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Content PR & Marketing

  • COVID-19 Comms: Corporate Communications Tips For Brands

    The tumultuous COVID-19 situation has set off a chain of unprecedented challenges for industries around the world. Naturally, it is a challenging time for brand communications, as PR and communications professionals need to keep a pulse on the rapidly-shifting landscape and concerns. It is also a sensitive time to tread the fine balance of putting forth messaging that resonates with audiences while trying not to appear opportunistic.  Over the past month, PR Newswire and its parent company Cision have launched a series of webinars that involved informative discussions with industry…

    Content PR & Marketing April 23, 2020
  • How Travel Companies Are Providing Relief to the COVID-19 Situation?

    The COVID-19 pandemic has caused major disruptions across all industries. The travel and hospitality industry, in particular, has been heavily impacted due to numerous travel restrictions around the world. Despite this, some companies are stepping up to contribute their services and expertise to address needs and concerns that have emerged from this crisis. Here’s a round-up of press releases from PR Newswire on this burgeoning movement. Online Booking Companies 1. Airbnb to Help Provide Housing to 100,000 COVID-19 Responders [caption id="" align="alignnone" width="600"] Airbnb is providing housing options to 100,000…

    Content PR & Marketing April 21, 2020
  • April 2020 PR Calendar Cheat Sheet: Easter, Earth Day and World Health Day

    April is a month for brands to pay more attention to the environmental and health issues that are plaguing the world. Besides the Coronavirus (COVID-19) pandemic, there are other pertinent global issues such as the importance of nursing and midwifery workforce in the healthcare sector. Recognising this pillar is World Health Day 2020, which aims to trigger a wave of public appreciation for nurses and midwives and their invaluable contributions. Another socially conscious occasion is Earth Day, which catalyses support for climate change. Here is a list of major events…

    Content PR & Marketing March 26, 2020
  • Coronavirus (COVID-19) Communications Resources

    With the rapidly evolving news cycle and growing concerns on the Coronavirus (COVID-19) pandemic, communicating swiftly, effectively and accurately has never been more important. During these challenging times, it is critical to maintain a clear and calm brand voice, while keeping open channels of communications with stakeholders in order to be seen as a trusted source of information for your industry.  Here’s a compilation of communications resources from PR Newswire and Cision to support your efforts during this trying period: Communications Resources Webinars  News Updates Communications Resources 1. Crisis Communications…

    Asia Specials March 24, 2020
  • March 2020 PR Calendar Cheat Sheet: International Women’s Day, International Day of Happiness and Earth Hour

    March marks the end of the first quarter of 2020, which got off to a rocky start with the spread of the coronavirus (COVID-19) and the subsequent slew of event cancellations. Despite the gloomy outlook, brands can associate themselves with some feel-good causes this month. They can tap on the growing buzz surrounding female empowerment through International Women’s Day, showcase the importance of focusing on one’s positive energy with International Day of Happiness or affirm their commitment to environmental conservation on Earth Hour. Here’s a list of major events and…

    Content PR & Marketing March 4, 2020
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