MEDIA NEWS: Asia Media Moves for the Week Ending 17 Jun 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.


Hong Kong

Agence France-Presse (AFP)

Ms. Laura Mannering joined as Asia Editor




Bisnis Indonesia

Ms.Agnes Savitri joined as Reporter



Sinar Harian

Ms.Wan Nor Rosida Wan Hamad joined Editor

Mr.Ahmad Syahrul Bin Derauh joined Editor

Ms Fouziah Amir joined as Assistant Editor

Mr.Badruldin Zakaria joined Editor

Ms.Azwani Abdul Ghani joined Editor

Ms.Wan Suryana Ton Mohamad joined as Editor

Mr.Mohd Syairi Mohamad Shaari joined as Chief Reporter




Mr.Tan Yo Hinn left as Deputy Sports Editor (Sports Desk)

Mr.Gerard Wong joined as Sports Reporter



The News Lens

Ms. Joey Chung joined as Co-Founder & CEO



To see the rest of the recent media moves and news across Asia-Pacific click here








Compiled by Charmaine Chow, Media Research Manager at PR Newswire. For more media related news, follow us at @PRNA4media.

Content We Love: Vivid Sydney’s glow takes over the city


If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain amazing results, I would recommend sending out a multimedia news release(MNR)!


**VividSydney Songlines Artist Donny Woolagoodja credit Destination NSW

Why should we send one of those out when we can just send out a normal text release with a photo or two for much less? The answer to that question really depends on what your goal is when sending out a release. But in the end, if you offer quality visuals you will create deeper connections with readers and increase audience engagement in a way that drives MASSIVE results.

The single biggest difference between a multimedia news release and a normal press release is additional control over the finished product and of course more options in terms of optimizing your message. After browsing through numerous outstanding MNR’s I chose one that was particularly mesmerizing, an MNR by Destination NSW. With the headline, “Vivid Sydney’s glow takes over the city”, it’s not hard to see why this release did so well.

Let’s take a quick look at what Destination NSW did right while also taking note of how this MNR differs from the average release.

Inclusion of both a Video and Photos

MNR service includes several photos. The Vivid Sydney release included two high resolution photos showing one of the beautiful sights around Sydney during the Vivid Sydney festival. The festival, which is billed as the world’s largest festival of light, comes to life via the photos and the majestic views are further seared into the mind of the reader after watching the professional video which shows up in the embedded video player, another multimedia release perk. If that isn’t enough, clients can also upload the MNR video to Chinese video portals such as Youku and Tudou among many others. While Destination NSW, the source of this release, has ample visual resources, it should be noted that even clients with limited resources can still harness the power of pictures via PRNewswire’s partnership with Shuttlestock. Boasting a huge library of more than 80 million images, free access to Shuttlestock photos is provided for clients paying for MNR distribution.

Customizable Landing Page

Multimedia news release service includes free landing page customization. The client has full control over the presentation of the press release and can turn it into a true work of art. Note the splash of vibrant colors throughout that mix together in a way that energizes readers while hinting at the beautiful colors and designs people see at Vivid Sydney. Full control over the landing page gives clients an additional way to communicate their message via design with the audience. Examples of possible landing page designs for other MNRs include a basket of tomatoes and celery for a release by a supermarket chain, a chic design for an art exhibition and of course even something simple like a photo of ocean waves for a release about yachting.

Additional Calls-to-Action

The subheadlines in this MNR included links to additional footage and were followed by a short video showing the city of Sydney in all its splendor.

Image gallery of Vivid Sydney available here
Broadcast quality footage available 

These two calls-to-action appear before the dateline which is something is only possible in a multimedia news release. Note that the release also includes calls-to-action at the end, which together forms a dynamic approach that is sure to convince readers to take action in order to learn more. Speaking of taking action, social media is a wonderful way to help increase traffic to your webpage.

Increased Social Media Presence

Every good release has a call to action as does this release. Destination NSW, just takes it up a notch with not only plenty of calls to action but also by utilizing the enhanced social media capabilities that MNRs provide. Readers will immediately notice the Twitter and Facebook updates sections which allow readers to view social media posts without even having to go to another page! Instead of merely adding relevant social media links to their release, Destination NSW has added visuals that WILL produce interest and WILL drive traffic to their website resulting in an exponential increase in interest.

In short, MNRs truly are an innovative and personalized way to stand out from the competition and are worth considering the next time you plan to send out an important release.


Meet The Media: Yahoo 7 Australia


Ever wonder how to pitch the media in Australia?  Today I have the pleasure to talk to Trevor Treharne at Yahoo 7 Australia.


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Can you give us some background on Yahoo 7?

Yahoo7’s mission is to make the world’s daily habits inspiring and entertaining. By creating highly personalised experiences for users, we keep people connected to what matters most to them, anywhere, anytime and across any device.

Yahoo7 is a partnership between Yahoo Inc. and Seven West Media, a national television and broadcasting company.  The partnership combines the strengths of Yahoo’s global network with Seven West Media’s TV, magazine and newspaper brands. Yahoo7 is a web portal, providing email, online news and lifestyle content, as well as weather, travel and retail comparison services.


At Yahoo 7, what do you do on a daily basis?

It’s mainly about cultivating and publishing content. Most of our content is produced in-house, so I work with our journalists on a daily basis.  We have so many sub-sections on Yahoo7 – news, sport, lifestyle, entertainment, health, fashion, food etc. – that we need to communicate what we are working on between the teams first thing in the morning. These days much of my time is spent on social media too, making sure our Twitter and Facebook posts are out there.


