Participate in PR Newswire's Survey on Journalists' Working Status and News Gathering Habits in Asia-Pacific

HONG KONG, March 15, 2016 /PRNewswire/ -- PR Newswire has rolled out an online survey, titled "2016 Journalists' Working Status and News Gathering Habits in Asia-Pacific", to explore how the new era of digital communication has impacted the professional lives of journalists. The short survey welcomes input from the media community in six major markets - Australia, Hong Kong, Indonesia, Malaysia,Singapore, and Taiwan, and is open for participation until May 16, 2016. Each qualified participant will receive a coffee voucher as a token of appreciation and will be entered into a prize draw to win a 16GB iPad Air. Part of PR Newswire's long-term commitment is to help companies further understand the changing needs of the media and how they can adapt their content strategy accordingly to raise the chances of being published. Journalists' feedback will serve as a guide for marketers and PR professionals to produce content in line with their editorial needs.   Key questions covered in the survey include: The main channels journalists most frequently use to keep up with the latest news and information; Their most trusted sources when writing a news report or verifying a fact; Their preferred multimedia elements for a news story; The main factors that will help facilitate more open communications with them. "We constantly strive to understand the evolving needs and challenges of journalists, and we hope the results gathered will help us better serve the media community," said Yujie Chen, Senior Vice President of Asia-Pacific at PR Newswire. "The specialized services PR Newswire offers help bridge the gap between the media and PR and marketing communities. ProfNet, for example, is a free online service connecting journalists with quality sources and industry experts for their news stories." The report is targeting to be completed by the end of the second quarter of 2016; interested parties can subscribeto receive alerts when the findings are ready. Meanwhile, as the survey for the Asia-Pacific region is underway, PR Newswire also recently released an in-depth study on journalists' working status and news gathering habits inChina in 2016. The simplified Chinese report is available for download here. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20160314/8521601655  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com

2016-03-15 15:38

PR Newswire Rolls Out Localized Website to Better Serve Indonesian Audiences

HONG KONG, Feb. 25, 2016 /PRNewswire/ -- As part of its drive to strengthen its presence in the Asia-Pacific region, PR Newswire announces the official launch of its Indonesian website. Together with the opening of its local office in Jakarta in October 2014, the localized website underpins PR Newswire's commitment to better serve its local audiences and further grow its media network by investing more resources and providing better support. Besides providing information about PR Newswire's four core services, which include news distribution, multimedia and webcasting, media monitoring and intelligence, and investor communications, the new website now makes it easier for Indonesian audiences to find Indonesian corporate news releases issued by PR Newswire based on the industry or topic.  "The addition of this localized website enables us to provide more locally relevant content and information for our Indonesian-speaking audiences," said Royce Shih, Vice President of Sales and Marketing in Asia-Pacific at PR Newswire. "As we continue to strengthen our market presence and capabilities in the Asia-Pacific region, it is important for our audiences to understand the industry-leading solutions we have to offer. The localized website is another great step in our commitment to establish a deeper relationship with our audiences in Indonesia." In 2015, PR Newswire released the second series of the Asian Media Landscape white paper focusing on Thailand,South Korea and Indonesia. The white paper covers different media channels such as print, broadcasting, online, social media and search engines in each market and delves into the local media consumption habits, helping corporate communication professionals better understand the unique media environment and local media consumption habits in Asia Pacific.   Moving forward, PR Newswire will continue to connect with Indonesian audiences and offer more public relations-related insights and trends through localized content, social media channels and events. If you are interested in receiving alerts for the upcoming localized content, you can subscribe to receive updates. About PR Newswire  PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region. For further information, please contact:  PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com

2016-02-25 11:00

PR Newswire Enhances Its Presence on Key Energy-related Websites Across the North American Continent

HONG KONG, Dec. 18, 2015 /PRNewswire/ -- PR Newswire has established partnerships with more than 300 energy-dedicated media organizations and web sites across the U.S., including exclusive arrangements with 47 websites focused on the solar and photovoltaic sectors, and 67 websites covering the energy and oil industries. More than 4,000 journalists specializing in the energy sector receive corporate news releases from the energy companies issued by PR Newswire. PR Newswire's expansive reach across the spectrum of energy-related industries serves to maximize the communication efforts of Asia-based energy corporations overseas, to enhance brand awareness, and to make their mark on the global stage.    Leading energy media partners working with PR Newswire With the continuous adjustment of the structure of the energy industry and the deepening support for policies that promote sustainable development, more and more firms in the photovoltaic, as well as wind and new energy sectors, have begun to put their focus on the global market. China, for example, is the world's largest exporter of photovoltaic modules. In the process of international expansion, in addition to their capabilities in providing excellent products and technologies, as well as fully respecting cultural differences, Chinese energy companies have started to leverage media to improve their credibility and influence. Through PR Newswire's press release distribution channels, the corporate messaging is exposed to a wide range of media outlets, drawing the attention of the target audience. PR Newswire has been operating in the Asia market for more than ten years and has helped many energy companies manage their global media communications. In addition to serving many traditional energy providers, including Jereh, Anton Oil and the Sinopec Group, PR Newswire helps with the corporate messaging of many new energy companies, such as Yingli Solar, Canadian Solar, Trina Solar, Sunshine Oilsands Ltd., Hengxing Gold Holding Company Ltd., Big Sun Energy Technology, VPower Group, Jinko Energy, JA Solar, Suntech Power, Hanwha and Renesola. With its unparalleled advantages in media resources for the U.S. energy industry, PR Newswire has partnered with industry associations, trade publishers and other industry-leading websites in many states across the U.S. The five websites mentioned below provide a sampling of the photovoltaic- and renewable energy-dedicated websites that have committed to long-term media partnerships with PR Newswire, whereby the sites publish topic-relevant corporate press releases issued by PR Newswire: The California Solar Energy Industries Association (CALSEIA): the state-wide solar energy industry association found in the 1970s. CALSEIA has a diverse membership structure that consists of California-based solar contractors, manufacturers, distributors, developers, utilities, engineers, consultants and educational institutions, serving to help California's solar industry to thrive.   Homepage of the California Solar Energy Industries Association (CALSEIA) The American Solar Energy Society (ASES): Established in 1954 and based in Boulder, Colorado, ASES is a nationwide organization representing the interests of the country's solar energy businesses, and is committed to promoting solar energy and sustainable energy technologies. The association has been publishing the industry's leading magazine, SOLAR TODAY, for 27 years and organizing community conferences annually. The Society's website has more than 63,500 unique visitors per month.   Homepage of the American Solar Energy Society  Renewable Energy World: Founded in 1998, this website is a world-leading website dedicated to renewable energy news and information. Each month, 350,000 unique visitors visit the website and the organization boasts 51,055 Twitter followers.    Renewable Energy World's homepage PV-Tech: The website provides news about the latest dominant trends in the international solar industry chain. Each month, more than 160,000 visitors visit the website, with traffic coming predominantly from the United States, Germany, China, Taiwan, the UK, India, Canada, France and Japan.   PV-Tech's homepage Solar Energy International:Established in 1991, SEI is a non-profit educational organization that is committed to the research and promotion of global renewable energy. The website has more than 49,600 unique visitors per month.   Solar Energy International's homepage Vice President of Content Licensing & Distribution at PR Newswire, Joshua B. Cohen said, "PR Newswire recognized that companies engaging in new energy sources, such as photovoltaics, have been in search of a shift in their strategy for international expansion, while overseas markets are brimming with business opportunities for outstanding performers. As the world's largest news release distributor, PR Newswire can utilize its unique strengths to put a company's message in front of key audiences from different parts of the world. Our vast distribution network can help traditional and emerging energy firms announce important milestones in their own organizations to industry watchers worldwide, paving the way for more media organizations with international stature to understand and become familiar with their firms. PR Newswire offers an important channel that supports energy brands in Asia that are seeking to expand their global footprints." About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20151218/8521508695-a Photo - http://photos.prnasia.com/prnh/20151218/8521508695-b Photo - http://photos.prnasia.com/prnh/20151218/8521508695-c Photo - http://photos.prnasia.com/prnh/20151218/8521508695-d Photo - http://photos.prnasia.com/prnh/20151218/8521508695-e Photo - http://photos.prnasia.com/prnh/20151218/8521508695-f  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com

2015-12-18 14:15

Cision and PR Newswire Announce Intent to Combine, Creating A Leading Global Communications Platform

