Category Archives: Content PR & Marketing

Creating Content/ Managing Content/ Content Distribution/ Story-telling

China’s Advertising Law isn’t a Paper Tiger! How to Stay Creative and in Compliance

Since its introduction in 2015, China’s Advertising Law has been gaining greater “bite” with the most recent revision in 2018 expanding the covera[……]

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Seeking to Stand Out from the Crowd? Why a Tailored PR Calendar is a must-have for Content Marketing & SEO Success

As a marketer, are you frustrated by your team producing great blog content but not being able to drive views and engagement? You are not alone –[……]

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May 2019 PR Calendar Cheat Sheet – Mother’s Day, Start of Ramadan and Computex

To optimize businesses’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when[……]

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Five Steps to Foster New International Media Relationships and Generate Coverage

When companies craft a communications strategy, they are aware that as audiences consume articles, blog posts, and videos, not all sources are cre[……]

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April 2019 PR Calendar Cheat Sheet – A Guide to the Right Stories at the Right Time

The fourth month of the year, April is a sign that spring has definitively arrived. It starts on a light note, with April Fool’s Day and includes[……]

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