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Content PR & Marketing

  • Event Cancellations: PR Pros Share What’s Next For Communicators?

    With coronavirus (COVID-19) concerns growing around the world, the MWC (Mobile World Congress) in Barcelona was cancelled by its organizers on February 12. This event was originally slated to take place from February 24 to 27. It marks the first time that the world’s largest exhibition for the mobile industry was called off in its 33-year history. Since the shock announcement was made, some technology companies have postponed their product launches or are organising online events in place of the trade show. Earlier this week, Sony conducted a virtual press…

    Content PR & Marketing February 27, 2020
  • February 2020 PR Calendar Cheat Sheet: Valentine’s Day, Spring 2020 Collections, Mobile World Congress And More

    February is a month to celebrate critically acclaimed films with the annual Academy Awards and spend time with your significant other on Valentine’s Day. Other highlights in the month include brands unveiling their Spring 2020 collections and the Mobile World Congress, a marquee event in the mobile technology industry. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. [caption id="" align="alignnone" width="1914"] PR Newswire’s PR Calendar 2020[/caption]   Key dates:  4 Feb: World Cancer Day 9 Feb: The 92nd Academy…

    Content PR & Marketing February 4, 2020
  • The Benefits – and Avoidable Pitfalls – of Humor in Asia-Pacific Corporate Communications

      Corporate communications that incorporate humor should target to make their message more memorable by bringing a smile to audiences while avoiding being too forced. Humor helps content stand out to audiences that are spoilt for choice, with 70 million new WordPress blog posts alone appearing each month.   When incorporating humor into corporate communications, care needs to be exercised. Humor should not be interpreted as lacking tact, professionalism or cultural sensitivity. Cultural sensitivity is especially important in the Asia-Pacific context as communications campaigns span across different languages and cultures.…

    Content PR & Marketing January 21, 2020
  • January 2020 PR Calendar Cheat Sheet

    The first month of 2020 heralds new beginnings, a fresh crop of opportunities and resolutions to make. Injecting some buzz this month is Lunar New Year, which is celebrated across Asia-Pacific, where people will usher in the Year of the Rat with food, clothes and greetings – all bearing auspicious symbolism. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. Key Dates  7 – 10 January: Consumer Electronics Show (CES) 2020 11 – 19 January: Singapore Art Week 13 January:…

    Content PR & Marketing January 14, 2020
  • How to Create Compelling Videos to Enhance Business Growth

    From left to right: Jonathan Vit (Head of Video from VICE Asia), Byron Perry, moderator (Founder and CEO of Coconuts Media), Tessa Wong (Video Journalist from BBC News Online), Chung Lyn-Yi (Supervising Editor from CNA), Joyce Hau (Head of News Partnerships from YouTube Asia Pacific) Video content is a powerful tool for marketers and producers to tell complex stories that engages their viewers. According to Cisco’s Visual Networking Index, video traffic will account for 82% of the global web traffic by 2022. With video consumption on an upward trend, it…

    Content PR & Marketing October 22, 2019