese energy companies have started to leverage media to improve their credibility and influence. Through PR Newswire's press release distribution channels, the corporate messaging is exposed to a wide range of media outlets, drawing the attention of the target audience. PR Newswire has been operating in the Asia market for more than ten years and has helped many energy companies manage their global media communications. In addition to serving many traditional energy providers, including Jereh, Anton Oil and the Sinopec Group, PR Newswire helps with the corporate messaging of many new energy companies, such as Yingli Solar, Canadian Solar, Trina Solar, Sunshine Oilsands Ltd., Hengxing Gold Holding Company Ltd., Big Sun Energy Technology, VPower Group, Jinko Energy, JA Solar, Suntech Power, Hanwha and Renesola. With its unparalleled advantages in media resources for the U.S. energy industry, PR Newswire has partnered with industry associations, trade publishers and other industry-leading websites in many states across the U.S. The five websites mentioned below provide a sampling of the photovoltaic- and renewable energy-dedicated websites that have committed to long-term media partnerships with PR Newswire, whereby the sites publish topic-relevant corporate press releases issued by PR Newswire: The California Solar Energy Industries Association (CALSEIA): the state-wide solar energy industry association found in the 1970s. CALSEIA has a diverse membership structure that consists of California-based solar contractors, manufacturers, distributors, developers, utilities, engineers, consultants and educational institutions, serving to help California's solar industry to thrive.   Homepage of the California Solar Energy Industries Association (CALSEIA) The American Solar Energy Society (ASES): Established in 1954 and based in Boulder, Colorado, ASES is a nationwide organization representing the interests of the country's solar energy businesses, and is committed to promoting solar energy and sustainable energy technologies. The association has been publishing the industry's leading magazine, SOLAR TODAY, for 27 years and organizing community conferences annually. The Society's website has more than 63,500 unique visitors per month.   Homepage of the American Solar Energy Society  Renewable Energy World: Founded in 1998, this website is a world-leading website dedicated to renewable energy news and information. Each month, 350,000 unique visitors visit the website and the organization boasts 51,055 Twitter followers.    Renewable Energy World's homepage PV-Tech: The website provides news about the latest dominant trends in the international solar industry chain. Each month, more than 160,000 visitors visit the website, with traffic coming predominantly from the United States, Germany, China, Taiwan, the UK, India, Canada, France and Japan.   PV-Tech's homepage Solar Energy International:Established in 1991, SEI is a non-profit educational organization that is committed to the research and promotion of global renewable energy. The website has more than 49,600 unique visitors per month.   Solar Energy International's homepage Vice President of Content Licensing & Distribution at PR Newswire, Joshua B. Cohen said, "PR Newswire recognized that companies engaging in new energy sources, such as photovoltaics, have been in search of a shift in their strategy for international expansion, while overseas markets are brimming with business opportunities for outstanding performers. As the world's largest news release distributor, PR Newswire can utilize its unique strengths to put a company's message in front of key audiences from different parts of the world. Our vast distribution network can help traditional and emerging energy firms announce important milestones in their own organizations to industry watchers worldwide, paving the way for more media organizations with international stature to understand and become familiar with their firms. PR Newswire offers an important channel that supports energy brands in Asia that are seeking to expand their global footprints." About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20151218/8521508695-a Photo - http://photos.prnasia.com/prnh/20151218/8521508695-b Photo - http://photos.prnasia.com/prnh/20151218/8521508695-c Photo - http://photos.prnasia.com/prnh/20151218/8521508695-d Photo - http://photos.prnasia.com/prnh/20151218/8521508695-e Photo - http://photos.prnasia.com/prnh/20151218/8521508695-f  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com

2015-12-18 14:15

Cision and PR Newswire Announce Intent to Combine, Creating A Leading Global Communications Platform

