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  • 4 Healthcare Media Pitching Tips from Journalists

    The healthcare industry has been in the eye of the storm over the past year with the evolving COVID-19 situation. The industry has had to rapidly evolve in the outbreak – from scientists developing vaccines in record time to hospitals ramping up the use of technology. With an influx of developments, there are many opportunities for brands to brands collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments. For PR Newswire’s 2021 Healthcare…

    Content PR & Marketing 18 hours ago
  • From The Editor’s Desk (August 2021): Showing a Company’s Value Through ESG Press Releases

    In August, PR Newswire saw a huge increase in the volume of investment-related press releases – a 78% increase as compared to the previous peak in May.   This spike in August is partially attributed to the rise in the number of earnings releases by companies in the Q3 earnings season. Rounding up the top 4 topics of press releases distributed (in terms of volume) in August are Carbon Neutrality & ESG, AI and Travel. [caption id="" align="aligncenter" width="631"] Source: PR Newswire[/caption] For this month’s edition of From The Editor’s Desk,…

    Content PR & Marketing September 16, 2021
  • From the Editor’s Desk: July 2021 Press Release Highlights

    In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

    Content PR & Marketing August 17, 2021
  • Utilizing Multimedia for Storytelling in Press Releases

    Including multimedia elements in press releases can leave a more memorable mark on readers. From photos, videos to infographics, multimedia elements help to paint a more visually impactful picture of stories and drive key messages home more robustly. Through the use of multimedia,  readers can remember key statistics better, grasp complicated concepts more clearly and forge a stronger emotional connection with your brand. According to a 2020 PR Newswire study of press releases distributed globally, including an image in a press release increases the engagement rate by 2 times than a text-based…

    Content PR & Marketing August 6, 2021
  • 20 Most Overused Press Release Words in 2021: A PR Perspective

    What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …

    Content PR & Marketing July 27, 2021
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