NEW YORK and CHICAGO, Dec. 15, 2015 /PRNewswire/ -- PR Newswire announces that Cision, the global media intelligence company, has agreed to acquire PR Newswire from UBM plc in a transaction to create a global leader of communications software and services. The transaction, which requires UBM plc shareholder and regulatory approvals, is expected to close late in the first quarter of 2016. While regulatory and shareholder approvals are sought it will be business as usual for both firms. Logo - http://photos.prnewswire.com/prnh/20151215/295894LOGO Logo - http://photos.prnewswire.com/prnh/20151215/295893LOGO Logo - http://photos.prnewswire.com/prnh/20151215/295892LOGO Serving over 100,000 customers globally, Cision provides award-winning media intelligence software and solutions ranging from influencer databases and content distribution to social media analytics and insights. Upon completion of the transaction, Cision and PR Newswire would integrate to deliver best-in-class solutions providing clients with leading technology and service, deep relationships with media and influencers and the world's largest multi-channel distribution network.  "Over 60 years, PR Newswire has established itself as the leading global multichannel distribution platform enabling PR, IR and marketing professionals to reach target audiences and measure the impact of their messages," saidRobert Gray, CEO. "I'm excited about the combination with Cision, which would provide customers an unparalleled breadth of solutions enabling communicators to be efficient, data-driven and accountable. We expect significant benefits for all of our stakeholders through the transaction." Peter Granat, CEO of Cision, said, "The addition of PR Newswire to Cision's growing portfolio represents a key milestone in our mission to create the most comprehensive platform for managing the communications lifecycle effectively. PR Newswire's outstanding reputation and global reach add another valuable dimension to the quality suite of products our clients have come to expect from Cision." About PR Newswire: Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire serves over 30,000 clients from offices around the world. For more information visitwww.prnewswire.com and follow @PRNewswire on Twitter. About Cision: Cision is a leading global media intelligence company, serving the complete workflow of today's PR and communication professionals. Offering the industry's most comprehensive PR and social media software, rich analytics and a Global Insights team, Cision enables communicators to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices inCanada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.comor follow @Cision on Twitter. PR Newswire Contact: Victoria Harres victoria.harres@prnewswire.com 201-360-6882 Source: PR Newswire Related Links: http://www.prnewswire.com http://www.cision.com/us

2015-12-15 16:24

PR Newswire's 2015 New Communication Annual Summit Successfully Held in Beijing

HONG KONG, Dec. 3, 2015 /PRNewswire/ -- PR Newswire's 2015 New Communication Annual  Summit was held on November 26 in Beijing. With the theme of exploring the current  challenges being faced and the proposed solutions for corporate communicators, the Summit invited 15 prominent media, public relations, and communications professionals to host six keynote speeches and two roundtable discussions. The Summit provided a unique platform for more than 500 public relations and marketing executives to network with peers and gain new insights. The winners of the "2015 PR Newswire New Communication Awards" were also announced at the Summit.    Keynote Speakers for PR Newswire 2015 New Communication Annual Summit Speakers included: Hu Baijing, Associate Professor at the School of Journalism and Communication, Renmin University of China; George Chen, Managing Editor and Columnist, SCMP.com International Edition, South China Morning Post; Shang Rong, Senior Director of Public Affairs, Communications and Operations at Microsoft ARD; Walter Jennings, Vice President of Corporate Communications at Huawei Technologies; Li Guowei, Director of Communications and Brand for GE Greater China; Charles Clover, Beijing-based China Correspondent for the Financial Times. Five key concepts for crisis communications management in the era of the Internet Hu Baijing, Associate Professor at the School of Journalism and Communication, Renmin University of China, advanced five key concepts for crisis communications management: Competition for Opinions, Forming the Relationship, the Standard Story, the Voice Alliance and Value Sequencing. He believes that one of the most direct and significant changes brought by the Internet is that members of the general public are able to publicize their diverse opinions, and that it is those members of the general public who have the most radical opinions that receive the most attention. To deal with this scenario, he advised companies that are subject to such opinions to have an open dialogue with the opinion makers rather than to ignore or confront them. In Hu's opinion, when a public opinion crisis erupts, the first step for corporations is to regain recognition by establishing a better relationship with each other and being willing to discuss the issue. Hu also suggested good storytelling is another necessary tactic in the midst of a crisis, so it is important to let the opinion leaders express themselves and be able to guide public discussion. At the end of his discourse, Hu referred to Value Sequencing; he urged companies to see public interest and social good as their primary interests before they evaluate their own benefits and losses as it is important to earn value recognition from the public. The evolution of the role of media and its effect on corporate communication George Chen, Managing Editor and Columnist, SCMP.com International Edition, South China Morning Post, shared his views based on his rich experience of what constitutes news, to what companies need to pay attention when issuing press releases, and how to deal with media relations. When it comes to press release distribution, Shu said, "The most important thing is for the company to find the right platform for the press release so that it reaches the intended reader base. Broad reach across the so-called mainstream media is not a must." Shu also mentioned that internal PR cannot be unduly dependent on external public relations agencies, as no one understands your company better than you. The evolving media trends and how multinationals are dealing with these new changes have been the hot topics. To that end, the Summit invited guests from two multinational firms to share their insights. Shang Rong, SeniorDirector of Public Affairs, Communications and Operations at Microsoft ARD, said, "As brand communicators, we still have room for adding more rational and emotional elements to our brand in terms of content creation." Li Guowei, Director of Communications and Brand for GE Greater China, said, "There are three main elements when it comes to communications: being the opinion leader, perfecting the content and building the brand. In addition, all brand communications need to build strong relevancy, which is a link between the benefits and the emotions generated by the audience to the brand. This is the most basic element of ultimate branding success." Suggestions for China-based brands expanding into overseas markets on communications After analyzing the challenges facing Chinese brands, Walter Jennings, Vice President of CorporateCommunications at Huawei Technologies, pointed out that the added value provided by China-based manufacturers has been increasing, and the service side of their offering is gradually becoming their chief profit maker. These changes indicate that the perception of "Made in China" is dependent on the skills applied to the complete process that results in the production of high quality products. The "Made in China 2025" program describes where the global competitiveness of China's top ten industries should be in ten years. The program, with the German Industrial 4.0 Plan as a reference, is designed to enhance the competitiveness of China's core industries through the joint efforts of the whole nation. Jennings mentioned that Chinese brands have an unprecedented opportunity to provide a positive image to consumers worldwide. For those who are interested in expanding their brand communication efforts, Jennings laid out a series of steps: Improve response speed and transparency; Fully embrace the social interaction from personal, career and work perspectives; Actively engage in research in order to fully understand the industry and the different challenges faced by the company when engaging in communications in multiple countries and regions; Take advantage of the power of industry associations, chambers of commerce, and similar organizations and agencies in order to jointly come up with messages that address the major issues facing the industry as a whole; When communicating in multiple languages, one must understand the cultural differences and sensitivities when transitioning from one language to another. Public relations for startups The first roundtable discussion was chaired by Cui Baohua, Entrepreneur Media 09 Assistant CEO. Zhang Nan, COO at Huangbaoche; Wang Jing, iCare Newlife partner; Dong Xinyu, COO at Raiing Medical Technology; Liu Liang, Marketing Vice President at Suifenhe Qingyun Market; and Zhang Feng, Senior Marketing Director at Babytree, shared their unique views on what a startup's brand communication should be. When it comes to how startups can make themselves known, trusted, and even favored, Liu Liang said, "Brand communication should be based on a company's long-term strategy. From the very beginning, communication requires taking the company's own differentiating characteristics into consideration in order to create a unique brand in all aspects." Dong Xinyu mentioned two key points: the sustainability of communications and the importance of having a main element that can help you retain the user. In Zhang Nan's opinion, companies should not only look for PR applicants who are good at writing press releases, but the candidate should also be intimately familiar with the company's core strategy in order to integrate the reality of the business into the brand story. iCare Newlife partner, Wang Jing, shared the importance of letting a company's fans participate in the communications efforts. Zhang Feng talked about how public relations professionals should not be limited to writing and managing media relations, but also need to fully understand and be in line with the vision of their CEOs in order to properly articulate and disseminate the company's strategy and cultural concepts. New changes and trends in corporate communications With the topic on leading trends and changes in corporate corporations, this roundtable discussion was chaired byGreely Liang, Senior Manager of Media Development, South China Region at PR Newswire Asia. Special guests who joined Liang for the discussion included Shang Rong, Senior Director of Public Affairs, Communications andOperations at Microsoft ARD; Li Guowei, Director of Communications and Brand for GE Greater China; Gao Chao,Uber China Corporate Communications Director; Gu Weiwei, Vice President of Marketing at Pactera; and Chen Shu, the Deputy Director of Corporate Affairs at Lee Kum Kee. When it comes to the leading trends influencing the domestic media in China and its impact on communications, Shang Rong said, "Compared to last year, the general trend has not changed much this year, but the pace of change has accelerated." In Gao Chao's opinion, life is becoming more difficult for public relations professionals, as last year, many media members have switched their careers over to public relations. The flow of talented individuals from the media has had a serious impact on trends in public relations. In contrast, Chen Shu countered: "The fact that media members are joining the PR community does not pose a big threat, rather it can serve to generate new potential for the PR community as a whole." Gu Weiwei shared his view on the changes from a B2B perspective. Li Guowei pointed out that the new communications challenges have been brought on by big data: communicators need to redefine different communication models, and second, communicators need to find the right balance between "change" and "adherence". When it comes to the ultimate purpose of communication, Li Guowei commented that a company's reputation management is very important. Shang Rong proposed company awareness management, which is managing the life cycle of brand recognition by the end users. Gao Chao said, "The ultimate goal is finding the company's own position and mining the value chiefly through content." Chen Shu added that PR has long-term and short-term goals, with each phase having a different emphasis. The keywords for corporate communications in 2016 Keywords suggested by the participants in the roundtable discussion: Li Guowei: reviewing and rediscovering brand relevancy and trying new things; Gu Weiwei: socializing B2B and secularizing B2C; Chen Shu: clear positioning and effective communication; Gao Chao: cross-border, batch processing (BAT), qualitative feeling and globalization; Shang Rong: rational insight, emotional expression and proactive change. Charles Clover, Beijing-based China Correspondent for the Financial Times, was also a keynote speaker at the Summit. Clover shared his experience of good storytelling from the perspective of a journalist. The forum also included the announcement of PR Newswire New Communications Annual Summit 2015. Thirteen awards were given out to 51 companies and 19 media organizations. The company award winners include multinational corporations, private firms and emerging tech companies. The honors include Outstanding Communications Award, Best Startup Communications Award, Best Video Award, Best Mobile Communications Award, Best Exhibition Communications Award, Best CSR Award, Best Overseas Communications Award, Best Communications Content Award, Best Communications Effect Award, Best Communications Strategy Award, Most Influential Media Award, Best Original Content Media Award and New Media's Annual Innovation Awards. For more details about the PR Newswire New Communications Annual Summit 2015, visit here. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20151202/8521508257 Source: PR Newswire Related Links: http://www.prnasia.com

