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Content PR & Marketing

  • 5 Developments in China in That Will Affect Your Branding in 2018

    A look back at 2017 As we proceed towards the new year, I thought it appropriate, if somewhat late, to do a lookback at China in 2017. This is definitely not an exhaustive list, rather a random selection of news items that have stuck in my hazy, post-Christmas, pre-New Year brain. New buildings and new toilets The Chinese government has made a push in recent months to address domestic health and safety issues. Much has been reported on China’s drive to install better toilets across the nation. While mundane to…

    Asia Specials December 29, 2017
  • Why is Brand Building Like Marriage?

    You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction and passion for something. You ask for their number. You text them that night (because calling at this stage is kind of lame), you flirt and get to know each other. Is this person a wacko? Does s/he fit my values? First, a coffee date, then a dinner. A movie. Over time, along with consistent and quality effort, you are in a committed relationship and…

    Content PR & Marketing December 29, 2017
  • 6 Cost Effective Ways to Promote Your Company Online

    Not every company has the budget to invest a fortune on advertising and marketing. Startups, those with cashflow issues or just business who want to take a cautious approach may benefit from a low-budget approach. While it may be hard to believe it in our relentlessly mercantile modern marketplace, free and cheap methods of advertising above and beyond tightening up your SEO do exist. They cost little more than your time, and while most lack much in the way of impact, they can easily draw enough attention to get your…

    Content PR & Marketing November 27, 2017
  • Your Website PR Is Not What You Think. You’ve Got It All Wrong.

    Think you know what does PR mean for your website? “PR” is probably the most over-used, over-abused, over-confused and just down-right misleading abbreviations in the whole Internet Marketing field. So what is PR? It doesn’t mean what you think it does. What it used to mean didn’t mean much anyway. And what it means now is something entirely different. But it is still critical to the success of your online marketing efforts, that hasn’t changed. And once you understand where it is at you can leverage website PR to take…

    Content PR & Marketing November 16, 2017
  • 4 Tips to Craft an Effective PR Strategy for Your Hotel

    I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…

    Content PR & Marketing August 2, 2017