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Press Release Writing

  • Editor’s Blog: Attract Readers with Effective Press Release Headlines

    While reading through the top 5 press releases from October on PR Newswire, one thing stood out for all 5 – effective headlines that deliver key information to attract readers. A headline gives a first impression of your press release for journalists and audiences. Within a few seconds of processing time, they decide whether to continue reading the copy or not. Therefore, a captivating headline can act as a hook to lure potential readers in. What can PR professionals do to convey the gist of the press release in a…

  • Utilize sports sponsorship to promote products and brands in press releases

    The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from October, the Official Sponsors and Timekeeper of the FIFA World Cup 2022™ have sent out press releases to promote their products and launch relevant campaigns. In these releases, the sponsors illustrate: they are as passionate about football as fans are they are excited to be part of this football megaevent…

    Content PR & Marketing November 17, 2022
  • Editor’s Pick from August: Presenting Your Financial Results

    Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will disclose their 2nd quarter reports. We observed a peak of 700+ earnings releases for the US region on August 4, 2022 as per Yahoo Finance. To release earning reports to investors and stakeholders, what is the main channel IR professionals use? Based on Cision’s State of Investor Relations Report,…

    Content PR & Marketing September 23, 2022
  • The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership

    Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views. Important features to remember are: Structure the release with…

    Content PR & Marketing August 15, 2022
  • From The Editor’s Desk (Jan 2022): Prep Your 2022 PR Plan with These 4 Topics

      PR content creators are faced with a common question at the beginning of the year: What am I going to write about now? You are not sure where things will fall or how you’ll make news out of them. Not to worry, as you open up your PR calendar and begin pencilling in topics and dates, we’re here to help. Looking ahead, we’ve found a few key topics and big events that could help you organize your writing and plan your PR to maximize readership around these topics and…

    Content PR & Marketing January 17, 2022