2015-12-03 11:21

Create Stories Worth Retelling: New PR Newswire eBook Shares 10 Key Tips

HONG KONG, Dec. 2, 2015 /PRNewswire/ -- Today's audiences do not want to read a promotional advertisement, but they love hearing an engaging story. As human attention spans now dwindle to eight seconds and the amount of content continues to grow exponentially, it is becoming more imperative to find ways to set your brand apart. For communicators who want to capture audience attention and keep their brands at the top of their audiences' minds, great storytelling can be the key differentiator.    PR Newswire’s latest eBook: 10 Tips to Leverage the Power of Storytelling PR Newswire's latest eBook, "10 Tips to Leverage the Power of Storytelling", shares the best practices on how to captivate and engage audience with compelling brand stories. Viewers can also find examples of great storytelling done by well-known brands such as IBM and Panasonic. Some of the top tips featured in the eBook include: Understand the Key Audience: With the increasingly digitalized lifestyle, there are 211 million pieces of online content created every minute. Knowing the key audiences and understanding what matters to them are vital if communicators want their stories to stand out from the bajillion amounts of content that are out in the galaxy. From the eBook, viewers can utilize PR Newswire's Asian Media Landscape white papers to gain some insights into the media landscapes and different local media consumption habits in the Asia-Pacific region.  Help The Reporters: A survey conducted by ISEBOX.com indicates that 68% of reporters are more unhappy and overworked now than they were five years ago. If communicators wish to increase their chances of getting the busy journalists to write about their companies, then their jobs are to make their stories easy for the media to retell. The eBook also features advice from experienced media professionals on some of the do's and don'ts when engaging the media. Have a Distribution Strategy in Mind: Creating content can be time consuming. Without a content amplification strategy in place, communicators are doubling down on the time-wasting. According to a joint analysis done by BuzzSumo and Moz, the majority of content is simply ignored and receives very few shares and links. Today, content distribution is a must-have strategy if communicators want their content to be found and to bring value to the brand. This eBook walks readers through ways to use paid distribution channels for greater reach and to archive a variety of content goals. The full eBook and the remaining tips on how to leverage the power of storytelling are available for download now. About PR Newswire  PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20151201/8521508213  Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO  Source: PR Newswire Related Links: http://www.prnasia.com

2015-12-02 10:00

PR Newswire Builds Stronger Ties with Financial Times Live to Support Their News Distribution Needs

HONG KONG, Oct. 6, 2015 /PRNewswire/ -- Global news distribution provider PR Newswire today announces further collaboration with Financial Times Live (FT Live), the global events arm of the Financial Times. Does your company organize events? How does your company market them? When it comes to event marketing, it is important to reach the right audience and create enough buzz for maximum exposure. PR Newswire was the supporting Newswire Partner for FT Live's FT Asia Pharma-Healthcare Summit in May of this year, and both parties found great synergy in the collaboration. As a result, the partnership was expanded, and PR Newswire will be the supporting Newswire Partner for two upcoming FT Live events: FT-ACI Smarter World Summit and Asian Wealth Management Summit. The FT-ACI Smarter World event looks at the impact of emerging technologies on Asian markets in the next 15 years, and the business opportunities presented by hi-tech breakthroughs of the 21st century. The Asian Wealth Management Summit will be held under the theme, "Understanding Asia's Wealthy", and will shed light on where the most lucrative opportunities lie, as well as what firms must do to capture these opportunities and grow their book of business. "We're honored that PR Newswire is the supporting Newswire Partner for some of the key FT Live events inSingapore this year," said Royce Shih, Vice President of Asia-Pacific Sales and Marketing at PR Newswire. "The Financial Times is one of the leading news organizations for high-quality content, and they see the value in pushing out their content via our network. This gives us the opportunity to work more closely with FT Live, and further enhance their content distribution visibility, as well as engage with their key audiences. We are looking forward to deepening our relationship with FT Live across Asia-Pacific in the coming year." For more information about PR Newswire's distribution networks and other services, contact us or visit ourwebsite. For more information and to register for the following FT Live events, click on the links below: FT-ACI Smarter World Summit (Singapore. Oct. 8, 2015) Asian Wealth Management Summit (Singapore. Nov. 4, 2015) About PR Newswire  PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About FT Live Financial Times Live (FT Live) is the global conferences and events division of the Financial Times Group. Chaired by senior journalists from the Financial Times Group, FT Live's summits, conferences, awards and strategic forums gather the world's brightest minds and most influential decision-makers. Exclusive on-stage interviews, stimulating presentations and lively panel debates - available on multiple content platforms - provide the cutting-edge insights, unique personalities and peer audience engagement that have the power to transform finance, business, politics, society and culture. The Financial Times provides essential news, comments, data and analysis for the global business community. It has a combined paid print and digital circulation of over 700,000. FT education products now serve two-thirds of the world's top 50 business schools. Live.ft.com For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20151006/8521506608LOGO Source: PR Newswire Related Links: http://www.prnasia.com http://Live.ft.com

2015-10-06 18:47

PR Newswire Teams Up with Indosat ID-Byte 2015 as the Official News Distribution Partner

-The Biggest Digital Event in Indonesia HONG KONG, Sept. 15, 2015 /PRNewswire/ -- Experts from well-known world-class companies such as Disney, Facebook, Google and others, will speak at the 3-day Indosat ID-Byte 2015 event to be held at Pacific Place, Jakarta from September 30 - October 2, 2015.   One of the leading digital agencies in Indonesia, Bubu will bring together more than 500 Indonesian digital industry players and enthusiasts to attend this conference.  As the world becomes more connected, this year's ID-Byte will focus on the theme of a Connected e-Conomy.  This will highlight the opportunities available in Indonesia for the development of the digital industry and explore key issues and strategies to enable Indonesia's entrepreneurs to prepare and compete in the global market. "We're excited and privileged to be the Official News Distribution Partner of ID-Byte 2015, a prestigious Indonesian digital event," said Royce Shih, Vice President Asia-Pacific Sales and Marketing of PR Newswire.  "Indonesia is one of our key markets and with the opening of a local office at end-2014 and the continued buildup of our dedicated on-the-ground team, we are committed to helping our clients and partners such as Indosat ID-Byte 2015 to achieve better brand visibility in the region.  Not only in the region, but internationally as well through our global distribution network that will reach media and online sites in more than 170 countries and in more than 40 languages. We will enable them to tell their stories to the world."   Indosat ID-Byte 2015 will utilize PR Newswire's Asia distribution network to engage with more influencers and media outlets in the technology industry across Asia.  With PR Newswire's over decade-long track record in theAsia-Pacific region, its distribution network now covers over 73,000 journalists and editors from more than 19,000 media outlets and reaches over 8,200 websites, databases and online services in Asia. "As we aim to put Indonesia at the global map of digital world through Indosat ID-Byte 2015, we are thrilled with this partnership to share the exciting story of Indonesia's digital industry and startups to the international audiences through PR Newswire's network," comments Shinta Dhanuwardoyo, the CEO of Bubu and the initiator of ID-Byte. The 3-day event will include exhibitions and seminars, followed by a conference and the Bubu Awards v.09 ceremony to be held on October 2nd as the event finale. The awards will honor Indonesian tech companies, small and medium enterprises, digital marketing agencies and digital personalities for their excellence in digital marketing. Details of the schedule and registration can be found here: http://id-byte.com/register. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About Indosat ID-Byte Indosat ID-Byte 2015 is an event initiated by Bubu.com which has a focus on growing digital ecosystem inIndonesia and this year is supported by Indosat, member of Ooredoo Group. ID-Byte is held biannually and has been held since 2011. ID-Byte previously has been successful in presenting well-known speakers from local companies such as Indosat and international companies such as Google, Facebook, Rakuten, Evernote, Ebay and many more. About Bubu Bubu was founded by Shinta Dhanuwardoyo in 1996 as a web and internet development company. Until now, Bubu has developed into one of the biggest digital advertising and web development company in Indonesia, and is stated as Indonesia's Pioneer of Internet Growth. Bubu.com also awarded as Asia's Top 100 most Innovative Companies by Red Herring, and also won the Red Herring Asia Award and the Global Red Herring Awards. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Source: PR Newswire Related Links: http://id-byte.com/register http://www.prnasia.com

