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Content PR & Marketing

  • Four Steps to Writing a News Release that Converts

    Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company. Here are the four key elements to write a news release that converts: The news announcement Multimedia attachments High-quality links And social media 1. Announcement The purpose of your news release is to remind the media, your clients and other businesses why your company is relevant. The news announcement should…

    Content PR & Marketing March 12, 2018
  • Content We Love: How Visa and the First-Ever Nigerian Women’s Bobsled Team Push Past the Expected and Head to 2018 PyeongChang Winter Olympics

    South Korea, Nigeria and the United States, perched on different continents and more than 10,000 km away from each other, could be closer than you think as they are brought together in this story presented by Visa on its sponsorship of three Nigerian female sprinters-turned-bobsledders participating in the Winter Games this February Worldwide TOP Partner Visa has recently announced the addition of the Nigerian Women’s bobsled team to its Team Visa for the upcoming Olympic Winter Games which is set to take place in February 2018 at Pyeongchang, South Korea.…

    Asia Specials February 7, 2018
  • Facebook Changes – The Good Times Are Over

    The good news is that we’ll be seeing more conspiracy theory posts from crazy Uncle Stan, and of course, we cannot forget that seemingly unending stream of baby photos from that friend of yours you haven’t seen in six years. While at the same time, we may not be getting so many feeds from news sites, even if we have intentionally subscribed to them. OK, so that is not entirely true, but Facebook’s new algorithm changes suggests that their new focus, or rather, their re-focus, is back onto posts from…

    Content PR & Marketing January 16, 2018
  • 5 Developments in China in That Will Affect Your Branding in 2018

    A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

    Asia Specials December 29, 2017
  • Why is Brand Building Like Marriage?

    You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

    Content PR & Marketing December 29, 2017