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Tech Trends

  • The New Era of Immersive Journalism: Taking Advantage of Augmented Reality in 2018

    Augmented reality has benefited from recent advancements in smartphone technology, and is positioned to become an important factor in today’s media. As news continues to shift into a digital format, augmented reality (AR) offers new opportunities for in-depth reporting. The Concept AR is a technology that allows 3D virtual objects to be integrated into our real environment. Different from virtual reality, which uses 360° video to immerse the user in a virtual world, AR introduces a digital overlay into our existing reality. AR has only recently attracted mainstream attention, but…

    Content PR & Marketing March 27, 2018
  • Content We Love: “Yeah my son, he’s a… umm… He works in China!”

    LinkedIn takes a peek at some of the modern working world’s most misunderstood jobs [caption id="" align="aligncenter" width="1299"] Content We Love: LinkedIn looks at one way Singapore businesses are trying to bridge the generation gap[/caption] From Oct. 30, 2015 – I’ve been at my current job for just short of a year, yet only last month did my grandma actually ask me, ‘so what is it you do Timothy (she always calls me Timothy)? Like, what are your day to day duties?’ As an editor working for a news…

    Asia Specials December 8, 2015
  • The Vagaries of Going Digital: Takeaways from Click Z Live

    When talking about going digital, experts use jargon such as native advertising, ROI, KPI, value proposition, synergy, etc. However, how do we all incorporate this into a coherent, efficient, and on-point digital strategy? The problem of digitizing is not only consumer-oriented; it’s also convincing management what we all know: that digital is an investment towards the future. But you know who gets put in the corner? That kid who doesn’t explain to non-industry professionals the importance of visual viewability or the correct synergy between syndication and distribution and instead, uses…

    Content PR & Marketing September 2, 2014
  • A Visual Today Keeps the Patients Awake: The Top 3 Changes in Digital Healthcare Communications

    The healthcare industry in Asia is predicted to reach USD 2.21 trillion in 2018. Given the potential and the stakes involved, marketers need to pay close attention and adapt to changes in the industry by simplifying and digitally communicating niche and highly specialized information to patients. To practice what we preach, here are three simple ways to start rethinking your healthcare strategy digitally:   1. Go Visual: In order for healthcare professionals to convey highly specialized information to consumers, multimedia and visual tools specifically, are the key to health literacy.…

    Asia Specials August 12, 2014
  • Safeguarding Brand Visibility on Social Networks

    [caption id="attachment_1670" align="aligncenter" width="2998"] Source: We Are Social’s Social, Digital & Mobile in APAC in 2014 report[/caption] Asia-Pacific covers over half the world’s active social media users, so it’s no wonder many businesses invest in social media. However, with technology advancing and social media networks competing for a bigger piece of the pie in the social space, it is crucial not to put all your eggs in one basket and safeguard brand visibility – make your website or blog the center of your brand’s online universe. Sarah Skerik, PR Newswire’s vice president…

    Content PR & Marketing July 7, 2014