sub newsletter
  • 2020 Asia-Pacific Corporate Communications Report: Key Takeaways

      Managing corporate communications in APAC can be complex. After all, the region is home to diverse languages, cultures and media consumption behavior. This has resulted in varying industry practices and preferences on communications channels, media budgets, content production, and more.  With that in mind, PR Newswire recently launched its inaugural Asia-Pacific Corporate Communications Report to better understand the strategies, priorities and challenges that public relations and communications professionals face when planning regional campaigns.   The report surveyed close to 948 industry professionals across 10 major markets – Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, Thailand and Vietnam. The survey was conducted from September to November…

    Asia Specials 16 hours ago
  • Writing Press Releases in Times of Crisis

      Five months on, COVID-19 remains a much talked about topic in the news cycle. PR Newswire has received hundreds of pandemic-related press releases from brands across APAC. during this period. Like the developing situation, the key topics in press releases are evolving as the crisis move from the prevention, damage control to the recovery phases.  These topics have shifted from corporate social responsibility initiatives, the influx of e-commerce and remote working products to recovery plans, and safe and hygienic re-opening measures. Recently, PR Newswire’s Senior Editor Nathan Brown conducted an…

    Content PR & Marketing June 24, 2020
  • 4 Trends to Consider in Your Communications Plans

      The first half of 2020 has been dominated by the COVID-19 pandemic, which has triggered a health, economy and social crisis. Many companies have been forced to revamp their business models, operations and supply chains in order to survive. Amidst the uncertainties, getting up to speed on recent shifts and advancements in the communications landscape has never been more important now. To help you keep abreast of recent communications trends, we’ve gleaned highlights from the 2019 Global Comms Report by Cision and PRWeek that still remain relevant today. In its…

    Content PR & Marketing June 16, 2020
  • COVID-19 Comms: Media Angles in the Post-Pandemic World

    After two months of lockdowns and restrictions, the COVID-19 situation in APAC is lightening up. Markets such as Mainland China, Macau, Hong Kong, Taiwan and Vietnam are soldiering on with their economic activities and recovery plans to catch up with revenue gaps. With the latest developments, media angles have also evolved. Earlier this month, media outlets told PR Newswire that their focus was on corporate social responsibility efforts and human interest stories on goodwill contributions. With markets transiting to the recovery stage, how will editorial directions shift in tandem? We…

    Media Relations May 28, 2020
  • COVID-19 Comms: Developing Communications Plans for Crisis Recovery and Beyond

    The road to recovery from the COVID-19 pandemic is becoming imminent, as infection rates in some APAC markets such as Hong Kong, Taiwan, and Vietnam, are declining. As governments prepare to implement measures to kickstart their economies, public concerns have shifted from crisis response to navigating economic and social recovery. Thus, it is crucial for communications professionals to adapt their strategies to reconnect with their audiences. In the latest episode of PR Newswire’s webinar series on COVID Comms, we get crisis recovery insights from John Kerr, CEO of Edelman Singapore,…

    Content PR & Marketing May 22, 2020
  • Load more posts