sub newsletter

Storytelling

  • June 2019 PR Calendar Cheat Sheet – Father’s Day, World Environment Day, World Ocean Day and International Yoga Day

    June is an important milestone in a year where many of us will take stock of our year so far. It is also a good time for PR professionals to review their communications campaigns and make the appropriate adjustments. Without further ado, let us take a look at June’s PR Calendar. To recap, this monthly calendar feature seeks to help businesses plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. June’s Key Festivals and Exhibitions 1:International Children’s…

    Content PR & Marketing June 6, 2019
  • May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

    To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. Let us take stock of May’s PR Calendar and share why May goes beyond Labour Day and Mother’s Day. When we think about the festivals for the month of May, Labour Day and Mother’s Day tend to crop up first in our mind. Let us take stock of May’s PR Calendar and share why May…

  • A Vibrant Vietnam: Takeaways from the Vietnam Economic Conference

    Conference Highlights A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it concluded talks on a free trade agreement with the EU and joined the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). It is now fully on the “radar” of international investors.” I attended the Vietnam Economic Conference held in Ho Chi Minh City…

    Asia Specials March 25, 2019
  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Asia Specials February 19, 2019
  • Four Steps to Writing a News Release that Converts

    Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company. Here are the four key elements to write a news release that converts: The news announcement Multimedia attachments High-quality links And social media 1. Announcement The purpose of your news release is to remind the media, your clients and other businesses why your company is relevant. The news announcement should…

    Content PR & Marketing March 12, 2018