NEW YORK and CHICAGO, Dec. 15, 2015 /PRNewswire/ -- PR Newswire announces that Cision, the global media intelligence company, has agreed to acquire PR Newswire from UBM plc in a transaction to create a global leader of communications software and services. The transaction, which requires UBM plc shareholder and regulatory approvals, is expected to close late in the first quarter of 2016. While regulatory and shareholder approvals are sought it will be business as usual for both firms. Logo - http://photos.prnewswire.com/prnh/20151215/295894LOGO Logo - http://photos.prnewswire.com/prnh/20151215/295893LOGO Logo - http://photos.prnewswire.com/prnh/20151215/295892LOGO Serving over 100,000 customers globally, Cision provides award-winning media intelligence software and solutions ranging from influencer databases and content distribution to social media analytics and insights. Upon completion of the transaction, Cision and PR Newswire would integrate to deliver best-in-class solutions providing clients with leading technology and service, deep relationships with media and influencers and the world's largest multi-channel distribution network.  "Over 60 years, PR Newswire has established itself as the leading global multichannel distribution platform enabling PR, IR and marketing professionals to reach target audiences and measure the impact of their messages," saidRobert Gray, CEO. "I'm excited about the combination with Cision, which would provide customers an unparalleled breadth of solutions enabling communicators to be efficient, data-driven and accountable. We expect significant benefits for all of our stakeholders through the transaction." Peter Granat, CEO of Cision, said, "The addition of PR Newswire to Cision's growing portfolio represents a key milestone in our mission to create the most comprehensive platform for managing the communications lifecycle effectively. PR Newswire's outstanding reputation and global reach add another valuable dimension to the quality suite of products our clients have come to expect from Cision." About PR Newswire: Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire serves over 30,000 clients from offices around the world. For more information visitwww.prnewswire.com and follow @PRNewswire on Twitter. About Cision: Cision is a leading global media intelligence company, serving the complete workflow of today's PR and communication professionals. Offering the industry's most comprehensive PR and social media software, rich analytics and a Global Insights team, Cision enables communicators to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices inCanada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.comor follow @Cision on Twitter. PR Newswire Contact: Victoria Harres victoria.harres@prnewswire.com 201-360-6882 Source: PR Newswire Related Links: http://www.prnewswire.com http://www.cision.com/us

