5 Key Facts about the Media Landscape in Korea

What do you know about the media landscape in Korea? Regardless of your advanced concepts, it’s changing tremendously. As South Korea is a world leader in Internet connectivity, it boasts one of the fastest average connection speeds. To put this into perspective, digital media and mobile devices are the major factors of change for the media environment. The influence of web portals for the news environment is growing tremendously. Social media is becoming a critical pathway for finding, sharing and reading news.

Here are the latest key aspects of the media landscape in Korea. This blog post would be useful and helpful for you to grasp the media environment in Korea.

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[Slideshare] 15 Best Storytelling Visuals of 2016 : Kick-start the new year with a killer press release

We are all visual creatures. When we are presented with large chunks of
information, we need visuals to help us process and remember the content. When press releases with visuals are distributed to the media, the number of views is 1.4 times more than text-only releases, and video releases receive 2.8 times more views.

Hence it is important for PR and corporate communications professionals to have a mix of multimedia assets in their releases to maximise the chances of their releases getting picked up by the media.

Ranging from anniversaries to festivals and corporate acquisitions, let us share with you how brands made use of multimedia assets including videos and infographics to capture the short attention span of their audiences in the digital world of 2016.

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MEDIA NEWS: Asia Media Moves for December 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform.

 

 

To see all the recent media moves and news across Asia-Pacific click here

 

 

 

Compiled by Charmaine Chow on behalf of the Audience Development Team (ex-China) ,  Charmaine is the Media Research Manager at PR Newswire.  For more media related news, follow us at @PRNA4media

Media Q&A – ACROFAN

Established in 2006, ACROFAN is the brainchild of Mr. Ryu Jae-Yong who wanted an online space to index and archive the news articles he was writing as an IT journalist. His passion for journalism and maintaining his own website eventually drove him to work on the Korean-language IT news website full-time.

The site offers latest updates in the technology industry, covering renowned companies such as Huawei, IBM, Hewlett-Packard and Palo Alto Networks. Additionally, ACROFAN also partners with major South Korean web portals, NAVER to publish its news articles.

1.Did you know about PR Newswire? If so, what are your thoughts on us?

PR Newswire is well-known among South Korean media professionals to be an authoritative source that helps companies distribute large numbers of press releases worldwide. Despite the proliferation of digital media, press releases are still the main source of information among South Korean journalists and is widely used during the newsgathering process.

This year marks the 10th anniversary of ACROFAN and I aim to expand the business to English-speaking countries and Japan. The releases from PR Newswire is a helpful source for us to learn more about the latest happenings within the technology industry worldwide.

2.What kind of press releases do South Korean journalists prefer?

South Korean journalists prefer exclusive news, especially on issues relating to the economy. However, it can be tough for journalists to obtain newsworthy press releases as most releases are promotional.

3.Which topics and issues are you most interested in recently?

As of December 2016, all South Korean journalists including me are interested in news surrounding the corruption scandal of President Park Geun-Hye. Every local media outlet is paying close attention to this issue and the scandal is plastered on the front pages of all newspapers daily.

4.What is the most memorable article you have written so far and why?

My first memorable article touched on the supply chain management of gambling machines such as slot machines. Individuals working in that industry are usually gangsters and I had the chance to meet them for the first time while writing this piece, which made the reporting experience extraordinary.

The second article was regarding an international company siphoning off promotional goods. It was a really meaningful article for me because it led to the punishment of those responsible for this scandal and raised awareness among South Koreans.

5.Any advice for PR and corporate communications and professionals and marketers interested in the South Korean market?

Instead of just going through the motions of disseminating your news and searching for editorial pickups, also think about how your news can inspire your target audience and the readers of your desired media outlets.

 

By Hwajin Choi, the Audience Development Executive in China at PR Newswire. If you would like to be featured, please get in touch (hwajin.choi@prnasia.com)

Editor’s note: The interview was lightly edited for clarity.

Content We Love – The “Magnitude” of a Press Release

By Niphon Goodyear 

The magnitude of the events that happened this year will not be forgotten for some time and so this edition of Content We Love will center on the magnitude of two stars: our Sun and Betelgeuse (參宿四), and how this can be related to press releases.

Photo of the Orion Constellation with Sirius (not part of the constellation) dominating the lower left quadrant of the photo

To find Betelgeuse in the night sky, one needs only to find the Orion constellation. This constellation, one of the easiest to identify, is remarkable in not only its appearance but also in what it contains. As viewed naturally in the night sky[1], the “right foot” of Orion is Rigel (參宿七), the sword contains the Orion Nebula and Orion’s “left shoulder” is the star Betelgeuse, one of the most well-known stars in the night sky. Gazing intently at the Orion constellation, one often notices the three stars in its belt. Those three stars (the “leftmost” star is actually a star system while the “rightmost” is actually a double star) which look upon first glance to be about the same in brightness are actually vastly different in distance from Earth, providing an example of how absolute magnitude and apparent magnitude differ.

What exactly are absolute and apparent magnitude?

  • Absolute magnitude is the magnitude of an object when placed 10 parsecs (1 parsec is 3.26 light years) away from the Earth.
  • Apparent magnitude is the apparent brightness of an object as viewed from Earth (maybe one day we’ll have a new term such as Apparent Proxima Centauri b[2] magnitude if we ever get there)

For example, our sun, which is tiny compared to Betelgeuse, has an apparent magnitude of -26.74[3] since we are only 1 astronomical unit away. But, its absolute magnitude is merely positive 1.3 meaning that due to being so close to the sun, observers on Earth see it as being much brighter than someone faraway such as a space traveler marooned on one of Neptune’s moons would. An example of how dim the sun would appear to that poor observer can be explained via the inverse square law, which roughly states that the brightness of an object is in relation to the square of its distance. Therefore, Neptune, which is 30 times farther from the sun than the Earth is, would see a sun 1/30th the size it is in Earths sky with light 1/900th as bright.

Magnitude and Press Releases

For the purpose of this blog, let’s say that any press release has the potential to go viral which in astronomy would be equivalent to a star going supernova. Let’s continue with this assumption by designating a MNR with all the key elements for success as being equal in absolute brightness and size to Betelgeuse. Betelgeuse a star, much younger than the Sun, is at the end of its lifespan and is expected to go supernova anywhere from tomorrow to one million years from now. When it goes supernova, its magnitude will be roughly -17, making it the brightest object in the night sky, outshining even the moon. This relates to the abovementioned MNR in that if a press release goes viral, it will behave much like a supernova, outshining other press releases and resulting in an almost unfathomable amount of views.

How can we ensure that the magnitude of a press release makes it easily observable i.e, help achieve the best press release performance possible?

Check out one of my previous blog posts to learn more about the exact elements needed and what they can do for you!

And that concludes this edition of Content We Love! Have a wonderful holiday season and a great start to 2017!

More Orion photos available at www.pixabay.com

Footnotes

  1. Positions as written in the blog are for the convenience of readers and are from the point of view of observers on Earth who are trying to find the objects without additional material and/or equipment. 
  2. Proxima Centauri is the closest star to the Sun. Proxima Centauri b is the name of an exoplanet orbiting that star.
  3. The lower the magnitude, the brighter the object (magnitude can also be used to describe comets and moons etc.)