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Tools & Tactics

  • Writing Press Releases in Times of Crisis

      Five months on, COVID-19 remains a much talked about topic in the news cycle. PR Newswire has received hundreds of pandemic-related press releases from brands across APAC. during this period. Like the developing situation, the key topics in press releases are evolving as the crisis move from the prevention, damage control to the recovery phases.  These topics have shifted from corporate social responsibility initiatives, the influx of e-commerce and remote working products to recovery plans, and safe and hygienic re-opening measures. Recently, PR Newswire’s Senior Editor Nathan Brown conducted an…

    Content PR & Marketing June 24, 2020
  • How to Create Compelling Videos to Enhance Business Growth

    From left to right: Jonathan Vit (Head of Video from VICE Asia), Byron Perry, moderator (Founder and CEO of Coconuts Media), Tessa Wong (Video Journalist from BBC News Online), Chung Lyn-Yi (Supervising Editor from CNA), Joyce Hau (Head of News Partnerships from YouTube Asia Pacific) Video content is a powerful tool for marketers and producers to tell complex stories that engages their viewers. According to Cisco’s Visual Networking Index, video traffic will account for 82% of the global web traffic by 2022. With video consumption on an upward trend, it…

    Content PR & Marketing October 22, 2019
  • A Quick Look at International Copyright Laws and How they Apply to your Press Releases

    Is it possible that your press release could be criminal? If it ignores copyright laws, it is. Copyright law applies across international borders and we share how it can affect press releases and PR to avoid falling prey to the trap of stealing when all you might want to do is to borrow. Copyright is the protection of intellectual property. If someone or business holds the copyright of any intellectual property, others who use that intellectual property in certain capacities must get permission to do so. Some countries’ copyright laws…

    Asia Specials August 6, 2019
  • Content PR for Hotels: How to Craft and Distribute Stories that Resonate

    Since the middle of this year, Google has been launching several new ad types that occupy more space on screens. This means less space for organic (non-paid) results to appear and makes appearing on the top of search results more vital. Search engine optimization (SEO) helps achieve this by helping marketers format content so that it moves toward the top of the search engine results page (SERP).   As competition heats up in terms of paid ads and SERP, we believe that content PR – a mixture of content marketing and PR – will play an increasingly important role. PR complements hotels’ content marketing…

    Content PR & Marketing August 1, 2019
  • Seeking to Stand Out from the Crowd? Why a Tailored PR Calendar is a must-have for Content Marketing & SEO Success

    As a marketer, are you frustrated by your team producing great blog content but not being able to drive views and engagement? You are not alone – a research study tracks a million articles and results show that 50 percent receive 8 social media shares or fewer and 75 percent achieved zero referring domain links. So how do marketers boost their blog traffic without paying for the “sugar rush” of paid traffic that is unsustainable over the longer-run? To boost organic traffic, your content must be more relevant and deliver…

    Content PR & Marketing May 21, 2019