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Storytelling

  • 20 Most Overused Press Release Words in 2021: A PR Perspective

    What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …

    Content PR & Marketing July 27, 2021
  • How to Create Compelling Videos to Enhance Business Growth

    From left to right: Jonathan Vit (Head of Video from VICE Asia), Byron Perry, moderator (Founder and CEO of Coconuts Media), Tessa Wong (Video Journalist from BBC News Online), Chung Lyn-Yi (Supervising Editor from CNA), Joyce Hau (Head of News Partnerships from YouTube Asia Pacific) Video content is a powerful tool for marketers and producers to tell complex stories that engages their viewers. According to Cisco’s Visual Networking Index, video traffic will account for 82% of the global web traffic by 2022. With video consumption on an upward trend, it…

    Content PR & Marketing October 22, 2019
  • June 2019 PR Calendar Cheat Sheet – Father’s Day, World Environment Day, World Ocean Day and International Yoga Day

    June is an important milestone in a year where many of us will take stock of our year so far. It is also a good time for PR professionals to review their communications campaigns and make the appropriate adjustments. Without further ado, let us take a look at June’s PR Calendar. To recap, this monthly calendar feature seeks to help businesses plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. June’s Key Festivals and Exhibitions 1:International Children’s…

    Content PR & Marketing June 6, 2019
  • May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

    To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. Let us take stock of May’s PR Calendar and share why May goes beyond Labour Day and Mother’s Day. When we think about the festivals for the month of May, Labour Day and Mother’s Day tend to crop up first in our mind. Let us take stock of May’s PR Calendar and share why May…

  • A Vibrant Vietnam: Takeaways from the Vietnam Economic Conference

    Conference Highlights A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it concluded talks on a free trade agreement with the EU and joined the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). It is now fully on the “radar” of international investors.” I attended the Vietnam Economic Conference held in Ho Chi Minh City…

    Asia Specials March 25, 2019
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