2015-09-15 15:44

China's Evolving Media Landscape Provides Great Opportunities for Brands

HONG KONG, Aug. 21, 2015 /PRNewswire/ -- The fast-changing media environment inChina can be complex and tricky to explore, but understanding the unique news consumption habits of Chinese consumers and the effective ways to reach out to the Chinese media can be rewarding for many marketers wanting to tap into this opportunistic business market. Continuing its efforts in sharing the insights of leading thinkers into media trends and best practices in news distribution and media relations in the Asia-Pacific region, PR Newswire brought another Media Coffee event to Hong Kong on August 13 with the remarkable topic: "Navigating China's Media Landscape". Joining two experienced speakers from China, more than 35 marketing, public relations and communications professionals partook in this event to learn how to effectively craft their communications for audiences in China and enhance visibility for their brands. The archived video of the event is now available for viewing upon registration.  (From left to right) Speakers Lynn Liu and Yuan Li, and the audience. Learning how to engage with China's mobile-savvy audiences is vital for brand success Lynn Liu, Group Manager of Audience and New Media Development at PR Newswire, kicks off the presentation by providing the audience with an in-depth overview of China's current media landscape and tips on how to do better storytelling in China. With the astronomical growth of digital platforms and shifting Chinese consumer preferences in news consumption, the print media industry is losing ground to new media that offers wider reach, faster speed of delivery, and better user experience, according to Liu. "As the China media market continues to become more and more established, marketers must continue to adjust their sails accordingly to remain relevant to China's mobile-savvy audiences, while focusing on producing quality content," said Liu. Some of Liu's key highlights on the current media trends and development in China include: Traditional media still has an important role to play. Marketers should consider how to strategically integrate traditional media with new media by taking advantages of multiple vehicles in order to amplify their influence, enhance the reader's experience, and maximize the impact of their communication efforts. Search engines have overtaken the traditional media as the most trusted news source. According to a recent study, more than 59% of online rumours propagated last year were disseminated over the Weibo microblogging service. In this new era of media, people are increasingly inclined to believe their own judgement by conducting their own research on the news.  In mainland China, mobile news traffic has triumphed over the Tencent, Sohu, NetEase and Sina portal websites. As more Chinese audiences are now consuming news on the go, companies should adapt accordingly for the big shift to mobile news. Adding multimedia to content not only helps to enhance readers' experiences, but also drivers toward better engagement. How to establish and maintain positive media relations in China Attendees also took valuable notes from Yuan Li, the former PR manager of Walmart China, former senior correspondent of Southern Metropolis Daily and a freelance contributor to FT.com's Chinese website. Besides shedding light on the best practices in establishing positive working relationships with the Chinese media, Li also provided audiences with valuable tactics to work around changes to press release distributions, and shared some ofChina's top new media platforms and applications that are worth noting. "WeChat is a key and must-have tool to successfully maintaining media relations in mainland China," said Li. "It offers marketers and PR professionals an ideal place to build relationships, tell their stories and engage with audiences." Some key takeaways from Li include:  Despite a digitalized media landscape, it is still important to establish positive relationships with traditional and influential media outlets that can help you gain maximum brand visibility. For example, if a piece of corporate news is picked up by an authoritative media outlet, such as People's Daily, the news itself is already seen as a successful PR buzz.  More and more traditional media in China have launched their own new media channels. One of these channels is "WeMedia", which is an alliance of grassroots opinion leaders who have a large number of followers on Chinese social media, and who are creating high-quality and unique content on their own pages. These influencers are quickly overtaking traditional media as the more influential type of media in China.  The way of reporting serious news is becoming ever more witty and humorous, particularly in the new media, as headlines are becoming longer, more colloquial and more straightforward. WeChat now has over eight million public accounts, and the channel has enabled many individuals to grow their influence and spread their ideas. Media relations, advertising, marketing and public relations professionals in Mainland China are now putting more emphasis on targeted and quality communications to niche media. Mass communications is not always effective, but speed and frequency of communication is key. Leverage big data to personalized content to enable better storytelling.  Take into consideration all possible channels for communications planning, including press releases, WeChat, Baidu Baike and Baidu Tieba. About Media Coffee: The goal of Media Coffee events is to enable communications professionals to hear leading media organisations talk about how their respective companies work, provide insights into their areas of specialty, give advice on achieving coverage and effectively targeting journalists within their sector, and share their thoughts on how to build mutually beneficial relationships. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Source: PR Newswire Photo - http://photos.prnasia.com/prnh/20150821/8521505449 Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO  Source: PR Newswire Related Links: http://www.prnasia.com

2015-08-21 18:06

Doing Business in China -- What You Need to Know and How to Do It Right for Maximum Impact

-The PR Newswire Media Coffee event is back this August in Hong Kong to tackle an issue that many communications professionals are facing: Navigating China's Media Landscape. -The population of China is estimated to be over 1.4 billion, which is equivalent to 19.1% of the world's population. As the world's second largest economy, China continues to grow, constantly changing and advancing, particularly in technology. What does that mean for brands? HONG KONG, Aug. 10, 2015 /PRNewswire/ -- On Thursday, August 13 at 3 p.m. HKT, Yuan Li, the former PR manager of Walmart China, former senior correspondent of Southern Metropolis Daily and a freelance contributor to FT.com's Chinese website, and Lynn Liu, Group Manager of Audience and New Media Development at  PR Newswire will discuss strategies and tactics on how to communicate and distribute your content effectively to achieve maximum impact in China. The event will be conducted in Mandarin and free registration is open now.    Speakers for the Media Coffee event   Speakers for the Media Coffee event The following topics will be discussed at the event: An overview of the Mainland Chinese media: the developments, trends and characteristics of traditional and new media, the practices and habits of reporters, and an analysis of the audiences. How to become better and more efficient at maintaining relationships with mainland media What have been the changes in the distribution channels of corporate information? Join this Media Coffee event to gain valuable insights that will help you to understand and engage with both the media and the customers in Mainland China, and increase the results of your media communications strategy. For those who cannot join us in person, the event will be recorded and the archived video will be available shortly after the event. About Media Coffee: The goal of the Media Coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For further information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20150807/8521505192  Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO  Source: PR Newswire Related Links: http://www.prnasia.com/

2015-08-10 10:00

PR Newswire Strengthens News Distribution Services in South China with New Office in Shenzhen

SHENZHEN, China, July 23, 2015 /PRNewswire/ -- PR Newswireannounced that itsShenzhen office has moved to the Modern International Building, located in the business district of Futian District,Shenzhen. The relocation of PR Newswire'sSouth China team will not only transition the staff into a larger and better equipped space, but also improve the overall service capacity, demonstrating the company's commitment to the southernChina market and reflecting the decision to increase investment in the region. PR Newswire’s South China team   PR Newswire opened theShenzhenoffice, the firm's first office in southernChina, in 2006. In order to respond to the growing communications needs of companies acrossSouth Chinaduring the last decade, especially high-growth companies seeking to raise their visibility and garner media attention in overseas markets, PR Newswire has continuously increased its investment and expanded its presence in southernChina. The team will continue to expand, especially in client services, the group responsible for extending the breadth of the media distribution network. In addition to the existing sales, client services and media relations specialists, new functions are being added, including a new team with expertise in media monitoring. PR Newswire is dedicated to helping its several hundred South China-based clients -- among them distinguished companies such as the Canton Fair, Tencent, ZTE, China Hi-Tech Fair, DJ-Innovations, Mindray and BGI -- disseminate their news and deliver their message to media, investors and the general public globally via PR Newswire's distribution network. For instance, press releases issued by GAC Motor and distributed both domestically and around the world via PR Newswire in 2014 and 2015 reached audiences in more than 40 countries across North America, South Americaand the Middle Eastand have been picked up by leading media organizations, including Yahoo!, Reuters and the Motor Authority. The video in the multimedia news release has been viewed more than 100,000 times. The commercial clip of the vehicle was also featured in New York's Times Square which is sometimes known as "The Crossroads of the World." In addition, DJ-Innovations, whose unmanned aerial vehicle products occupy a 70% share of the global market, distributed numerous news releases announcing its new platform, new technologies, major partnerships and financing agreements to the US market via PR Newswire. Of which, the press release related to DJI receiving a USD $75 million investment was published by over 300 websites. PR Newswire's media relations team in South Chinahas established good content partnerships with media organizations across the region, including shenchuang.com, www.hnwcn.com, Asia Pacific Daily, ZAKER and kankan.com. PR Newswire is a trusted news source through the provision of breaking company news directly from the source to these media partners. "We are pleased to see that PR Newswire has increased its investment inSouth China," an official at China Hi-Tech Fair said. "As the largest technology exhibition inChina, the China Hi-Tech Fair not only belongs toChina, but also to the whole world. Through its cooperation with PR Newswire, China Hi-Tech Fair has been able to expand its global reach by launching more professional and targeted communications campaigns worldwide. It has been a pleasure to cooperate with PR Newswire's service team, and we hope the expandedSouth Chinateam can help more companies go global and attract attention from international media." "South Chinahas the potential and vitality for high growth, innovation and entrepreneurship, which will serve to stimulate the economy across the region," said Yujie Chen, PR Newswire's senior vice president of the Asia-Pacific Region. "PR Newswire is bullish on its prospects inSouth China. As a result of our longstanding presence in the region and by dint of our hard work, we have established good relations with many companies and regularly distributed their corporate messaging to media outlets across the globe. Looking forward, PR Newswire will continue to increase investment in the region and to amplify the message of more Chinese companies via PR Newswire's distribution channels." About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas,Europe,Middle East,Africa and theAsia-Pacific region, and is a UBM plc company. For more information, please contact: PR Newswire's Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20150713/0861506272 Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO

