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Multimedia Engagement

  • Content We Love: Hard Rock International Commemorates Opening of First European Property With Legendary Celebration

    Hard Rock Café distributed a release on June 16th that was a total hit and this is why: Rocking an attention-grabbing headline (cue guitar riff), the release starts off strong with a first paragraph that encapsulates the content of the entire press release, allowing readers to get the gist of the release within seconds. Facts are presented in a direct manner allowing for the “who, what, when, where, and why” to be immediately visible: Hard Rock Hotels & Casinos, Grand Opening Party, June 13th, Ibiza, First European Property. [caption id=”attachment_1649″…

    Multimedia Engagement June 26, 2014
  • Content We Love: Using The News-cycle to Your Advantage

    When breaking news happen, companies often put out press releases to comment on them. This allows them to voice their opinions, explain how it affects them, and invite the media to explore the topic more. Demonstrating this are three organizations that responded to a recently issued draft notice by the U.S. Food and Drug Administration (FDA) and U.S. Environment Protection Agency (EPA) on fish consumption. [caption id="attachment_1624" align="aligncenter" width="300"] Source: [puamelia]; Flickr[/caption]On June 10, 2014, the FDA and EPA released a draft notice encouraging young children, pregnant, and breastfeeding women…

    Multimedia Engagement June 20, 2014
  • Content We Love: Billionaire.com Names Dr Dre World’s Richest Hip-hop Artist, Following Beats Buyout

    Why We Like it: Billionaire.com’s writers demonstrate SEO headline proficiency and provide a value added release full of facts that is newsworthy and relevant to savvy readers. A strong headline is the difference between nationwide coverage and getting fewer views than the metro section of a small town newspaper. At the minimum, the release headline should be between 70-85 characters long (this one clocks in at 73, rock on) and alludes to something people are actively searching for in order for it to enjoy high visibility. [caption id="" align="aligncenter" width="300"]…

    Multimedia Engagement June 13, 2014
  • Asia will Drive Future Growth in Business Travel

    According to an Oxford Economics study commissioned by Amadeus: Shaping the Future of Travel, they predict that Asia-Pacific’s overnight visitor flows will nearly double the rate of that in 2002-2012 and that Asia will drive future growth in business travel. [caption id="attachment_1568" align="aligncenter" width="797"] Source: Oxford Economics report commissioned by Amadeus:Shaping the Future of Travel[/caption] With such compelling data, is your branded content being seen or discovered by travelers? One of the most important channels that marketers should not overlook is “search.” Bronwyn White, director of MyTravelResearch.com, at the EyeforTravel…

    Asia Specials June 10, 2014
  • Change is the Name of the Game: 5 Takeaways from Publish Asia 2014

    Charles Darwin’s quote was repeatedly used in Publish Asia’s sessions, and aptly reflects the spirit of the conference: “It is not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change.” In this digital age, the number one concern publishers have is how to adapt their organizations digitally, to remain relevant when many are predicting the demise of “traditional media”. Publish Asia injects a boost of optimism into a supposedly sunset industry. Change is Inevitable “Traditional” media organizations need to change their structures…

    Asia Specials May 22, 2014