- Mascom has Chosen the RBT Solution That Offers Subscribers Advanced Functional Capabilities, such as Copying a Melody 'on the fly' and User-generated Content

    ST PETERSBURG, Russia, Sept. 7 /PRNewswire-Asia/ -- 

    The opinion of Vitaly Balanda, Product and Strategy Director at Bercut ( http://www.bercut.com ), makes it clear why the operator has chosen the solution: "the service that enjoys popularity among subscribers is of specific value for an operator since it allows generating maximum revenue. Thus, the service should both feature wide functionality and flexibly integrate into the operator's marketing framework. For example, cross sales of content for the service".

    Bercut competence allowed us to develop the service launch strategy for MyTunez. This enabled Mascom to maintain its position of market leader, both in terms of customer base but also in innovations. Professional marketing support both at the pre-launch stage including market and competitive analysis, business case, price and business models, and at the launch stage ensured quick increase in active users and lots of orders - Jose Vieira Couceiro, Mascom Chief Executive Officer, comments, "We are satisfied with the solution, and our subscribers get the content they are interested in."

    The Ringback Tone service is one of the most popular services in the world. Today, when active growth in the number of users has slowed, operators need to keep the service profitability. This becomes possible thanks to Bercut solutions.

    More information: http://www.bercut.com

SOURCE Bercut