It’s Up To You at the End of the Day : “Leading the Digital Media Revolution in a Disruptive Era”

SOPA Media Insiders Series

SOPA Media Insiders Series

I was lucky enough to attend an interesting panel discussion on “Leading the Digital Media Revolution in a Disruptive Era” hosted by the Society of Publishers in Asia at the brand-new headquarters of Hong Kong’s[……]

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Media Q&A with The Adventures of Vesper

Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.

Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.

We recently sat down with Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper. We talked about what it is like owning and m[……]

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How to Handle the Media During a Crisis

How to Handle the Media During a Crisis
When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company that knows how to tackle crises effectively – with responsive and transparent communications – that will ride through the turbulent waves to safe habour[……]

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The New Era of Immersive Journalism: Taking Advantage of Augmented Reality in 2018

The New Era of Immersive Journalism: Taking Advantage of Augmented Reality in 2018

Augmented reality has benefited from recent advancements in smartphone technology, and is positioned to become an important factor in today’s media.

As news continues to shift into a digital format, augmented reality (AR) offers new opportunities for in-depth reporting.

The Concept

AR is a[……]

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Four Steps to Writing a News Release that Converts

Four Steps to Writing a News Release that Converts

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company.

Here are the four key elements to write a news release[……]

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