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Since you must have hundreds of emails coming in everyday, what kind of emails will definitely get your attention?

Emails that have a short punchy subject line will get my attention. Nothing with company names or details of new appointments (we don’t cover those unless they are major). New research or survey results are often good, especially if it involves Australia on any level. In general we try to cover ‘news you can use’. So not just information, but tips that readers can actually go away and implement, such as how to save more or make smarter purchasing decisions.


And with the news releases as well – what kind of news releases – in terms of their format, wordings etc will be used by Yahoo 7 Finance’s Editorial?  What advice can you offer to these people?

Firstly, it’s better if it’s specific to Australia, or about an Australian company. 95% of our traffic is Australian, so we look for stories that impact them directly. Our core areas on the Finance section are personal finance, wealth generation tips, property, technology, plus employment/jobs. We also publish a lot of ‘listicles’, so ‘Six ways to reduce your tax bill’, for example.

If you are going to pitch, just email, a follow call won’t help, but a follow-up email might if you really think the story is worth it. Start the email with 2-5 bullet points of the most important details and why this is especially interesting


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Your overall perception on the Australian media industry?

Like media industries across the world, it is in a state of flux and change. In many ways it is well-developed and mature, with a range of outlets across the political spectrum.  In other ways it is behind the US and Europe in terms of new media and digital. I have a lot of time for Aussie journos though – direct and to the point. No messing around!

With so much change in the Aussie media industry, we have focused on video as a major component of our approach. Some other outlets have done this, but we believe that’s an especially strong focus for us.





About Trevor Treharne

 photo Trev_zpsll4flxvw.jpg  Born in England and started as a journalist.  Trevor has worked as an Editor at Haymarket Media and as Managing Editor at Key Media for the past 6 years, mainly in the field of business & finance. Trevor has been in Australia for the 9 years. He is now the Finance News Editor at Yahoo 7.




Written by Charmaine Chow, Media Research Manager at PR Newswire. For more media related news, follow us at @PRNA4media.   

MEDIA NEWS: Asia Media Moves for the Week Ending 29 May 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.


Hong Kong


Mr. Jason Lai left as Senior Reporter




Mr.Aditia Maruli Radjajoined as Editor-in-Chief



Business Times

Mr.Moses Rajan joined as Executive Editor



The Independent

Mr.Howard Lee replaced Mr.Balji PN as Editor

Mr.Ravi Philemon joined as Editor


South Korea

Munhwa Ilbo

Ms. Ae-Ri Oh left as Senior Reporter – International News Division

Mr. Sang-Hyub Kim joined as Chief of Social News Division

Mr. Seung-Bae Bang Joined as Senior Reporter – Economic & Industry News Division



 Traveler Luxe

Ms. Wei-Ching Li joined as Features Editor





To see the rest of the recent media moves and news across Asia-Pacific click here



Compiled by Charmaine ChowMedia Research Manager at PR Newswire. For more media related news, follow us at @PRNA4media.   



A is for Authenticity: Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands

Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash.

When I got to this press release Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands, published in April by global communications agency Cohn & Wolfe, I could not help but look for Volkswagen’s place in the chart.


Cohn & Wolfe has been studying authenticity as a guiding principle and business practice since 2012. In its latest release of Authentic 100, an annual index of global brands ranked by 12,000 consumers from 14 countries around the globe based on their perception of authenticity, it is revealed that there is a large “authenticity gap” between brands and consumers, with 75 percent of consumers surveyed indicating that brands and companies have a credibility problem.

The agency defines authenticity by citing seven attributes, which can be condensed into three distinct “drivers” of authenticity:

– Reliable: It demonstrates that authenticity is primarily about delivery to the consumer. The first is ‘delivers on promises’ and the second is ‘high quality’.
Respectful: It is simply about managing human relationships carefully. There are two attributes in this cluster; the first is ‘treats customers well’, and the second is ‘protects customer privacy and data’.
– Real: It is to many observers the most obvious interpretation of authenticity. So it is perhaps surprising that, to consumers, it comes in third. The two attributes that fall under this cluster are “communicates honestly’ and ‘acts with integrity’.

It always pays off to be real, and not just in monetary terms. Encouraging findings from this Cohn & Wolfe study are that approximately nine out of 10 consumers are willing to reward a brand for the authenticity it exhibits. 52 percent would recommend the brand to family and friends; 49 percent would pledge loyalty to the brand. In the 2014 edition of the same study, 47% of the surveyed consumers even said they would be happy to work for these authentic brands.

Consumers are no fools, they will find out sooner or later — it is just a matter of time. Boasting about the benefits and strengths of your products/services may work well at first but as time passes, the truth unfolds. Falling short of consumers’ expectations and not delivering on your promises inevitably devalue your brand image and drive consumers away in the long term.

While the cheating software may have helped the brand pass the emissions tests (at least for a while before the scandal broke out), it might not when it comes to the test on brand authenticity. Well, this is my belief — initially.

So it is surprising to see Volkswagen taking 71st spot on the list. Perhaps the following quote by Donna Imperato, CEO of Cohn & Wolfe explains this a bit:

“In fact, consumers will forgive the occasional corporate misstep if a company is upfront, and addresses the issue head-on.”

My takeaway from the survey? We can convince ourselves that there is always a silver lining — consumers are both forgiving and forgetful creatures.


The blog was written by Abby Tsang, Editor at PR Newswire.