Category Archives: Content PR & Marketing

Creating Content/ Managing Content/ Content Distribution/ Story-telling

It’s Up To You at the End of the Day : “Leading the Digital Media Revolution in a Disruptive Era”

SOPA Media Insiders Series

SOPA Media Insiders Series

I was lucky enough to attend an interesting panel discussion o[……]

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Media Q&A with The Adventures of Vesper

Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.

Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.

We r[……]

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How to Handle the Media During a Crisis


When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company tha[……]

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The New Era of Immersive Journalism: Taking Advantage of Augmented Reality in 2018

Augmented reality has benefited from recent advancements in smartphone technology, and is positioned to become an important factor in today’s medi[……]

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Four Steps to Writing a News Release that Converts

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider custome[……]

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