2015-07-23 16:41

PR Newswire's inaugural interview series "Inspire Conversation" features Asia Plantation Capital's Group Marketing Director, Adrian Heng

HONG KONG,July 21, 2015/PRNewswire/ -- In the inaugural interview of the Inspire Conversation series, PR Newswire spoke to Adrian Heng who is the Group Marketing Director of Asia Plantation Capital (APC)Groupwhich is the owner and operator of commercial plantations and other environmentally sustainablebusinesses across the Asia-Pacific region and around the world. APC provides social and cultural support, as well as investment, to promote the use of sustainable and certified wood to prevent deforestation and illegal logging activities, protect biodiversity and combat poverty in tropical rainforest regions. To view the full multimedia release, click here: http://www.prnasia.com/mnr/prnasia_201507.shtml     With PR Newswire's close working relationship with the PR and marketing communications community, an interview series called "Inspire Conversation" was developed. The aim of the series is to promote the sharing of personal lessons, experiences and insights among PR, Marketing and Communications professionals which they have accumulated throughout their careers. The interview clip is now available for viewing. "Although our clients come from different industries, our contacts are mainly in PR and marketing communications functions. And during our interactions with them, we found that our clients have an abundance of knowledge and unique insights on PR, marketing and communications related topics such as the latest trends, best practices and most importantly the challenges they faced and lessons they learned with the continuing blurring of lines in the media landscape -- all ofwhich could be shared with their peers,"said Fern Cheng, Senior Marketing Manager of PR Newswire for Asia Pacific region excluding China. "This mooted the interview series idea,and we are pleased to have Adrian be our first featured guest." During the one hour interview,Adrian Heng spokeabout his role at APC and his views on the ever evolving marketing and PR trends, and how these changes have impacted him as a PR and Marketing professional. Some of his takeaways include: While there are major changes in the way we handle PR, marketing and communications nowadays, what hasn't changed is the engagement and experience that we need to give to our audience. Using APC as an example, Adrian explained that his company not only usesvideos and photos to complement their communications efforts, they also regularlyfly their customers to plantations to create a real life experience. With marketing teams becoming leaner and their budgets restricted, it is important for marketers, especially those in niche markets such as in the case of APC, to be targeted and focusedin their marketing activities so as to reach the audiences who have short attention spans in the most efficient manner. With the increasing demand and expectation of audiences towards brands, brands need to think and act outside of the box so as to evolve and change the way they have been communicating with their audiences. Adrian used the airline industry--where low-cost carriers are pushing boundaries in their marketing efforts--to grab audience's attention away from the full commercial airlines. Homogenous communication does not work in the Asia-Pacificregion which exhibits multi-cultural and multilingualcharacteristics. A successful adin the United States might work in Singapore but does not guarantee the samesuccess in Thailand or Myanmar.Global key messages areessential but it must beadaptablewith in-market input to meet the local market's expectations. Sending outvanillamedia communication and invite is no longer enough to attract media pick up and attention. Besides incorporating video and images, brands must deliver an experience to their audience,which includes journalists, for them to tell their brand stories more easily and interestingly. Adrian Heng, who has vast PR and marketing communications experience, both in-house and agency,considered careers in government and the financial sectorbefore starting his PR career with Ogilvy Public Relations (which was Ogilvy & Mather Public Relations at the time).  About PR Newswire PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About Asia Plantation Capital Quick facts: US$ 600 million - combined value of assets owned and under management US$ 53.5 million - turnover in the last financial year US$ 100 million - turnover forecast for current financial year 2,000,000 - Aquilaria trees today, on Agarwood plantations. Asia Plantation Capital (APC) is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with, and supporting local communities, is an underlying core principle of the APC business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia. Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe. Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used. For more information, please contact: Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Video - http://static.prnasia.com/pro/media/201507/apc/apcinterview.mp4   Photo - http://photos.prnasia.com/prnh/20150630/8521504305 Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO 

2015-07-21 09:58

PR Newswire Named Official News Distribution Partner of Singapore International Energy Week (SIEW) 2015

HONG KONG,June 29, 2015/PRNewswire/ -- Global provider of news release distribution and multimedia platforms, PR Newswire has been named the Official News Distribution Partner of the 8th annual Singapore International Energy Week (SIEW) 2015.   Organized by the Energy Market Authority (EMA), a statutory board under the Ministry of Trade and Industry of Singapore, SIEW is the leading platform in Asia for energy insights, partnerships and dialogue. The annual week-long event leverages Singapore's position as a leading global energy hub, helping to chart the vision, structure and progress needed for the future.  Under the theme "Global Energy Transitions", delegates at this year's SIEW will discuss the main drivers and impacts of oil price volatility, rising energy demand, technological advances and sustainability on the global energy system. "We are very glad to come onboard as the official news distribution partner of SIEW this year," said Royce Shih, the Vice President of Sales and Marketing of PR Newswire in Asia Pacific." Through our distribution and syndication network in Asia Pacific, SIEW can engage with their key audience in the energy industry." Besides supporting SIEW in their news distribution in Asia Pacific, PR Newswire will also distribute news releases to China, Japan and India. In Asia Pacific alone, PR Newswire's distribution network covers over 73,000 journalists and editors from more than 19,000 media outlets and reaches over 8,200 websites, databases and online services.  SIEW 2015 will be held at the Sands Expo and Convention Centre, Marina Bay Sands Singapore, from 26 to 30 October 2015. Registration will commence on 1 July 2015 at www.siew.sg. About PR Newswire     PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. About Singapore International Energy Week (SIEW) In its 8th edition, Singapore International Energy Week is the premier platform in Asia for energy insights, partnerships and dialogue, which brings together the world's leading conferences, exhibitions, and roundtables in one week, one location. SIEW enriches the global energy conversation by convening political, business, academic and energy industry thought leaders to define and advance the world's leading energy challenges, solutions and actions across the energy spectrum of oil & gas, clean and renewable energy, and energy infrastructure financing. Please visit www.siew.sg for further information. For further information, please contact: PR Newswire's Asia Marketing Team +852 2572 8228 asia.marketing@prnasia.com Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Source: PR Newswire Related Links: http://www.prnasia.com http://www.siew.sg

2015-07-03 18:12

PR Newswire's Overseas Communication Case Study Wins at the Sixth China Classical Communication Tiger Roar Award

SHANGHAI, June 24, 2015 /PRNewswire/ -- The Sixth China Classical Communication Tiger Roar Award Ceremony and the Ninth Tiger Roar Communication Conference were held in Shanghaion June 18. As an innovative corporate communications service provider, PR Newswire in collaboration with GAC Motor was awarded the Tiger Roar Case Study Bronze Award for its "GAC Motor 2014 to 2015 Overseas & Domestic Integrated Communications". This is the second time PR Newswirehas won this award, following its 2013 win for the "Lushan Tourism Bureau Overseas Brand Communications" case study. GAC Motor's commercial featured on Times Square digital sign board in New York City The annual Tiger Roar Award selects and honors organizations with classic performance and outstanding marketing campaigns following a review based on a strict and rigorous set of criteria. The award evaluation panel includes advertisers, media organizations, marketing communications agencies and others. The case study submitted for award evaluation this time was entitled "GAC Motor 2014 to 2015 Overseas & Domestic Integrated Communication", which consisted of an integrated communications plan that PR Newswire designed and tailored specifically for the GAC Motor brand owned by GAC Group's subsidiary GAC Motor. The creative concept of the communications plan included: Created global talking points as a result of GAC Motor's successful appearance in the movie "Transformers: Age of Extinction" in 2014, followed by a second communications distribution withinChina. An informational release withinthe United Statesprior to GAC Motor's showcasing its WITSTAR concept car at North American International Auto Show (NAIAS) in 2015 and through the NAIAS platform attracted reporters to conduct live local coverage and exclusive interviews, coupled with integrated multimedia communications distribution and a second communications distribution inChina. The news release issued by PR Newswire in its integrated communications distribution was issued in English, Spanish, Portuguese, Arabic and several other languages, and was distributed in more than 40 countries throughout North and South America, and the Middle East. The news release was picked up by media more than 5,000 times with an estimated audience coverage of 140 million, with more than 100,000 clicks on PR Newswire's official website. The news was republished by many well-known media organizations, including Yahoo!, Reuters and MotorAuthority. In addition, PR Newswire's Multimedia News Release which was specially developed for GAC Motor being selected to appear in the Transformer's movie was widely shared by the media and across social media channels. The video has a total view of close to 5,000 times on PR Newswire's official website alone. PR Newswire's Multimedia News Release - revealing the entire selection process of GAC Motor for "Transformers: Age of Extinction" movie In early 2015 during the NAIA period, PR Newswire invited renowned media to conduct exclusive and group interviews covering topics such as GAC Motor's participation in the auto show, the new concept car and its entry into the North American market. PR Newswire inserted GAC Motor talking points into media reports that were issued on related topics. Thirty eight media organizations covered the news with their own articles while nearly 300 media republished the original article, including prominent mediasuch as Forbes, the Associated Press and the Examiner.PR Newswire also conducted street interviews at Times Square and created a video featuring their comments on GAC Motor. The video was a big hit onChina'svideo platforms with more than 200,000 views. "As a Chinese company seeking exposure for the brand through the world's major media organizations, GAC Motor's overseas and domestic integrated communications is undoubtedly a model of successful communication." said Li Tianyi, director of overseas communications at PR Newswire. "We appreciate the recognition given to PR Newswire and GAC Motor brand bythe judging panel. PR Newswire is committed to assist local clients in their global news communications efforts. We have delivered effective overseas and domestic marketing and communications planfor local companies including Tmall, Huawei and Shengda in recent years. We hope to help more Chinese corporates' brands to venture out globally in the future." About PR Newswire PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. For more information, please contact: Asia Marketing Team +852-2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20150623/8521504143 Photo - http://photos.prnasia.com/prnh/20150623/8521504143-a Source: PR Newswire