2015-12-15 16:24

PR Newswire's 2015 New Communication Annual Summit Successfully Held in Beijing

HONG KONG, Dec. 3, 2015 /PRNewswire/ -- PR Newswire's 2015 New Communication Annual  Summit was held on November 26 in Beijing. With the theme of exploring the current  challenges being faced and the proposed solutions for corporate communicators, the Summit invited 15 prominent media, public relations, and communications professionals to host six keynote speeches and two roundtable discussions. The Summit provided a unique platform for more than 500 public relations and marketing executives to network with peers and gain new insights. The winners of the "2015 PR Newswire New Communication Awards" were also announced at the Summit.    Keynote Speakers for PR Newswire 2015 New Communication Annual Summit Speakers included: Hu Baijing, Associate Professor at the School of Journalism and Communication, Renmin University of China; George Chen, Managing Editor and Columnist, SCMP.com International Edition, South China Morning Post; Shang Rong, Senior Director of Public Affairs, Communications and Operations at Microsoft ARD; Walter Jennings, Vice President of Corporate Communications at Huawei Technologies; Li Guowei, Director of Communications and Brand for GE Greater China; Charles Clover, Beijing-based China Correspondent for the Financial Times. Five key concepts for crisis communications management in the era of the Internet Hu Baijing, Associate Professor at the School of Journalism and Communication, Renmin University of China, advanced five key concepts for crisis communications management: Competition for Opinions, Forming the Relationship, the Standard Story, the Voice Alliance and Value Sequencing. He believes that one of the most direct and significant changes brought by the Internet is that members of the general public are able to publicize their diverse opinions, and that it is those members of the general public who have the most radical opinions that receive the most attention. To deal with this scenario, he advised companies that are subject to such opinions to have an open dialogue with the opinion makers rather than to ignore or confront them. In Hu's opinion, when a public opinion crisis erupts, the first step for corporations is to regain recognition by establishing a better relationship with each other and being willing to discuss the issue. Hu also suggested good storytelling is another necessary tactic in the midst of a crisis, so it is important to let the opinion leaders express themselves and be able to guide public discussion. At the end of his discourse, Hu referred to Value Sequencing; he urged companies to see public interest and social good as their primary interests before they evaluate their own benefits and losses as it is important to earn value recognition from the public. The evolution of the role of media and its effect on corporate communication George Chen, Managing Editor and Columnist, SCMP.com International Edition, South China Morning Post, shared his views based on his rich experience of what constitutes news, to what companies need to pay attention when issuing press releases, and how to deal with media relations. When it comes to press release distribution, Shu said, "The most important thing is for the company to find the right platform for the press release so that it reaches the intended reader base. Broad reach across the so-called mainstream media is not a must." Shu also mentioned that internal PR cannot be unduly dependent on external public relations agencies, as no one understands your company better than you. The evolving media trends and how multinationals are dealing with these new changes have been the hot topics. To that end, the Summit invited guests from two multinational firms to share their insights. Shang Rong, SeniorDirector of Public Affairs, Communications and Operations at Microsoft ARD, said, "As brand communicators, we still have room for adding more rational and emotional elements to our brand in terms of content creation." Li Guowei, Director of Communications and Brand for GE Greater China, said, "There are three main elements when it comes to communications: being the opinion leader, perfecting the content and building the brand. In addition, all brand communications need to build strong relevancy, which is a link between the benefits and the emotions generated by the audience to the brand. This is the most basic element of ultimate branding success." Suggestions for China-based brands expanding into overseas markets on communications After analyzing the challenges facing Chinese brands, Walter Jennings, Vice President of CorporateCommunications at Huawei Technologies, pointed out that the added value provided by China-based manufacturers has been increasing, and the service side of their offering is gradually becoming their chief profit maker. These changes indicate that the perception of "Made in China" is dependent on the skills applied to the complete process that results in the production of high quality products. The "Made in China 2025" program describes where the global competitiveness of China's top ten industries should be in ten years. The program, with the German Industrial 4.0 Plan as a reference, is designed to enhance the competitiveness of China's core industries through the joint efforts of the whole nation. Jennings mentioned that Chinese brands have an unprecedented opportunity to provide a positive image to consumers worldwide. For those who are interested in expanding their brand communication efforts, Jennings laid out a series of steps: Improve response speed and transparency; Fully embrace the social interaction from personal, career and work perspectives; Actively engage in research in order to fully understand the industry and the different challenges faced