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Storytelling

  • May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

    To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. Let us take stock of May’s PR Calendar and share why May goes beyond Labour Day and Mother’s Day. When we think about the festivals for the month of May, Labour Day and Mother’s Day tend to crop up first in our mind. Let us take stock of May’s PR Calendar and share why May…

  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Asia Specials February 19, 2019
  • Four Steps to Writing a News Release that Converts

    Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company. Here are the four key elements to write a news release that converts: The news announcement Multimedia attachments High-quality links And social media 1. Announcement The purpose of your news release is to remind the media, your clients and other businesses why your company is relevant. The news announcement should…

    Content PR & Marketing March 12, 2018
  • Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

    South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

    Asia Specials February 7, 2018
  • The “TELL” formula draws readers by the headline

    News editors have to go through hundreds of news releases every day with two news stories published every minute. So, how do you keep their attention on your news release for a few more moments? I would argue, the headline matters. The Headline is the reader’s entry point to a release. It should be a brief summary or the highlight of the whole release. At PR Newswire, we tell your story to the world; and a good news release should always tell the story in the headline. We use the…

    Storytelling January 12, 2018