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Insights & Monitoring

  • PR Newswire’s Lynn Liu: Only Quality Content can Break Through Chinese Media’s Information Silos

    Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network in Mainland China, including social and mobile channels. Lynn holds a Bachelor’s Degree in Journalism and a Master’s Degree in Public Relations, both from the Communication University of China.  He was in Singapore on March 15, 2019, and accepted an interview request to share his insights on an evolving Chinese media landscape and its impact on PR professionals. In your opinion, what were the key changes to…

    Asia Specials March 25, 2019
  • Brand Leadership – The Role of Public Relations

    No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific product. There are multiple facets to brand leadership, so I am featuring a couple of relatively young but innovative brands to illustrate the role of branding and public relations (PR) when positioning an outstanding product or service for market leadership. Positioning and Branding Your brand is derived from who you are, who you want to be and who people perceive you to…

    Content PR & Marketing February 27, 2019
  • Why is Brand Building Like Marriage?

    You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

    Content PR & Marketing December 29, 2017
  • 4 Tips to Craft an Effective PR Strategy for Your Hotel

    I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…

    Content PR & Marketing August 2, 2017
  • Content We Love: Using Infographics to Dominate the Competition like a “Terminator” at the Gym

    By Niphon Goodyear One thing that weightlifting has taught me is to NEVER just show up. When it is time to train it’s time to go 100% and for press releases and life in general, you never just want to go through the motions. Go hard or go home. You don’t want to be that guy or girl who goes to the gym and mopes around in the corner doing an occasional set of curls whenever their friends stop replying to them on WeChat. You also don’t want to be…

    Content PR & Marketing September 6, 2015