Startup PR 101: 7 rules to live by for BETTER media coverage

The best way for any startup to gain media coverage is to learn from successful entrepreneurs and experienced editors. Gaining insights from Leo Widrich, Co-Founder of Buffer (a software application designed to manage accounts in social networks), Victoria Ho, Editor of Mashable Asia, and Tim Neesham, Editor of PR Newswire Asia, here are 7 ways to get media coverage for your startup.

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Catch ‘Em All! How to Captivate Your Audience on Relevant Awareness Days? [SlideShare]

 

As marketers, we could only wish that our audiences would be passionately on the hunt for our content like they would with the new Pokémon Go game. The reality is some of our content often just sits on a sad shelf collecting dust and might not ever get discovered. Another aching struggle is when we run out of fresh ideas for content.

Although we don’t always have a mind full of compelling stories that we can create from scratch, fortunately, we can get some inspiration from the existing buzz, popular observances, or trending topics.

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Meet The Media: Aaron Kearney at The Australian Broadcasting Corporation

 

The Australian Broadcasting Corporation (ABC) is Australia’s state-owned and funded national public broadcaster. The ABC plays a leading role in the history of broadcasting in Australia.  ABC International Development is the international development branch of Australia’s national public broadcaster.   I have great pleasure to talk to Aaron Kearney, prominent broadcaster, journalist and sports commentator at the Australian Broadcasting Corporation.  He shares with us about his work and his insights on the changing Australian media landscape

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Media Q&A: Bloomberg News (Singapore Bureau)

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“What is a typical day like at Bloomberg News?” one might ask. According to Singapore Bureau Chief Stephanie Phang, every day is different. The team of editors, reporters and analysts she oversees have their hands full with covering a broad spectrum of news – energy and commodities, economy, government, stocks, bonds, FX, banks, real estate, treasuries and the regional bond markets. They also conduct interviews and write insightful analyses on financial markets.

As bureau chief, Phang is responsible for operations within the regional hub, overseeing more than 70 staff members and ensuring that they are reporting the Singapore story in a meaningful way that is valuable to their readers.

“I make sure we are all over the breaking news, help to headline and edit stories, and support reporters and editors to produce cool enterprise. When needed, I provide the check and balance on stories that we produce here on Singapore. I also identify talent, nurture and retain them, and try to make sure the people in the bureau are happy and well,” she added.

Founded in 1990, Bloomberg News grew rapidly over the years from a team of six to 2,600 journalists and analysts in over 120 countries. The industry leader in financial news has evolved based on the needs of its readers by broadening the way it delivers news both on the Bloomberg terminal and the website, and through platforms such as magazines, TV and radio.

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MEDIA NEWS: Asia Media Moves for the Week Ending 29 July 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific from the research team.

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