Category Archives: Storytelling

Four Steps to Writing a News Release that Converts

Four Steps to Writing a News Release that Converts

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider custome[……]

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Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you t[……]

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The “TELL” formula draws readers by the headline


News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attentio[……]

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Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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6 Cost Effective Ways to Promote Your Company Online

Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach.

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