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  • The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership

    Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views. Important features to remember are: Structure the release with…

  • The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia

    Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers. As outlined in Cision’s 2022 Global State of the Media Report, more than four in five journalists (81%) have recently used photos to accompany content over the past six months. Video is also popular (47%), followed closely by infographics (41%) and social media posts (39%). The…

    Content PR & Marketing July 19, 2022
  • Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations

    As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see. Having spent seven years with the Singaporean travel publications, Rachel witnessed the ups and downs of the tourism sector. But no circumstances before transformed the media landscape as dramatic as the Covid-19 pandemic. Only recently Rachel was invited to attend a media familiarization trip to Australia. During her visit to a trade show in Sydney, she picked up a story about how crucial working holiday makers were in addressing…

    Behind The Byline June 28, 2022
  • Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times

    For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist. An avid learner of languages and cultures, she was a university exchange student in France, where she majored in French. After graduation, her first job was a sales specialist, who was responsible for channel development for consumer electronics products in French-speaking countries. However, it was at that job, where she discovered an interest in writing, which paved the way for her to become a journalist. And…

    Behind The Byline May 24, 2022
  • Behind The Byline Podcast: With Luisa Tam, Senior Editor, South China Morning Post

    From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades. The veteran editor, who is based in Hong Kong, also recalls cancelling her evening plans to cover a fire in the Diamond Hill estate in a cocktail dress and high heels…

    Behind The Byline April 26, 2022
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