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Corporate Social Responsibilities

  • The Complete Guide to Brand Mentions

    In today’s hyper-connected world, brand mentions — the modern age’s version of word-of-mouth — have emerged as a compelling barometer of your company’s brand reputation and visibility. They’re more than just customers name-dropping your product. They’re powerful indicators of your brand equity, status, and health. The meaning of brand mentions is also evolving along with digital transformation. So, let’s talk about what brand mentions are, why they’re important, and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital…

    Content PR & Marketing August 15, 2023
  • Doing Good With Technology: A Q&A With Tencent Charity Foundation

    Amid the global COVID-19 pandemic, lifestyles have evolved considerably and global capital markets are also attaching greater importance to sustainable investments. In response, technology companies are striking a balance between business objectives and social responsibilities through sustainability efforts. To get insights on how technology companies conduct initiatives on ESG (environmental, social and corporate governance) and CSR (corporate social responsibility), PR Newswire interviewed Ge Yan, Secretary-General of the Tencent Charity Foundation. She discussed Tencent’s ongoing sustainability investments, fine-tuning messaging for global audiences and how “no boundaries” communications is driving its Tech…

  • Winning Partnerships: Positioning Your Company Behind the Right CSR Causes

    Can a business cancel out its greenhouse gas emissions? Dilmah, a Sri Lankan tea company, with a global presence, announced its carbon neutral status for its products, early this year. Here’s why it matters to the rest of the world: Currently, businesses account for more than half of the world’s electricity consumption. The longer it takes to reduce greenhouse gas emissions, the climate impact becomes more dramatic: from rising sea levels threatening Pacific islands to extreme weather patterns sparking fierce forest fires. Source: Dilmah Tea Dilmah’s tea production involves a…

    Content PR & Marketing April 5, 2019
  • Content we Love: The case of Important matters vs. Matters of importance

    I think it’s fair to say that business news is sometimes pretty boring. Some already rich company gets a little bit richer, a corporation you’ve never heard of appoints a new ABCEO, a new app is released that allows everyone to take even sharper selfies. And just how many safe harbor statements is too many? I am of course being flippant. Along with some complicated science and arguably love, it’s business that keeps the world turning. But not all business news is earnings releases, personnel changes and self-perpetuation of our…

    Content PR & Marketing March 7, 2016
  • The New Corporate Governance Code Provision on Board Diversity for all Companies Listed in Hong Kong

    Around the world, companies are embracing sustainability like never before, and the issue of corporate social responsibility is now included in policy debates and on corporate agendas. While organizations are strategizing and implementing their sustainability policies, the media, investors, and the general public are already demanding higher transparency and accountability from organizations on issues such as organizational governance, human rights, labor practices, the environment, fair operating practices, consumer issues, and community involvement. Every year PR Newswire helps numerous public companies to distribute their news and engage with their stakeholders. We…

    Asia Specials April 29, 2013