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Tools & Tactics

  • May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

    To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. Let us take stock of May’s PR Calendar and share why May goes beyond Labour Day and Mother’s Day. When we think about the festivals for the month of May, Labour Day and Mother’s Day tend to crop up first in our mind. Let us take stock of May’s PR Calendar and share why May…

  • Five Steps to Foster New International Media Relationships and Generate Coverage

    When companies craft a communications strategy, they are aware that as audiences consume articles, blog posts, and videos, not all sources are created equal. “Imagine the power of having your brand value proposition effectively and consistently described from a variety of sources. But conversely, imagine the lost opportunity or damage it causes if your messages are random or even conflicting,” says Cheryl Conner, author of Beyond PR: Communicate Like a Champ in the Digital Age.  In terms of the “variety of sources” that Conner refers to, audiences tend to trust…

    Media Relations April 22, 2019
  • April 2019 PR Calendar Cheat Sheet – A Guide to the Right Stories at the Right Time

    The fourth month of the year, April is a sign that spring has definitively arrived. It starts on a light note, with April Fool’s Day and includes occasions for celebration and reflection such as Easter Sunday and Earth Day respectively. To optimize brands’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. To help you get into the swing of April, PR Newswire takes stock of this…

    Content PR & Marketing April 5, 2019
  • Winning Partnerships: Positioning Your Company Behind the Right CSR Causes

    Can a business cancel out its greenhouse gas emissions? Dilmah, a Sri Lankan tea company, with a global presence, announced its carbon neutral status for its products, early this year. Here’s why it matters to the rest of the world: Currently, businesses account for more than half of the world’s electricity consumption. The longer it takes to reduce greenhouse gas emissions, the climate impact becomes more dramatic: from rising sea levels threatening Pacific islands to extreme weather patterns sparking fierce forest fires. Source: Dilmah Tea Dilmah’s tea production involves a…

    Content PR & Marketing April 5, 2019
  • A Vibrant Vietnam: Takeaways from the Vietnam Economic Conference

    Conference Highlights A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it concluded talks on a free trade agreement with the EU and joined the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). It is now fully on the “radar” of international investors.” I attended the Vietnam Economic Conference held in Ho Chi Minh City…

    Asia Specials March 25, 2019
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