2015-07-03 18:09

How to Inspire Conversation that Captures the Audience's Attention

-PR Newswire's Media Coffee event was held in Kuala Lumpur, Singapore and Hong Kong last month with the topic of: "Blurred Lines: Finding Clarity with Your Audience in Fight for Time & Attention". HONG KONG, June 5, 2015 /PRNewswire/ -- In the last two weeks, PR Newswire held a series of Media Coffee events in its key markets in the Asia-Pacific, namely Kuala Lumpur (on 19 May), Singapore (on 22 May) and Hong Kong (on 28 May).  Together with our keynote speaker Michael Pranikoff and local guest speakers, the events looked into the challenges that marketers encounter today in an omni-channel world with the blurring lines of media continuing to cause confusion for marketers to identify the right channels to capture the audience's attention. While marketers strive to create engaging and valuable content, it is a complete waste of time if it is not discoverable through building distribution tactics into the content marketing plan to drive the audience's discovery of key messages.  This is essentially the epitome of achieving relevance and credibility with the target audience in order to gain maximum brand visibility. The archived video of the events in Malaysia, Singapore and Hong Kong are available for viewing upon registration.  Good Storytelling today requires making your story easy for someone else to tell Michael Pranikoff, who is the Global Director of Emerging Market at PR Newswire, had repeatedly emphasised the need to make storytelling not only interesting but also making it easy for someone else to tell.  Michael, who was the keynote speaker for all three media coffee events, pointed out that as the media landscape evolved and different devices are now permeating our life, marketers and publishers must adapt to the changing consumer in where, when and how they consume content. "We got to create story that grabs attention and is visual in nature because it's easier for someone to re-tell and use that story, which in turn generate more interest and traffic by media talking about it, which then generate better search visibility for your story," explained Michael.   Some of the interesting highlights include: While there has been ongoing discussion of the convergence of earned, owned and paid media, in reality, paid media outweighs earned and owned media in terms of how companies are communicating their stories to their audience.  The reason being companies are not finding great success in social media. Organic reach of content on social media continues to drop because content published and shared by brands is basically advertisements. Only five percent of the traffic to B2B and B2C websites is driven by social, while 51 percent is driven by organic search.  On the other end, social media is driving more traffic to publisher and media than search. To create good search and rankings online, brands have to first create good content that create conversation. Adding multimedia to content not only adds context to it but also drives discovery. We have 30 seconds to get the audience's attention and besides having a powerful headline, a good visual is critical as people make visual decisions in only three seconds. Create content that is easy to use so that your story is easy for someone else to tell as in the case of IBM's Millennial Study. If you cannot grab the audience's attention with headlines, you're done Bernhard Schutte is the Chairman of the Board of Directors for EBM Sdn Bhd, a venture capital company.  "Our group of companies have discovered doing press release is definitely the best way to get your story out there," said Bernhard. According to him, the press release is one of the best ways to get your messages across to your audience and a good press release is not only valuable, but can also change the company's direction. Some of his key points include: Press releases are cheaper and much more effective than advertising Your release has to have news value The headline is the most important Good content is in great demand as the cost is becoming expensive for the media Customise the press release to focus on region, culture, industry, groups and audiences. Be what people are interested in and stop interrupting what they are interested in "Nobody reads ads. People read what interests them, and sometimes, it's an ad," said Riccardo Ottolenghi who is the head of advisory services at CTRL/SHIFT.  He underpinned the importance of producing content that is of interest to your audience through examples such as Ikea and highlighted the fact that technology today has enabled brands to communicate in ways that are more focused, personal and fit for the situation. Brands can finally sell what their target audience needs, when they need it.  He also pointed out that while 79 percent of marketers expected to face a high level of complexity over five years' time, only 48 percent felt prepared.   Speakers (Second from the left to Right: Riccardo Ottolenghi, Bernhard Schutte and Michael Pranikoff) and PR Newswire local staff in Kuala Lumpur You are defined by the way you distribute. You are how you distribute "Content is King, but Distribution is Queen" was the central idea of the presentation delivered by Alan Soon who is the CEO and Founder of The Splice Newsroom, and was the guest speaker for the media coffee event inSingapore.  "The future of journalism is about how you create content and how you distribute," said Alan.  He also shared a few case studies including the New York Times' Nails Salon and Spotify which illustrated how media, especially the traditional media is exploring alternative distribution outside the usual norms so as to reach a wider and more social savvy audience.   Left to Right: Royce Shih, VP of Sales & Marketing of PR Newswire in Asia-Pacific, Michael Pranikoff and guest speaker of Singapore event, Alan Soon The marketer's job is to help journalists tell interesting stories Angie Lau, an anchor at Bloomberg Television based in Hong Kong, was the guest speaker at the Hong Kong event which is also the last stop of the Media Coffee series.  A global journalist with more than 16 years' experience, Angie highlighted that journalists and marketers are essentially talking to the same audience although each has a different agenda. When asked about how to get buy in from management to create content as measurement is difficult, Angie said "I will say to your boss, what came first? The chicken or the egg? You can't get ROI unless you get the story out there but you can't get the story out there unless you have ROI? This is the universal problem and at the end of the day, this media industry is moving so quickly it is almost impossible to have ROI." The job of marketers if they want to engage the media is to get journalists' attention and tell them why their stories are interesting by observing some of the do's and don'ts: Don't be boring and ignorant of your audience Don't forget the 5Ws: Who, Why, When, What, Where (and How) Do use videos and images Do expect to rise to the demands and challenges from media/journalists   Left to Right: Michael Pranikoff and guest speaker of Hong Kong event, Angie Lau To receive alerts of the next series of Media Coffee event, register or follow us on LinkedIn,Twitter@PRNAsia or Facebook. About PR Newswire Media Coffee The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media contacts Asia Marketing Team +852 2572-8228 asia.marketing@prnasia.com Photo - http://photos.prnasia.com/prnh/20150605/8521503686-a  Photo - http://photos.prnasia.com/prnh/20150605/8521503686-b  Photo - http://photos.prnasia.com/prnh/20150605/8521503686-c  Source: PR Newswire

2015-06-05 16:00

Blurred Lines - Finding Clarity with Your Audience in the Fight for Time & Attention

-PR Newswire's Media Coffee Events Returns with Esteemed Speakers from the Media to Engage with Business Communicators. HONG KONG, May 15, 2015 /PRNewswire/ -- Did you know the average human adult has an eight-second attention span, compared to a goldfish that actually has a longer attention span of nine seconds? What does this mean for PR & Marketing communications professionals? With technology advancing and social media evolving, isn't it of paramount importance that companies strategically plan and create compelling content to stand out from all the noise with their content marketing efforts? With the success of last year events, Media Coffee is returning to Kuala Lumpur, Singapore and Hong Kong with the topic "Blurred Lines - Finding Clarity with Your Audience in the Fight for Time & Attention Series". Our esteemed speakers will discuss the challenges faced by today's communicators as a result of the blurred lines in media and how marketers, who are part of the audience themselves, can strive to create content that is both engaging and valuable to target audiences by building distribution tactics and developing content strategies to drive audience discovery of key messages, and with one ultimate goal: To gain maximum visibility for their brands. Registration to attend the Media Coffee events is now open via the following links at no cost: Malaysia (May 19, Tuesday)  Singapore (May 22, Friday)   Hong Kong (May 28, Thursday) It is also a pleasure for PR Newswire to announce the renowned speakers and media personalities who will be joining us at the events to share their insights and expertise:   Speakers for the media coffee events For those who cannot join us in-person, the event in Hong Kong on May 28 will include a live webcast and the events at all locations will be recorded and archived videos will be available shortly after the events. About Media Coffee: The goal of the Media Coffee event is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship. About PR Newswire PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, the Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com Photo - http://photos.prnasia.com/prnh/20150515/8521503157  Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO  Source: PR Newswire

