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Online Influence

  • Media Q&A – ACROFAN

    Established in 2006, ACROFAN is the brainchild of Mr. Ryu Jae-Yong who wanted an online space to index and archive the news articles he was writing as an IT journalist. His passion for journalism and maintaining his own website eventually drove him to work on the Korean-language IT news website full-time. The site offers latest updates in the technology industry, covering renowned companies such as Huawei, IBM, Hewlett-Packard and Palo Alto Networks. Additionally, ACROFAN also partners with major South Korean web portals, NAVER to publish its news articles. 1.Did you…

    Media Relations December 22, 2016
  • 4 things PR and IR professionals should know about Shenzhen-Hong Kong Connect

    The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese government to further liberalize mainland markets.  The long awaited stock trading link which started a three-week system test in October is likely to go live as early as November 21.  Another test of global investors’ appetite for Chinese shares, the new tie-up and its predecessor – the Hong Kong and Shanghai Stock Connect which was launched in late 2014, are currently the only direct accesses for…

    Asia Specials November 4, 2016
  • When Tweet Went Wrong

    No matter how savvy and experienced your social media team is,  mishaps can happen in the world of social media.  Most of the time, mistakes are harmless, such as typo errors or misspelling of a  name.  It will not be elevated to become a crisis if your followers are sympathetic and when the mistakes are forgivable. Sometimes if they make a mockery of the incident, the tweet might even go viral and generates some branding opportunities (however, exercise with great cautious). On the other hand, if brands offended their followers…

    Content PR & Marketing October 5, 2016
  • Content We Love: Vivid Sydney’s glow takes over the city

    If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain…

    Content PR & Marketing June 3, 2016
  • The Case of Moleskines: Old-School is Still In

    The below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst various other digital solutions, one wonders if old-school traditions remain relevant in The Internet of Everything era. Surprisingly, the answer is yes. The consistent double-digit sale growth of the Moleskine proves the relevancy of traditional tools. Their success lies at the core of their brand; the Moleskine has evolved. The analog now has a digital strategy that has aided its exponential growth, such as…

    Content PR & Marketing August 14, 2015