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Behind The Byline

  • 4 Media Pitching Tips For Better Tech PR in 2021

    The COVID-19 pandemic has accelerated digital adoption in businesses with the prevalent use of technology, from cloud-based services, collaborative platforms to cybersecurity solutions. As technology such as the Internet of Things, 5G network and Artificial Intelligence continue to transform industries, there will be more opportunities for brands to share tech stories with the media in the year ahead. In light of this, we reached out to tech journalists and influencers across 9 markets in the Asia-Pacific region for the 2020 Tech Media Pitching Kit. The kit offering brands advice on…

    Behind The Byline November 26, 2020
  • Media Pitching Tips in a COVID-19 World from Gaya Travel Magazine’s Editor-in-Chief

    Travel demand is on route to increase in the Asia-Pacific region in the coming months. Domestic travel in markets, such as Malaysia and Vietnam, is seeing an uptick, while more international travel bubbles are being established in between cities in the region.   As the state of travel resumes, the media’s appetite for travel news and stories is growing as the focus is shifted to local tours and staycations.   PR Newswire chats with Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication that reports on the travel and tourism sector, as part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.   On gaining media coverage, Juhan emphasized on the importance of PR reps establishing a long-term relationship with the media.  One way…

    Behind The Byline November 10, 2020
  • 5 Pitching Tips from the Travel Media in a COVID-19 World

    As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

    Asia Specials August 21, 2020
  • Interview with an Online Beauty Editor: How to Engage Young, Female and Digital-first Audiences

      Meet Briana Ng, Beauty Editor at Presslogic GirlStyle, a new online beauty platform based in Hong Kong targeting young girls. And yes, her job description is all you would imagine and more! She is constantly invited to many events organized by brands to collect information to write posts based on her first-hand experiences and accumulated know-how for Presslogic GirlStyle’s over 6,000,000 readers.   Despite the perceived glamour of this industry, Briana puts in a lot of hard work to write posts about skincare and makeup while getting involved with…

    Behind The Byline December 10, 2019
  • A 360 View on the Malaysian Property Market – Interview with Christopher Prasad

    [caption id="" align="alignleft" width="191"] Christopher Prasad[/caption]               Christopher Prasad is the Managing Editor of a Property News Portal. He shares, “The trick (for PR professionals) is to not see yourself as a ‘PR agency’, but a ‘news source’.” 1. Tell us about your news website. How & when did you decide to start Property360Online? Poperty360online was established by a team of ex-newspaper journalists who began to see the limitations of the print medium as a platform for sharing property news. While the print medium…

    Behind The Byline August 1, 2019
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