by the company when engaging in communications in multiple countries and regions; Take advantage of the power of industry associations, chambers of commerce, and similar organizations and agencies in order to jointly come up with messages that address the major issues facing the industry as a whole; When communicating in multiple languages, one must understand the cultural differences and sensitivities when transitioning from one language to another. Public relations for startups The first roundtable discussion was chaired by Cui Baohua, Entrepreneur Media 09 Assistant CEO. Zhang Nan, COO at Huangbaoche; Wang Jing, iCare Newlife partner; Dong Xinyu, COO at Raiing Medical Technology; Liu Liang, Marketing Vice President at Suifenhe Qingyun Market; and Zhang Feng, Senior Marketing Director at Babytree, shared their unique views on what a startup's brand communication should be. When it comes to how startups can make themselves known, trusted, and even favored, Liu Liang said, "Brand communication should be based on a company's long-term strategy. From the very beginning, communication requires taking the company's own differentiating characteristics into consideration in order to create a unique brand in all aspects." Dong Xinyu mentioned two key points: the sustainability of communications and the importance of having a main element that can help you retain the user. In Zhang Nan's opinion, companies should not only look for PR applicants who are good at writing press releases, but the candidate should also be intimately familiar with the company's core strategy in order to integrate the reality of the business into the brand story. iCare Newlife partner, Wang Jing, shared the importance of letting a company's fans participate in the communications efforts. Zhang Feng talked about how public relations professionals should not be limited to writing and managing media relations, but also need to fully understand and be in line with the vision of their CEOs in order to properly articulate and disseminate the company's strategy and cultural concepts. New changes and trends in corporate communications With the topic on leading trends and changes in corporate corporations, this roundtable discussion was chaired byGreely Liang, Senior Manager of Media Development, South China Region at PR Newswire Asia. Special guests who joined Liang for the discussion included Shang Rong, Senior Director of Public Affairs, Communications andOperations at Microsoft ARD; Li Guowei, Director of Communications and Brand for GE Greater China; Gao Chao,Uber China Corporate Communications Director; Gu Weiwei, Vice President of Marketing at Pactera; and Chen Shu, the Deputy Director of Corporate Affairs at Lee Kum Kee. When it comes to the leading trends influencing the domestic media in China and its impact on communications, Shang Rong said, "Compared to last year, the general trend has not changed much this year, but the pace of change has accelerated." In Gao Chao's opinion, life is becoming more difficult for public relations professionals, as last year, many media members have switched their careers over to public relations. The flow of talented individuals from the media has had a serious impact on trends in public relations. In contrast, Chen Shu countered: "The fact that media members are joining the PR community does not pose a big threat, rather it can serve to generate new potential for the PR community as a whole." Gu Weiwei shared his view on the changes from a B2B perspective. Li Guowei pointed out that the new communications challenges have been brought on by big data: communicators need to redefine different communication models, and second, communicators need to find the right balance between "change" and "adherence". When it comes to the ultimate purpose of communication, Li Guowei commented that a company's reputation management is very important. Shang Rong proposed company awareness management, which is managing the life cycle of brand recognition by the end users. Gao Chao said, "The ultimate goal is finding the company's own position and mining the value chiefly through content." Chen Shu added that PR has long-term and short-term goals, with each phase having a different emphasis. The keywords for corporate communications in 2016 Keywords suggested by the participants in the roundtable discussion: Li Guowei: reviewing and rediscovering brand relevancy and trying new things; Gu Weiwei: socializing B2B and secularizing B2C; Chen Shu: clear positioning and effective communication; Gao Chao: cross-border, batch processing (BAT), qualitative feeling and globalization; Shang Rong: rational insight, emotional expression and proactive change. Charles Clover, Beijing-based China Correspondent for the Financial Times, was also a keynote speaker at the Summit. Clover shared his experience of good storytelling from the perspective of a journalist. The forum also included the announcement of PR Newswire New Communications Annual Summit 2015. Thirteen awards were given out to 51 companies and 19 media organizations. The company award winners include multinational corporations, private firms and emerging tech companies. The honors include Outstanding Communications Award, Best Startup Communications Award, Best Video Award, Best Mobile Communications Award, Best Exhibition Communications Award, Best CSR Award, Best Overseas Communications Award, Best Communications Content Award, Best Communications Effect Award, Best Communications Strategy Award, Most Influential Media Award, Best Original Content Media Award and New Media's Annual Innovation Awards. For more details about the PR Newswire New Communications Annual Summit 2015, visit here. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20151202/8521508257 Source: PR Newswire Related Links: http://www.prnasia.com

