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  • How PR Pros can Evolve with Journalists in a Digital World?

    Digital innovation has reshaped the media and public relations industry in APAC – and the COVID-19 has only accelerated the pace of transformation. Many news and media companies are strengthening their digital presence – with more live streams, push notifications and live blogging. This has sparked the need for journalists and editors to equip themselves with new skills and work performance metrics.   Creating compelling content on digital platforms, leveraging audience data to better engage readers and maintaining an active social media presence are prerequisites for media professionals these days. Naturally, PR practitioners also need to evolve and adapt their outreach and pitching efforts to better serve the needs…

  • From The Editor’s Desk: May 2021 Press Release Highlights

    With a huge five-fold increase in press release volume compared the same period in 2020, tourism made almost a full recovery last month in Mainland China. However, domestic tourism activities in some countries in APAC were relatively muted due to fresh waves of infections. Last month also saw a 45% increase in trade show-related releases, while those on high tech remain popular. Trending topics of the month include “Travel”, “Trade Show News”, “AI” and “Carbon Neutrality & ESG”. [caption id="" align="alignnone" width="1231"] Source: PR Newswire[/caption] Top Press Release Topics [caption…

  • 4 Ways to Up Your Media Pitching Game in 2021

    The events of 2020 have hit newsrooms hard – journalists are grappling with a turbulent news cycle, from relentless pandemic developments to reporting political unrest in APAC. On top of these, they are required to generate stories with leaner resources such as downsized staff and declining revenue – and deal with digital disruption.   Cision, PR Newswire’s parent company, recently released its State of the Media Report (APAC Edition) that examines today’s media landscape – from the lens of journalists. It surveyed more than 2,800 journalists from 19 markets around the world to uncover the shifts in the inner workings of journalists, from their editorial strategy, pitching their preferences to challenges…

    Media Relations May 31, 2021
  • South Korea Media: Communicating in a High-Context Culture in 2021

    *This article is an updated version of High context culture: What PR Pros need to know about South Korea, with figures and information from 2020. South Korea is set to receive global attention in June 2021 as it is one of the four countries that has been invited to participate in this year’s G7 summit in the United Kingdom. The annual summit, which is organized by G7 (Group of 7), where government leaders from the world’s most affluent nations discuss pressing global issues.   Key issues on the agenda are likely to be the world’s response to the COVID-19 pandemic and its global…

    Asia Specials May 31, 2021
  • Thailand Media Landscape Highlights

    Overview   In 2020, the media in Thailand had to endure hardships brought on by the COVID-19 outbreak. The pandemic had a far-reaching effect on the economy, affecting media revenues and ad spending, which is an important source of income. Data from the Media Agency Association of Thailand (MAAT) showed that ad spending in 2020 fell 14% to 104.509 billion baht compared to 122.18 billion baht in 2019.   The situation prompted media agencies to adjust their business operations and content formats to survive and attract readers. Publications such as magazines and newspapers, which have been dealing with…

    Asia Specials May 19, 2021
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