Category Archives: Storytelling

May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when[……]

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Diversify your brand’s client base and attract additional Muslim travelers

An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market.

We recently sat down with Farhan Isa, edito[……]

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Four Steps to Writing a News Release that Converts

Four Steps to Writing a News Release that Converts

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider custome[……]

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Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you t[……]

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The “TELL” formula draws readers by the headline


News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attentio[……]

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