2015-12-03 11:21

Create Stories Worth Retelling: New PR Newswire eBook Shares 10 Key Tips

HONG KONG, Dec. 2, 2015 /PRNewswire/ -- Today's audiences do not want to read a promotional advertisement, but they love hearing an engaging story. As human attention spans now dwindle to eight seconds and the amount of content continues to grow exponentially, it is becoming more imperative to find ways to set your brand apart. For communicators who want to capture audience attention and keep their brands at the top of their audiences' minds, great storytelling can be the key differentiator.    PR Newswire’s latest eBook: 10 Tips to Leverage the Power of Storytelling PR Newswire's latest eBook, "10 Tips to Leverage the Power of Storytelling", shares the best practices on how to captivate and engage audience with compelling brand stories. Viewers can also find examples of great storytelling done by well-known brands such as IBM and Panasonic. Some of the top tips featured in the eBook include: Understand the Key Audience: With the increasingly digitalized lifestyle, there are 211 million pieces of online content created every minute. Knowing the key audiences and understanding what matters to them are vital if communicators want their stories to stand out from the bajillion amounts of content that are out in the galaxy. From the eBook, viewers can utilize PR Newswire's Asian Media Landscape white papers to gain some insights into the media landscapes and different local media consumption habits in the Asia-Pacific region.  Help The Reporters: A survey conducted by ISEBOX.com indicates that 68% of reporters are more unhappy and overworked now than they were five years ago. If communicators wish to increase their chances of getting the busy journalists to write about their companies, then their jobs are to make their stories easy for the media to retell. The eBook also features advice from experienced media professionals on some of the do's and don'ts when engaging the media. Have a Distribution Strategy in Mind: Creating content can be time consuming. Without a content amplification strategy in place, communicators are doubling down on the time-wasting. According to a joint analysis done by BuzzSumo and Moz, the majority of content is simply ignored and receives very few shares and links. Today, content distribution is a must-have strategy if communicators want their content to be found and to bring value to the brand. This eBook walks readers through ways to use paid distribution channels for greater reach and to archive a variety of content goals. The full eBook and the remaining tips on how to leverage the power of storytelling are available for download now. About PR Newswire  PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20151201/8521508213  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO  Source: PR Newswire Related Links: http://www.prnasia.com

2015-12-02 10:00

PR Newswire Builds Stronger Ties with Financial Times Live to Support Their News Distribution Needs

HONG KONG, Oct. 6, 2015 /PRNewswire/ -- Global news distribution provider PR Newswire today announces further collaboration with Financial Times Live (FT Live), the global events arm of the Financial Times. Does your company organize events? How does your company market them? When it comes to event marketing, it is important to reach the right audience and create enough buzz for maximum exposure. PR Newswire was the supporting Newswire Partner for FT Live's FT Asia Pharma-Healthcare Summit in May of this year, and both parties found great synergy in the collaboration. As a result, the partnership was expanded, and PR Newswire will be the supporting Newswire Partner for two upcoming FT Live events: FT-ACI Smarter World Summit and Asian Wealth Management Summit. The FT-ACI Smarter World event looks at the impact of emerging technologies on Asian markets in the next 15 years, and the business opportunities presented by hi-tech breakthroughs of the 21st century. The Asian Wealth Management Summit will be held under the theme, "Understanding Asia's Wealthy", and will shed light on where the most lucrative opportunities lie, as well as what firms must do to capture these opportunities and grow their book of business. "We're honored that PR Newswire is the supporting Newswire Partner for some of the key FT Live events inSingapore this year," said Royce Shih, Vice President of Asia-Pacific Sales and Marketing at PR Newswire. "The Financial Times is one of the leading news organizations for high-quality content, and they see the value in pushing out their content via our network. This gives us the opportunity to work more closely with FT Live, and further enhance their content distribution visibility, as well as engage with their key audiences. We are looking forward to deepening our relationship with FT Live across Asia-Pacific in the coming year." For more information about PR Newswire's distribution networks and other services, contact us or visit ourwebsite. For more information and to register for the following FT Live events, click on the links below: FT-ACI Smarter World Summit (Singapore. Oct. 8, 2015) Asian Wealth Management Summit (Singapore. Nov. 4, 2015) About PR Newswire  PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About FT Live Financial Times Live (FT Live) is the global conferences and events division of the Financial Times Group. Chaired by senior journalists from the Financial Times Group, FT Live's summits, conferences, awards and strategic forums gather the world's brightest minds and most influential decision-makers. Exclusive on-stage interviews, stimulating presentations and lively panel debates - available on multiple content platforms - provide the cutting-edge insights, unique personalities and peer audience engagement that have the power to transform finance, business, politics, society and culture. The Financial Times provides essential news, comments, data and analysis for the global business community. It has a combined paid print and digital circulation of over 700,000. FT education products now serve two-thirds of the world's top 50 business schools. Live.ft.com For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com http://Live.ft.com

