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  • The Rise of Generative AI and What It Means for the Communications Industry

    Artificial Intelligence (AI) has surged into the spotlight in 2023 thanks to the emergence of generative tools such as ChatGPT, Bing Chat and Google’s Bard, alongside image creators DALLE-2 and Midjourney. We need only look at ChatGPT, which in January this year, passed 100 million active users , making it the fastest-growing consumer application in history, to understand the pace of AI growth. (By comparison, it took TikTok nine months and Instagram two-and-a-half years to reach that same 100 million milestone.). Generative AI is quickly filtering into many different sectors and industries,…

    Content PR & Marketing May 10, 2023
  • AI in Business: Writing Press Releases for AI-Focused Campaigns

    On Nov 30, 2022, OpenAI, an AI research company, lit the latest fuse of technological advancement when it introduced ChatGPT to the world. In the months since the internet has been abuzz with news and updates on this new artificial intelligence that can seemingly provide any answer or task requested. The app allows users to make simple queries, such as, “What is the capital of Vermont?”to more complex requests, such as providing code for app development or creating outlines for meetings. You can even use it to help write a…

    Content PR & Marketing April 26, 2023
  • 2023 CES Trends Report Holds Lessons for Communicators

    This year’s Consumer Electronics Show (CES), which took place in Vegas, returned in full force after two years of COVID-related adjustments. A recent analysis from Cision’s Insights team found that the 2023 CES generated 2.5 times as much media coverage as the fully virtual CES held in 2021, returning to pre-pandemic highs. Unlike other post-show coverage, Cision’s 2023 CES Industry Trends Report goes beyond merely highlighting the brands, products, speakers and topics that generated the most buzz during the show, but also explores what these findings mean for strategic communications teams and…

    Insights & Monitoring April 20, 2023
  • Taylor Swift: Master of the Product Launch

    From the intentionality of each lyric and note, to the precision with which she applies her red lipstick, Taylor Swift leaves no details to chance. Ms. Swift made an indelible mark on the global stage as a singer-songwriter with extraordinary talent and has built a business on her own terms. While her art is one of communication—through words and notes and human emotions—Taylor Swift should also be recognized as a masterful communicator in the digital age while off-stage. At its core, the field of communications is one of persuasion—whether one…

    Content PR & Marketing April 20, 2023
  • Trade Show News’ Domination in February

    Two popular international electronics trade shows were held in January and February-March of this year CES 2023, held from Jan 5, 2023 – Jan 8, and MWC Barcelona 2023 from Feb 27, 2023 – Mar 2, 2023. There were many press releases sent through PR Newswire related to the CES and MWC events, and we observed some common themes from the top-viewed releases.   There are 3 phases for event-related release: pre-event communications to warm up the audience, during-event communications to provide live updates on activities at the show, and post-event…

    Content PR & Marketing March 29, 2023
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