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  • From The Editor’s Desk (November 2021): 4 Tips on Writing Holiday-related Press Releases

    The holidays are at hand in many parts of the world. Whether or not you celebrate them, the ubiquity of consumer-focused marketing and PR will no doubt at least remind you that they’re happening or coming up. If you’re a PR professional, you’re probably grappling with the age-old problem of the industry: how to balance PR with marketing in a holiday-related release. For many, it’s easy. For some, it’s a bit more of a struggle. In the month of November (and a little bit of October), we began seeing the…

  • ESG Communications Checklist: How Brands Can Avoid Greenwashing in Press Releases

    With ESG (environmental, social and governance) funds capturing a record US$51.1 billion in net new money from global investors last year, consumers, investors, regulators and journalists have become more vigilant about greenwashing. Greenwashing conveys a false impression to consumers and other stakeholders on a company’s willingness, ability or contribution towards environmental protection. To avoid the suspicion of greenwashing, we have compiled a checklist on the best practices and pitfalls of ESG communications efforts.  In addition, we interviewed Key Gu, Director, Marketing and Platform Management, Greater China at BSI Group, a…

    Content PR & Marketing November 15, 2021
  • From The Editor’s Desk (October 2021): 6 Tips on Writing Award-related Press Releases

    As we entered the fourth quarter of the year, press releases on brands winning accolades began pouring in. While awards can be handed out throughout the year, a majority of them are doled out in the later months. Nominations are usually required a few months in advance to give the judges enough time to weigh in on the qualities of the nominees. Therefore, the months of September, October, November, and December typically see a larger wave of industry awards. In October, some of the major accolades handed out in the…

    Content PR & Marketing November 10, 2021
  • From The Editor’s Desk (September 2021): Back to School with Education Press Releases

    September was back-to-school season, and it brought a slew of press releases with an educational bent. But education has changed drastically these last few years. This wouldn’t be a blog about education press releases in the 2020s without mentioning COVID-19. Despite the uncertainties, educational software producers and institutions have found growth opportunities in their field> despite this annoying reality. Education technology (edtech) is an industry that was steadily growing before the COVID-19 outbreak. Now, it’s set to explode, in a good way. According to a report from Government Technology, the ed-tech market is looking to hit a value of US 285.2 billion dollar mark by 2027, increasing the need for PR professionals in the…

    Press Release Writing October 13, 2021
  • Brands Ride on the Squid Game Hype: The Rise of the Hit Show on Social Media

    South Korean thriller Squid Game has become one of the most talked-about shows in 2021. Since its launch on Netflix three weeks ago, Squid Game has been watched by millions around the world and is on its way to becoming the streaming platform’s most popular original series of all time. Be it the dystopian show’s violent take on childhood games, striking visuals or a disturbing study of human nature, Squid Game has gathered much buzz on social media.   [caption id="" align="alignnone" width="531"] Volume of social media mentions of “Squid Game” from 15 Sep to 5 Oct (Source: Cision Social Listening)[/caption]   Since Squid Game was…

    Insights & Monitoring October 7, 2021
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