2015-05-15 20:41

PR Newswire Releases its Second White Paper Series on the Asian Media Landscape Focusing on Thailand, South Korea and Indonesia

HONG KONG, March 24, 2015 /PRNewswire/ -- Following the successful launch of its first Asian Media Landscape Series white paper in April 2014, PR Newswire is releasing the second series of three separate white papers that focus on Thailand,South Korea and Indonesia. Guided by the same principles when launching the first series, the aim for the new white papers is to provide useful insights and information for companies and professionals who have media planning, PR and marketing responsibilities to navigate through the myriad of media channels such as print, broadcasting, online, social media, and search engines in Thailand, South Korea and emerging market, Indonesia. The white papers are available for download here.   PR Newswire Issues South Korea, Indonesia and Thailand Media Landscape White Paper To support the release of the second series, PR Newswire is pleased to host a webinar with Helen Zhang, Senior Audience Development Manager of PR Newswire in Asia who will provide an overview of the findings and a Q&A session for participants to raise any related questions. Registration for the webinar is here. "We were very encouraged by the overwhelming response and positive feedback we received from the first series of Asian Media Landscape white papers (covering Hong Kong, Taiwan, Singapore, Malaysia and Japan). So we started the preparation for the second series at the end of 2014 and identified markets that are very important and have interesting media characteristics, but pose a challenge to decipher due to the language barrier, such as inSouth Korea and Thailand. Indonesia is also an obvious choice, being the next emerging market in Asia and the largest economy in Southeast Asia. We foresee a huge influx of investment going into the Indonesian market making it important for media investigation. With the opening of our Jakarta office last year and a deeper relationship with our partners in South Korea and Thailand, we really hope that we can help marketers deliver an even better message in those markets," explained Helen. "I am delighted with the launch of Thailand media landscape white paper, which was collaboration between PR Newswire Asia and InfoQuest. Going forward, we will work more closely with PR Newswire Asia in providing regular, accessible and valuable insight and information of the media environment in Thailand for PR, Communications and Marketing professionals who have responsibilities for this market," said Pannee Yongpiyakul, Managing Director of InfoQuest Ltd. Thailand: A mix of both the traditional and new media approach With some 40 local newspapers in Thailand, the popularity of newspapers in Thailand is highest among people of working age. Television remains the most popular media outlet in Thailand and there is a steady increase in the number of Internet users, although challenges include limited Internet access, purchasing power and knowledge of and interest in technology in the provinces around Thailand. With a market share of nearly 100%, Google is the only search engine used widely in Thailand and Facebook, LINE, Twitter, Instagram and YouTube are the most popular social media channels.       South Korea: A media friendly and technologically-sophisticated nation South Korea is one of the world's wealthiest nations and a media-friendly country. Koreans are avid users of new communication technologies and the availability and adoption of new communication devices is on par with the world's most industrialized countries. Internet penetration in South Korea is the highest in the world and by 2020, the country's wireless network will be upgraded to 5G, making downloads about 1,000 times faster than they are now. Second only to China, South Korea has one of the world's biggest blogging communities and Naver is the first and most popular search portal that uses its own proprietary search engine in the country. Kakao, equivalent to WeChat in China, is the mobile messaging app which is used by 93 percent of smartphone owners. The South Korean press benefits from the high adult literacy rate of over 97 percent, and all Koreans speak the same language although there are regional dialects. Indonesia: Young and vibrant media landscape As Southeast Asia's largest economy, Indonesia has one of the best media environments among the ASEAN members. Indonesia's vibrant and open media landscape is bolstered by its young population with half of the country's 250 million people under 30 years of age. Television dominates Indonesia's media landscape while the internet, with an estimated 57 percent penetration rate, has the second-largest audience. The rapidly-growing number of internet users has changed the way Indonesian audiences consume content and information. They are now avid users of online social media and Indonesia is among the biggest markets for Facebook and Twitter. Along with increasing smartphone penetration, Indonesia is one of the largest mobile ad markets by volume in the world. While newspapers are the third most popular medium in Indonesia, influential English-language media outlets are scarce. PR Newswire will continue to develop the media landscape white paper for markets in the Asia-Pacific and will soon host its first Media Coffee event in Hong Kong, Singapore, Malaysia and potentially Indonesia. Local partnerships in these markets will be identified and established so that more relevant and local insights and techniques on media/PR communications can be shared during these workshops. For more information, please contact the following marketing contacts in your respective regions. Asia Pacific Marketing Team  Tel: +852-2572-8228 Email: asia.marketing@prnasia.com   China Marketing Team Tel: +86-10-5953-9598 Email: marketing@prnasia.com   About PR Newswire PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Photo - http://photos.prnasia.com/prnh/20150323/8521501824 Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO  Source: PR Newswire Related Links: http://en.prnasia.com/story/96040-0.shtml?... http://www.prnasia.com/?refferer=pressrele...

2015-03-24 09:00

PR Newswire Upgrades Its ReleaseWatch Report in Move to Enhance Reach of Its News Releases

--- A newly upgraded ReleaseWatch Report™ --- A more visual analysis of media reach and a more granular measure of the news release's effectiveness --- More practical and diversified report presented in both English and Chinese HONG KONG, Dec. 29, 2014 /PRNewswire/ -- PR Newswire today formally rolled out its newly upgraded Asia-Pacific ReleaseWatch Report™, which includes a deep integration with PR Newswire's expansive global database of media professionals, PR Newswire for Journalists (PRNJ). The new report provides clients with a more visual interpretation of the analysis of the media reach, diversified report formats and reporting on all language versions in which the news release was issued, enabling the client to gain an in-depth and comprehensive understanding of the effectiveness of their distribution.   PR Newswire's newly upgraded Release Watch Report A major issue confronting most PR professionals in the world of increasingly complex news communication channels is how to measure the effectiveness of a news release. According to PR Newswire's survey report "2014Corporate Content Communication Trends and ROI Evaluation in the Era of New Media", 56.7% of the respondents said the media coverage and quality of the news release are the most important KPI indicators in measuring the reach while other reference indicators such as search visibility, the number of industry vertical websites and portals that post the news release as well as the visibility in social and mobile channels are all becoming progressively more important. As a corporate newswire with 60 years of professional experience, PR Newswire has been and remains committed to helping companies and organizations achieve the most optimal results for the news releases issued through its channels. This upgraded version of the ReleaseWatch Report™ targets clients from all the countries and regions across Asia, including mainland China, Hong Kong and Taiwan. It is another important upgrade of PR Newswire in enhancing the effectiveness of news releases for clients in the Asia-Pacific region following its recent release of its Visibility Report™ (VR for short). Highlights of this upgrade in the ReleaseWatch Report™ include: More visual interpretation of the analysis of the media reach  The new ReleaseWatch Report™ features a deep integration with PR Newswire for Journalists (PRNJ for short), providing a visual rendering of the analysis: a. Results of the analysis of the data are delivered by email within 24 hours of the clear time, including the number of times the release has been viewed by journalists in PRNJ so that clients can gain an intimate knowledge of the level media coverage and time at which the news release came to their attention. b. Two diagrams provide a visual representation of the statistical analysis have been added to show the usage timeline following the issuance of the release over the subsequent 96 hour period enabling clients to see clearly the trends in terms of media pickup and display on websites as well as a graphical display showing when readership of the release peaked in relation to the clear time. More granular display of the effectiveness The new report is broken down into five sections in terms of presentation: search visibility, websites visibility, social visibility, mobile visibility and brand visibility. In addition, the report also shows print media pick up, as well as screenshots of the release on financial terminals such as Bloomberg. a. In addition to Baidu and Google, the one click option of the two major Chinese search engines 360 and Sogou have been added to the search visibility section, illustrating the search visibility of the news release in real time. b. In the websites visibility section, industry of the website displaying the news release has been added so that clients can have a quick understanding on the media coverage in different categories in one glance. c. Social visibility displays the presentation of the news release on Weibo and provides monitoring and profiling of the Weibo distribution. d. Mobile visibility lists the number of subscribers as well as the platform of each app in which the news release is displayed so clients can download the relevant app and see for themselves the display of the release in the app. e. The brand visibility section is integrated with PR Newswire's Monitoring Platform in order to monitor and collect the data on the frequency and trends of the client's brand keywords on websites and in social media channels. More practical report presentation format Screenshots Report a. The report supports multilingual fonts, with a simplified /traditional Chinese and a Chinese-English version available. More Asian languages will be added soon.   b. A comprehensive upgrade has been made to the excel report format, and a screenshots report has been added (in PDF). An HTML-formatted report supports a preview and photo save as well as downloadable website screenshots. For more information, please contact: Client Service Team Tel: +852-2572-8228  Email: hkcs@prnasia.com We welcome you to search for our WeChat account "PR Newswire Information", WeChat ID: PR_Newswire, or check @ PR Newswire Information on Weibo About PR Newswire PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.   PR Newswire's Asian website: http://www.prnasia.com PR Newswire's global website: http://www.prnewswire.com Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com Photo - http://photos.prnasia.com/prnh/20141224/8521407725-a  Photo - http://photos.prnasia.com/prnh/20141224/8521407725-b  Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO Source: PR Newswire Related Links: http://www.prnasia.com http://www.prnewswire.com

