App Annie Forecasts App Revenue in APAC to Exceed $57 Billion in 2020

The APAC app economy will more than double in size over the next five years.
App Annie
2016-02-11 13:36 2726

SINGAPORE, Feb. 11, 2016 /PRNewswire/ -- Today App Annie, the largest mobile app data and insights platform, launched its first app economy forecast to deliver comprehensive metrics to benefit all app businesses such as brands, agencies, investors and app developers. The report, "App Annie Mobile App Forecast: The Path to $100 Billion" answers critical questions about future of the app economy by identifying its growth potential by region, category and platform.

Some of the key highlights from the forecast report are:

  • In 2016, the mobile app market in APAC is projected to reach $28 billion in gross revenue across all app stores.1 By 2020, gross revenue across all app stores will exceed $57 billion in APAC.
  • Mobile app store downloads in APAC is set to grow from 80 billion in 2016 to 162 billion in 2020, led by China as well as emerging markets such as India and Indonesia.
  • In November 2015, average data usage per smartphone user in India and Indonesia grew by more than 50% year-over-year (YoY). As usage and revenue performance become increasingly correlated, tremendous opportunities emerge for both local and global publishers.

"Our app economy forecast is designed to help unlock key insights and tactics for the dynamic and rapidly evolving app economy, as well as to provide businesses a detailed roadmap for navigating it," said Danielle Levitas, senior vice president of research, App Annie. "We leveraged more than 10,000 sources, on top of our deep and trusted app data and insights, to produce a forecast that is unparalleled in its scientific rigor."

Read the full report:

About App Annie:
App Annie delivers the most trusted app data and insights for your business to succeed in the app economy globally. App Annie is used by more than 1 million apps to track their performance, and now has over 500,000 registered members -- including 94 of the top 100 publishers. The company is headquartered in San Francisco with 425 employees across 15 global offices. App Annie has raised $157 million in financing to date from investors such as e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at

1 Gross revenue across all app stores is the consumer spend on mobile apps via stores, not net paid to publishers and is inclusive of spend across Apple's App Store, Google Play, 3rd party Android stores, and others including Windows, Amazon, etc.

Source: App Annie
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