Why SK-II is Well-Loved by Women Globally

I recently attended the Digital Publishing Innovation Summit in Singapore, where more than 20 keynote speakers shared their insights on content creation for the new digital age. I had a fruitful session at the summit, with speakers from Skyscanner, Mashable Asia and Marina Bay Sands, etc. sharing with us their successful content and media strategies. Content is appearing everywhere in your email inbox, social media pages and even your old-school letter box, vying for your 10-second worth of attention.

So what makes a good content? As I was going through a list of press releases on en.prnasia.com the other day, SK-II’s release on their “Dream Again | SK-II #changedestiny” campaign caught my eye.

Together with some key takeaways I learnt from the summit, let’s find out why SK-II is a good storyteller.

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MEDIA NEWS: Asia Media Moves for the Week Ending 15 July 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific from the research team.

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Startup PR 101: How to Write a Funding-Related Press Release

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“Startup XYZ Raises $10 Million in Series A Funding for a Commercial Project.”

“FinTech Startup ABC Closes $2 Million in Series B Funding.”

These are some common headlines we see in press releases from startups who received massive funding from investors. Distributing press releases of such nature is important to new startups because

  • It is one of the most cost-effective communication methods;
  • It creates brand awareness, recognition and confidence among target audience as well as potential investors;
  • It helps attract talent to work for you.

So what should you look out for when writing a news release that sparks interest from the media? Read on to find out more.   

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The Earned Media Opportunity

PR Newswire recently called on Outsell, a research and advisory firm that focuses on the rapid convergence of information, media and technology to conduct an independent research with CMOs and other key marketing decision-makers in the United States on their use of earned media and how earned media plays into paid, owned, and earned aspects of marketing.  The research revealed that the rise of earned media is eroding the growth of paid media.  Although Asia Pacific market was not represented in the research, the findings should be of interest and may have implications to the day-to-day activities of the marketers, communicators and PR practitioners in this part of the world.

Three key earned media questions were particularly answered during the research.  These questions are critical for CMOs who want to monetize earned media as an element of their marketing programs.

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MEDIA NEWS: Asia Media Moves for the Week Ending 30 Jun 2016

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform.  Below is a sampling of recent media moves and news across Asia-Pacific from the research team.

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