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Content PR & Marketing

  • The Benefits – and Avoidable Pitfalls – of Humor in Asia-Pacific Corporate Communications

      Corporate communications that incorporate humor should target to make their message more memorable by bringing a smile to audiences while avoiding being too forced. Humor helps content stand out to audiences that are spoilt for choice, with 70 million new WordPress blog posts alone appearing each month.   When incorporating humor into corporate communications, care needs to be exercised. Humor should not be interpreted as lacking tact, professionalism or cultural sensitivity. Cultural sensitivity is especially important in the Asia-Pacific context as communications campaigns span across different languages and cultures.…

    Content PR & Marketing January 21, 2020
  • January 2020 PR Calendar Cheat Sheet

    The first month of 2020 heralds new beginnings, a fresh crop of opportunities and resolutions to make. Injecting some buzz this month is Lunar New Year, which is celebrated across Asia-Pacific, where people will usher in the Year of the Rat with food, clothes and greetings – all bearing auspicious symbolism. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. Key Dates  7 – 10 January: Consumer Electronics Show (CES) 2020 11 – 19 January: Singapore Art Week 13 January:…

    Content PR & Marketing January 14, 2020
  • How to Create Compelling Videos to Enhance Business Growth

    From left to right: Jonathan Vit (Head of Video from VICE Asia), Byron Perry, moderator (Founder and CEO of Coconuts Media), Tessa Wong (Video Journalist from BBC News Online), Chung Lyn-Yi (Supervising Editor from CNA), Joyce Hau (Head of News Partnerships from YouTube Asia Pacific) Video content is a powerful tool for marketers and producers to tell complex stories that engages their viewers. According to Cisco’s Visual Networking Index, video traffic will account for 82% of the global web traffic by 2022. With video consumption on an upward trend, it…

    Content PR & Marketing October 22, 2019
  • Hear from the Experts on IFA 2019 Communication Strategies

    The IFA is Europe’s biggest consumer electronics show and plays host to hundreds of new product launches. To help businesses finalizing their IFA preparations, our team did extensive research and interviewed European technology media to provide unique perspectives from the IFA organizer, exhibitors and the media.   Established in 1924, the Internationale Funkausstellung (IFA) Berlin or the Berlin Radio Show, has grown into one of the best-known exhibitions in Germany and the biggest consumer electronics show in Europe. In 2018, 244,055 attendees from 129 countries and 1,814 exhibitors from 49…

    Content PR & Marketing August 8, 2019
  • Content PR for Hotels: How to Craft and Distribute Stories that Resonate

    Since the middle of this year, Google has been launching several new ad types that occupy more space on screens. This means less space for organic (non-paid) results to appear and makes appearing on the top of search results more vital. Search engine optimization (SEO) helps achieve this by helping marketers format content so that it moves toward the top of the search engine results page (SERP).   As competition heats up in terms of paid ads and SERP, we believe that content PR – a mixture of content marketing and PR – will play an increasingly important role. PR complements hotels’ content marketing…

    Content PR & Marketing August 1, 2019