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  • The Benefits – and Avoidable Pitfalls – of Humor in Asia-Pacific Corporate Communications

    Corporate communications that incorporate humor should target to make their message more memorable by bringing a smile to audiences while avoiding being too forced. Humor helps content stand out to audiences that are spoilt for choice, with 70 million new WordPress blog posts alone appearing each month.   When incorporating humor into corporate communications, care needs to be exercised. Humor should not be interpreted as lacking tact, professionalism or cultural sensitivity. Cultural sensitivity is especially important in the Asia-Pacific context as communications campaigns span across different languages and cultures. If…

  • January 2020 PR Calendar Cheat Sheet

    The first month of 2020 heralds new beginnings, a fresh crop of opportunities and resolutions to make. Injecting some buzz this month is Lunar New Year, which is celebrated across Asia-Pacific, where people will usher in the Year of the Rat with food, clothes and greetings – all bearing auspicious symbolism. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. Key Dates  7 – 10 January: Consumer Electronics Show (CES) 2020 11 – 19 January: Singapore Art Week 13 January:…

    Content PR & Marketing January 14, 2020
  • PR Newswire Asia’s Top 10 Highlights of 2019

    2020 looks set to be an exciting year for the ever-evolving public relations industry, as it adapts to trends such as the resurgence in the popularity of earned media and the rise of podcasting and artificial intelligence.  Before we charge ahead into a new year, we look back at the key highlights of PR Newswire Asia in 2019.  More Acquisitions by Cision  Last year, PR Newswire’s parent company, Cision acquired Falcon.io, a leading social media marketing platform. Prior to this, Falcon.io completed its acquisition of Unmetric, a social media analytics…

    Asia Specials January 8, 2020
  • Interview with an Online Beauty Editor: How to Engage Young, Female and Digital-first Audiences

      Meet Briana Ng, Beauty Editor at Presslogic GirlStyle, a new online beauty platform based in Hong Kong targeting young girls. And yes, her job description is all you would imagine and more! She is constantly invited to many events organized by brands to collect information to write posts based on her first-hand experiences and accumulated know-how for Presslogic GirlStyle’s over 6,000,000 readers.   Despite the perceived glamour of this industry, Briana puts in a lot of hard work to write posts about skincare and makeup while getting involved with…

    Content PR & Marketing December 10, 2019
  • Singapore Media Landscape Highlights 2019: Prioritizing Audience Engagement and Multimedia Content

    Despite Singapore’s relatively small population of around 5.8 million, it is a multilingual global city that hosts the regional headquarters of Reuters, CNBC Asia and the Dow Jones Group. Singapore media is also being disrupted digitally with the average daily circulation of print publications in English, Chinese, Malay and Tamil (the four official languages of Singapore) falling a stunning 52.9 percent from 2011 to 2018. [caption id="" align="aligncenter" width="635"] Source: Statista[/caption]   Digital news readership [1] grew 3.1 percent year-on-year (YoY), but not all of these newsreaders visit the digital pages of…

    Asia Specials October 31, 2019
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