Category Archives: Online Influence

– Online communities/ digital events
– Social media/ WOM
– content syndication/ Online visibilitiy/ search engine marketing
– online reputation management

High context culture: What PR-Pros need to know about South Korea

The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the a[……]

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Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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6 Cost Effective Ways to Promote Your Company Online

Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach.

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Your Website PR Is Not What You Think. You’ve Got It All Wrong.

Think you know what does PR mean for your website?

“PR” is probably the most over-used, over-abused, over-confused and just down-right misleading abbreviations in the whole Internet Marketing field. So what is PR?

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How Journalists Feel About PR Pros

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pag[……]

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