sub newsletter

Multimedia Engagement

  • How to Create Compelling Videos to Enhance Business Growth

    From left to right: Jonathan Vit (Head of Video from VICE Asia), Byron Perry, moderator (Founder and CEO of Coconuts Media), Tessa Wong (Video Journalist from BBC News Online), Chung Lyn-Yi (Supervising Editor from CNA), Joyce Hau (Head of News Partnerships from YouTube Asia Pacific) Video content is a powerful tool for marketers and producers to tell complex stories that engages their viewers. According to Cisco’s Visual Networking Index, video traffic will account for 82% of the global web traffic by 2022. With video consumption on an upward trend, it…

    Content PR & Marketing October 22, 2019
  • Hear from the Experts on IFA 2019 Communication Strategies

    The IFA is Europe’s biggest consumer electronics show and plays host to hundreds of new product launches. To help businesses finalizing their IFA preparations, our team did extensive research and interviewed European technology media to provide unique perspectives from the IFA organizer, exhibitors and the media.   Established in 1924, the Internationale Funkausstellung (IFA) Berlin or the Berlin Radio Show, has grown into one of the best-known exhibitions in Germany and the biggest consumer electronics show in Europe. In 2018, 244,055 attendees from 129 countries and 1,814 exhibitors from 49…

    Content PR & Marketing August 8, 2019
  • Facebook Changes – The Good Times Are Over

    The good news is that we’ll be seeing more conspiracy theory posts from crazy Uncle Stan, and of course, we cannot forget that seemingly unending stream of baby photos from that friend of yours you haven’t seen in six years. While at the same time, we may not be getting so many feeds from news sites, even if we have intentionally subscribed to them. OK, so that is not entirely true, but Facebook’s new algorithm changes suggests that their new focus, or rather, their re-focus, is back onto posts from…

    Content PR & Marketing January 16, 2018
  • Content We Love: Vivid Sydney’s glow takes over the city

    If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain…

    Content PR & Marketing June 3, 2016
  • 3 Ways to Engage Millennials

      Businesses are obsessed with Millennials nowadays, and are often looking for ways to win over this group of tech-savvy, trendsetting, entrepreneurial, and some might even say, entitled and narcissistic consumers. A global benchmark study conducted by Edelman states that there are 1.8 billion Millennials around the world, and by 2025, they will make up 75 percent of the workforce. Their generation has never experienced a world without the Internet and has the ability to influence the buying decisions of other generations. McDonald’s Global Chief Brand Officer, Steve Easterbrook, once said: “The…

    Content PR & Marketing November 6, 2015