HONG KONG, July 18, 2014 /PRNewswire/ -- Ambi Climate, the delightfully simple add-on upgrade that simplifies your comfort and optimises your home's air conditioning ("AC"), will be accepting pre-orders from 9am on 22nd July, as one of the inaugural projects on a new Asia focused crowdfunding platform launching that day.
Ambi Climate solves a problem that is familiar in many Asian households -- over 90% of households in the leading cities in Asia use ACs, yet many users find that their ACs do not adequately maintain their comfort. "Our online survey of 6 major Asian markets last year showed that over 70% of respondents identified with at least one comfort complaint caused by their AC, with the most common complaints being temperature related, such as finding the room too hot or too cold; or humidity related, such as condensation problems or finding things too humid," explains Ambi Labs founder and CEO Julian Lee. These comfort challenges require effort on the user to solve, with some research participants remarking "[I am] looking forward to not having to touch the remote 5 times an hour" and "Crazy unpredictable weather. [It is] hard to really control [my] aircon based on my needs."
"One goal of this crowdfunding campaign is to recruit more beta testers," said Julian. "We already have over 100 beta testers signed up, mainly in Singapore and Hong Kong, and we wish to recruit users from other Asian countries to ensure our product meets the needs of consumers across the region. Our beta units are already in production and will ship in September. To make this reward especially attractive, we have priced these units at US$89, over 40% off our expected retail price of US$149 -- despite higher manufacturing costs for these early units. Backers who wish to support us, but who would prefer to wait for a more mature version, are encouraged to back our production reward tiers, which will ship in April 2015 and start at US$69 for the early bird promotion."
For more details of our upcoming campaign, and to sign up for news of upcoming promotions and discounts ahead of the launch, visit: http://www.ambiclimate.com/campaign
Press Contact:
Elizabeth Choi
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media@ambiclimate.com
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Twitter: @ambiclimate
