Multimedia Engagement

Hard Rock Café distributed a release on June 16th that was a total hit and this is why: Rocking an attention-grabbing headline (cue guitar riff), the release starts off strong with a first paragraph that encapsulates the content of the entire press release, allowing readers to get the gist of the release within seconds. Facts are presented in a direct manner allowing for the “who, what, when, where, and why” to be immediately visible: Hard Rock Hotels & Casinos, Grand Opening Party, June 13th, Ibiza, First European Property. [caption id=”attachment_1649″…

When breaking news happen, companies often put out press releases to comment on them. This allows them to voice their opinions, explain how it affects them, and invite the media to explore the topic more. Demonstrating this are three organizations that responded to a recently issued draft notice by the U.S. Food and Drug Administration (FDA) and U.S. Environment Protection Agency (EPA) on fish consumption. [caption id="attachment_1624" align="aligncenter" width="300"] Source: [puamelia]; Flickr[/caption]On June 10, 2014, the FDA and EPA released a draft notice encouraging young children, pregnant, and breastfeeding women…

Why We Like it: Billionaire.com’s writers demonstrate SEO headline proficiency and provide a value added release full of facts that is newsworthy and relevant to savvy readers. A strong headline is the difference between nationwide coverage and getting fewer views than the metro section of a small town newspaper. At the minimum, the release headline should be between 70-85 characters long (this one clocks in at 73, rock on) and alludes to something people are actively searching for in order for it to enjoy high visibility. [caption id="" align="aligncenter" width="300"]…

According to an Oxford Economics study commissioned by Amadeus: Shaping the Future of Travel, they predict that Asia-Pacific’s overnight visitor flows will nearly double the rate of that in 2002-2012 and that Asia will drive future growth in business travel. [caption id="attachment_1568" align="aligncenter" width="797"] Source: Oxford Economics report commissioned by Amadeus:Shaping the Future of Travel[/caption] With such compelling data, is your branded content being seen or discovered by travelers? One of the most important channels that marketers should not overlook is “search.” Bronwyn White, director of MyTravelResearch.com, at the EyeforTravel…

Research conducted by Jonah Berger and Katherine Milkman shows that there is a direct correlation between how viral a piece of content becomes and how much emotion it evokes. The top 10 emotions that drive content-sharing are positive ones, such as amusement, happiness, hope, affection, and excitement. [caption id="attachment_1480" align="alignleft" width="300"] Source: WhoIsHostingThis?[/caption] However, these emotions may not be evoked in the same ways that strike a chord in America or the UK.  Different themes and cultural values may be the different triggers for these emotions. Despite a slow erosion of…