2015-10-06 18:47

PR Newswire Teams Up with Indosat ID-Byte 2015 as the Official News Distribution Partner

-The Biggest Digital Event in Indonesia HONG KONG, Sept. 15, 2015 /PRNewswire/ -- Experts from well-known world-class companies such as Disney, Facebook, Google and others, will speak at the 3-day Indosat ID-Byte 2015 event to be held at Pacific Place, Jakarta from September 30 - October 2, 2015.   One of the leading digital agencies in Indonesia, Bubu will bring together more than 500 Indonesian digital industry players and enthusiasts to attend this conference.  As the world becomes more connected, this year's ID-Byte will focus on the theme of a Connected e-Conomy.  This will highlight the opportunities available in Indonesia for the development of the digital industry and explore key issues and strategies to enable Indonesia's entrepreneurs to prepare and compete in the global market. "We're excited and privileged to be the Official News Distribution Partner of ID-Byte 2015, a prestigious Indonesian digital event," said Royce Shih, Vice President Asia-Pacific Sales and Marketing of PR Newswire.  "Indonesia is one of our key markets and with the opening of a local office at end-2014 and the continued buildup of our dedicated on-the-ground team, we are committed to helping our clients and partners such as Indosat ID-Byte 2015 to achieve better brand visibility in the region.  Not only in the region, but internationally as well through our global distribution network that will reach media and online sites in more than 170 countries and in more than 40 languages. We will enable them to tell their stories to the world."   Indosat ID-Byte 2015 will utilize PR Newswire's Asia distribution network to engage with more influencers and media outlets in the technology industry across Asia.  With PR Newswire's over decade-long track record in theAsia-Pacific region, its distribution network now covers over 73,000 journalists and editors from more than 19,000 media outlets and reaches over 8,200 websites, databases and online services in Asia. "As we aim to put Indonesia at the global map of digital world through Indosat ID-Byte 2015, we are thrilled with this partnership to share the exciting story of Indonesia's digital industry and startups to the international audiences through PR Newswire's network," comments Shinta Dhanuwardoyo, the CEO of Bubu and the initiator of ID-Byte. The 3-day event will include exhibitions and seminars, followed by a conference and the Bubu Awards v.09 ceremony to be held on October 2nd as the event finale. The awards will honor Indonesian tech companies, small and medium enterprises, digital marketing agencies and digital personalities for their excellence in digital marketing. Details of the schedule and registration can be found here: http://id-byte.com/register. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About Indosat ID-Byte Indosat ID-Byte 2015 is an event initiated by Bubu.com which has a focus on growing digital ecosystem inIndonesia and this year is supported by Indosat, member of Ooredoo Group. ID-Byte is held biannually and has been held since 2011. ID-Byte previously has been successful in presenting well-known speakers from local companies such as Indosat and international companies such as Google, Facebook, Rakuten, Evernote, Ebay and many more. About Bubu Bubu was founded by Shinta Dhanuwardoyo in 1996 as a web and internet development company. Until now, Bubu has developed into one of the biggest digital advertising and web development company in Indonesia, and is stated as Indonesia's Pioneer of Internet Growth. Bubu.com also awarded as Asia's Top 100 most Innovative Companies by Red Herring, and also won the Red Herring Asia Award and the Global Red Herring Awards. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Source: PR Newswire Related Links: http://id-byte.com/register http://www.prnasia.com

