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Content PR & Marketing

  • Visual Journalism – A New Era of Storytelling

    From left to right: Kate Lam (Audience Development Team), Darren Long (SCMP), DJ Clark (China Daily), Geoff Bilbrough (Fleishman Hillard) and Royce Shih (VP, Sales & Marketing, PRN Asia) During our recent HK Media Coffee event, three esteemed speakers shared their take on the topic “Multimedia Journalism and the Development of New Media” with a group of PR and communications pros. The sharing was followed by a Q&A and networking session where our guests had the opportunity to continue their discussion on this interesting topic. Storytelling through Visual Journalism  …

    Content PR & Marketing June 20, 2018
  • Media Q&A with Gaya Travel

    Gaya Travel magazine is a renowned bi-monthly Travel magazine published by Chandi Media Group. We recently sat down with its Editor-in-chief, Juhan Kamaruddin, or better known as Jeremy Khalil, to understand his role as the Editor-in-chief of the magazine as well as how his team works. 1) As the Editor-in-chief of Gaya Travel, can you tell us how you manage/lead the team? Though my business partner and I set the strategic direction and expectations for the team to follow and meet, we prefer to empower our staff to determine on…

    Content PR & Marketing June 14, 2018
  • Media Q&A with Judy Yoo from AVING Korea

    PR Newswire recently sat down with Judy Yoo, a global manager of AVING News, Asia Branch, to learn more about the type of stories the publication is interested in and tips that communicators should take into consideration when pitching the media outlet. 1) Could you briefly introduce AVING Korea? AVING NEWS covers inside stories of over 70 global exhibitions each year, including well-known products, forums, manufacturing facilities and laboratories. We also track and review all the latest and cutting-edge products. Our news stories are published in 3 different languages: Korean,…

    Content PR & Marketing May 31, 2018
  • It’s Up To You at the End of the Day : “Leading the Digital Media Revolution in a Disruptive Era”

    [caption id="" align="aligncenter" width="561"] SOPA Media Insiders Series[/caption] I was lucky enough to attend an interesting panel discussion on “Leading the Digital Media Revolution in a Disruptive Era” hosted by the Society of Publishers in Asia at the brand-new headquarters of Hong Kong’s illustrious English-language newspaper, the South China Morning Post, on 3 May, 2018. Moderated by veteran journalist Juliana Liu, and featuring panelists Tara Chanapai, from Coconuts Media, Anjali Kapoor, Head of Digital, Bloomberg, and Malcolm Ong, Head of Product at South China Morning Post, the discussion touched on…

  • Media Q&A with The Adventures of Vesper

    [caption id="" align="aligncenter" width="2645"] Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.[/caption] We recently sat down with Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper. We talked about what it is like owning and managing a tech blog, how he has developed his blog in the past years and how he wishes to collaborate with PR & Marketing professionals. 1. What inspired you to become a Tech blogger? There are two people that I look up to; my mom and…

    Content PR & Marketing April 16, 2018