2014-12-29 16:13

PR Newswire increases footprint in Asia Pacific with expansion into Jakarta and new office premises in Singapore

PR Newswire, the leading global provider of news distribution and multimedia platforms opens new office in Jakarta to further grow its network in Indonesia and moves its Singapore office to bigger premises with new staff hires. HONG KONG, Dec. 24, 2014 /PRNewswire/ -- With its existing Asia-Pacific network of 10 offices in key gateway cities including Hong Kong, Kuala Lumpur, Singapore,Taipei, Beijing and Shanghai, PR Newswire expanded its Asia presence with a newJakarta office opened in October.  Coupled with over a 12-year solid track record inAsia-Pacific, PR Newswire values the importance of local presence in key markets and has over 140 multifunctional on-ground staff to engage with their key audiences in the region. "I am pleased to announce the opening of our new Jakarta office and relocation of the Singapore office. The addition of a new office underpins PR Newswire's commitment to further drive our Asia-Pacific business in this region. We will continue to serve the communications needs of companies who seek to reach their target market -- locally or internationally via our news distribution network to tell their stories to the world," said Royce Shih, Vice President Asia-Pacific Sales & Marketing at PR Newswire. Southeast Asia's biggest economy According to the Asian Development Outlook 2014 Update released in September by the Asian Development Bank, Indonesia is one of three largest economies in Asia besides China and India. It's no surprise that Indonesiais one of the top markets in the region that is attracting inbound investment. Immense interest in Indonesia and its business potential prompted PR Newswire to open a Jakarta office inOctober 2014. This strategic move will propel the efforts in building our network with local media partners and increasing brand recognition, especially among the local business community.  Next year, PR Newswire plans to issue a white paper on the Indonesian media landscape and to hold events to offer PR and content marketing related insights and trends to the local communications professionals. Bigger premises, bigger team According to Forbes' "Best Countries for Business" 2014 list, Singapore is ranked #8 with a higher GDP per capita compared to most developed countries, and attracting major investments in pharmaceutical and medical technology production. With its consistent strong economic performance, and ample business opportunities for newswire and multimedia related services, PR Newswire Singapore office will be relocated to bigger premises on December 30, 2014 to accommodate new hires.  This is also a testament for PR Newswire's commitment to increase resources to provide better support to its existing clientele in Singapore, as well as in Australia which is fully supported by dedicated sales personnel based out of Singapore office. The new office remains in Raffles Place -- the heart ofthe CBD, but it is now located at One Raffles Place, a prominent landmark in the business district area. The new address is as follows and will be effective from 30th December 2014: 1 Raffles Place, #20-61, One Raffles Place Tower 2, Singapore, 048616 Tel: +65 6233 5688 About PR Newswire:                                    PR Newswire (www.prnasia.com) is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Media Contacts: Fern Cheng Senior Marketing Manager, Asia-Pacific, ex-China +852-3971-4977 fern.cheng@prnasia.com Joanna Yip Marketing Communications Manager +852-3971-4989 joanna.yip@prnasia.com Logo - http://photos.prnasia.com/prnh/20140120/8521400310LOGO  Source: PR Newswire Related Links: http://www.prnasia.com

2014-12-24 17:39

2014 PR Newswire Communication Awards Announced

SHANGHAI, Dec. 9, 2014 /PRNewswire/ -- The 2014 PR Newswire Communications Award Ceremony was held on November 27 in Shanghai with the announcement of the award winners. The Canton Fair, Huawei, Honeywell (China) Co., Ltd. and Air China were named as winners of the 2014 Grand Annual Award. The PR Newswire Communications Awards were designed to raise awareness of news-centric content communications among companies and to promote best practices through the recognition and support of the finest examples of corporate communications. This is PR Newswire's third large-scale communications awards event following on the heels of the successful Corporate Multimedia Communications Awards in 2012. In line with the transformative trends underway in the world of media and the rapid growth of mobile internet, the Best News Media Communications Award and Best Mobile Communications Award were two new additions to this year's Corporate Awards category, while the Best Original Media Content and Best Influential Media Awards were two new additions to the Media Awards Category. The Award Ceremony was held as a part of the 2014 PR Newswire Summit. Over 400 public communications and marketing specialists attended the summit, and 16 guest speakers expressed their views on some of the hot topics in the world of communications.   The 2014 PR Newswire Communication Award winners and presenters: (From left to right) Chen Yujie, Senior Vice-President of PR Newswire Asia Pacific; Liu Jianjun, Deputy Director and Vice-President of China Foreign Trade Centre Group); Wong Puishing, Senior Marketing Manager, Brands at Huawei Enterprises.     The 2014 PR Newswire Communication Award winners and presenters: (From left to right) Royce Shi Zhenyuan, Vice-President at PR Newswire Asia Pacific; Wang Ping, Frequent Flyer Project Manager of the Marketing Department at Air China’s Eastern China Marketing Centre; Zhang Yong, Senior Manager of Corporate Communications at Honeywell (China) Co., Ltd.   2014 PR Newswire Communications Awards winners: Grand Annual Award   Best New Media Communications Award Huawei   NASDAQ:KZ Canton Fair   Wanda Hotels & Resorts Co., Ltd. Air China   Unilever Honeywell (China) Co., Ltd.   haowu.com     Ctrip Corporate Travel  Best Global Communications Award     Hainan Airlines   Excellent Communications Award Ja Solar Holding Co.,Ltd.   NSFOCUS Information Technology Co., Ltd. GAC Motor   China Hi-Tech Fair Transfer Centre Jereh Oilfield Services Group Co., Ltd.   Intertek Jin Jiang International Hotels Management Company   Wuxi Suntech Power Co., Ltd. Changzhou National Hi-Tech District   QingCloud     Bureau Veritas Best Original Content Media Award   Lee Kum Kee (China) Trading Limited finance.sina.com.cn   Maxthon BT Media     yicai.com   Best Influential Media Award mycaijing.com.cn   ifeng.com yuedu.163.com   finance.qq.com iresearch.cn   xueqiu.com eguan.cn   Sohu news chem99.com   toutiao.com chinabyte.com         Best Mobile Communications Award Best Communication ROI Award   TUV Rheinland Greater China Starwood Hotels & Resorts   D-Link TUV SUD   JD.Com Tuniu.com   Ximalaya FM Hilton Worldwide   Millward Brown JALA Group Co.     3M China Limited     SGS-CSTC Standards Technical Services     The Canton Fair won the 2014 Grand Annual Award. When receiving the award, Deputy Director and Vice-President of China Foreign Trade Centre (Group) Liu Jianjun said, "The Canton Fair, which has over 50 years of history and is held twice in a year in the spring and autumn, is the world's largest trade show. The Canton Fair is an important barometer reflecting the latest trends in China's foreign trade, as well as an important channel for small and medium-sized enterprises allowing them to make their breakthrough into international markets. We have been collaborating with PR Newswire in terms of news release distribution for many years and the performance has been outstanding. I would like to take this opportunity to thank PR Newswire and everyone here for their important help to and interest in the Canton Fair". Mr. Liu said the 117th Canton Fair will kick off in the spring of next year and he warmly invited the press and all guests in attendance. Hilton Worldwide was awarded the 2014 Best Communications ROI Award. Hilton Greater China PR Manager Pan Xiaoxiao said she felt honoured in receiving the award from PR Newswire. "Hilton Worldwide has been operating in China for more than 25 years. PR Newswire and other media organisations have been supporting and helping Hilton ever since we first started. As the communications and media industries keep evolving, we believe that our continuing cooperation with PR Newswire, the leading communications service provider, will enable Hilton to continue to be the benchmark in its industry". At the ceremony, held at The Portman Ritz-Carlton Hotel in Shanghai, award presenters included Editor-in-Chief of Forbes China and forbeschina.com Zhou Jiangong, Deputy Editor-in-Chief of bundpic.com Zeng Jing, President of the American Chamber of Commerce in Shanghai Kenneth Jarrett, Senior Vice-President of Edelman (China) Group Tony Tao Yumin, PR Newswire Asia Pacific's Senior Vice-President and Vice-President, Chen Yujie and Royce Shi Zhenyuan respectively, Sales Director Li Wei and Media Development and Distribution Director Liangkun. PR Newswire Global: http://www.prnewswire.com  PR Newswire Asia: http://www.prnasia.com  Photo - http://photos.prnasia.com/prnh/20141202/0861409119-a Photo - http://photos.prnasia.com/prnh/20141202/0861409119-b   Logo - http://photos.prnasia.com/prnh/20141202/0861409119LOGO  PDF - http://photos.prnasia.com/prnk/20141209/8521407375PDF For more information, please contact: PR Newswire Marketing Department China +86-21-8017-9527 marketing@prnasia.com Asia Pacific +852-2572-8228 asia.marketing@prnasia.com  About PR Newswire PR Newswire is the global leader in innovative corporate communications services, enabling corporations and organisations to connect and engage with their target audiences worldwide. Through its multi-channel distribution network, audience intelligence, targeting, measurement and information disclosure and investor communications services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital. PR Newswire pioneered the commercial news distribution industry in 1954. The firm connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries and regions across North and South America, Europe, Asia, and the Middle East. Source: PR Newswire Related Links: http://www.prnasia.com http://www.prnewswire.com

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