2015-09-15 15:44

China's Evolving Media Landscape Provides Great Opportunities for Brands

HONG KONG, Aug. 21, 2015 /PRNewswire/ -- The fast-changing media environment inChina can be complex and tricky to explore, but understanding the unique news consumption habits of Chinese consumers and the effective ways to reach out to the Chinese media can be rewarding for many marketers wanting to tap into this opportunistic business market. Continuing its efforts in sharing the insights of leading thinkers into media trends and best practices in news distribution and media relations in the Asia-Pacific region, PR Newswire brought another Media Coffee event to Hong Kong on August 13 with the remarkable topic: "Navigating China's Media Landscape". Joining two experienced speakers from China, more than 35 marketing, public relations and communications professionals partook in this event to learn how to effectively craft their communications for audiences in China and enhance visibility for their brands. The archived video of the event is now available for viewing upon registration.  (From left to right) Speakers Lynn Liu and Yuan Li, and the audience. Learning how to engage with China's mobile-savvy audiences is vital for brand success Lynn Liu, Group Manager of Audience and New Media Development at PR Newswire, kicks off the presentation by providing the audience with an in-depth overview of China's current media landscape and tips on how to do better storytelling in China. With the astronomical growth of digital platforms and shifting Chinese consumer preferences in news consumption, the print media industry is losing ground to new media that offers wider reach, faster speed of delivery, and better user experience, according to Liu. "As the China media market continues to become more and more established, marketers must continue to adjust their sails accordingly to remain relevant to China's mobile-savvy audiences, while focusing on producing quality content," said Liu. Some of Liu's key highlights on the current media trends and development in China include: Traditional media still has an important role to play. Marketers should consider how to strategically integrate traditional media with new media by taking advantages of multiple vehicles in order to amplify their influence, enhance the reader's experience, and maximize the impact of their communication efforts. Search engines have overtaken the traditional media as the most trusted news source. According to a recent study, more than 59% of online rumours propagated last year were disseminated over the Weibo microblogging service. In this new era of media, people are increasingly inclined to believe their own judgement by conducting their own research on the news.  In mainland China, mobile news traffic has triumphed over the Tencent, Sohu, NetEase and Sina portal websites. As more Chinese audiences are now consuming news on the go, companies should adapt accordingly for the big shift to mobile news. Adding multimedia to content not only helps to enhance readers' experiences, but also drivers toward better engagement. How to establish and maintain positive media relations in China Attendees also took valuable notes from Yuan Li, the former PR manager of Walmart China, former senior correspondent of Southern Metropolis Daily and a freelance contributor to FT.com's Chinese website. Besides shedding light on the best practices in establishing positive working relationships with the Chinese media, Li also provided audiences with valuable tactics to work around changes to press release distributions, and shared some ofChina's top new media platforms and applications that are worth noting. "WeChat is a key and must-have tool to successfully maintaining media relations in mainland China," said Li. "It offers marketers and PR professionals an ideal place to build relationships, tell their stories and engage with audiences." Some key takeaways from Li include:  Despite a digitalized media landscape, it is still important to establish positive relationships with traditional and influential media outlets that can help you gain maximum brand visibility. For example, if a piece of corporate news is picked up by an authoritative media outlet, such as People's Daily, the news itself is already seen as a successful PR buzz.  More and more traditional media in China have launched their own new media channels. One of these channels is "WeMedia", which is an alliance of grassroots opinion leaders who have a large number of followers on Chinese social media, and who are creating high-quality and unique content on their own pages. These influencers are quickly overtaking traditional media as the more influential type of media in China.  The way of reporting serious news is becoming ever more witty and humorous, particularly in the new media, as headlines are becoming longer, more colloquial and more straightforward. WeChat now has over eight million public accounts, and the channel has enabled many individuals to grow their influence and spread their ideas. Media relations, advertising, marketing and public relations professionals in Mainland China are now putting more emphasis on targeted and quality communications to niche media. Mass communications is not always effective, but speed and frequency of communication is key. Leverage big data to personalized content to enable better storytelling.  Take into consideration all possible channels for communications planning, including press releases, WeChat, Baidu Baike and Baidu Tieba. About Media Coffee: The goal of Media Coffee events is to enable communications professionals to hear leading media organisations talk about how their respective companies work, provide insights into their areas of specialty, give advice on achieving coverage and effectively targeting journalists within their sector, and share their thoughts on how to build mutually beneficial relationships. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Source: PR Newswire Photo - http://photos.prnasia.com/prnh/20150821/8521505449 Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO  Source: PR Newswire Related Links: http://www.prnasia.com

2015-08-21 18:06
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