Category Archives: Tools & Tactics

– Writing Press Releases: Language/ Culture/ Media landscape
– Content generation/ Content production/ marketing tools

May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when[……]

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April 2019 PR Calendar Cheat Sheet – A Guide to the Right Stories at the Right Time

The fourth month of the year, April is a sign that spring has definitively arrived. It starts on a light note, with April Fool’s Day and includes[……]

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Winning Partnerships: Positioning Your Company Behind the Right CSR Causes

Can a business cancel out its greenhouse gas emissions? Dilmah, a Sri Lankan tea company, with a global presence, announced its carbon neutral status[……]

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Brand Leadership – The Role of Public Relations

No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific pro[……]

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How to Handle the Media During a Crisis

How to Handle the Media During a Crisis
When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company tha[……]

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